The BNPL payment industry in India has recorded strong growth over the last four quarters, supported by increased ecommerce penetration. According to PayNXT360, BNPL payments in the country are expec...
The BNPL payment industry in India has recorded strong growth over the last four quarters, supported by increased ecommerce penetration. According to PayNXT360, BNPL payments in the country are expected to grow by 22.9% on an annual basis to reach US$14,289.4 million in 2023. Medium to long term growth story of BNPL industry in India remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 12.2% during 2023-2028. The BNPL Gross Merchandise Value in the country will increase from US$11,628.8 million in 2022 to reach US$25,387.2 million by 2028. The buy now pay later space has grown significantly amid the growing traction for flexible payment methods among consumers in Tier II and Tier III cities of India. The trend is expected to further accelerate over the next three to four years. The payment method has resonated with consumers across age groups and classes and has become the default payment choice for many in the country. Despite regulatory hiccups, consumer BNPL spending is expected to grow significantly in Q4 2022, largely due to the year-end festive and holiday season. The payment method is expected to increase its penetration in both the online as well as offline market, as consumers turn to flexible payment options amid rising inflation and cost of living. Fintech firms are experiencing huge demand for BNPL services for both online and offline purchases The Reserve Bank of India announced a slew of regulatory measures that have had a direct impact on the operations of BNPL players in India. Despite the regulatory hiccups, the sector is projected to record strong growth in Q4 2022, amid the rising demand for consumers. For instance, • LazyPay, ZestMoney, and KreditBee are among the many BNPL providers that have experienced high demand for their services in Q4 2022. Consumers, in increasing numbers, have resorted to the BNPL payment method to fund their festive-related purchases, which has significantly driven the volume in the country. For KreditBee, the loan disbursement increased by more than 100% during the festive season in 2022, compared to 2021. Much of the demand for BNPL services was driven by consumers in Tier II and III cities in India. • The demand was not only evident for online purchases. Pine Labs, one of the leading fintech firms in the country, has witnessed a strong surge in the usage of BNPL services for offline payments. The firm had projected BNPL transactions worth INR 50 billion in October 2022 alone. This represents a growth of 100% compared to any month on average. To capitalize on the growing demand, the firm also announced a tie-up with 100,000 stores for BNPL services in October 2022. From the short to medium-term perspective, Pine Labs is expected to boost its presence in Tier III and IV cities across India. While the payment method has been under growing scrutiny from the central bank, the demand has continued to increase in India, and PayNXT360 expects the trend to further continue over the next three to four years. Rising inflation and cost of living will further support consumer adoption in India. Providers are focusing on the travel industry to drive their BNPL transaction volume and value in India After two years of pandemic-induced restrictions, travel activities have posted a strong rebound in the Indian market. To capitalize on the growing tourism and travel demand, BNPL players are forging strategic alliances with travel-based platforms in India. • In October 2022, CASHe, an AI-driven financial wellness platform, announced that the firm had entered into a strategic alliance with IRCTC, the online travel platform to book train tickets. Under the collaboration, the two firms have launched a travel now pay later service, thereby allowing travellers to repay their ticket purchase in installments. • There is a strong demand for BNPL in the travel segment. SanKash, the firm that focuses on offering travel-related BNPL service, announced that the firm recorded a 102% increase in travel loan amount in Q2 FY23 compared to Q1 FY23. The majority of the demand has been driven by consumers in the age group of 20-30. With the demand expected to further increase in Q3 and Q4 FY23, due to year-end holiday trends, PayNXT360 expects more firms to record strong growth in the travel segment. This will also drive more strategic alliances in the Indian market from the short to medium-term perspective. Prepaid payment instrument providers are banking on the BNPL segment to drive growth in India The digital payment market has recorded strong growth over the last few years in India. However, the growing market has resulted in a cut-throat competitive landscape. To further strengthen their position and drive growth in the competitive market, prepaid payment instrument providers are banking on BNPL capabilities. • Paytm, the third-largest mobile wallet provider by market share is banking on its credit strategy, which includes BNPL, personal loans to consumers, and merchants, to drive growth. In Q2 FY23, BNPL loans accounted for 55% of the total INR 73.13 billion loans disbursed by the firm. The firm is also using BNPL to drive the growth of its other credit products. For instance, 40% of personal loans have been disbursed to BNPL customers. This shows that BNPL is part of the larger strategy of the firm to cross-sell and drive growth. With the robust growth achieved by Paytm in its BNPL segment, PayNXT360 expects other prepaid payment instrument providers, including PhonePe – the market leader, to incorporate BNPL play into its service offering from the short to medium-term perspective. This will further drive the competitive landscape in the Indian BNPL market, thereby driving industry growth over the next three to four years. This report provides a detailed data centric analysis of Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics. It breaks down market opportunity by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in India. KPIs in both value and volume term help in getting in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in India through 57 tables and 71 charts. Below is a summary of key market segments: India BNPL Market Size and Spending Pattern, 2019-2028 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later Revenue Analysis, 2019-2028 • Buy Now Pay Later Revenues • Buy Now Pay Later Share by Revenue Segments • Buy Now Pay Later Revenue by Merchant Commission • Buy Now Pay Later Revenue by Missed Payment Fee Revenue • Buy Now Pay Later Revenue by Pay Now & Other Income India Buy Now Pay Later Operational KPIs & Statistics, 2019-2028 • Buy Now Pay Later Active Consumer Base • Buy Now Pay Later Bad Debt India BNPL by Purpose, 2019-2028 • Convenience – Short Term Loans • Credit – Loan Term Loans India BNPL by Business Model, 2019-2028 • Two-Party (BNPL offered by retailers) • Three-Party BNPL Offering India BNPL by Merchant Ecosystem, 2019-2028 • Open Loop System • Closed Loop System India BNPL by Distribution Model Analysis, 2019-2028 • Standalone • Banks & Payment Service Providers • Marketplaces India Buy Now Pay Later Market Share Analysis by Key Players India BNPL Analysis by Channel, 2019-2028 • Online Channel • POS Channel India Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019-2028 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019-2028 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later in Travel/Entertainment: Market Size and Forecast, 2019-2028 • Gross Merchandise Value Trend Analysis • Average Value per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later in Services: Market Size and Forecast, 2019-2028 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later in Automotive: Market Size and Forecast, 2019-2028 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019-2028 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later in Groceries: Market Size and Forecast • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis India Buy Now Pay Later Analysis by Consumer Attitude and Behaviour • Sales Uplift by Product Category • Share by Age Group • Share by Income • Share by Gender • Adoption Rationale
• Get a comprehensive understanding of market dynamics for Buy Now Pay Later: Identify market opportunities, major trends, and forecasting (2019-2028). Understand market trends through crucial KPIs like Gross Merchandise Value, Volume, and Average Value per Transaction, to stay ahead of the curve. • Insights by end-use sectors: Evaluate new opportunities across multiple end-use sectors, and obtain market dynamics by end-use sectors in order to swiftly catch up with the latest and upcoming developments in BNPL markets. • Market-specific strategies: Identify growth segments focused on specific opportunities, and analysing market-specific risks and important trends in the BNPL sector with our exclusive blend of quantitative forecasting and innovative insights. • Gain knowledge of consumer attitudes and actions: This report identifies and interprets important Buy Now Pay Later KPIs, such as spend by age, gender, and income level, using data from a proprietary survey. • Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of BNPL market spend and major opportunities in India.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 BNPL Definitions 1.4 Disclaimer 2 India Buy Now Pay Later Industry Attractiveness 2.1 India Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028 2.2 India Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028 2.3 India Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028 2.4 India Buy Now Pay Later Market Share Analysis by Key Players 3 India Buy Now Pay Later Operational KPIs 3.1 Buy Now Pay Later Revenues, 2019 - 2028 3.2 Buy Now Pay Later Share by Revenue Segments 3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2019 - 2028 3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2019 - 2028 3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2019 - 2028 3.3 Buy Now Pay Later Active Consumer Base, 2019 - 2028 3.4 Buy Now Pay Later Bad Debt, 2020 - 2024 - 2028 4 Buy Now Pay Later Spend Analysis by Business Model, 2022 vs 2028 4.1 Buy Now Pay Later Two party, 2019 - 2028 4.2 Buy Now Pay Later Third party, 2019 - 2028 5 Buy Now Pay Later Spend Analysis by Purpose, 2022 vs 2028 5.1 Buy Now Pay Later Convenience, 2019 - 2028 5.2 Buy Now Pay Later Credit, 2019 - 2028 6 Buy Now Pay Later Spend Analysis by Merchant ecosystem, 2022 vs 2028 6.1 Buy Now Pay Later by Open loop system, 2019 - 2028 6.2 Buy Now Pay Later by Closed loop system, 2019 - 2028 7 Buy Now Pay Later Spend Analysis by Distribution Model, 2022 vs 2028 7.1 Buy Now Pay Later by Standalone, 2019 - 2028 7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2019 - 2028 7.3 Buy Now Pay Later by Marketplaces, 2019 - 2028 8 India Buy Now Pay Later Spend Analysis by Channel 8.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028 8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028 8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028 9 India Buy Now Pay Later Snapshot by End-Use Sector 9.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects 9.2 Buy Now Pay Later Sales Uplift by End-Use Segment 9.3 Buy Now Pay Later Share by Retail Product Category 9.4 India Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2019-2028 9.5 India Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis, 2019-2028 9.6 India Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis, 2019-2028 9.7 India Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis, 2019-2028 9.8 India Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis, 2019-2028 9.9 India Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis, 2019-2028 9.10 India Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis, 2019-2028 10 India Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028 10.1 India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028 10.2 India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028 10.3 India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028 11 India Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028 11.1 India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028 11.2 India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028 11.3 India Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028 12 India Buy Now Pay Later in Travel/Entertainment: Market Size and Forecast, 2019 - 2028 12.1 India Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028 12.2 India Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028 12.3 India Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis, 2019-2028 13 India Buy Now Pay Later in Service: Market Size and Forecast, 2019 - 2028 13.1 India Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis, 2019-2028 13.2 India Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis, 2019-2028 13.3 India Buy Now Pay Later Service - Transaction Volume Trend Analysis, 2019-2028 14 India Buy Now Pay Later in Automotive: Market Size and Forecast, 2019 - 2028 14.1 India Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis, 2019-2028 14.2 India Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis, 2019-2028 14.3 India Buy Now Pay Later Automotive - Transaction Volume Trend Analysis, 2019-2028 15 India Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028 15.1 India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028 15.2 India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028 15.3 India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028 16 India Buy Now Pay Later in Groceries: Market Size and Forecast, 2019 - 2028 16.1 India Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis, 2019-2028 16.2 India Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis, 2019-2028 16.3 India Buy Now Pay Later Groceries - Transaction Volume Trend Analysis, 2019-2028 17 India Buy Now Pay Later Analysis by Consumer Attitude and Behaviour 17.1 Buy Now Pay Later Spend Share by Age Group 17.1.1 India Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2019-2028 17.1.2 India Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2019-2028 17.1.3 India Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2019-2028 17.1.4 India Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2019-2028 17.2 Buy Now Pay Later Share by Income 17.2.1 India Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis, 2019-2028 17.2.2 India Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis, 2019-2028 17.2.3 India Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Buy Now Pay Later Spend Share by Default Rate by Age Group 17.4 Buy Now Pay Later Gross Merchandise Value Share by Gender 17.5 Buy Now Pay Later Adoption Rationale 18 Further Reading 18.1 About PayNXT360 18.2 Related Research
Table 1: India Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 2: India Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 3: India Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 4: India Buy Now Pay Later - Revenues (US$ Million), 2019-2028 Table 5: India Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028 Table 6: India Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028 Table 7: India Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028 Table 8: India Buy Now Pay Later - Active Consumer Base (Thousand), 2019-2028 Table 9: India Buy Now Pay Later - Bad Debt (US$ Million), 2020-2024-2028 Table 10: India Buy Now Pay Later - Two party (US$ Million), 2019-2028 Table 11: India Buy Now Pay Later - Third party (US$ Million), 2019-2028 Table 12: India Buy Now Pay Later - Convenience (US$ Million), 2019-2028 Table 13: India Buy Now Pay Later - Credit (US$ Million), 2019-2028 Table 14: India Buy Now Pay Later - Open loop system (US$ Million), 2019-2028 Table 15: India Buy Now Pay Later - Closed loop system (US$ Million), 2019-2028 Table 16: India Buy Now Pay Later - Standalone (US$ Million), 2019-2028 Table 17: India Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2019-2028 Table 18: India Buy Now Pay Later - Marketplaces (US$ Million), 2019-2028 Table 19: India Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028 Table 20: India Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028 Table 21: India Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 22: India Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 23: India Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 24: India Buy Now Pay Later Retail Shopping - Jewellery - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 25: India Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 26: India Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 27: India Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 28: India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 29: India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 30: India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 31: India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 32: India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 33: India Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 34: India Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 35: India Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 36: India Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 37: India Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 38: India Buy Now Pay Later Service- Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 39: India Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 40: India Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 41: India Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 42: India Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 43: India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 44: India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 45: India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 46: India Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: India Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Table 48: India Buy Now Pay Later Groceries - Transaction Volume Trend Analysis (Thousand), 2019-2028 Table 49: India Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: India Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: India Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: India Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 53: India Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 54: India Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 55: India Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 1: PayNXT360's Methodology Framework Figure 2: India Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 3: India Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 4: India Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 5: India Buy Now Pay Later - Market Share Analysis by Key Players (by Value) Figure 6: India Buy Now Pay Later - Revenues (US$ Million), 2019-2028 Figure 7: Buy Now Pay Later Share by Revenue Segments (%) Figure 8: India Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028 Figure 9: India Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028 Figure 10: India Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028 Figure 11: India Buy Now Pay Later - Active Consumer Base (Thousand), 2019-2028 Figure 12: India Buy Now Pay Later - Bad Debt (US$ Million), 2020-2024-2028 Figure 13: India Buy Now Pay Later Spend Analysis by Business Model (%), 2022 vs 2028 Figure 14: India Buy Now Pay Later - Two party (US$ Million), 2019-2028 Figure 15: India Buy Now Pay Later - Third party (US$ Million), 2019-2028 Figure 16: India Buy Now Pay Later Spend Analysis by Purpose (%), 2022 vs 2028 Figure 17: India Buy Now Pay Later - Convenience (US$ Million), 2019-2028 Figure 18: India Buy Now Pay Later - Credit (US$ Million), 2019-2028 Figure 19: India Buy Now Pay Later Spend Analysis by Merchant Ecosystem (%), 2022 vs 2028 Figure 20: India Buy Now Pay Later - Open loop system (US$ Million), 2019-2028 Figure 21: India Buy Now Pay Later - Closed loop system (US$ Million), 2019-2028 Figure 22: India Buy Now Pay Later Spend Analysis by Distribution Model (%), 2022 vs 2028 Figure 23: India Buy Now Pay Later - Standalone (US$ Million), 2019-2028 Figure 24: India Buy Now Pay Later - Banks & Payment Service Providers (US$ Million), 2019-2028 Figure 25: India Buy Now Pay Later - Marketplaces (US$ Million), 2019-2028 Figure 26: India Buy Now Pay Later - Gross Merchandise Value Market Share by Channel (%), 2019-2028 Figure 27: India Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028 Figure 28: India Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028 Figure 29: India Buy Now Pay Later - Market Share by End-Use Sector (%), 2021 Vs. 2028 Figure 30: India Buy Now Pay Later - Market Share by End-Use Segment (%), 2022 Figure 31: India Buy Now Pay Later - Market Share by Retail Product Category (%), 2022 Figure 32: India Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 33: India Buy Now Pay Later Retail Shopping - Consumer Electronics - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 34: India Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 35: India Buy Now Pay Later Retail Shopping - Jewellery- Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 36: India Buy Now Pay Later Retail Shopping - Sporting Goods - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 37: India Buy Now Pay Later Retail Shopping - Entertainment & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 38: India Buy Now Pay Later Retail Shopping - Others - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 39: India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 40: India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 41: India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 42: India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 43: India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 44: India Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 45: India Buy Now Pay Later Travel/Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 46: India Buy Now Pay Later Travel/Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 47: India Buy Now Pay Later Travel/Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 48: India Buy Now Pay Later Service - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 49: India Buy Now Pay Later Service - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 50: India Buy Now Pay Later Service - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 51: India Buy Now Pay Later Automotive - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 52: India Buy Now Pay Later Automotive - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 53: India Buy Now Pay Later Automotive - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 54: India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 55: India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 56: India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 57: India Buy Now Pay Later Groceries - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 58: India Buy Now Pay Later Groceries - Average Value Per Transaction Trend Analysis (US$), 2019-2028 Figure 59: India Buy Now Pay Later Groceries - Transaction Volume Trend Analysis (Thousand), 2019-2028 Figure 60: India Buy Now Pay Later - Share by Age Group in Value Terms (%), 2022 Figure 61: India Buy Now Pay Later by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 62: India Buy Now Pay Later by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: India Buy Now Pay Later by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: India Buy Now Pay Later by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: India Buy Now Pay Later - Share by Income Group in Value Terms (%), 2022 Figure 66: India Buy Now Pay Later by Income Level - Tire 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 67: India Buy Now Pay Later by Income Level - Tire 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: India Buy Now Pay Later by Income Level - Tire 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: India Buy Now Pay Later - Share by Default Rate by Age Group in Value Terms (%), 2022 Figure 70: India Buy Now Pay Later - Share by Gender in Value Terms (%), 2022 Figure 71: Buy Now Pay Later - Adoption Rationale by Value, 2022
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