According to PayNXT360’s, loyalty market in the country is expected to grow by 11.0% on annual basis to reach US$1,073.4 million in 2024. In value terms, the loyalty market in the country has recorde...
According to PayNXT360’s, loyalty market in the country is expected to grow by 11.0% on annual basis to reach US$1,073.4 million in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 12.6% during 2019–2023.The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.5% during 2024-2028. Loyalty market in the country will increase from US$967.2 million in 2023 to reach US$1,542.5 million by 2028. The loyalty program landscape in Vietnam is characterized by rapid evolution, driven by technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers. As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs in Vietnam appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success. Overview of Loyalty Program Trends The loyalty program landscape in Vietnam is rapidly evolving, driven by changing consumer behaviours and technological advancements. Key trends shaping this market include: • Growing Popularity: Loyalty programs are increasingly becoming a staple in various sectors, including retail, hospitality, and e-commerce. As competition intensifies, businesses recognize the importance of loyalty programs to enhance customer retention and engagement. • Emphasis on Personalization: Brands leverage data analytics to create personalized loyalty experiences. Tailored rewards and targeted communications enhance customer satisfaction and foster deeper connections, making personalization a critical focus for loyalty programs. • Integration of Mobile Technology: The widespread use of smartphones has transformed loyalty programs in Vietnam. Consumers can easily track their rewards, receive personalized offers, and redeem benefits through mobile applications, improving convenience and engagement. • Coalition Loyalty Programs: There is a notable rise in coalition loyalty programs, where multiple brands collaborate to offer shared rewards. This approach allows consumers to earn and redeem points across various merchants, enhancing the overall value of loyalty programs. • Sustainability and Social Responsibility: Consumers are increasingly attracted to brands that demonstrate social responsibility. Loyalty programs that incorporate eco-friendly practices or support local communities resonate well with Vietnamese consumers' values. These trends indicate a dynamic and evolving loyalty program landscape that resonates with the diverse preferences of Vietnamese consumers. New Loyalty Programs Launched in the Country Recent months have seen the introduction of several innovative loyalty programs across Vietnam, reflecting strategic responses to consumer demands: • Vingroup's VinID Program: Vingroup has launched the VinID loyalty program, which allows customers to earn points across its various services, including retail, real estate, and healthcare. This coalition program enables seamless point accumulation and redemption, enhancing customer engagement across multiple sectors. • GrabRewards Expansion: Grab has expanded its GrabRewards program to include more partners and personalized offers. Users can earn points for rides, food deliveries, and other services, which can be redeemed for discounts and promotions, catering to the growing demand for convenience. • Lazada's Loyalty Initiative: Lazada has introduced a loyalty program that rewards users for shopping on its platform. Customers can earn points for every purchase, which can be redeemed for discounts on future transactions, enhancing customer retention. • Prudential's Pulse Loyalty Program: Prudential Vietnam has launched the Pulse loyalty program, which rewards customers for engaging in healthy activities tracked through the Pulse app. Users can earn points for completing health challenges, which can be redeemed for insurance premium discounts or wellness products. These initiatives reflect a competitive landscape where businesses are continuously adapting their loyalty strategies to meet the diverse needs of Vietnamese consumers. Overview of Cashback Loyalty Program Trend Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems in Vietnam. Key aspects of this trend include: • Immediate Financial Benefits: Cashback programs provide instant rewards, appealing to consumers who prefer immediate gratification over delayed rewards associated with points. This immediacy enhances the attractiveness of these programs. • Enhanced Value Perception: As consumers become more price-sensitive, cashback offers are viewed as a way to enhance perceived value, particularly in competitive sectors like retail and e-commerce. Cashback programs can effectively drive customer loyalty by providing tangible savings. • Integration with Digital Payment Solutions: The rise of digital wallets and payment platforms has facilitated the implementation of cashback programs, allowing seamless transactions and easy reward redemption. This integration aligns with consumers' increasing reliance on digital payment methods. • Market Differentiation: Companies utilize cashback programs to differentiate themselves in a crowded market, driving customer acquisition and retention through attractive offers. This strategy is particularly effective in sectors where competition is intense. This trend underscores a shift towards more flexible and consumer-friendly loyalty solutions that cater to the evolving preferences of shoppers across Vietnam. Recent Regulatory Changes Impacting Loyalty Programs The regulatory environment surrounding loyalty programs in Vietnam is evolving, with significant implications for businesses: • Data Protection Regulations: Stricter regulations regarding consumer data collection and usage require loyalty programs to adopt transparent, permission-based models. Compliance with these regulations is essential for maintaining consumer trust and safeguarding personal information. • Consumer Protection Laws: New laws safeguarding consumer rights may necessitate clearer communication regarding loyalty program terms and conditions, enhancing transparency and fairness. This regulatory focus ensures that consumers are fully informed about their rights and the benefits of participating in loyalty programs. • E-Wallet Regulation: Recent regulatory changes regarding digital payments and e-wallets may impact loyalty programs, particularly those linked to financial services. Companies must ensure compliance with these regulations to avoid penalties and maintain customer trust. These regulatory changes compel businesses to adapt their loyalty programs, ensuring compliance while maintaining customer engagement and satisfaction. Companies must align their loyalty strategies with legal requirements while delivering value to consumers. This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of loyalty programs in Vietnam. Below is a summary of key market segments: • Vietnam Retail Sector Spend Value Trend Analysis --Ecommerce Spend --POS Spend Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators Value Accumulated and Value Redemption Rate of Loyalty programs in Vietnam • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains --Loyalty Schemes --Loyalty Platforms • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type --Points programs --Tier-based programs --Mission-driven programs --Spend-based programs --Gaming programs --Free perks programs --Subscription programs --Community programs --Refer a friend program --Paid programs --Cashback programs • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Channel --In-Store --Online --Mobile Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model --Seller Driven --Payment Instrument Driven --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others •Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Retail --Diversified Retailers --Department Stores --Specialty Stores --Clothing, Footwear & Accessories --Toy & Hobby Shops --Supermarket and Convenience Store --Home Merchandise --Other • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Accessibility --Card Based Access --Digital Access • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type --B2C Consumers --B2B Consumers • Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type --Free --Free + Premium --Premium • Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case --Analytics and AI Driven --Management Platform • Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner --In House --Third Party Vendor • Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment --Cloud --On-Premise • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms --Software --Services • Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms --Custom Built Platform --Off the Shelf Platform • Vietnam Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour --By Age Group --By Income Level --By Gender
• Gain insights into the Vietnam loyalty spend market: The report provides a comprehensive overview of the Vietnam loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies. • Benchmark your business against competitors: The report provides a competitive analysis of the Vietnam loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage. • Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies. • Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Loyalty Programs Definitions 1.4 Disclaimer 2 Vietnam Retail Sector Market Size Analysis 2.1 Vietnam Retail Industry Market Size, 2019-2028 2.2 Vietnam Ecommerce Market Size, 2019-2028 2.3 Vietnam POS Spend Trend Analysis, 2019-2028 3 Vietnam Loyalty Spend Market Size and Future Growth Dynamics 3.1 Vietnam Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028 3.2 Vietnam Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023 3.3 Vietnam Loyalty Spend Share by Functional Domains, 2019-2028 3.4 Vietnam Loyalty Spend by Loyalty Schemes, 2019-2028 3.5 Vietnam Loyalty Spend by Loyalty Platforms, 2019-2028 4 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 Vietnam Loyalty Schemes Spend Share by Loyalty Program Type, 2023 4.2 Vietnam Spend by Point-based Loyalty Program, 2019-2028 4.3 Vietnam Spend by Tiered Loyalty Program, 2019-2028 4.4 Vietnam Spend by Mission-driven Loyalty Program, 2019-2028 4.5 Vietnam Spend by Spend-based Loyalty Program, 2019-2028 4.6 Vietnam Spend by Gaming Loyalty Program, 2019-2028 4.7 Vietnam Spend by Free Perks Loyalty Program, 2019-2028 4.8 Vietnam Spend by Subscription Loyalty Program, 2019-2028 4.9 Vietnam Spend by Community Loyalty Program, 2019-2028 4.1 Vietnam Spend by Refer a Friend Loyalty Program, 2019-2028 4.11 Vietnam Spend by Paid Loyalty Program, 2019-2028 4.12 Vietnam Spend by Cashback Loyalty Program, 2019-2028 5 Vietnam Loyalty Schemes Market Size and Future Growth Dynamics by Channel 5.1 Vietnam Loyalty Schemes Spend Share by Channel, 2019-2028 5.2 Vietnam Loyalty Spend by In-Store, 2019-2028 5.3 Vietnam Loyalty Spend by Online, 2019-2028 5.4 Vietnam Loyalty Spend by Mobile, 2019-2028 6 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 Vietnam Loyalty Schemes Spend Share by Business Model, 2019-2028 6.2 Vietnam Loyalty Spend by Seller Driven, 2019-2028 6.3 Vietnam Loyalty Spend by Payment Instrument Driven, 2019-2028 6.4 Vietnam Loyalty Spend by Other Segment, 2019-2028 7 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 Vietnam Loyalty Schemes Spend Share by Key Sectors, 2019-2028 7.2 Vietnam Loyalty Schemes Spend in Retail, 2019-2028 7.3 Vietnam Loyalty Schemes Spend in Financial Services, 2019-2028 7.4 Vietnam Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028 7.5 Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028 7.6 Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028 7.7 Vietnam Loyalty Schemes Spend in Telecoms, 2019-2028 7.8 Vietnam Loyalty Schemes Spend in Media & Entertainment, 2019-2028 7.9 Vietnam Loyalty Schemes Spend in Other, 2019-2028 8 Vietnam Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028 8.1 Vietnam Online Loyalty Spend in Retail Segment, 2019-2028 8.2 Vietnam Online Loyalty Spend in Financial Services, 2019-2028 8.3 Vietnam Online Loyalty Spend in Healthcare & Wellness, 2019-2028 8.4 Vietnam Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028 8.5 Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028 8.6 Vietnam Online Loyalty Spend in Telecoms, 2019-2028 8.7 Vietnam Online Loyalty Spend in Media & Entertainment, 2019-2028 8.8 Vietnam Online Loyalty Spend in Other Segment, 2019-2028 9 Vietnam In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028 9.1 Vietnam In-Store Loyalty Spend in Retail Segment, 2019-2028 9.2 Vietnam In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028 9.3 Vietnam In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028 9.4 Vietnam In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028 9.5 Vietnam In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028 9.6 Vietnam In-Store Loyalty Spend in Other Sector, 2019-2028 10 Vietnam Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028 10.1 Vietnam Mobile App Loyalty Spend in Retail Segment, 2019-2028 10.2 Vietnam Mobile App Loyalty Spend in Financial Services Segment, 2019-2028 10.3 Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028 10.4 Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028 10.5 Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028 10.6 Vietnam Mobile App Loyalty Spend in Telecoms Segment, 2019-2028 10.7 Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028 10.8 Vietnam Mobile App Loyalty Spend in Other Segment, 2019-2028 11 Vietnam Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 Vietnam Loyalty Schemes Spend Share by Retail Segments, 2019-2028 11.2 Vietnam Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028 11.3 Vietnam Loyalty Retail Schemes Spend by Department Stores, 2019-2028 11.4 Vietnam Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028 11.5 Vietnam Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028 11.6 Vietnam Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028 11.7 Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028 11.8 Vietnam Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028 11.9 Vietnam Loyalty Retail Schemes Spend by Other, 2019-2028 12 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 Vietnam Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028 12.2 Vietnam Loyalty Spend by Card Based Access, 2019-2028 12.3 Vietnam Loyalty Spend by Digital Access, 2019-2028 13 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 Vietnam Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028 13.2 Vietnam Loyalty Schemes Spend by B2B Consumers, 2019-2028 13.3 Vietnam Loyalty Spend by B2C Consumers, 2019-2028 14 Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 Vietnam Loyalty Schemes Spend Share by Membership Type, 2019-2028 14.2 Vietnam Loyalty Membership Type Schemes Spend by Free, 2019-2028 14.3 Vietnam Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028 14.4 Vietnam Loyalty Membership Type Schemes Spend by Premium, 2019-2028 15 Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 15.1 Vietnam Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028 15.2 Vietnam Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028 15.3 Vietnam Loyalty Software Platform Spend by Management Platform, 2019-2028 16 Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner 16.1 Vietnam Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028 16.2 Vietnam Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028 16.3 Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028 17 Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 17.1 Vietnam Loyalty Platform Spend Share by Deployment, 2023 Vs 2028 17.2 Vietnam Loyalty Deployment Platform Spend by Cloud, 2019-2028 17.3 Vietnam Loyalty Deployment Platform Spend by On-Premise, 2019-2028 18 Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 18.1 Vietnam Loyalty Spend Share by Software vs. Services, 2023 Vs 2028 18.2 Vietnam Loyalty Spend by Software, 2019-2028 18.3 Vietnam Loyalty Spend by Services, 2019-2028 19 Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 19.1 Vietnam Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028 19.2 Vietnam Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028 19.3 Vietnam Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028 20 Vietnam Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 20.1 Vietnam Loyalty Spend Share by Age Group, 2023 20.2 Vietnam Loyalty Spend Share by Income Level, 2023 20.3 Vietnam Loyalty Spend Share by Gender, 2023 21 Further Reading 21.1 About PayNXT360 21.2 Related Research
Table 1: Vietnam Retail Industry Market Size (US$ Million), 2019-2028 Table 2: Vietnam Ecommerce Market Size (US$ Million), 2019-2028 Table 3: Vietnam POS Spend Market Size (US$ Million), 2019-2028 Table 4: Vietnam Total Loyalty Spend (US$ Million), 2019-2028 Table 5: Vietnam Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028 Table 6: Vietnam Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028 Table 7: Vietnam Spend by Point-based Loyalty Program (US$ Million), 2019-2028 Table 8: Vietnam Spend by Tiered Loyalty Program (US$ Million), 2019-2028 Table 9: Vietnam Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028 Table 10: Vietnam Spend by Spend-based Loyalty Program (US$ Million), 2019-2028 Table 11: Vietnam Spend by Gaming Loyalty Program (US$ Million), 2019-2028 Table 12: Vietnam Spend by Free Perks Loyalty Program (US$ Million), 2019-2028 Table 13: Vietnam Spend by Subscription Loyalty Program (US$ Million), 2019-2028 Table 14: Vietnam Spend by Community Loyalty Program (US$ Million), 2019-2028 Table 15: Vietnam Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028 Table 16: Vietnam Spend by Paid Loyalty Program (US$ Million), 2019-2028 Table 17: Vietnam Spend by Cashback Loyalty Program (US$ Million), 2019-2028 Table 18: Vietnam Loyalty Spend by In-Store (US$ Million), 2019-2028 Table 19: Vietnam Loyalty Spend by Online (US$ Million), 2019-2028 Table 20: Vietnam Loyalty Spend by Mobile (US$ Million), 2019-2028 Table 21: Vietnam Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028 Table 22: Vietnam Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028 Table 23: Vietnam Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028 Table 24: Vietnam Loyalty Schemes Spend in Retail (US$ Million), 2019-2028 Table 25: Vietnam Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028 Table 26: Vietnam Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028 Table 27: Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Table 28: Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Table 29: Vietnam Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028 Table 30: Vietnam Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028 Table 31: Vietnam Loyalty Schemes Spend in Others (US$ Million), 2019-2028 Table 32: Vietnam Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Table 33: Vietnam Online Loyalty Spend in Financial Services (US$ Million), 2019-2028 Table 34: Vietnam Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028 Table 35: Vietnam Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Table 36: Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Table 37: Vietnam Online Loyalty Spend in Telecoms (US$ Million), 2019-2028 Table 38: Vietnam Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028 Table 39: Vietnam Online Loyalty Spend in Other Segments (US$ Million), 2019-2028 Table 40: Vietnam In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Table 41: Vietnam In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Table 42: Vietnam In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Table 43: Vietnam In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Table 44: Vietnam In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Table 45: Vietnam In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028 Table 46: Vietnam Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Table 47: Vietnam Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028 Table 48: Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Table 49: Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Table 50: Vietnam Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Table 51: Vietnam Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028 Table 52: Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Table 53: Vietnam Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028 Table 54: Vietnam Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028 Table 55: Vietnam Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028 Table 56: Vietnam Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028 Table 57: Vietnam Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028 Table 58: Vietnam Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028 Table 59: Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028 Table 60: Vietnam Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028 Table 61: Vietnam Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028 Table 62: Vietnam Loyalty Spend by Card Based Access (US$ Million), 2019-2028 Table 63: Vietnam Loyalty Spend by Digital Access (US$ Million), 2019-2028 Table 64: Vietnam Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028 Table 65: Vietnam Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028 Table 66: Vietnam Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028 Table 67: Vietnam Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028 Table 68: Vietnam Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028 Table 69: Vietnam Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028 Table 70: Vietnam Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028 Table 71: Vietnam Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028 Table 72: Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028 Table 73: Vietnam Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028 Table 74: Vietnam Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028 Table 75: Vietnam Loyalty Spend by Software (US$ Million), 2019-2028 Table 76: Vietnam Loyalty Spend by Services (US$ Million), 2019-2028 Table 77: Vietnam Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028 Table 78: Vietnam Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Retail Industry Market Size (US$ Million), 2019-2028 Figure 3: Vietnam Ecommerce Market Size (US$ Million), 2019-2028 Figure 4: Vietnam POS Spend Market Size (US$ Million), 2019-2028 Figure 5: Vietnam Total Loyalty Spend (US$ Million), 2019-2028 Figure 6: Vietnam Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2023 Figure 7: Vietnam Loyalty Spend Share by Functional Domains (%), 2019-2028 Figure 8: Vietnam Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028 Figure 9: Vietnam Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028 Figure 10: Vietnam Loyalty Schemes Spend Share by Loyalty Program Type (%), 2023 Figure 11: Vietnam Spend by Point-based Loyalty Program (US$ Million), 2019-2028 Figure 12: Vietnam Spend by Tiered Loyalty Program (US$ Million), 2019-2028 Figure 13: Vietnam Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028 Figure 14: Vietnam Spend by Spend-based Loyalty Program (US$ Million), 2019-2028 Figure 15: Vietnam Spend by Gaming Loyalty Program (US$ Million), 2019-2028 Figure 16: Vietnam Spend by Free Perks Loyalty Program (US$ Million), 2019-2028 Figure 17: Vietnam Spend by Subscription Loyalty Program (US$ Million), 2019-2028 Figure 18: Vietnam Spend by Community Loyalty Program (US$ Million), 2019-2028 Figure 19: Vietnam Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028 Figure 20: Vietnam Spend by Paid Loyalty Program (US$ Million), 2019-2028 Figure 21: Vietnam Spend by Cashback Loyalty Program (US$ Million), 2019-2028 Figure 22: Vietnam Loyalty Schemes Spend Share by Channel (%), 2019-2028 Figure 23: Vietnam Loyalty Spend by In-Store (US$ Million), 2019-2028 Figure 24: Vietnam Loyalty Spend by Online (US$ Million), 2019-2028 Figure 25: Vietnam Loyalty Spend by Mobile (US$ Million), 2019-2028 Figure 26: Vietnam Loyalty Schemes Spend Share by Business Model (%), 2019-2028 Figure 27: Vietnam Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028 Figure 28: Vietnam Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028 Figure 29: Vietnam Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028 Figure 30: Vietnam Loyalty Schemes Spend Share by Key Sectors (%), 2019-2028 Figure 31: Vietnam Loyalty Schemes Spend in Retail (US$ Million), 2019-2028 Figure 32: Vietnam Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028 Figure 33: Vietnam Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028 Figure 34: Vietnam Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Figure 35: Vietnam Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Figure 36: Vietnam Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028 Figure 37: Vietnam Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028 Figure 38: Vietnam Loyalty Schemes Spend in Other (US$ Million), 2019-2028 Figure 39: Vietnam Loyalty Online Schemes Spend Share by Key Sectors (%), 2019-2028 Figure 40: Vietnam Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Figure 41: Vietnam Online Loyalty Spend in Financial Services (US$ Million), 2019-2028 Figure 42: Vietnam Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028 Figure 43: Vietnam Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Figure 44: Vietnam Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Figure 45: Vietnam Online Loyalty Spend in Telecoms (US$ Million), 2019-2028 Figure 46: Vietnam Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028 Figure 47: Vietnam Online Loyalty Spend in Other Segment (US$ Million), 2019-2028 Figure 48: Vietnam In-Store Loyalty Spend in Key Sectors (%), 2019-2028 Figure 49: Vietnam In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Figure 50: Vietnam In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Figure 51: Vietnam In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Figure 52: Vietnam In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Figure 53: Vietnam In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Figure 54: Vietnam In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028 Figure 55: Vietnam Mobile App Loyalty Spend in Key Sectors (%), 2019-2028 Figure 56: Vietnam Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Figure 57: Vietnam Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028 Figure 58: Vietnam Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Figure 59: Vietnam Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Figure 60: Vietnam Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Figure 61: Vietnam Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028 Figure 62: Vietnam Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Figure 63: Vietnam Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028 Figure 64: Vietnam Loyalty Schemes Spend Share by Retail Segments (%), 2019-2028 Figure 65: Vietnam Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028 Figure 66: Vietnam Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028 Figure 67: Vietnam Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028 Figure 68: Vietnam Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028 Figure 69: Vietnam Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028 Figure 70: Vietnam Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028 Figure 71: Vietnam Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028 Figure 72: Vietnam Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028 Figure 73: Vietnam Loyalty Schemes Spend Share by Accessibility (%), 2023 Vs 2028 Figure 74: Vietnam Loyalty Spend by Card Based Access (US$ Million), 2019-2028 Figure 75: Vietnam Loyalty Spend by Digital Access (US$ Million), 2019-2028 Figure 76: Vietnam Loyalty Schemes Spend Share by Consumer Type (%), 2023 Vs 2028 Figure 77: Vietnam Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028 Figure 78: Vietnam Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028 Figure 79: Vietnam Loyalty Schemes Spend Share by Membership Type (%), 2019-2028 Figure 80: Vietnam Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028 Figure 81: Vietnam Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028 Figure 82: Vietnam Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028 Figure 83: Vietnam Loyalty Platform Spend Share by Software Use Case (%), 2023 Vs 2028 Figure 84: Vietnam Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028 Figure 85: Vietnam Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028 Figure 86: Vietnam Loyalty Platform Spend Share by Vendor/Solution Partner (%), 2023 Vs 2028 Figure 87: Vietnam Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028 Figure 88: Vietnam Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028 Figure 89: Vietnam Loyalty Platform Spend Share by Deployment (%), 2023 Vs 2028 Figure 90: Vietnam Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028 Figure 91: Vietnam Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028 Figure 92: Vietnam Loyalty Spend Share by Software vs. Services (%), 2023 Vs 2028 Figure 93: Vietnam Loyalty Spend by Software (US$ Million), 2019-2028 Figure 94: Vietnam Loyalty Spend by Services (US$ Million), 2019-2028 Figure 95: Vietnam Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2023 Vs 2028 Figure 96: Vietnam Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028 Figure 97: Vietnam Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028 Figure 98: Vietnam Loyalty Spend Share by Age Group (%), 2023 Figure 99: Vietnam Loyalty Spend Share by Income Level (%), 2023 Figure 100: Vietnam Loyalty Spend Share by Gender (%), 2023
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