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United States Social Commerce Market Intelligence and Future Growth Dynamics Databook

United States Social Commerce Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360, social commerce market in United States is expected to grow by 9.6% on annual basis to reach US$73,169.0 million in 2025. The social commerce market in the country experienced...

United States Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
Summary
According to PayNXT360, social commerce market in United States is expected to grow by 9.6% on annual basis to reach US$73,169.0 million in 2025.

The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 15.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 5.6% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 66,778.8 million to approximately USD 95,908.6 million.

This report provides a detailed data-centric analysis of the social commerce sector in United States, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

The social commerce landscape in the United States is undergoing rapid transformation, driven by integrating e-commerce into social media platforms, the rise of influencer marketing, and the adoption of seamless payment solutions. Consumers are increasingly engaging with brands through personalized and interactive experiences, with platforms like TikTok Shop and Instagram leading the way in facilitating direct purchases. The growing reliance on influencers for product recommendations underscores the shift towards social commerce as a mainstream sales channel, and businesses are expected to further refine their strategies to maximize engagement and conversions.
However, regulatory scrutiny over data privacy and social media platform operations introduces potential challenges for businesses relying on these channels. Proposed restrictions on platforms such as TikTok could reshape the competitive landscape, requiring brands to diversify their approach to social commerce. Companies that prioritize compliance, security, and transparency while leveraging emerging trends will be well-positioned to succeed in this evolving market. As consumer expectations for convenience and authenticity grow, businesses that adapt to these changes will likely see sustained growth in the social commerce space.

Integration of E-commerce Features into Social Media Platforms

• Social media platforms in the U.S. increasingly incorporate e-commerce functionalities, enabling users to purchase products directly within these applications. For instance, TikTok Shop, launched widely in the U.S. in September 2023, achieved $100 million in single-day sales on Black Friday 2024, highlighting the growing fusion of social media and online shopping.
• The high internet penetration rate in the U.S. and widespread smartphone usage have led to significant engagement on social media platforms. Businesses are leveraging these platforms to reach a broader audience, utilizing the seamless integration of social interaction and shopping to enhance customer engagement and drive sales.
• This trend is expected to intensify, with more platforms adopting integrated shopping features and businesses increasingly utilizing social media as primary sales channels. The convenience and personalized shopping experiences offered by these platforms are likely to boost consumer spending, further solidifying social media's role in the U.S. e-commerce ecosystem.

Growth of Influencer Partnerships

• Influencer partnerships have become a central strategy in U.S. social commerce, as brands increasingly collaborate with social media personalities to enhance product visibility and credibility. These influencers, ranging from celebrities to niche content creators, leverage their loyal followings to drive product awareness and conversions. Platforms like TikTok, Instagram, and YouTube have become key channels where influencer-driven shopping experiences directly influence consumer purchasing decisions.
• Consumers place high trust in recommendations from individuals they follow online, driving the growing reliance on influencer marketing. Unlike traditional advertisements, influencer promotions feel more organic, fostering stronger engagement and brand loyalty. Brands are investing in both macro-influencers with large audiences and micro-influencers who cater to niche demographics, ensuring targeted outreach and higher conversion rates.
• Over the next 2-4 years, influencer marketing in social commerce is expected to evolve with greater emphasis on data-driven strategies and advanced content formats. The rise of AI-driven analytics will allow brands to measure influencer effectiveness more accurately and optimize campaigns in real time. Additionally, as consumers demand more authenticity, brands may prioritize long-term partnerships with influencers who align with their values rather than one-off collaborations.

Adoption of Integrated Payment Solutions

• The integration of seamless payment solutions within social media platforms is reshaping the social commerce landscape in the U.S. Platforms such as Facebook and Instagram now offer in-app payment systems, allowing users to browse, shop, and complete transactions without being redirected to external sites. This streamlined approach enhances the consumer experience by reducing checkout friction and increasing the likelihood of completed purchases.
• The demand for convenient and secure digital payments is a key driver of this trend, as U.S. consumers increasingly prefer contactless and mobile transactions. Integrated payment solutions help businesses improve conversion rates by eliminating unnecessary steps in the purchasing process. With trust in digital payments growing, more brands are investing in these solutions to create seamless shopping experiences directly within social media platforms.
• Over the next 2-4 years, integrated payment systems are expected to become a standard feature of social commerce platforms. Consumers will come to expect instant, secure, and frictionless transactions, encouraging brands to refine their payment infrastructure to meet evolving expectations. As digital payment technologies advance, companies prioritizing security, speed, and ease of use will likely see increased sales, higher retention rates, and stronger customer loyalty.

Emphasis on Authenticity and Personalization

• U.S. consumers are placing greater importance on authenticity and personalized experiences when engaging with brands on social media. As social commerce expands, brands that communicate transparently and meaningfully are better positioned to foster stronger connections with their audience. Consumers are increasingly drawn to companies that align with their values, leading brands to focus on storytelling, direct engagement, and personalized interactions to build long-term relationships.
• The rise of AI-driven personalization tools enables brands to tailor their content and product recommendations to individual consumer preferences. U.S. shoppers are likelier to trust brands that understand their needs through customized messaging and curated product suggestions. This shift prompts businesses to refine their strategies, leveraging data insights and machine learning to deliver hyper-personalized shopping experiences.
• Over the next 2-4 years, authenticity and personalization will become key differentiators in the competitive social commerce landscape. Companies that prioritize transparent communication, user-driven content, and data-backed personalization will likely see stronger customer loyalty and engagement. As consumer expectations for individualized experiences grow, brands that fail to integrate personalization into their social commerce strategies may struggle to maintain relevance in an increasingly crowded market.

Regulatory Considerations Impacting Social Media Usage

• Regulatory scrutiny over social media platforms in the U.S. is intensifying, particularly concerning data privacy and national security. States like Texas have banned AI chatbots like DeepSeek and social media alternatives such as RedNote from government-issued devices, reflecting broader concerns over digital security. These measures indicate a growing trend of increased oversight that could impact the operational landscape of social commerce platforms.
• The primary drivers of this regulatory focus are concerns about consumer data protection, misinformation, and social media's influence on young users. Lawmakers and regulatory bodies are exploring stricter measures to ensure platforms comply with transparency standards and data security regulations. Businesses operating in social commerce must stay ahead of these evolving policies to avoid potential disruptions and legal challenges.
• Over the next 2-4 years, companies relying on social commerce may need to adjust their strategies to align with new regulatory frameworks. This could involve diversifying marketing efforts across multiple platforms, enhancing data privacy compliance, and adopting secure transaction systems to maintain consumer trust. While increased regulation may present operational challenges, businesses that proactively address compliance requirements and emphasize transparency in their practices will be better positioned to sustain long-term growth in the evolving digital landscape.

Competitive Landscape and Regulatory Developments in the United States's Social Commerce Market

The U.S. social commerce market is set for continued expansion, driven by increasing consumer engagement on social media platforms and integrating advanced shopping features. Established players like Meta Platforms, Inc., and new entrants such as Whatnot are innovating to enhance user experiences and capitalize on growing demand.
However, regulatory scrutiny over data privacy, platform security, and antitrust concerns may introduce uncertainties for businesses operating in this space. Potential restrictions on platforms like TikTok could reshape the competitive landscape, forcing companies to diversify their social commerce strategies. Brands embracing emerging technologies, strengthening partnerships, and prioritizing compliance with regulatory changes will be better positioned to thrive in this evolving market.

Current State of the Social Commerce Market

• The U.S. social commerce expansion is driven by increased consumer engagement on social media platforms and the integration of shopping features.
• The COVID-19 pandemic further accelerated this trend, as consumers turned to online shopping channels during lockdowns. Social media platforms have capitalized on this shift by enhancing their e-commerce capabilities, making it easier for users to discover and purchase products without leaving the app environment.

Key Players and New Entrants

• Established platforms like Meta Platforms, Inc. (parent company of Facebook and Instagram), Pinterest, Inc., and Snap, Inc. have been at the forefront of integrating shopping features into their social media ecosystems. These companies have developed in-app purchasing options, allowing users to buy products directly through posts and stories.
• New entrants like Whatnot and ShopMy have emerged, focusing on live-stream shopping experiences. Whatnot, for instance, secured $265 million in funding and achieved $3 billion in live-stream sales in 2024. These platforms are gaining traction by offering interactive and engaging shopping experiences tailored to niche markets.

Recent Launches, Mergers, and Acquisitions

• The influencer marketing sector has seen notable consolidation. In late 2024, Later, a social media marketing company, acquired Mavely, a platform that facilitates commission payments to social media creators for direct sales, for $250 million. This move reflects a broader trend of integrating influencer marketing capabilities to enhance social commerce offerings. 
• Additionally, platforms are forming partnerships to expand their e-commerce functionalities. For example, TikTok has collaborated with various brands to enhance its shopping features, although potential regulatory challenges may impact its operations in the U.S.

Outlook

• The competitive landscape of U.S. social commerce is anticipated to become more dynamic, with established players and new entrants innovating to capture market share. Investments in live-stream shopping, augmented reality (AR) features, and enhanced payment solutions are expected to drive competition.
• However, regulatory developments will play a crucial role in shaping the market. Companies may need to adapt their strategies in response to potential platform bans or increased scrutiny, leading to a possible shift towards alternative platforms or the development of proprietary social commerce solutions.

Regulatory Changes

• U.S. regulatory bodies have intensified scrutiny of social media platforms in the past year, particularly concerning data privacy and national security. The Federal Trade Commission (FTC) and the Department of Justice (DOJ) have sought information on serial acquisitions and roll-up strategies, focusing on antitrust considerations within the tech industry. 
• Specific to social commerce, there is ongoing debate about the potential ban of platforms like TikTok due to security concerns. Such regulatory actions could significantly impact merchants and consumers relying on these platforms for social commerce.
Scope
This report provides in-depth, data-centric analysis of social commerce in United States. Below is a summary of key market segments:

United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

United States Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

• United States Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030
­--Clothing & Footwear
­--Beauty and Personal Care
­--Food & Grocery
­--Appliances and Electronics
­--Home Improvement
­--Travel
--Hospitality

• United States Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030
­--B2B
­--B2C
­--C2C

• United States Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030
­--Mobile 
­--Desktop

• United States Social Commerce Industry Market Size and Forecast by Location, 2021-2030
­--Domestic
­--Cross Border

• United States Social Commerce Industry Market Size and Forecast by Location, 2021-2030
­--Tier-1 Cities
­--Tier-2 Cities
­--Tier-3 Cities

• United States Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030
­--Credit Card
­--Debit Card
­--Bank Transfer
­--Prepaid Card
­--Digital & Mobile Wallet
­--Other Digital Payment
­--Cash

• United States Social Commerce Industry Market Size and Forecast by Platforms
--Video Commerce
--Social Network-Led Commerce
--Social Reselling
--Group Buying
--Product Review Platforms  

• United States Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024
­--By Age
­--By Income Level
­--By Gender
Reason to buy
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. 

• In-depth Understanding of Social Commerce Market Dynamics in United States: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.

• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. 

• Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in United States. Formulate your strategy by gaining insights into the current structure of the market.

• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.

• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector. 
Table of Contents
 1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. United States Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. United States Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
2.2. United States Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
2.3. United States Ecommerce – Transaction Volume Trend Analysis, 2021-2030

3. United States Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. United States Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
3.2. United States Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
3.3. United States Social Commerce – Transaction Volume Trend Analysis, 2021-2030
3.4. United States Social Commerce Market Share Analysis by Key Players, 2024

4. United States Social Commerce Industry Market Size and Forecast by Location
4.1. United States Social Commerce Market Share by Location (%), 2024
4.2. United States Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
4.3. United States Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030

5. United States Social Commerce Industry Market Size and Forecast by Product Categories
5.1. United States Social Commerce Market Share by Product Categories (%), 2024
5.2. United States Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
5.3. United States Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
5.4. United States Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
5.5. United States Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
5.6. United States Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
5.7. United States Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
5.8. United States Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030

6. United States Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. United States Social Commerce Market Share by End Use Segment (%), 2024
6.2. United States Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.3. United States Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.4. United States Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030

7. United States Social Commerce Industry Market Size and Forecast by End Use Device
7.1. United States Social Commerce Market Share by End Use Device (%), 2024
7.2. United States Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
7.3. United States Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030

8. United States Social Commerce Industry Market Size and Forecast by Cities
8.1. United States Social Commerce Market Share by Cities (%), 2024
8.2. United States Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.3. United States Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.4. United States Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030

9. United States Social Commerce Industry Market Size and Forecast by Payment Method
9.1. United States Social Commerce Market Share by Payment Method (%), 2024
9.2. United States Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.3. United States Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.4. United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
9.5. United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.6. United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
9.7. United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
9.8. United States Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030

10. United States Social Commerce Industry Market Size and Forecast by Platforms
10.1. United States Social Commerce Market Share by Platforms Method (%), 2024
10.2. United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
10.3. United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
10.4. United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
10.5. United States Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
10.6. United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030

11. United States Social Commerce Industry Market Size and Forecast by Contents
11.1. United States Social Commerce Market Share by Contents (%), 2024
11.2. United States Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.3. United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.4. United States Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
11.5. United States Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
11.6. United States Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030

12. United States Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. United States Social Commerce Spend Share by Age Group, 2024
12.2. United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
12.3. United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030
12.4. United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
12.5. United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
12.6. United States Social Commerce Share by Income Level, 2024
12.7. United States Social Commerce Share by Gender, 2024

13. Further Reading
13.1. About PayNXT360
13.2. Related Research
List Of Table
Table 1: United States Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 2: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: United States Ecommerce – Transaction Volume (Million), 2021-2030
Table 4: United States Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 5: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: United States Social Commerce – Transaction Volume (Million), 2021-2030
Table 7: United States Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030
Table 8: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Table 9: United States Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Table 10: United States Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Table 11: United States Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Table 12: United States Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Table 13: United States Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Table 14: United States Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Table 15: United States Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Table 16: United States Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 17: United States Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 18: United States Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 19: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Table 20: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Table 21: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 22: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 23: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 24: United States Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 25: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 26: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Table 27: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 28: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Table 29: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Table 30: United States Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Table 31: United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Table 32: United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 33: United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Table 34: United States Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Table 35: United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Table 36: United States Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 37: United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 38: United States Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Table 39: United States Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Table 40: United States Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Table 41: United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: United States Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: United States Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: United States Ecommerce – Transaction Volume (Million), 2021-2030
Figure 5: United States Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: United States Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: United States Social Commerce – Transaction Volume (Million), 2021-2030
Figure 8: United States Social Commerce – Market Share Analysis by Key Players (%), 2024
Figure 9: United States Social Commerce Market Share by Location (%), 2024
Figure 10: United States Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: United States Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: United States Social Commerce Market Share by Product Categories (%), 2024
Figure 13: United States Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: United States Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: United States Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: United States Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: United States Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: United States Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: United States Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: United States Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: United States Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: United States Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: United States Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: United States Social Commerce Market Share by End Use Device (%), 2024
Figure 25: United States Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: United States Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: United States Social Commerce Market Share by Cities (%), 2024
Figure 28: United States Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: United States Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: United States Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: United States Social Commerce Market Share by Payment Method (%), 2024
Figure 32: United States Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: United States Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: United States Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: United States Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: United States Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: United States Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: United States Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: United States Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: United States Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: United States Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: United States Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: United States Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: United States Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: United States Social Commerce Market Share by Contents (%), 2024
Figure 46: United States Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: United States Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: United States Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: United States Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: United States Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: United States Social Commerce Share by Age Group (%), 2024
Figure 52: United States Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: United States Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: United States Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: United States Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: United States Social Commerce Share by Income Level (%), 2024
Figure 57: United States Social Commerce Share by Gender (%), 2024
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