According to PayNXT360, social commerce industry in Vietnam is expected to grow by 38.8% on annual basis to reach US$4,535.78 million in 2024. The social commerce industry is expected to grow steadil...
According to PayNXT360, social commerce industry in Vietnam is expected to grow by 38.8% on annual basis to reach US$4,535.78 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 30.8% during 2024-2029. The social commerce GMV in the country will increase from US$3,267.51 million in 2023 to reach US$17,376.30 million by 2029. Social commerce in Vietnam is rapidly evolving, driven by changing consumer behaviours and technological advancements. Brands increasingly leverage social media platforms to engage with consumers, create immersive shopping experiences, and drive sales. The rise of live shopping, enhanced personalization through data analytics, and the importance of user-generated content are shaping the future of social commerce in the country. As the market grows, retailers must remain agile and innovative to capitalize on emerging opportunities and navigate the competitive landscape effectively. Vietnam's social commerce landscape is rapidly evolving, driven by integrating social media and e-commerce. Identifying Key Trends and Developments • Integration of Social-Media and E-commerce - The convergence of social media and e-commerce is becoming increasingly pronounced in Vietnam. Platforms such as Facebook, Instagram, and TikTok are enhancing their shopping features, allowing users to discover and purchase products directly within the app. This seamless integration fosters a more engaging shopping experience, encouraging consumer participation in social commerce. • Rise of Live Shopping Events - Live shopping is gaining traction in Vietnam, with brands hosting interactive events on platforms like Instagram and TikTok. These live streams allow brands to showcase products in real time, engage with viewers, and drive immediate sales. The interactive nature of live shopping reflects the growing consumer demand for engaging and immersive shopping experiences. • Focus on Younger Audiences - Millennials and Gen Z are driving social commerce growth in Vietnam. These demographics are more likely to engage with brands on social media and make purchases directly through these platforms. Brands adapt their strategies to resonate with younger consumers, emphasizing authenticity, community engagement, and visually appealing content. • Personalization Through Data Analytics - Data-driven personalization is becoming essential in social commerce. Brands leverage analytics to understand consumer behaviour and preferences, enabling tailored recommendations and targeted marketing strategies. This approach enhances customer engagement and improves conversion rates, making the shopping experience more relevant to individual users. • Increasing Importance of User-Generated Content - User-generated content (UGC) is critical to successful social commerce strategies. Brands encourage customers to share their experiences and product reviews on social media, providing authentic content that serves as social proof. Featuring UGC in marketing campaigns builds trust and credibility, driving consumer interest and sales. • Local Startups and Emerging Players - Several local startups are emerging in Vietnam's social commerce landscape, focusing on niche markets and innovative solutions. For example, Sendo, a local e-commerce platform, is enhancing its social commerce capabilities by integrating social features that allow users to share products and reviews, thus tapping into the growing social commerce trend. Explore New Platforms and Partnerships • TikTok's Expansion into Social Commerce - TikTok is rapidly becoming a significant player in the Vietnamese social commerce landscape. The platform has introduced features that enable users to shop directly from videos, enhancing the shopping experience. TikTok's partnership with Shopify allows merchants to create shoppable posts, streamlining the purchasing process for users and expanding their reach. • Instagram's Enhanced Shopping Features - Instagram continues to enhance its shopping capabilities with features like Instagram Checkout and shoppable posts. These tools enable brands to sell products directly through their profiles, reducing the need for users to navigate away from the app. The platform's focus on visual content aligns perfectly with consumer preferences, making it a powerful channel for social commerce. • Facebook's Marketplace Integration - Facebook's Marketplace is evolving to support social commerce initiatives in Vietnam. The platform integrates shopping features that allow users to discover and purchase products from local businesses and brands. This integration enhances user experience and fosters community engagement, enabling small businesses to reach a broader audience. • Local Platforms and Startups - Local platforms such as Zalo and Tiki also make strides in social commerce. Zalo, primarily a messaging app, has integrated shopping features that allow users to buy products directly through chats. Tiki, originally an e-commerce platform, is enhancing its social commerce capabilities by incorporating social features that allow users to share products and reviews. Identify Key Sectors Adopting Social Commerce • Fashion and Beauty - The fashion and beauty sectors are at the forefront of social commerce adoption in Vietnam. Brands leverage platforms like Instagram and TikTok to showcase products through influencer partnerships and visually appealing content. The emphasis on aesthetics and personal expression resonates strongly with consumers in these categories, driving engagement and sales. • Food and Beverage - The food and beverage industry embrace social commerce by promoting products and engaging with consumers through social media. Brands share recipes, cooking tips, and user-generated content to foster a community around their products, driving engagement and sales. This approach enhances brand loyalty and encourages repeat purchases. • Home Goods and Décor - The home goods sector increasingly utilizes social commerce to reach consumers interested in home improvement and decor. Brands are showcasing products through engaging content on social media, tapping into the growing interest in home aesthetics, especially in the wake of the pandemic. This sector's focus on lifestyle resonates well with social commerce principles. • Health and Wellness - The health and wellness sector is leveraging social commerce to connect with consumers seeking fitness and wellness solutions. Brands use social media to share informative content, promote products, and engage with health-conscious audiences. This alignment with consumer interests positions health and wellness brands favourably in social commerce. Highlight Key Major Acquisitions • Naver's Acquisition of Poshmark - In 2022, Naver, the South Korean internet conglomerate, acquired Poshmark, a leading social commerce platform, for $1.2 billion. This acquisition highlights global players' growing interest in social commerce and the potential for cross-border partnerships and expansion. This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Vietnam. Below is a summary of key market segments: Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 • Vietnam Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Vietnam Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029 --B2B --B2C --C2C • Vietnam Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029 --Mobile --Desktop • Vietnam Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Domestic --Cross Border • Vietnam Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Vietnam Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Vietnam Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023 --By Age --By Income Level --By Gender
• In-Depth Insight into Social Commerce Market Dynamics: Gain a comprehensive understanding of social commerce market opportunities and significant trends, alongside projections for the 2020 to 2029 period. This insight is crucial for businesses looking to thrive in the expanding social commerce landscape. • Detailed Analysis of Opportunities by End-Use Sectors: Investigate the market dynamics within various end-use sectors to identify and evaluate emerging opportunities. This analysis enables businesses to tailor their strategies effectively and capitalize on growth potential in the social commerce market. • Formulate Targeted Social Commerce Strategies: Identify key growth segments and target specific opportunities to develop an effective social commerce strategy. Evaluate market-specific trends, drivers, and risks to ensure your approach aligns with consumer behaviors and preferences, ultimately enhancing engagement and conversions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Vietnam Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Vietnam Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2. Vietnam Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3. Vietnam Ecommerce – Transaction Volume Trend Analysis, 2020-2029 3. Vietnam Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Vietnam Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 3.2. Vietnam Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 3.3. Vietnam Social Commerce – Transaction Volume Trend Analysis, 2020-2029 3.4. Vietnam Social Commerce Market Share Analysis by Key Players, 2023 4. Vietnam Social Commerce Industry Market Size and Forecast by Location 4.1. Vietnam Social Commerce Market Share by Location (%), 2023 4.2. Vietnam Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029 4.3. Vietnam Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029 5. Vietnam Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Vietnam Social Commerce Market Share by Product Categories (%), 2023 5.2. Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029 5.3. Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029 5.4. Vietnam Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029 5.5. Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 5.6. Vietnam Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 5.7. Vietnam Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029 5.8. Vietnam Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029 6. Vietnam Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Vietnam Social Commerce Market Share by End Use Segment (%), 2023 6.2. Vietnam Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.3. Vietnam Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.4. Vietnam Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 7. Vietnam Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Vietnam Social Commerce Market Share by End Use Device (%), 2023 7.2. Vietnam Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 7.3. Vietnam Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 8. Vietnam Social Commerce Industry Market Size and Forecast by Cities 8.1. Vietnam Social Commerce Market Share by Cities (%), 2023 8.2. Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.3. Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.4. Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 9. Vietnam Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Vietnam Social Commerce Market Share by Payment Method (%), 2023 9.2. Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.3. Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.4. Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 9.5. Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.6. Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 9.7. Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029 9.8. Vietnam Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029 10. Vietnam Social Commerce Industry Market Size and Forecast by Platforms 10.1. Vietnam Social Commerce Market Share by Platforms Method (%), 2023 10.2. Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029 10.3. Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 10.4. Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029 10.5. Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029 10.6. Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029 11. Vietnam Social Commerce Industry Market Size and Forecast by Contents 11.1. Vietnam Social Commerce Market Share by Contents (%), 2023 11.2. Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.3. Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.4. Vietnam Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029 11.5. Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029 11.6. Vietnam Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029 12. Vietnam Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Vietnam Social Commerce Spend Share by Age Group, 2023 12.2. Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029 12.3. Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029 12.4. Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029 12.5. Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029 12.6. Vietnam Social Commerce Share by Income Level, 2023 12.7. Vietnam Social Commerce Share by Gender, 2023 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 3: Vietnam Ecommerce – Transaction Volume (Million), 2020-2029 Table 4: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 5: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 6: Vietnam Social Commerce – Transaction Volume (Million), 2020-2029 Table 7: Vietnam Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029 Table 8: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Table 9: Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Table 10: Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Table 11: Vietnam Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: Vietnam Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: Vietnam Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: Vietnam Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: Vietnam Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: Vietnam Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 18: Vietnam Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 20: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 21: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: Vietnam Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: Vietnam Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 42: Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 43: Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 44: Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: Vietnam Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 4: Vietnam Ecommerce – Transaction Volume (Million), 2020-2029 Figure 5: Vietnam Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 6: Vietnam Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 7: Vietnam Social Commerce – Transaction Volume (Million), 2020-2029 Figure 8: Vietnam Social Commerce – Market Share Analysis by Key Players (%), 2023 Figure 9: Vietnam Social Commerce Market Share by Location (%), 2023 Figure 10: Vietnam Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029 Figure 11: Vietnam Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Figure 12: Vietnam Social Commerce Market Share by Product Categories (%), 2023 Figure 13: Vietnam Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Figure 14: Vietnam Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Figure 15: Vietnam Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Figure 16: Vietnam Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 17: Vietnam Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 18: Vietnam Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 19: Vietnam Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: Vietnam Social Commerce Market Share by End Use Segment (%), 2023 Figure 21: Vietnam Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: Vietnam Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: Vietnam Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: Vietnam Social Commerce Market Share by End Use Device (%), 2023 Figure 25: Vietnam Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: Vietnam Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Figure 27: Vietnam Social Commerce Market Share by Cities (%), 2023 Figure 28: Vietnam Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 29: Vietnam Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 30: Vietnam Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: Vietnam Social Commerce Market Share by Payment Method (%), 2023 Figure 32: Vietnam Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: Vietnam Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: Vietnam Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: Vietnam Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: Vietnam Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Figure 37: Vietnam Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: Vietnam Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: Vietnam Social Commerce Market Share by Platforms Method (%), 2023 Figure 40: Vietnam Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Figure 41: Vietnam Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: Vietnam Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: Vietnam Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: Vietnam Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: Vietnam Social Commerce Market Share by Contents (%), 2023 Figure 46: Vietnam Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 47: Vietnam Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: Vietnam Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: Vietnam Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 50: Vietnam Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: Vietnam Social Commerce Share by Age Group (%), 2023 Figure 52: Vietnam Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 53: Vietnam Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 54: Vietnam Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 55: Vietnam Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 56: Vietnam Social Commerce Share by Income Level (%), 2023 Figure 57: Vietnam Social Commerce Share by Gender (%), 2023
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