Ownit helps D2C brands to increase sales through its unique product offering

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California-based Ownit introduced Ownit Connected Checkout links in February 2022, a solution that will help the direct-to-consumer brands to bolster sales conversion. It can be anything, starting from the social media post to email to text messages or an online ad; whenever the customer clicks the link, they will be provided with the best-recommended buying options.

Consequently, the shopper can make the best purchase decision on the basis of price, shipping cost, delivery time, promotions, loyalty programs, and return policies as suggested by Ownit. This is the unique feature of the product that connects social, commerce, and payment options at the point of discovery, making the shopping experience seamless. Additionally, the shopper does not need to manually research and compare all available shopping options, which increases the conversion rate.

The company integrated with commerce platforms such as Shopify and Amazon and payment gateways, namely, Apple Pay, Google Pay, Shop Pay, and PayPal, for the development of its core product. This will enable D2C brands to grow their business on various social platforms such as Facebook, Instagram, YouTube, and TikTok. The social commerce market, which is on an upward trajectory, will boost this innovative frictionless online checkout product, doubling sales conversion for the brands.

Notably, the company raised US$ 8million in seed financing from Caffeinated Capital, SciFi VC, GGV Capital, Abstract Ventures, and angel investors, which will be used by the company to accelerate brand onboarding, strengthen its social commerce relationships, etc.

The main USP of the product is that Ownit Connected Checkout links help to checkout at the point of discovery of the product, thus reducing the chances of cart abandonment. As a result, this solution helps omnichannel brands to increase conversions by triple digits; it also decreases CAC allowing the brand to offer better deals to the customers. The company is likely to capture a significant customer base by reinventing the checkout experience as well as making it easier for the shoppers to one-tap buy.

These D2C brands have completely changed the buying experience for shoppers. Apart from the pandemic-influenced changes, serious buyers with good spending capability are more comfortable buying online and are mainly driven by experience and convenience. Therefore, with Ownit’s product, D2C brands are likely to capture a significant customer base, thereby generating revenue from a medium to long-term perspective.