According to PayNXT360, social commerce market in Argentina is expected to grow by 22.4% on annual basis to reach US$2,385.9 million in 2025. The social commerce market in the country experienced rob...
According to PayNXT360, social commerce market in Argentina is expected to grow by 22.4% on annual basis to reach US$2,385.9 million in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 37.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.4% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,948.6 million to approximately USD 4,271.2 million. This report provides a detailed data-centric analysis of the social commerce sector in Argentina, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights Argentina's social commerce market is evolving rapidly, with influencer marketing, SME adoption, and live shopping emerging as key trends over the past 12 months. Shifts in consumer behavior, technological innovation, and the increased role of mobile-first platforms drive these trends. Over the next 2-4 years, these trends are expected to intensify, offering significant opportunities for businesses that can leverage social platforms effectively to engage consumers. Rise of Influencer-Led Social Commerce • Influencer-driven product marketing on platforms such as Instagram, TikTok, and YouTube has surged in Argentina over the last year. Many influencers collaborate with brands to offer exclusive promotions, driving direct purchases through social platforms. • The increased credibility of influencers with niche audiences is pushing more brands to invest in influencer partnerships. The popularity of short-form video content, particularly on TikTok, has boosted product discovery and engagement in younger demographics. • This trend will likely grow as influencer networks become more sophisticated. We can expect stronger integration between influencer content and in-platform purchasing features. Expansion of Small Businesses on Social Media Platforms • Many small and medium enterprises (SMEs) use platforms such as WhatsApp Business, Instagram Shops, and Facebook Marketplace to engage directly with customers and make sales. • The ease of setting up a digital storefront and rising costs in traditional e-commerce platforms encourage SMEs to embrace social media commerce. Personalized interactions and real-time communication via messaging apps have enhanced customer experiences. • As more SMEs adopt social commerce strategies, competition will intensify. Social media platforms are expected to introduce additional business-friendly features, including AI-driven customer support and inventory management solutions. Increased Adoption of Live Shopping Events • Live shopping events have gained traction in Argentina, especially during product launches and seasonal promotions. Brands organize real-time product demonstrations and flash sales via Instagram Live and Facebook Live. • Consumers are increasingly looking for interactive and authentic shopping experiences. Promoted by influencers or brand ambassadors, live shopping events provide immediacy and a sense of urgency that encourages impulse purchases. • This trend is likely to intensify as consumers seek more immersive shopping experiences. Brands must invest in high-quality live-streaming technologies and exclusive product releases to maximize engagement. Growth in Mobile-First Social Commerce • Mobile commerce now dominates online shopping behavior in Argentina, with users relying on social apps to browse and purchase products directly. • The rise in smartphone penetration and improved 4G/5G networks have made mobile shopping more accessible. Apps like TikTok and Instagram have integrated native shopping features, simplifying the customer journey from product discovery to checkout. • This trend will likely grow continuously as mobile-first consumers demand faster, more intuitive shopping interfaces. Platforms will innovate with augmented reality (AR) features and advanced payment integrations to enhance mobile commerce experiences. Growing Use of Social Commerce for Product Reviews and Recommendations • Argentine consumers increasingly rely on social media for product reviews and recommendations before purchasing. Peer reviews and testimonials on Instagram Stories and WhatsApp groups significantly influence purchasing behavior. • Consumers' distrust of traditional advertising has led them to seek more authentic peer feedback. Social platforms encourage this trend by highlighting user-generated content, including product ratings and unboxing videos. • Expect a deeper integration of review and recommendation systems into social platforms. Businesses may incentivize customers to share authentic experiences through loyalty programs and review-based promotions. Adoption of Chatbots and AI-Driven Customer Support • Many businesses in Argentina now use chatbots and AI tools on platforms such as WhatsApp and Facebook Messenger to handle customer inquiries and streamline sales processes. • This trend has been driven by the need for 24/7 customer support and quicker response times. AI-driven solutions offer cost-effective ways to provide real-time assistance, reducing cart abandonment rates and improving customer satisfaction. • AI and chatbot adoption is expected to increase, with enhanced capabilities such as multilingual support, personalized recommendations, and conversational commerce features becoming standard offerings. Competitive Landscape of Social Commerce in Argentina Over the next 2-4 years, established players like MercadoLibre are expected to deepen their investments in AI and machine learning technologies to enhance user experience and operational efficiency. Regulatory changes under the "Ley Bases" will likely foster increased market competition, allowing new domestic and international players to enter the social commerce landscape. This expansion will lead to broader consumer offerings and business models. The integration of cutting-edge technologies, such as AI-driven customer support and personalized shopping experiences, will become more prevalent, boosting competitiveness in the sector. Businesses prioritizing innovation and regulatory compliance will likely thrive in this evolving environment. The continued digital transformation of Argentina's social commerce market will redefine how consumers interact with brands and shop online. Current State of Social Commerce • Argentina's social commerce sector is experiencing significant growth, driven by increased internet penetration and smartphone usage. The market is characterized by a blend of established e-commerce platforms and emerging players leveraging social media channels to reach consumers. Key Players and New Entrants • MercadoLibre: As the dominant e-commerce platform in Latin America, MercadoLibre has expanded its services to include social commerce features, integrating social media interactions with its marketplace. The company has also ventured into fintech through Mercado Pago, enhancing payment solutions for online transactions. • Carrefour Argentina: A significant player in the e-commerce space, Carrefour has been enhancing its online presence and exploring social commerce avenues to engage with consumers directly through social media platforms. • Adidas: The global sportswear brand has a notable e-commerce presence in Argentina and utilizes social media channels for marketing and direct sales, contributing to the social commerce ecosystem. • Frávega and Musimundo: These local retailers have strengthened their online platforms and are increasingly incorporating social media strategies to drive sales and customer engagement. Recent Partnerships, Mergers, and Acquisitions • MercadoLibre has been expanding its fintech services, including offering loans to sellers and integrating advanced technologies such as artificial intelligence to enhance its platform's capabilities. • MercadoLibre filed a complaint against MODO, a digital wallet backed by local banks, alleging anti-competitive practices. This highlights the competitive tensions in Argentina's fintech and social commerce sectors. Regulatory Changes • In June 2024, the Argentine Congress passed Law No. 27,742, known as the "Ley Bases," aiming to deregulate various sectors, including trade and services. This law simplifies procedures, reduces bureaucratic obstacles, and promotes entrepreneurial freedom, potentially benefiting social commerce activities. • In early 2025, new regulations were introduced concerning the display of prices for goods and services offered to consumers. These changes aim to enhance transparency and consumer protection in e-commerce and social commerce. Outlook • Established players like MercadoLibre are expected to keep expanding their services and integrating more sophisticated technologies, such as artificial intelligence and machine learning, to improve user experience and operational efficiency. • The deregulation efforts under the "Ley Bases" will likely lower entry barriers, encouraging new domestic and international players to enter the social commerce market. This may result in heightened competition and a wider variety of consumer options. •Adopting innovative technologies, including AI-driven customer support and personalized shopping experiences, is expected to become more prevalent, enhancing the competitiveness of platforms operating in the social commerce space.
This report provides in-depth, data-centric analysis of social commerce in Argentina. Below is a summary of key market segments: Argentina Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Argentina Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Argentina Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Argentina Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Argentina Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Argentina Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Argentina Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Argentina Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Argentina Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Argentina Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Argentina: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Argentina. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Argentina Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Argentina Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Argentina Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Argentina Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Argentina Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Argentina Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Argentina Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Argentina Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Argentina Social Commerce Market Share Analysis by Key Players, 2024 4. Argentina Social Commerce Industry Market Size and Forecast by Location 4.1. Argentina Social Commerce Market Share by Location (%), 2024 4.2. Argentina Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Argentina Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Argentina Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Argentina Social Commerce Market Share by Product Categories (%), 2024 5.2. Argentina Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Argentina Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Argentina Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Argentina Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Argentina Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Argentina Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Argentina Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Argentina Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Argentina Social Commerce Market Share by End Use Segment (%), 2024 6.2. Argentina Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Argentina Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Argentina Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Argentina Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Argentina Social Commerce Market Share by End Use Device (%), 2024 7.2. Argentina Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Argentina Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Argentina Social Commerce Industry Market Size and Forecast by Cities 8.1. Argentina Social Commerce Market Share by Cities (%), 2024 8.2. Argentina Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Argentina Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Argentina Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Argentina Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Argentina Social Commerce Market Share by Payment Method (%), 2024 9.2. Argentina Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Argentina Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Argentina Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Argentina Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Argentina Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Argentina Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Argentina Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Argentina Social Commerce Industry Market Size and Forecast by Platforms 10.1. Argentina Social Commerce Market Share by Platforms Method (%), 2024 10.2. Argentina Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Argentina Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Argentina Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Argentina Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Argentina Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Argentina Social Commerce Industry Market Size and Forecast by Contents 11.1. Argentina Social Commerce Market Share by Contents (%), 2024 11.2. Argentina Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Argentina Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Argentina Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Argentina Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Argentina Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Argentina Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Argentina Social Commerce Spend Share by Age Group, 2024 12.2. Argentina Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Argentina Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Argentina Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Argentina Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Argentina Social Commerce Share by Income Level, 2024 12.7. Argentina Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Argentina Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Argentina Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Argentina Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Argentina Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Argentina Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Argentina Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Argentina Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Argentina Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Argentina Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Argentina Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Argentina Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Argentina Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Argentina Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Argentina Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Argentina Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Argentina Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Argentina Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Argentina Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Argentina Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Argentina Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Argentina Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Argentina Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Argentina Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Argentina Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Argentina Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Argentina Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Argentina Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Argentina Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Argentina Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Argentina Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Argentina Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Argentina Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Argentina Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Argentina Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Argentina Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Argentina Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Argentina Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Argentina Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Argentina Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Argentina Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Argentina Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Argentina Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Argentina Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Argentina Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Argentina Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Argentina Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Argentina Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Argentina Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Argentina Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Argentina Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Argentina Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Argentina Social Commerce Market Share by Location (%), 2024 Figure 10: Argentina Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Argentina Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Argentina Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Argentina Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Argentina Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Argentina Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Argentina Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Argentina Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Argentina Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Argentina Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Argentina Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Argentina Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Argentina Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Argentina Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Argentina Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Argentina Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Argentina Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Argentina Social Commerce Market Share by Cities (%), 2024 Figure 28: Argentina Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Argentina Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Argentina Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Argentina Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Argentina Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Argentina Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Argentina Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Argentina Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Argentina Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Argentina Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Argentina Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Argentina Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Argentina Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Argentina Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Argentina Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Argentina Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Argentina Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Argentina Social Commerce Market Share by Contents (%), 2024 Figure 46: Argentina Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Argentina Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Argentina Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Argentina Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Argentina Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Argentina Social Commerce Share by Age Group (%), 2024 Figure 52: Argentina Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Argentina Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Argentina Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Argentina Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Argentina Social Commerce Share by Income Level (%), 2024 Figure 57: Argentina Social Commerce Share by Gender (%), 2024
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