Omnichannel loyalty programs deliver meaningful customer engagement experience through every touchpoint

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The whole game of loyalty programs is changing. Instead of traditional loyalty programs, brands are now offering omnichannel loyalty programs that focus on all channels to deliver the best shopping experience for the customers. In other words, brands are now using every touchpoint, from websites to offline stores, to retain customers. Through these programs, customers engage with the brand on various platforms, devices, and channels.

Therefore, loyalty providers are building a partnership to provide the brands and organizations with omnichannel loyalty programs to reward their customers, thereby driving business growth. For instance,

In February 2022, Annex Cloud, a global customer retention software and loyalty solutions provider, announced a partnership with Bazaarvoice, one of the key solution providers of product reviews and user-generated content (UGC). Under this partnership, Annex Cloud’s loyalty software, together with Bazaarvoice’s user-generated content solutions, will enable the brands to engage customers across the entire customer journey. In addition to it, this partnership will further generate more conversion-boosting content and reward loyal customers for sharing their reviews, enabling the brand to accelerate growth.

Annex Cloud’s Loyalty Experience Platform collects first-party data to build a unified 360-degree customer profile. This helps the brands to create innovative timely experiences for the customers across every touch point, thus, keeping customers engaged across the entire journey. Therefore, this data helps uplift every interaction across every channel, creating emotional bonds with the customers.

Though loyalty members tend to share their positive experiences and reviews on social media, rewarding them for these actions and behaviors further incentivizes them to share more often.  The loyalty data by Annex Cloud provides valuable insights on which behavioral and social actions need to be rewarded. Most importantly, these insights also provide the idea that which rewards would be most valued by customers. Therefore, both the solutions, with their scalability, flexibility, and the necessary security and compliance controls built, are expected to help the brands achieve growth over the long term.

Loyalty has now become an essential part of a brand’s growth strategy. Loyalty programs have now proven for the businesses to boost average order value and repeat purchase rate and, at times, even help to acquire new customers. It is noticed that loyal customers are highly engaged, write more in-depth reviews, and post content frequently, which increases trust and conversions. Thus, this partnership where Bazaarvoice will leverage Annex loyalty’s software technology will help to empower the brand’s customer loyalty programs.

It is expected that Bazaarvoice clients with be able to deliver a seamless, omnichannel solution to the consumers through the social channels. In the meantime, the partnership will help deliver unique one-to-one shopper experiences building everlasting customer bonds the customers, thereby driving growth. In conclusion, this partnership is projected to provide companies with a comprehensive suite of loyalty capabilities, building a profitable sales and retention strategy for the future.

Earlier traditional loyalty programs offered by the companies used to provide customers with tangible benefits, such as a free item with purchase. The scenario has completely changed, and loyalty comes with a personalized customer experience. In today’s world, consumers are value seekers, and therefore, it is a challenging task to design a loyalty strategy to drive growth. Thus, brands adopt omnichannel loyalty programs to deliver personalized recommendations and offers, streamlining the purchasing process and providing instant access to different devices.

To know more and gain a deeper understanding of the global loyalty programs market, click here.