According to PayNXT360, loyalty market in Vietnam is expected to grow by 18.2% on annual basis to reach US$542.4 million in 2025. In value terms, the loyalty market in the country has recorded a CAGR...
According to PayNXT360, loyalty market in Vietnam is expected to grow by 18.2% on annual basis to reach US$542.4 million in 2025. In value terms, the loyalty market in the country has recorded a CAGR of 20.7% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 15.7% during 2025-2029. Loyalty market in the country is expected to increase from US$459.0 million in 2024 to reach US$971.2 million by 2029. This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Vietnam. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities. Key Insights Vietnam's loyalty landscape is rapidly evolving with the integration of digital payment systems, coalition loyalty programs, and gamification strategies to enhance customer engagement. The growing shift towards a cashless economy, supported by government initiatives and widespread smartphone adoption, has driven businesses to integrate digital payments within loyalty programs, streamlining the rewards experience. Additionally, coalition programs like Vingroup Card are expanding, allowing customers to earn and redeem points across multiple sectors, increasing engagement and retention. These trends indicate a broader movement toward seamless, multi-brand, technology-driven loyalty solutions that enhance customer convenience and value. Furthermore, gamification and data-driven personalization are shaping Vietnam's loyalty ecosystem. Businesses leverage interactive mobile apps to engage tech-savvy consumers with challenges and rewards, fostering stronger brand connections. At the same time, the increasing use of data analytics allows companies to deliver highly personalized offers, improving customer satisfaction and loyalty. As businesses continue investing in innovative engagement strategies, Vietnam's loyalty programs are expected to become more dynamic and tailored, solidifying long-term customer relationships in an increasingly competitive market. Integration of Digital Payment Systems in Loyalty Programs • Vietnamese consumers increasingly favor non-cash payments, prompting businesses to integrate digital payment systems into their loyalty programs. For example, many retailers now offer mobile apps that combine payment and loyalty features, allowing customers to earn and redeem points seamlessly during transactions. • The widespread adoption of smartphones and the government's push towards a cashless economy drive this trend. Consumers seek convenience and efficiency in their transactions, which digital payment systems provide. • Integrating digital payments into loyalty programs is expected to become standard practice, enhancing customer experience and streamlining the process of earning and redeeming rewards. Emergence of Coalition Loyalty Programs • Coalition loyalty programs, where multiple businesses collaborate to offer shared rewards, are gaining momentum in Vietnam. Vingroup, for instance, launched the Vingroup Card, allowing customers to earn points across various services, including retail, hospitality, and dining, which can be redeemed within its extensive network. • Such programs provide added value to customers by offering a wider range of earning and redemption options, thereby increasing the appeal of the loyalty program. • As businesses recognize the mutual benefits, more coalition programs will likely emerge, offering customers versatile and attractive loyalty options. Adoption of Gamification Strategies • Vietnamese companies incorporate gamification elements into their loyalty programs to boost customer engagement. For example, some retailers have introduced mobile apps featuring games and challenges that reward users with points or discounts upon completion. • The increasing use of smartphones and a young, tech-savvy population drive the adoption of gamification. Interactive and entertaining loyalty programs appeal to consumers seeking engaging brand experiences. • The use of gamification in loyalty programs is expected to grow, with businesses developing more innovative and interactive ways to engage customers and encourage loyalty. Personalization Through Data Analytics • Vietnamese companies are leveraging data analytics to personalize their loyalty programs. By analyzing consumer behavior, businesses can offer tailored rewards and recommendations to customers, enhancing the overall experience. • Advancements in data analytics and a better understanding of consumer preferences enable businesses to offer personalized experiences, enhancing customer satisfaction and loyalty. • The emphasis on personalization will likely intensify, with companies investing in sophisticated analytics to deliver customized experiences that foster deeper customer loyalty. Competitive Landscape in the United Kingdom Loyalty Market and Regulatory Changes Vietnam's loyalty program market is evolving rapidly, driven by increasing digitalization, rising consumer expectations, and strong competition among retailers, banks, and fintech players. However, market dominance by established programs such as VinID (by Vingroup), MoMo, and Vietcombank’s loyalty offerings presents significant entry barriers for new players. To remain competitive, companies integrate AI-driven personalization, mobile-first experiences, and blockchain-based rewards while focusing on strategic partnerships to expand their reach. The future of Vietnam’s loyalty program market will be shaped by growing digital adoption, regulatory shifts, and evolving consumer behaviors. Programs that offer hyper-personalized incentives, seamless omnichannel experiences, and innovative fintech integrations are expected to gain a competitive edge. While dominant players leverage their scale and resources, new entrants must differentiate through niche offerings, data-driven engagement, and compliance with evolving regulations. Companies that align with changing consumer preferences and the digital economy will be best positioned for success in Vietnam’s fast-growing loyalty landscape. Current State of Vietnam’s Loyalty Program Market • Vietnam's loyalty market is led by major players such as VinID, MoMo, and Vietcombank Rewards, which have built extensive networks across retail, banking, and digital payments. VinID, for instance, connects users to Vingroup’s ecosystem, including VinMart, VinFast, and VinHomes, making it a dominant force in the market. • Digital wallets and super apps such as MoMo and ZaloPay are increasingly integrating loyalty features. These features enable users to earn and redeem points across various services, such as bill payments, shopping, and food delivery. MoMo’s “Rewards Hub” allows users to accumulate and spend points seamlessly, enhancing engagement. • Retailers like Lotte Mart and AEON Vietnam have launched digital-first loyalty programs to boost customer retention. AEON's loyalty app offers members cashback, exclusive deals, and in-app payment options. • Banks like Vietcombank, Techcombank, and VPBank offer loyalty rewards through credit card spending, airline partnerships, and cashback incentives. Techcombank’s “Infinite+” program rewards premium customers with travel benefits, making it a strong competitor in financial loyalty schemes. Competition Intensity in Vietnam’s Loyalty Market • The market is highly competitive, with retailers, banks, and fintech companies vying for customer engagement. Super apps such as MoMo are reshaping the market by integrating multiple services, from e-commerce to ride-hailing, while offering loyalty points as incentives. • Companies are leveraging AI-driven personalization to enhance customer engagement. VinID uses AI to recommend deals based on purchase history, increasing customer retention and satisfaction. • Price sensitivity among Vietnamese consumers pushes loyalty programs to offer flexible and high-value rewards. Programs such as Viettel++ (by telecom giant Viettel) provide a mix of telecom discounts, cashback, and lifestyle perks to cater to a wide consumer base. Types of Players • Supermarkets and retail chains such as Co.opmart and Big C offer membership programs with discounts, cashback, and exclusive deals to retain shoppers. • Financial institutions such as Vietcombank, Techcombank, and BIDV focus on point-based rewards, cashback, and travel benefits for high-spending customers. • Digital wallets such as MoMo, ZaloPay, and ShopeePay have built strong loyalty programs that allow users to earn and redeem points across multiple services. • Vietnam Airlines’ Lotusmiles program remains a dominant player in the travel segment. It rewards frequent flyers with points redeemable for upgrades, partner hotels, and retail discounts. Market Structure • Dominant players such as VinID, MoMo, and Vietcombank hold a significant share, benefiting from large customer bases and extensive partnerships. Their ability to offer diverse rewards across multiple categories makes them challenging. • Niche players focus on specific customer segments, such as premium banking customers, travel enthusiasts, or young digital-savvy consumers. For instance, Vietnam Airlines’ Lotusmiles targets frequent travelers, offering tailored benefits and partnerships with luxury brands. • New entrants face high barriers to entry due to the need for extensive partner networks, customer acquisition strategies, and compliance with evolving data protection laws. • Loyalty program fragmentation creates both opportunities and challenges. Smaller players can differentiate with unique rewards, but scaling remains a challenge without significant investment. Future Competitive Landscape • AI and blockchain adoption will accelerate to enhance security, fraud prevention, and hyper-personalized recommendations. MoMo and VinID are expected to invest further in AI-driven customer insights to refine their loyalty programs. • Coalition loyalty models will gain traction, allowing customers to accumulate and redeem points across multiple brands. ShopeePay’s partnerships with retailers and e-commerce platforms illustrate the rise of cross-industry loyalty ecosystems. • Sustainability-focused rewards will grow as Vietnamese consumers become more environmentally conscious. Programs offering incentives for eco-friendly purchases, such as VinID's sustainable shopping rewards, will likely expand. • Regulatory oversight will increase, requiring greater transparency in data collection and usage. To maintain consumer trust, companies must ensure compliance with Vietnam's cybersecurity and personal data protection laws. Regulatory Changes Impacting Loyalty Programs • Vietnam's Data Protection Law, implemented in 2023, mandates stricter controls on how companies collect, store, and process customer data. To comply with these regulations, loyalty programs must invest in secure platforms. • Consumer protection laws are tightening, requiring programs to disclose reward terms, expiration policies, and redemption conditions to prevent misleading practices. • Anti-money laundering (AML) regulations will impact fintech-based loyalty programs, requiring more stringent identity verification and fraud detection measures, particularly for crypto-based rewards.
This report provides in-depth, data-centric analysis of loyalty programs in Vietnam. Below is a summary of key market segments: • Vietnam Retail Sector Spend Value Trend Analysis --Ecommerce Spend --POS Spend Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators Value Accumulated and Value Redemption Rate of Loyalty programs in Vietnam • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains --Loyalty Schemes --Loyalty Platforms • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type --Points programs --Tier-based programs --Mission-driven programs --Spend-based programs --Gaming programs --Free perks programs --Subscription programs --Community programs --Refer a friend program --Paid programs --Cashback programs • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Channel --In-Store --Online --Mobile Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model --Seller Driven --Payment Instrument Driven --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others •Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Retail --Diversified Retailers --Department Stores --Specialty Stores --Clothing, Footwear & Accessories --Toy & Hobby Shops --Supermarket and Convenience Store --Home Merchandise --Other • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Accessibility --Card Based Access --Digital Access • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type --B2C Consumers --B2B Consumers • Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type --Free --Free + Premium --Premium • Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case --Analytics and AI Driven --Management Platform • Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner --In House --Third Party Vendor • Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment --Cloud --On-Premise • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms --Software --Services • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms --Custom Built Platform --Off the Shelf Platform • Vietnam Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour --By Age Group --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the loyalty programs and platforms market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Loyalty Market Dynamics in Vietnam: Understand emerging opportunities and future direction of the loyalty programs and platforms market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape with key players and market share in Vietnam. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the loyalty sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2 Vietnam Retail Sector Market Size Trend Analysis 2.1 Vietnam Retail Industry Market Size, 2020-2029 2.2 Vietnam Ecommerce Market Size, 2020-2029 2.3 Vietnam POS Market Size Trend Analysis, 2020-2029 3 Vietnam Loyalty Spend Market Size and Future Growth Dynamics 3.1 Vietnam Loyalty Spend Market Size and Future Growth Dynamics, 2020-2029 3.2 Vietnam Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2024 3.3 Vietnam Loyalty Spend Share by Functional Domains, 2020-2029 3.4 Vietnam Loyalty Spend by Loyalty Schemes, 2020-2029 3.5 Vietnam Loyalty Spend by Loyalty Platforms, 2020-2029 4 Vietnam Loyalty Programs Sector Insights and Outlook: Trends, Strategy, and Competitive Landscape 4.1 Analysis of Key Trends and Drivers 4.2 Competitive Landscape of Loyalty Programs in Vietnam 4.3 Strategy and Innovation in Loyalty Programs Vietnam 5 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 5.1 Vietnam Loyalty Schemes Spend Share by Loyalty Program Type, 2024 5.2 Vietnam Spend by Point-based Loyalty Program, 2020-2029 5.3 Vietnam Spend by Tiered Loyalty Program, 2020-2029 5.4 Vietnam Spend by Mission-driven Loyalty Program, 2020-2029 5.5 Vietnam Spend by Spend-based Loyalty Program, 2020-2029 5.6 Vietnam Spend by Gaming Loyalty Program, 2020-2029 5.7 Vietnam Spend by Free Perks Loyalty Program, 2020-2029 5.8 Vietnam Spend by Subscription Loyalty Program, 2020-2029 5.9 Vietnam Spend by Community Loyalty Program, 2020-2029 5.10 Vietnam Spend by Refer a Friend Loyalty Program, 2020-2029 5.11 Vietnam Spend by Paid Loyalty Program, 2020-2029 5.12 Vietnam Spend by Cashback Loyalty Program, 2020-2029 6 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 6.1 Vietnam Loyalty Schemes Spend Share by Channel, 2020-2029 6.2 Vietnam Loyalty Spend by In-Store, 2020-2029 6.3 Vietnam Loyalty Spend by Online, 2020-2029 6.4 Vietnam Loyalty Spend by Mobile, 2020-2029 7 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 7.1 Vietnam Loyalty Schemes Spend Share by Business Model, 2020-2029 7.2 Vietnam Loyalty Spend by Seller Driven, 2020-2029 7.3 Vietnam Payment Instrument Driven Loyalty Program Spend, 2020-2029 7.4 Vietnam Loyalty Spend by Other Segment, 2020-2029 8 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 8.1 Vietnam Loyalty Schemes Spend Share by Key Sectors, 2024 & 2029 8.2 Vietnam Loyalty Schemes Spend in Retail, 2020-2029 8.3 Vietnam Loyalty Schemes Spend in Financial Services, 2020-2029 8.4 Vietnam Loyalty Schemes Spend in Healthcare & Wellness, 2020-2029 8.5 Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery, 2020-2029 8.6 Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029 8.7 Vietnam Loyalty Schemes Spend in Telecoms, 2020-2029 8.8 Vietnam Loyalty Schemes Spend in Media & Entertainment, 2020-2029 8.9 Vietnam Loyalty Schemes Spend in Other, 2020-2029 9 Vietnam Loyalty Schemes Spend in Key Sectors by Online Channel, 2024 & 2029 9.1 Vietnam Online Loyalty Spend in Retail Segment, 2020-2029 9.2 Vietnam Online Loyalty Spend in Financial Services, 2020-2029 9.3 Vietnam Online Loyalty Spend in Healthcare & Wellness, 2020-2029 9.4 Vietnam Online Loyalty Spend in Restaurants & Food Delivery, 2020-2029 9.5 Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029 9.6 Vietnam Online Loyalty Spend in Telecoms, 2020-2029 9.7 Vietnam Online Loyalty Spend in Media & Entertainment, 2020-2029 9.8 Vietnam Online Loyalty Spend in Other Segment, 2020-2029 10 Vietnam In-store Loyalty Spend in Key Sectors, 2024 & 2029 10.1 Vietnam In-store Loyalty Spend in Retail Segment, 2020-2029 10.2 Vietnam In-store Loyalty Spend in Healthcare & Wellness Segment, 2020-2029 10.3 Vietnam In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029 10.4 Vietnam In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029 10.5 Vietnam In-store Loyalty Spend in Media & Entertainment Segment, 2020-2029 10.6 Vietnam In-store Loyalty Spend in Other Sector, 2020-2029 11 Vietnam Mobile App Loyalty Schemes Spend in Key Sectors, 2024 Vs 2029 11.1 Vietnam Mobile App Loyalty Spend in Retail Segment, 2020-2029 11.2 Vietnam Mobile App Loyalty Spend in Financial Services Segment, 2020-2029 11.3 Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2020-2029 11.4 Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029 11.5 Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029 11.6 Vietnam Mobile App Loyalty Spend in Telecoms Segment, 2020-2029 11.7 Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment, 2020-2029 11.8 Vietnam Mobile App Loyalty Spend in Other Segment, 2020-2029 12 Vietnam Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 12.1 Vietnam Loyalty Schemes Spend Share by Retail Segments, 2020-2029 12.2 Vietnam Loyalty Retail Schemes Spend by Diversified Retailers, 2020-2029 12.3 Vietnam Loyalty Retail Schemes Spend by Department Stores, 2020-2029 12.4 Vietnam Loyalty Retail Schemes Spend by Specialty Stores, 2020-2029 12.5 Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2020-2029 12.6 Vietnam Loyalty Retail Schemes Spend by Other, 2020-2029 13 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Digital vs. Card-based 13.1 Vietnam Loyalty Schemes Spend Share by Digital vs. Card-based, 2024 Vs 2029 13.2 Vietnam Loyalty Spend by Card Based Access, 2020-2029 13.3 Vietnam Loyalty Spend by Digital Access, 2020-2029 14 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 14.1 Vietnam Loyalty Schemes Spend Share by Consumer Type, 2024 Vs 2029 14.2 Vietnam Loyalty Schemes Spend by B2B Consumers, 2020-2029 14.3 Vietnam Loyalty Spend by B2C Consumers, 2020-2029 15 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 15.1 Vietnam Loyalty Schemes Spend Share by Membership Type, 2020-2029 15.2 Vietnam Loyalty Membership Type Schemes Spend by Free, 2020-2029 15.3 Vietnam Loyalty Membership Type Schemes Spend by Free + Premium, 2020-2029 15.4 Vietnam Loyalty Membership Type Schemes Spend by Premium, 2020-2029 16 Vietnam Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs, 2020-2029 16.1 Vietnam Loyalty Spend by Embedded Loyalty Programs, 2020-2029 16.2 Vietnam Loyalty Spend by Non-Embedded Loyalty Programs, 2020-2029 17 Vietnam Loyalty Spend Share by use of AI, 2020-2029 17.1 Vietnam Loyalty Spend by AI Driven Loyalty Program, 2020-2029 17.2 Vietnam Loyalty Spend by Blockchain Driven Loyalty Program, 2020-2029 18 Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 18.1 Vietnam Loyalty Platform Spend Share by Software Use Case, 2024 Vs 2029 18.2 Vietnam Loyalty Software Platform Spend by Analytics and AI Driven, 2020-2029 18.3 Vietnam Loyalty Software Platform Spend by Management Platform, 2020-2029 19 Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 19.1 Vietnam Loyalty Platform Spend Share by Vendor/ Solution Partner, 2024 Vs 2029 19.2 Vietnam Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2020-2029 19.3 Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2020-2029 20 Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 20.1 Vietnam Loyalty Platform Spend Share by Deployment, 2024 Vs 2029 20.2 Vietnam Loyalty Deployment Platform Spend by Cloud, 2020-2029 20.3 Vietnam Loyalty Deployment Platform Spend by On-Premise, 2020-2029 21 Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 21.1 Vietnam Loyalty Spend Share by Software vs. Services, 2024 Vs 2029 21.2 Vietnam Loyalty Spend by Software, 2020-2029 21.3 Vietnam Loyalty Spend by Services, 2020-2029 22 Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 22.1 Vietnam Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2024 Vs 2029 22.2 Vietnam Loyalty Software Platforms Spend by Custom Built Platform, 2020-2029 22.3 Vietnam Loyalty Software Platforms Spend by Off the Shelf Platform, 2020-2029 23 Vietnam Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 23.1 Vietnam Loyalty Spend Share by Age Group, 2024 23.2 Vietnam Loyalty Spend Share by Income Level, 2024 23.3 Vietnam Loyalty Spend Share by Gender, 2024 24 Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: Vietnam Retail Industry Market Size (US$ Million), 2020-2029 Table 2: Vietnam Ecommerce Market Size (US$ Million), 2020-2029 Table 3: Vietnam POS Market Size (US$ Million), 2020-2029 Table 4: Vietnam Total Loyalty Spend (US$ Million), 2020-2029 Table 5: Vietnam Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029 Table 6: Vietnam Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029 Table 7: Vietnam Spend by Point-based Loyalty Program (US$ Million), 2020-2029 Table 8: Vietnam Spend by Tiered Loyalty Program (US$ Million), 2020-2029 Table 9: Vietnam Spend by Mission-driven Loyalty Program (US$ Million), 2020-2029 Table 10: Vietnam Spend by Spend-based Loyalty Program (US$ Million), 2020-2029 Table 11: Vietnam Spend by Gaming Loyalty Program (US$ Million), 2020-2029 Table 12: Vietnam Spend by Free Perks Loyalty Program (US$ Million), 2020-2029 Table 13: Vietnam Spend by Subscription Loyalty Program (US$ Million), 2020-2029 Table 14: Vietnam Spend by Community Loyalty Program (US$ Million), 2020-2029 Table 15: Vietnam Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029 Table 16: Vietnam Spend by Paid Loyalty Program (US$ Million), 2020-2029 Table 17: Vietnam Spend by Cashback Loyalty Program (US$ Million), 2020-2029 Table 18: Vietnam In-Store Loyalty Spend Value (US$ Million), 2020-2029 Table 19: Vietnam Online Loyalty Spend Value (US$ Million), 2020-2029 Table 20: Vietnam Mobile Loyalty Spend Value (US$ Million), 2020-2029 Table 21: Vietnam Seller Driven Loyalty Program Spend (US$ Million), 2020-2029 Table 22: Vietnam Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029 Table 23: Vietnam Loyalty Spend by Other Segment (US$ Million), 2020-2029 Table 24: Vietnam Loyalty Schemes Spend in Retail (US$ Million), 2020-2029 Table 25: Vietnam Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029 Table 26: Vietnam Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029 Table 27: Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Table 28: Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Table 29: Vietnam Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029 Table 30: Vietnam Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029 Table 31: Vietnam Loyalty Schemes Spend in Other (US$ Million), 2020-2029 Table 32: Vietnam Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Table 33: Vietnam Online Loyalty Spend in Financial Services (US$ Million), 2020-2029 Table 34: Vietnam Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029 Table 35: Vietnam Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Table 36: Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Table 37: Vietnam Online Loyalty Spend in Telecoms (US$ Million), 2020-2029 Table 38: Vietnam Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029 Table 39: Vietnam Online Loyalty Spend in Other Segment (US$ Million), 2020-2029 Table 40: Vietnam In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Table 41: Vietnam In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Table 42: Vietnam In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Table 43: Vietnam In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Table 44: Vietnam In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Table 45: Vietnam In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029 Table 46: Vietnam Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Table 47: Vietnam Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029 Table 48: Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Table 49: Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Table 50: Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Table 51: Vietnam Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029 Table 52: Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Table 53: Vietnam Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029 Table 54: Vietnam Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029 Table 55: Vietnam Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029 Table 56: Vietnam Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029 Table 57: Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029 Table 58: Vietnam Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029 Table 59: Vietnam Loyalty Spend by Card Based Access (US$ Million), 2020-2029 Table 60: Vietnam Loyalty Spend by Digital Access (US$ Million), 2020-2029 Table 61: Vietnam Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029 Table 62: Vietnam Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029 Table 63: Vietnam Free Membership Category Spend (US$ Million), 2020-2029 Table 64: Vietnam Free + Premium Membership Category Spend (US$ Million), 2020-2029 Table 65: Vietnam Premium Membership Category Spend (US$ Million), 2020-2029 Table 66: Vietnam Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Table 67: Vietnam Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Table 68: Vietnam Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029 Table 69: Vietnam Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2020-2029 Table 70: Vietnam Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029 Table 71: Vietnam Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029 Table 72: Vietnam Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2020-2029 Table 73: Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029 Table 74: Vietnam Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029 Table 75: Vietnam Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029 Table 76: Vietnam Loyalty Spend by Software (US$ Million), 2020-2029 Table 77: Vietnam Loyalty Spend by Services (US$ Million), 2020-2029 Table 78: Vietnam Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029 Table 79: Vietnam Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Retail Industry Market Size (US$ Million), 2020-2029 Figure 3: Vietnam Ecommerce Market Size (US$ Million), 2020-2029 Figure 4: Vietnam POS Market Size (US$ Million), 2020-2029 Figure 5: Vietnam Total Loyalty Spend (US$ Million), 2020-2029 Figure 6: Vietnam Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2024 Figure 7: Vietnam Loyalty Spend Share by Functional Domains (%), 2020-2029 Figure 8: Vietnam Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029 Figure 9: Vietnam Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029 Figure 10: Vietnam Loyalty Schemes Spend Share by Loyalty Program Type (%), 2024 Figure 11: Vietnam Spend by Point-based Loyalty Program (US$ Million), 2020-2029 Figure 12: Vietnam Spend by Tiered Loyalty Program (US$ Million), 2020-2029 Figure 13: Vietnam Spend by Mission-driven Loyalty Program, 2020-2029 Figure 14: Vietnam Spend by Spend-based Loyalty Program (US$ Million), 2020-2029 Figure 15: Vietnam Spend by Gaming Loyalty Program (US$ Million), 2020-2029 Figure 16: Vietnam Spend by Free Perks Loyalty Program (US$ Million), 2020-2029 Figure 17: Vietnam Spend by Subscription Loyalty Program (US$ Million), 2020-2029 Figure 18: Vietnam Spend by Community Loyalty Program (US$ Million), 2020-2029 Figure 19: Vietnam Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029 Figure 20: Vietnam Spend by Paid Loyalty Program (US$ Million), 2020-2029 Figure 21: Vietnam Spend by Cashback Loyalty Program (US$ Million), 2020-2029 Figure 22: Vietnam Loyalty Schemes Spend Share by Channel (%), 2020-2029 Figure 23: Vietnam In-Store Loyalty Spend Value (US$ Million), 2020-2029 Figure 24: Vietnam Online Loyalty Spend Value (US$ Million), 2020-2029 Figure 25: Vietnam Mobile Loyalty Spend Value (US$ Million), 2020-2029 Figure 26: Vietnam Loyalty Schemes Spend Share by Business Model (%), 2020-2029 Figure 27: Vietnam Seller Driven Loyalty Program Spend (US$ Million), 2020-2029 Figure 28: Vietnam Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029 Figure 29: Vietnam Loyalty Spend by Other Segment (US$ Million), 2020-2029 Figure 30: Vietnam Loyalty Schemes Spend Share by Key Sectors (%), 2024 & 2029 Figure 31: Vietnam Loyalty Schemes Spend in Retail (US$ Million), 2020-2029 Figure 32: Vietnam Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029 Figure 33: Vietnam Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029 Figure 34: Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Figure 35: Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Figure 36: Vietnam Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029 Figure 37: Vietnam Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029 Figure 38: Vietnam Loyalty Schemes Spend in Other (US$ Million), 2020-2029 Figure 39: Vietnam Online Cashback Spend by Financial Services (US$ Million), 2024 & 2029 Figure 40: Vietnam Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Figure 41: Vietnam Online Loyalty Spend in Financial Services (US$ Million), 2020-2029 Figure 42: Vietnam Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029 Figure 43: Vietnam Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Figure 44: Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Figure 45: Vietnam Online Loyalty Spend in Telecoms (US$ Million), 2020-2029 Figure 46: Vietnam Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029 Figure 47: Vietnam Online Loyalty Spend in Other Segment (US$ Million), 2020-2029 Figure 48: Vietnam In-store Loyalty Spend in Key Sectors (%), 2024 & 2029 Figure 49: Vietnam In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Figure 50: Vietnam In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Figure 51: Vietnam In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Figure 52: Vietnam In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Figure 53: Vietnam In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Figure 54: Vietnam In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029 Figure 55: Vietnam Mobile App Loyalty Schemes Spend in Key Sectors (%), 2024 & 2029 Figure 56: Vietnam Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Figure 57: Vietnam Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029 Figure 58: Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Figure 59: Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Figure 60: Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Figure 61: Vietnam Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029 Figure 62: Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Figure 63: Vietnam Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029 Figure 64: Vietnam Loyalty Schemes Spend Share by Retail Segments (%), 2020-2029 Figure 65: Vietnam Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029 Figure 66: Vietnam Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029 Figure 67: Vietnam Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029 Figure 68: Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029 Figure 69: Vietnam Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029 Figure 70: Vietnam Loyalty Schemes Spend Share by Accessibility (%), 2024 Vs 2029 Figure 71: Vietnam Loyalty Spend by Card Based Access (US$ Million), 2020-2029 Figure 72: Vietnam Loyalty Spend by Digital Access (US$ Million), 2020-2029 Figure 73: Vietnam Loyalty Schemes Spend Share by Consumer Type (%), 2024 Vs 2029 Figure 74: Vietnam Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029 Figure 75: Vietnam Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029 Figure 76: Vietnam Loyalty Schemes Spend Share by Membership Type (%), 2020-2029 Figure 77: Vietnam Free Membership Category Spend (US$ Million), 2020-2029 Figure 78: Vietnam Free + Premium Membership Category Spend (US$ Million), 2020-2029 Figure 79: Vietnam Premium Membership Category Spend (US$ Million), 2020-2029 Figure 80: Vietnam Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs (%), 2020-2029 Figure 81: Vietnam Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Figure 82: Vietnam Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Figure 83: Vietnam Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2020-2029 Figure 84: Vietnam Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029 Figure 85: Vietnam Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2020-2029 Figure 86: Vietnam Loyalty Platform Spend Share by Software Use Case (%), 2024 Vs 2029 Figure 87: Vietnam Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029 Figure 88: Vietnam Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029 Figure 89: Vietnam Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2024 Vs 2029 Figure 90: Vietnam Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2020-2029 Figure 91: Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029 Figure 92: Vietnam Loyalty Platform Spend Share by Deployment (%), 2024 Vs 2029 Figure 93: Vietnam Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029 Figure 94: Vietnam Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029 Figure 95: Vietnam Loyalty Spend Share by Software vs. Services (%), 2024 Vs 2029 Figure 96: Vietnam Loyalty Spend by Software (US$ Million), 2020-2029 Figure 97: Vietnam Loyalty Spend by Services (US$ Million), 2020-2029 Figure 98: Vietnam Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2024 Vs 2029 Figure 99: Vietnam Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029 Figure 100: Vietnam Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029 Figure 101: Vietnam Loyalty Spend Share by Age Group (%), 2024 Figure 102: Vietnam Loyalty Spend Share by Income Level (%), 2024 Figure 103: Vietnam Loyalty Spend Share by Gender (%), 2024
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