Since the global pandemic hit the Middle East and Africa region, many financial institutions operating in this region faced operational challenges. It also restricted their growth to some extent. Therefore, financial companies are targeting large events to promote their brand and gain market share. In December 2021, one of the largest financial institutions in the Middle East and Africa, QNB, has launched a special edition Visa prepaid card with a unique design to celebrate the upcoming FIFA World Cup 2022. The features of this unique card include:
The global payments provider, Visa, has partnered with QNB as the Official Payment Service Partner of the FIFA World Cup Qatar 2022. Through this partnership, football fans from Qatar and the rest of the world will access the digital economy and all its benefits via the QNB special edition card.
Most importantly, QNB is the first bank in Qatar to bring this special edition prepaid card. Also, being the Official Middle East and Africa Supporter of the FIFA World Cup 2022, the bank launched this innovative prepaid card to attract existing as well as new customers, thus increasing its customer base globally. The bank has witnessed a surge in the growth of its prepaid cards over the years and has always brought innovative prepaid cards to meet customers' financial needs. For instance, in December 2018, QNB launched a limited-edition prepaid card to honor Qatar National Day (QND).