Givex is changing the payments landscape through its omnichannel gift cards processing platform
Print
Email
Global fintech platform, Givex is revolutionizing the payments industry through its omnichannel platform for processing gift cards, loyalty, and digital exchange vouchers throughout the Americas, EMEA, and ASEAN markets. The firm entered into strategic partnerships with companies of various sectors, helping them expand their market share in their respective fields. For instance,
- In February 2022, Givex announced a digital gift card program with Canada-based professional sports company Maple Leaf Sports & Entertainment Ltd. (MLSE). The gift card program, which will allow the sports company to turn physical gift cards into digital versions, will be rolled out in two phases in all the stores of MLSE for its teams’ fans.
- Phase one will include the fans using the gift cards on the company’s site and the mobile app. Notably, the company’s season ticket members will use the gift cards to buy products, including food, through the member credits. Scotiabank Arena, BMO Field, E11even, Real Sports Bar, and Real Sports Apparel are the venues applicable to this provision.
- Phase two will be started in the second half of the year, which includes the provision of fans buying digital credits from the MLSE website as well as from their mobile apps. In addition to the above platforms, the fans will be able to use the digital credits in OVO Athletic Centre, Coca-Cola Coliseum, Ford Performance Centre, TFC Academy, and Lamport Stadium.
- The partnership between Givex and iFood brought significant revenue growth for both companies in 2021. Givex partnered with iFood to grow iFood Card program with its omnichannel integration support in 2019. Consequently, within two years, more than 10 million iFood cards were sold. Additionally, Givex helped the company get connected to around 150,000 POS platforms and also acquired 50 million users via digital wallets.
- The integrated data intelligence and sales channels support of Givex enabled the company to get real-time tracking of cards helping it to scale up its business. Therefore, with the superior technical support of Givex, the online food delivery company has positioned itself as one most lucrative businesses in the Brazilian market and is likely to expand its market share over the next few quarters.
- In December 2021, Givex became the technology partner for a Mexican restaurant, Barburrito, to enable point of sale, gift cards, loyalty, and online ordering, thus helping the company to acquire more customers across Canada.
- The restaurant also introduced Givex’s app for online ordering, gift, and loyalty programs for its customers. Since the continuation of the pandemic, restaurants have seen no improvement in the on-premise restaurant sales front, making it necessary to go for safe contactless payments via these platforms.
To know more and gain a deeper understanding of the global gift card market, click here.