According to PayNXT360, social commerce market in South Africa is expected to grow by 27.3% on annual basis to reach US$2,072.9 million in 2025. The social commerce market in the country experienced...
According to PayNXT360, social commerce market in South Africa is expected to grow by 27.3% on annual basis to reach US$2,072.9 million in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 46.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.4% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,627.7 million to approximately USD 4,432.0 million. This report provides a detailed data-centric analysis of the social commerce sector in South Africa, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights South Africa’s social commerce sector is undergoing rapid transformation, driven by increased internet penetration, the widespread adoption of smartphones, and the growing appeal of in-app shopping. Businesses are leveraging social media platforms to reach consumers directly, and this shift is expected to continue as digital commerce strategies become more sophisticated. The rise of influencer marketing and live shopping features further reinforces the sector’s expansion, creating new opportunities for brands to engage with their target audiences in real-time. Social commerce in South Africa will likely see further investments in personalization and technology-driven engagement strategies. While influencer-led shopping and live commerce will continue to gain momentum, increased regulatory oversight could introduce compliance challenges for businesses. Companies that adapt to these evolving trends while maintaining transparency and innovation will be well-positioned to capitalize on South Africa’s growing digital retail landscape. Rapid Growth of Social Commerce • The widespread adoption of smartphones and increased internet connectivity have facilitated easier access to social media platforms. Additionally, the convenience of in-app shopping features and targeted advertising strategies have made it more appealing for consumers to shop directly through social media channels. • As more consumers become comfortable with online shopping, especially through social media, businesses are likely to invest further in optimizing their social commerce strategies. This could lead to more personalized shopping experiences and the integration of advanced technologies to enhance user engagement. Rise of Social Media Influencers • Influencer-led social commerce is gaining momentum in South Africa, with influencers using their platforms to promote and sell products directly to their followers. This trend leverages influencers' established trust with their audiences, making product recommendations feel more personal and credible. As a result, businesses are increasingly collaborating with influencers to enhance brand awareness and drive direct sales through social media platforms. • The primary driver behind this trend is the perceived authenticity of influencer marketing compared to traditional advertising. Consumers are more likely to trust product recommendations from influencers they follow, leading to higher engagement and conversion rates. This has prompted brands to invest heavily in influencer partnerships, utilizing social media platforms such as Instagram, TikTok, and Facebook to reach targeted audiences. • Over the next two to four years, influencer-led shopping is expected to become even more integral to brand strategies in South Africa. However, as the industry grows, regulatory bodies may impose stricter guidelines around paid promotions, transparency, and consumer protection. Businesses and influencers must navigate these potential regulatory changes while maintaining trust and engagement with their audiences. Integration of Live Shopping Features • Live shopping events are becoming increasingly popular in South Africa’s social commerce landscape, with retailers leveraging live broadcasts to showcase and sell products. This format allows businesses to create interactive shopping experiences, engaging consumers in real-time through demonstrations, Q&A sessions, and exclusive deals. Platforms such as Instagram, Facebook, and TikTok have become key channels for these events, helping brands connect directly with their audiences. • The primary driver behind the rise of live shopping is the appeal of real-time interaction, which enhances consumer trust and engagement. Unlike traditional e-commerce, live shopping provides an opportunity for immediate feedback, allowing potential buyers to ask questions and see products in action before making a purchase. Retailers benefit from this model as it encourages impulse buying and fosters a sense of urgency through limited-time promotions and discounts. • Over the next two to four years, live shopping is expected to become a core element of South African social commerce, with more brands incorporating it into their digital strategies. As the trend grows, businesses may invest in better live-streaming technologies, influencer collaborations, and interactive features to enhance the consumer experience. Those who successfully integrate live shopping into their sales strategy will likely see increased engagement and higher conversion rates in an increasingly digital retail environment. Competitive Landscape and Regulatory Developments in South Africa's Social Commerce Market South Africa's social commerce landscape is dynamic, characterized by rapid growth and increasing competition from local and international players. The entry of global giants such as Amazon and Shein is reshaping consumer expectations and market dynamics, compelling local businesses to innovate and enhance their digital strategies. Regulatory developments, particularly those concerning taxation and online content, are set to influence the operational environment for social commerce platforms. Businesses must stay abreast of these changes to navigate the evolving landscape effectively and maintain competitiveness in this burgeoning market. Current State of the Social Commerce Market • The proliferation of smartphones and affordable data plans has facilitated greater access to social media platforms, enabling consumers to engage in social commerce seamlessly. Platforms such as Facebook, Instagram, and WhatsApp are commonly used by businesses to market and sell products directly to consumers, reflecting a shift towards more integrated online shopping experiences. Key Players and New Entrants • Local e-commerce giants such as Takealot have recognized the potential of social commerce and are leveraging social media channels to enhance their reach. Additionally, global players such as Amazon have entered the South African market, intensifying competition. Amazon's recent initiatives include opening a walk-in center in Cape Town to support independent sellers, indicating a strategic move to establish a strong foothold in the region. • New entrants, including international fast-fashion retailer Shein, have also made significant inroads. Shein's pop-up store in Johannesburg attracted large crowds, highlighting the brand's growing popularity among South African consumers. This influx of global competitors reshapes the local social commerce landscape, prompting domestic retailers to innovate and adapt. Recent Launches, Mergers, and Acquisitions • The competitive landscape has seen notable activities aimed at consolidation and expansion. For instance, Takealot is expanding into townships and rural areas by recruiting personal shoppers, a move designed to counter the growing presence of global rivals. This strategy broadens their customer base and enhances service delivery in underserved regions. • Conversely, some players are scaling back operations. Jumia Technologies announced its exit from the South African market, citing complex macroeconomic factors and high competition as key reasons for this decision. This move underscores e-commerce platforms' challenges in maintaining profitability amidst intense competition. Outlook • Over the next two to four years, South Africa’s social commerce market is expected to continue its strong growth trajectory, driven by increasing smartphone adoption and evolving consumer behavior. Established platforms such as Facebook, Instagram, and WhatsApp will remain dominant, while local e-commerce giants such as Takealot will expand their reach through targeted investments. At the same time, international players such as Amazon and Shein will intensify competition, pushing domestic retailers to adopt innovative digital strategies to differentiate themselves in a rapidly evolving landscape. • However, regulatory developments will be critical in shaping the competitive environment. The recently imposed 15% VAT on low-value imported parcels will impact international sellers, potentially shifting consumer demand towards locally sourced products. Additionally, forthcoming regulations on online harms and digital content moderation could affect how businesses operate on social media platforms. Companies that proactively adapt to these changes—while enhancing their engagement strategies and leveraging social commerce tools—will be best positioned to thrive in South Africa’s expanding digital retail sector. Regulatory Changes • South Africa has introduced regulatory measures affecting social commerce to support local industries. Notably, from September 1, 2024, the government imposed a 15% value-added tax (VAT) on low-value imported parcels, which were previously exempt. This change aims to level the playing field for domestic retailers competing against international e-commerce platforms. • Additionally, a regulatory framework to address online harms and digital content moderation is being developed. The absence of comprehensive regulations in this area has prompted the government to consider measures that balance freedom of expression with the need to protect individuals from online harms, which could impact how social commerce platforms operate.
This report provides in-depth, data-centric analysis of social commerce in South Africa. Below is a summary of key market segments: South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 South Africa Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • South Africa Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • South Africa Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • South Africa Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • South Africa Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • South Africa Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • South Africa Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • South Africa Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • South Africa Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in South Africa: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in South Africa. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. South Africa Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. South Africa Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. South Africa Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. South Africa Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. South Africa Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. South Africa Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. South Africa Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. South Africa Social Commerce Market Share Analysis by Key Players, 2024 4. South Africa Social Commerce Industry Market Size and Forecast by Location 4.1. South Africa Social Commerce Market Share by Location (%), 2024 4.2. South Africa Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. South Africa Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. South Africa Social Commerce Industry Market Size and Forecast by Product Categories 5.1. South Africa Social Commerce Market Share by Product Categories (%), 2024 5.2. South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. South Africa Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. South Africa Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. South Africa Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. South Africa Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. South Africa Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. South Africa Social Commerce Market Share by End Use Segment (%), 2024 6.2. South Africa Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. South Africa Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. South Africa Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. South Africa Social Commerce Industry Market Size and Forecast by End Use Device 7.1. South Africa Social Commerce Market Share by End Use Device (%), 2024 7.2. South Africa Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. South Africa Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. South Africa Social Commerce Industry Market Size and Forecast by Cities 8.1. South Africa Social Commerce Market Share by Cities (%), 2024 8.2. South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. South Africa Social Commerce Industry Market Size and Forecast by Payment Method 9.1. South Africa Social Commerce Market Share by Payment Method (%), 2024 9.2. South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. South Africa Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. South Africa Social Commerce Industry Market Size and Forecast by Platforms 10.1. South Africa Social Commerce Market Share by Platforms Method (%), 2024 10.2. South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. South Africa Social Commerce Industry Market Size and Forecast by Contents 11.1. South Africa Social Commerce Market Share by Contents (%), 2024 11.2. South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. South Africa Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. South Africa Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. South Africa Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. South Africa Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. South Africa Social Commerce Spend Share by Age Group, 2024 12.2. South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. South Africa Social Commerce Share by Income Level, 2024 12.7. South Africa Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: South Africa Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: South Africa Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: South Africa Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: South Africa Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: South Africa Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: South Africa Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: South Africa Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: South Africa Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: South Africa Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: South Africa Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: South Africa Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: South Africa Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: South Africa Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: South Africa Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: South Africa Social Commerce Market Share by Location (%), 2024 Figure 10: South Africa Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: South Africa Social Commerce Market Share by Product Categories (%), 2024 Figure 13: South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: South Africa Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: South Africa Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: South Africa Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: South Africa Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: South Africa Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: South Africa Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: South Africa Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: South Africa Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: South Africa Social Commerce Market Share by End Use Device (%), 2024 Figure 25: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: South Africa Social Commerce Market Share by Cities (%), 2024 Figure 28: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: South Africa Social Commerce Market Share by Payment Method (%), 2024 Figure 32: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: South Africa Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: South Africa Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: South Africa Social Commerce Market Share by Contents (%), 2024 Figure 46: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: South Africa Social Commerce Share by Age Group (%), 2024 Figure 52: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: South Africa Social Commerce Share by Income Level (%), 2024 Figure 57: South Africa Social Commerce Share by Gender (%), 2024
Contact us on live chat or fill out a form with your enquiry
