Local governments are offering gift cards through the Restaurant Week program to support businesses
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With the continuation of the pandemic, restaurants have constantly been facing challenges with the new virus, labor shortages, and supply-chain crisis together with inflation. Subsequently, local governments in the United States have been taking initiatives to support restaurant businesses through the 'Restaurant Week' program, thereby distributing restaurant gift cards to individuals for dining. Notably, this helps the businesses to draw new customers and also to retain the existing customers, driving the economic growth of the local businesses. For instance,
- In February 2022, the Wauseon Chamber of Commerce arranged Restaurant Week. Through this program, the restaurant visitors who will dine in any of the participating restaurants more than five times, have the chance to win prizes of 20 restaurant gift certificates and also a 50-inch television through a lucky draw. Walmart and Wauseon Chamber sponsored the prizes.
- The lucky draw is done after the individuals pick up restaurant cards where they are dining from any of the participating restaurants, namely, AKA Designs, American Winery, Azteca, Biggby Coffee, Blue Ribbon Diner, DasEssen Haus, Fortune Kitchen.
- Similarly, during St. Charles's 12th annual Restaurant Week in February 2022, the restaurant-goers will have the chance to win a gift card worth US$50 through a raffle. The participating diners will have to send a photo of the receipt after dining from participating restaurants to the given email address to qualify for the raffle.
- In February 2022, Kenosha Restaurant Week saw 53 Kenosha County businesses participate in the program. Apart from the dining offers, Kenosha area restaurant gift cards can also be won by diners.
- Similarly, during the same period, the Lakeview Roscoe Village Chamber of Commerce too brought restaurant week for the local restaurants. The individuals who eat in any of the 50 participating restaurants can win local prizes, such as restaurant gift cards or a US$100 Lakeview Roscoe Village Gift Card that can be redeemed at the participating businesses.
- Saratoga County Chamber also announced a Saratoga County Restaurant Week for saving several local restaurants in February 2022. The government provided the restaurants to participate in the program free of cost, helping the local restaurants during the time of the pandemic.
To know more and gain a deeper understanding of the gift card market in the United States, click here.