According to PayNXT360, BNPL payments in the country are expected to grow by 44.0% on an annual basis to reach US$1,913.1 million in 2024. The medium to long-term growth story of the BNPL industry in...
According to PayNXT360, BNPL payments in the country are expected to grow by 44.0% on an annual basis to reach US$1,913.1 million in 2024. The medium to long-term growth story of the BNPL industry in the country remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 29.2% during 2024-2029. The BNPL gross merchandise value in the country will increase from US$1,329.0 million in 2023 to reach US$6,891.3 million by 2029.The buy now pay later market is thriving in Vietnam and the trend is projected to continue further in 2024. The rising consumption, coupled with low credit card penetration, is aiding the growth of the industry in Vietnam. To tap into the high-growth sector, not only domestic firms are competing but even regional players like Atome and Kredivo are seeking to scale their operations. Key Developments in the BNPL Sector in Vietnam In the past few months, several BNPL providers in Vietnam have introduced new products and services to address increasing consumer demand: • Fundiin Partners with Pharmacity: In November 2023, Fundiin formed a strategic partnership with Pharmacity, one of Vietnam's leading pharmacy chains with around 1,000 stores nationwide. This alliance allows Fundiin to access a broader customer base, boosting its gross merchandise value and transaction volume. Fundiin’s BNPL services cover various sectors, including cinema, fashion, cosmetics, and travel in Vietnam. • MoMo Collaborates with Grab: In November 2023, MoMo, a major digital wallet and BNPL provider, teamed up with Grab to allow MoMo users to make BNPL payments for Grab’s services. With over 31 million users, this collaboration is set to benefit Grab significantly in the Vietnamese market. Due to Grab's extensive range of services, MoMo is expected to see an increase in gross merchandise value and transaction volume. • Atome and Kredivo Expand Operations: Regional BNPL players Atome and Kredivo are expanding their operations in Vietnam to capitalize on the high-growth BNPL market. Rising consumption and low credit card penetration drive the adoption of BNPL solutions in the country. These new product launches and partnerships highlight the rapid growth and evolution of Vietnam’s BNPL sector. Providers are enhancing their offerings and distribution channels to meet the growing demand for flexible payment options, particularly in the booming e-commerce market. Strategic Partnerships Over the past few months, several significant partnerships have emerged in Vietnam's Buy Now, Pay Later (BNPL) sector, aimed at expanding distribution and driving growth: • Fundiin Partners with Pharmacity: In November 2023, Fundiin, a leading BNPL provider in Vietnam, formed a strategic partnership with Pharmacity, one of the country's largest retail pharmacy chains with approximately 1,000 stores nationwide. This collaboration enables Fundiin to extend its BNPL services across Pharmacity’s extensive network, reaching a larger customer base and boosting its gross merchandise value and transaction volume. Fundiin offers BNPL options across various sectors, including cinema, fashion, cosmetics, and travel in Vietnam. • MoMo Collaborates with Grab: In November 2023, MoMo, a prominent digital wallet and BNPL provider, partnered with Grab, the popular ride-hailing and delivery super app. This partnership allows MoMo users to use BNPL for payments across Grab's diverse services. With over 31 million users, this collaboration is expected to significantly benefit Grab in the Vietnamese market. Due to Grab's broad array of offerings, MoMo is also likely to experience an increase in gross merchandise value and transaction volume. These strategic partnerships reflect the BNPL sector's emphasis on expanding distribution channels and customer reach to leverage Vietnam's rapidly growing e-commerce market and increasing demand for flexible payment solutions. The alliances between BNPL providers, retail chains, and super apps are anticipated to further drive the adoption of BNPL solutions in Vietnam. Mergers and Acquisitions In the past few months, no major mergers or acquisitions were reported in Vietnam's Buy Now, Pay Later (BNPL) sector. The key developments during this period include: Partnerships and Collaborations • Fundiin and Pharmacity: Fundiin formed a strategic partnership with Pharmacity, a leading retail pharmacy chain, to extend its BNPL services across Pharmacity's network of approximately 1,000 stores. • MoMo and Grab: MoMo, a major digital wallet and BNPL provider, collaborated with Grab to enable MoMo users to make BNPL payments for Grab's services. This partnership is expected to benefit both companies significantly, leveraging Grab's extensive service range and MoMo's large user base of over 31 million. Expansion of Regional Players • Atome and Kredivo: Regional BNPL providers like Atome and Kredivo are focusing on expanding their operations in Vietnam to capitalize on the growing BNPL market, driven by increasing consumption and low credit card penetration. The search results do not indicate any mergers or acquisitions involving Vietnamese BNPL firms during this period. The emphasis is on partnerships to broaden distribution channels and access new customer segments rather than pursuing growth through mergers and acquisitions. Regulatory Changes • The search results indicate that there have been no major regulatory or government policy changes specifically targeting Vietnam's Buy Now, Pay Later (BNPL) sector over the past 12 months. The emphasis has been on market growth, strategic partnerships, and expansion rather than new regulatory developments. However, several key points about the regulatory environment and government approach can be noted: • Lack of Specific Regulations: Currently, there are no specific regulatory frameworks or government policies directly governing the BNPL sector in Vietnam. The market is primarily driven by private sector initiatives and partnerships, with minimal formal regulation. • Consumer Protection Considerations: Although not explicitly addressed, the rapid growth of BNPL services implies a potential need for consumer protection measures to ensure responsible lending practices and mitigate risks associated with rising consumer debt. The government may eventually consider implementing regulations to address these concerns as the market develops. In summary, the regulatory landscape for Vietnam's BNPL sector has remained largely unchanged, with no significant new policies introduced over the past 12 months. The focus has been on market expansion through strategic partnerships and private sector initiatives, while the government has adopted an implicit stance, allowing the market to evolve without direct intervention. The BNPL payment industry in Vietnam has recorded strong growth over the last four quarters, supported by increased e-commerce penetration. This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Vietnam through 55 tables and 71 charts. Below is a summary of key market segments: Vietnam BNPL Market Size and Spending Pattern, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later Revenue Analysis, 2020-2029 • Buy Now Pay Later Revenues • Buy Now Pay Later Share by Revenue Segments • Buy Now Pay Later Revenue by Merchant Commission • Buy Now Pay Later Revenue by Missed Payment Fee Revenue • Buy Now Pay Later Revenue by Pay Now & Other Income Vietnam Buy Now Pay Later Operational KPIs & Statistics, 2020-2029 • Buy Now Pay Later Active Consumer Base • Buy Now Pay Later Bad Debt Vietnam BNPL by Purpose, 2020-2029 • Convenience – Short Term Loans • Credit – Long Term Loans Vietnam BNPL by Business Model, 2020-2029 • Two-Party (BNPL offered by retailers) • Three-Party BNPL Offering Vietnam BNPL by Merchant Ecosystem, 2020-2029 • Open Loop System • Closed Loop System Vietnam BNPL by Distribution Model Analysis, 2020-2029 • Standalone • Banks & Payment Service Providers • Marketplaces Vietnam Buy Now Pay Later Market Share Analysis by Key Players Vietnam BNPL Analysis by Channel, 2020-2029 • Online Channel • POS Channel Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later in Services: Market Size and Forecast, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029 • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later in Others: Market Size and Forecast • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Transaction Volume Trend Analysis Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour • Sales Uplift by Product Category • Share by Age Group • Share by Income • Share by Gender • Adoption Rationale • Average Monthly Expense segments
• Gain a thorough grasp of the dynamics of the industry for Buy Now Pay Later: Determine key trends, market opportunities, and projections for the years 2020–2029. To keep on top of the game, utilise critical KPIs such as volume, average value per transaction, and gross merchandise value to understand market trends. • Get market dynamics by end-use sectors and assess new prospects across various end-use sectors to quickly stay up to date on the most recent and impending developments in BNPL markets. • Market-specific strategies include identifying growth areas that are concentrated on particular opportunities and using our unique combination of quantitative forecasting and cutting-edge insights to analyse market-specific risks and significant trends in the BNPL sector. • Learn about the attitudes and behaviours of consumers: This study uses information from a proprietary survey to identify and interpret key Buy Now Pay Later KPIs, such as spending by age, gender, and income level. • Create profitable and proactive business plans by utilising market research and a forward-looking study of BNPL market spend and significant prospects in Vietnam.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 BNPL Definitions 1.4 Disclaimer 2 Vietnam Buy Now Pay Later Industry Attractiveness 2.1 Vietnam Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2020-2029 2.2 Vietnam Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2020-2029 2.3 Vietnam Buy Now Pay Later—Transaction Volume Trend Analysis, 2020-2029 2.4 Vietnam Buy Now Pay Later Market Share Analysis by Key Players 3 Vietnam Buy Now Pay Later Operational KPIs 3.1 Buy Now Pay Later Revenues, 2020-2029 3.2 Buy Now Pay Later Share by Revenue Segments, 2020-2029 3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2020-2029 3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2020-2029 3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2020-2029 3.3 Buy Now Pay Later Active Consumer Base, 2020-2029 3.4 Buy Now Pay Later Bad Debt, 2020 – 2024 – 2029 4 Buy Now Pay Later Spend Analysis by Business Model, 2020-2029 4.1 Buy Now Pay Later Two-Party Business Model, 2020-2029 4.2 Buy Now Pay Later Three-Party Business Model, 2020-2029 5 Buy Now Pay Later Spend Analysis by Purpose, 2020-2029 5.1 Buy Now Pay Later Convenience, 2020-2029 5.2 Buy Now Pay Later Credit, 2020-2029 6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2020-2029 6.1 Buy Now Pay Later by Open Loop System, 2020-2029 6.2 Buy Now Pay Later by Closed Loop System, 2020-2029 7 Buy Now Pay Later Spend Analysis by Distribution Model, 2020-2029 7.1 Buy Now Pay Later by Standalone, 2020-2029 7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2020-2029 7.3 Buy Now Pay Later by Marketplaces, 2020-2029 8 Vietnam Buy Now Pay Later Spend Analysis by Sales Channel 8.1 Buy Now Pay Later Market Share by Sales Channel, 2020-2029 8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2020-2029 8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2020-2029 9 Vietnam Buy Now Pay Later Snapshot by End-Use Sector, 2020-2029 9.1 Buy Now Pay Later Market Share by End-Use Sector, 2023 9.2 Buy Now Pay Later Sales Uplift by End-Use Segment, 2023 10 Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029 10.1 Vietnam Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029 10.2 Vietnam Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2020-2029 10.3 Vietnam Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2020-2029 11 Vietnam Buy Now Pay Later Market Size and Forecast by Retail Product Categories 11.1 Buy Now Pay Later Share by Retail Product Category, 2023 11.2 Vietnam Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029 11.3 Vietnam Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 11.5 Vietnam Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis, 2020-2029 11.6 Vietnam Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis, 2020-2029 11.7 Vietnam Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis, 2020-2029 11.8 Vietnam Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis, 2020-2029 11.9 Vietnam Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis, 2020-2029 12 Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029 12.1 Vietnam Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 12.2 Vietnam Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2020-2029 12.3 Vietnam Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2020-2029 13 Vietnam Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029 13.1 Vietnam Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis, 2020-2029 13.2 Vietnam Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis, 2020-2029 13.3 Vietnam Buy Now Pay Later Travel – Transaction Volume Trend Analysis, 2020-2029 14 Vietnam Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029 14.1 Vietnam Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis, 2020-2029 14.2 Vietnam Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis, 2020-2029 14.3 Vietnam Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis, 2020-2029 15 Vietnam Buy Now Pay Later in Service: Market Size and Forecast, 2020-2029 15.1 Vietnam Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis, 2020-2029 15.2 Vietnam Buy Now Pay Later Service – Average Value Per Transaction Trend Analysis, 2020-2029 15.3 Vietnam Buy Now Pay Later Service – Transaction Volume Trend Analysis, 2020-2029 16 Vietnam Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029 16.1 Vietnam Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis, 2020-2029 16.2 Vietnam Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis, 2020-2029 16.3 Vietnam Buy Now Pay Later Automotive – Transaction Volume Trend Analysis, 2020-2029 17 Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029 17.1 Vietnam Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2020-2029 17.2 Vietnam Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2020-2029 17.3 Vietnam Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2020-2029 18 Vietnam Buy Now Pay Later in Others: Market Size and Forecast, 2020-2029 18.1 Vietnam Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis, 2020-2029 18.2 Vietnam Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis, 2020-2029 18.3 Vietnam Buy Now Pay Later Others – Transaction Volume Trend Analysis, 2020-2029 19 Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2020-2029 19.1 Buy Now Pay Later Spend Share by Age Group, 2023 19.1.1 Vietnam Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029 19.1.2 Vietnam Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029 19.1.3 Vietnam Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029 19.1.4 Vietnam Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029 19.2 Buy Now Pay Later Spend Share by Default Rate by Age Group, 2023 19.3 Buy Now Pay Later Share by Income, 2023 19.3.1 Vietnam Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis, 2020-2029 19.3.2 Vietnam Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis, 2020-2029 19.3.3 Vietnam Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis, 2020-2029 19.4 Buy Now Pay Later Gross Merchandise Value Share by Gender, 2023 19.5 Buy Now Pay Later Adoption Rationale, 2023 19.6 Vietnam Buy Now Pay Later Market – Spend by Average Monthly Expense Segments, 2023 20 Further Reading 20.1 About PayNXT360 20.2 Related Research
Table 1: Vietnam Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 2: Vietnam Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 3: Vietnam Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 4: Vietnam Buy Now Pay Later – Revenues (US$ Million), 2020-2029 Table 5: Vietnam Buy Now Pay Later – Merchant Commission (US$ Million), 2020-2029 Table 6: Vietnam Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2020-2029 Table 7: Vietnam Buy Now Pay Later Pay Now – Other Income (US$ Million), 2020-2029 Table 8: Vietnam Buy Now Pay Later – Active Consumer Base (Thousand), 2020-2029 Table 9: Vietnam Buy Now Pay Later – Bad Debt (US$ Million), 2022-2024-2029 Table 10: Vietnam Buy Now Pay Later – Two-Party Business Model (US$ Million), 2020-2029 Table 11: Vietnam Buy Now Pay Later – Three-Party Business Model (US$ Million), 2020-2029 Table 12: Vietnam Buy Now Pay Later – Convenience (US$ Million), 2020-2029 Table 13: Vietnam Buy Now Pay Later – Credit (US$ Million), 2020-2029 Table 14: Vietnam Buy Now Pay Later – Open Loop System (US$ Million), 2020-2029 Table 15: Vietnam Buy Now Pay Later – Closed Loop System (US$ Million), 2020-2029 Table 16: Vietnam Buy Now Pay Later – Standalone (US$ Million), 2020-2029 Table 17: Vietnam Buy Now Pay Later – Banks & Payment Service Providers (US$ Million), 2020-2029 Table 18: Vietnam Buy Now Pay Later – Marketplaces (US$ Million), 2020-2029 Table 19: Vietnam Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2020-2029 Table 20: Vietnam Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2020-2029 Table 21: Vietnam Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 22: Vietnam Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 23: Vietnam Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 24: Vietnam Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 25: Vietnam Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 26: Vietnam Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 27: Vietnam Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 28: Vietnam Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 29: Vietnam Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 30: Vietnam Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 31: Vietnam Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 32: Vietnam Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 33: Vietnam Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 34: Vietnam Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 35: Vietnam Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 36: Vietnam Buy Now Pay Later Travel – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 37: Vietnam Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 38: Vietnam Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 39: Vietnam Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 40: Vietnam Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 41: Vietnam Buy Now Pay Later Service– Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 42: Vietnam Buy Now Pay Later Service – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 43: Vietnam Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 44: Vietnam Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 45: Vietnam Buy Now Pay Later Automotive – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 46: Vietnam Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 47: Vietnam Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 48: Vietnam Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 49: Vietnam Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 50: Vietnam Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 51: Vietnam Buy Now Pay Later Others – Transaction Volume Trend Analysis (Thousand), 2020-2029 Table 52: Vietnam Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 53: Vietnam Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 54: Vietnam Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 55: Vietnam Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 56: Vietnam Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 57: Vietnam Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 58: Vietnam Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Vietnam Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 3: Vietnam Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 4: Vietnam Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 5: Vietnam Buy Now Pay Later – Market Share Analysis by Key Players (by Value), 2023 Figure 6: Vietnam Buy Now Pay Later – Revenues (US$ Million), 2020-2029 Figure 7: Buy Now Pay Later Share - Revenue Segments (%), 2020-2029 Figure 8: Vietnam Buy Now Pay Later – Merchant Commission (US$ Million), 2020-2029 Figure 9: Vietnam Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2020-2029 Figure 10: Vietnam Buy Now Pay Later Pay Now – Other Income (US$ Million), 2020-2029 Figure 11: Vietnam Buy Now Pay Later – Active Consumer Base (Thousand), 2020-2029 Figure 12: Vietnam Buy Now Pay Later – Bad Debt (US$ Million), 2020-2024-2029 Figure 13: Vietnam Buy Now Pay Later Spend Analysis by Business Model (%), 2020-2029 Figure 14: Vietnam Buy Now Pay Later – Two-Party Business Model (US$ Million), 2020-2029 Figure 15: Vietnam Buy Now Pay Later – Three-Party Business Model (US$ Million), 2020-2029 Figure 16: Vietnam Buy Now Pay Later Spend Analysis by Purpose (%), 2020-2029 Figure 17: Vietnam Buy Now Pay Later – Convenience (US$ Million), 2020-2029 Figure 18: Vietnam Buy Now Pay Later – Credit (US$ Million), 2020-2029 Figure 19: Vietnam Buy Now Pay Later Spend Analysis by Functional Attribute (%), 2020-2029 Figure 20: Vietnam Buy Now Pay Later – Open Loop System (US$ Million), 2020-2029 Figure 21: Vietnam Buy Now Pay Later – Closed Loop System (US$ Million), 2020-2029 Figure 22: Vietnam Buy Now Pay Later Spend Analysis by Distribution Model (%), 2020-2029 Figure 23: Vietnam Buy Now Pay Later – Standalone (US$ Million), 2020-2029 Figure 24: Vietnam Buy Now Pay Later – Banks & Payment Service Providers (US$ Million), 2020-2029 Figure 25: Vietnam Buy Now Pay Later – Marketplaces (US$ Million), 2020-2029 Figure 26: Vietnam Buy Now Pay Later – Gross Merchandise Value Market Share by Sales Channel (%), 2020-2029 Figure 27: Vietnam Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2020-2029 Figure 28: Vietnam Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2020-2029 Figure 29: Vietnam Buy Now Pay Later – Market Share by End-Use Sector (%), 2023 Figure 30: Vietnam Buy Now Pay Later – Market Share by End-Use Segment (%), 2023 Figure 31: Vietnam Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 32: Vietnam Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 33: Vietnam Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 34: Vietnam Buy Now Pay Later – Market Share by Retail Product Category (%), 2023 Figure 35: Vietnam Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 36: Vietnam Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 37: Vietnam Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 38: Vietnam Buy Now Pay Later Retail Shopping - Jewellery– Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 39: Vietnam Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 40: Vietnam Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 41: Vietnam Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 42: Vietnam Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 43: Vietnam Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 44: Vietnam Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 45: Vietnam Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 46: Vietnam Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 47: Vietnam Buy Now Pay Later Travel – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 48: Vietnam Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 49: Vietnam Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 50: Vietnam Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 51: Vietnam Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 52: Vietnam Buy Now Pay Later Service – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 53: Vietnam Buy Now Pay Later Service – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 54: Vietnam Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 55: Vietnam Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 56: Vietnam Buy Now Pay Later Automotive – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 57: Vietnam Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 58: Vietnam Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 59: Vietnam Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 60: Vietnam Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 61: Vietnam Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 62: Vietnam Buy Now Pay Later Others – Transaction Volume Trend Analysis (Thousand), 2020-2029 Figure 63: Vietnam Buy Now Pay Later – Share by Age Group in Value Terms (%), 2023 Figure 64: Vietnam Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 65: Vietnam Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 66: Vietnam Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 67: Vietnam Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 68: Vietnam Buy Now Pay Later – Share by Default Rate by Age Group in Value Terms (%), 2023 Figure 69: Vietnam Buy Now Pay Later – Share by Income Group in Value Terms (%), 2023 Figure 70: Vietnam Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 71: Vietnam Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 72: Vietnam Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 73: Vietnam Buy Now Pay Later – Share by Gender in Value Terms (%), 2023 Figure 74: Buy Now Pay Later – Adoption Rationale by Value, 2023 Figure 75: Vietnam Buy Now Pay Later – Average Monthly Expense Segments, 2023
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