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United States Loyalty Programs Market Intelligence and Future Growth Dynamics

United States Loyalty Programs Market Intelligence and Future Growth Dynamics

According to PayNXT360, loyalty market in United States is expected to grow by 15.7% on annual basis to reach US$27,266.3 million in 2025. In value terms, the loyalty market in the country has record...

United States Loyalty Programs Market Intelligence and Future Growth Dynamics – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
Summary
According to PayNXT360, loyalty market in United States is expected to grow by 15.7% on annual basis to reach US$27,266.3 million in 2025.

In value terms, the loyalty market in the country has recorded a CAGR of 17.5% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 13.2% during 2025-2029. Loyalty market in the country is expected to increase from US$23,570.7 million in 2024 to reach US$44,733.6 million by 2029.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in United States. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics. 

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Key Insights

The increased adoption of subscription-based loyalty programs in the U.S. highlights a significant shift in how businesses engage with customers. Driven by the rise of e-commerce and the need for stronger customer retention mechanisms, companies like Amazon and Walmart have successfully implemented subscription models offering exclusive benefits, such as free shipping and discounts. This trend showcases the increasing significance of delivering enhanced convenience and personalized benefits to valuable customers, encouraging sustained engagement. However, as subscription models proliferate, companies may face challenges like subscription fatigue and heightened competition, necessitating further innovation and differentiation.

Over the next few years, subscription-based loyalty programs are expected to intensify, particularly in retail, streaming, and grocery sectors, where competition is fierce. Companies must continue refining their offerings, integrating personalized benefits, and addressing consumer concerns about value for money. While these programs offer substantial opportunities for enhancing customer relationships, businesses must stay vigilant to shifting consumer preferences and market dynamics to maintain relevance and avoid customer churn.

Increased Adoption of Subscription-Based Loyalty Programs

• U.S. businesses are increasingly adopting subscription-based loyalty programs, where customers pay a recurring fee to access exclusive benefits. Notable examples include Amazon Prime, which offers free shipping, streaming services, and exclusive deals, and Walmart+, which provides fuel discounts and free grocery delivery.
• The rise of e-commerce has necessitated the creation of strong customer retention mechanisms. Retailers seek to deepen relationships with high-value customers by offering added convenience and exclusive perks. Furthermore, rising competition in retail and online marketplaces has made customer retention critical, incentivizing subscription models that lock in long-term customer engagement.
• The subscription model is expected to intensify, particularly in retail, streaming, and groceries, as companies compete to offer more personalized and integrated benefits. However, challenges, such as customer subscription fatigue, might lead to increased competition for differentiation among loyalty programs.

Integration of Artificial Intelligence in Loyalty Programs

• Companies in the U.S. are leveraging AI to personalize rewards and customer experiences in loyalty programs. Through its Rewards app, Starbucks uses AI to analyze purchase history and provide tailored offers, while Sephora uses AI-driven recommendations to enhance its Beauty Insider program.
• Additionally, the growing expectation for personalized customer experiences, particularly among younger demographics, has made AI integration necessary in loyalty programs.
• AI adoption will likely accelerate, making loyalty programs more personalized and predictive. This could lead to higher customer satisfaction and retention rates. However, companies may face challenges in managing data privacy concerns and complying with evolving regulations such as CCPA.

Rise of Gamification in Loyalty Programs

• Gamification elements, such as challenges, leaderboards, and point streaks, are embedded into loyalty programs to boost engagement. Examples include Nike's NikePlus app, which rewards users for achieving fitness milestones, and Chipotle’s Rewards program, which incorporates interactive games to win extra points.
• Gamification taps into human psychology, encouraging frequent interaction and driving brand engagement. The growing preference for digital experiences and mobile app usage has enabled brands to seamlessly integrate gamified elements into their loyalty offerings.
• Gamification will likely intensify, especially as mobile and app-based loyalty programs expand. The approach may also evolve by integrating AR/VR technologies to create immersive customer experiences. However, companies will need to strike a balance between fun and functionality to maintain customer interest.

Expansion of Digital Wallets and Payment-Linked Loyalty Programs

• Payment-linked loyalty programs, integrated with digital wallets, are becoming more popular. Apple Card and Google Pay offer rewards directly linked to customer spending, simplifying the process of earning and redeeming rewards.
• The growth of contactless payments and digital wallets has driven companies to integrate loyalty programs into payment systems for seamless customer experiences. This shift is also fueled by younger consumers who prefer convenience and technology-driven solutions over traditional loyalty models.
• The trend is expected to intensify as digital wallets become mainstream. This integration will blur the lines between payments and loyalty programs, pushing traditional loyalty models to adapt.

Increased Focus on Sustainability-Driven Loyalty Programs

• Brands align loyalty programs with sustainability goals, rewarding customers for eco-friendly actions. For example, Target's Target Circle program offers customers options to allocate rewards to community projects, while Patagonia incentivizes customers to recycle or repair products instead of buying new ones.
• Growing consumer awareness of environmental issues is pressuring companies to adopt sustainable practices. Millennials and Gen Z, who prioritize sustainability, are significant drivers of this trend. Retailers and consumer goods companies use sustainability-driven loyalty programs to differentiate themselves and appeal to these demographics.
• Sustainability-focused loyalty initiatives will expand as ESG (Environmental, Social, and Governance) considerations become integral to corporate strategies. Companies incorporating meaningful sustainability practices into loyalty programs will likely gain a competitive advantage, but they must ensure transparency to avoid accusations of greenwashing.

Competitive Landscape in the United States Loyalty Market and Recent Regulatory Changes

The U.S. loyalty market is characterized by a mix of dominant players and niche entrants, creating a highly competitive landscape. Major corporations like Amazon, Delta, and Walmart leverage their extensive resources, technological investments, and customer bases to maintain a significant edge. At the same time, startups such as Rakuten and Fetch Rewards bring innovation to disrupt traditional models. However, smaller players face challenges due to limited resources and the inability to match the technological sophistication of industry leaders, which further widens the competitive gap.

The market structure is moderately fragmented, with large players controlling key sectors while smaller businesses cater to niche audiences. This fragmentation allows consumers to engage in multiple loyalty programs, resulting in high business churn potential. Despite this, the slow emergence of coalition programs, such as the American Express Membership Rewards ecosystem, is driving consolidation, enabling brands to collaborate and offer cross-industry benefits that enhance consumer value.

Over the next 2-4 years, competitive intensity is expected to grow, fueled by technological advancements and shifting consumer preferences. Stricter regulatory oversight will add complexity, pushing companies to innovate while ensuring compliance to maintain a competitive edge.

Overview of Competitive Intensity

• Major retail, travel, and financial services players dominate the U.S. loyalty market. Companies like Amazon, Starbucks, and Target utilize advanced technologies to enhance customer engagement and retention. Their extensive customer bases and resources give them a competitive edge over smaller players.
• Airlines such as Delta, with its SkyMiles program, and financial institutions like Chase, through Ultimate Rewards, control key segments of the loyalty ecosystem. These programs offer significant rewards tied to high-value transactions, ensuring customer loyalty. Their well-established partnerships with hotels, retailers, and other businesses further strengthen their market position.
• Smaller and mid-sized firms in niche sectors, like boutique retail and local hospitality, also participate in the loyalty market. These companies often focus on targeted audiences, offering personalized experiences to attract and retain customers. However, limited resources and technological capabilities make it difficult for them to compete against larger corporations.
• Resource-intensive loyalty programs driven by technology create barriers for smaller competitors. Major players' advanced data analytics, AI, and personalization capabilities widen the competitive gap. As a result, smaller firms often struggle to gain market share and differentiate their offerings effectively.

Type of Players in the Market

• Companies like Amazon, Walmart, and Delta dominate due to their broad customer bases, established brands, and significant technological personalization and program management investments.
• Startups such as Rakuten and Fetch Rewards have disrupted traditional models by offering cashback or gamified points systems, particularly through app-based loyalty programs.
• Companies like PayPal and Google Pay integrate loyalty features into digital wallets, enabling seamless rewards tracking across multiple brands.

Market Structure

• The market exhibits moderate fragmentation. While a few large players dominate key sectors, the overall landscape remains fragmented due to the presence of numerous small and niche players. This fragmentation allows consumers to participate in multiple loyalty programs across various brands, creating high business churn potential.
• Despite fragmentation, the increasing popularity of coalition programs and partnerships, such as the American Express Membership Rewards ecosystem, is driving a slow consolidation trend, where brands work together to offer cross-industry benefits.
• U.S. consumers are accustomed to sophisticated loyalty programs with substantial value, making it difficult for new entrants to differentiate themselves without substantial innovation or incentives.

Regulatory Changes 

• Compliance with data privacy laws such as the California Consumer Privacy Act (CCPA) remains a central focus for loyalty programs. Over the last year, updates to CCPA enforcement have emphasized transparency in data collection and usage, requiring companies to inform customers how their data is being used in loyalty programs.
• The Federal Trade Commission (FTC) has tightened scrutiny on loyalty programs, targeting practices that mislead consumers about point expiration, redemption restrictions, or actual program benefits. Businesses are now required to provide clearer terms and conditions.
• Companies incorporating ESG-driven loyalty initiatives, such as sustainability rewards, must now adhere to stricter transparency guidelines to avoid greenwashing allegations. These regulations ensure that environmental claims are substantiated and accurately communicated to consumers.

Future Outlook

• The competition in the U.S. loyalty market is likely to increase. Larger players will likely continue to dominate consumers' desire for increased competition from innovative startups leveraging mobile-first or gamified approaches.
• Consolidation may increase as more brands seek partnerships or join coalition programs to enhance program value and reach wider audiences. The rise of fintech integration into loyalty ecosystems will blur the lines between payments and rewards, creating new competitive dynamics.
• Regulatory oversight is expected to tighten further, with potential updates to data privacy laws and consumer protection guidelines influencing program design. Companies that fail to comply with these evolving standards risk reputational damage and legal penalties, creating additional complexity in maintaining competitive advantage.
Scope
This report provides in-depth, data-centric analysis of loyalty programs in United States. Below is a summary of key market segments:

• United States Retail Sector Spend Value Trend Analysis
--Ecommerce Spend
--POS Spend

United States Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in United States

• United States Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
--Loyalty Schemes
--Loyalty Platforms

• United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
--Points programs
--Tier-based programs
--Mission-driven programs
--Spend-based programs
--Gaming programs
--Free perks programs
--Subscription programs
--Community programs
--Refer a friend program
--Paid programs
--Cashback programs

• United States Loyalty Spend Market Size and Future Growth Dynamics by Channel
--In-Store
--Online
--Mobile

United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
--Seller Driven
--Payment Instrument Driven
--Others

• United States Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• United States Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• United States Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

•United States Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• United States Loyalty Spend Market Size and Future Growth Dynamics by Retail
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• United States Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
--Card Based Access
--Digital Access

• United States Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
--B2C Consumers
--B2B Consumers

• United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
--Free
--Free + Premium
--Premium

• United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
--Analytics and AI Driven
--Management Platform

• United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
--In House
--Third Party Vendor

• United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
--Cloud
--On-Premise

• United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
--Software
--Services

• United States Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
--Custom Built Platform
--Off the Shelf Platform

• United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
--By Age Group
--By Income Level
--By Gender
Reason to buy
• Insights on Strategy & Innovation: Navigate through future direction of the loyalty programs and platforms market by understanding strategic initiatives taken by key players to gain market share and innovation. 

• In-depth Understanding of Loyalty Market Dynamics in United States: Understand emerging opportunities and future direction of the loyalty programs and platforms market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.

• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. 

• Competitive Landscape: Get a snapshot of competitive landscape with key players and market share in United States. Formulate your strategy by gaining insights into the current structure of the market.

• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the loyalty sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.

• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments. 
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer

2 United States Retail Sector Market Size Trend Analysis
2.1 United States Retail Industry Market Size, 2020-2029
2.2 United States Ecommerce Market Size, 2020-2029
2.3 United States POS Market Size Trend Analysis, 2020-2029

3 United States Loyalty Spend Market Size and Future Growth Dynamics
3.1 United States Loyalty Spend Market Size and Future Growth Dynamics, 2020-2029
3.2 United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2024
3.3 United States Loyalty Spend Share by Functional Domains, 2020-2029
3.4 United States Loyalty Spend by Loyalty Schemes, 2020-2029
3.5 United States Loyalty Spend by Loyalty Platforms, 2020-2029

4 United States Loyalty Programs Sector Insights and Outlook: Trends, Strategy, and Competitive Landscape
4.1 Analysis of Key Trends and Drivers
4.2 Competitive Landscape of Loyalty Programs in United States
4.3 Strategy and Innovation in Loyalty Programs United States

5 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 United States Loyalty Schemes Spend Share by Loyalty Program Type, 2024
5.2 United States Spend by Point-based Loyalty Program, 2020-2029
5.3 United States Spend by Tiered Loyalty Program, 2020-2029
5.4 United States Spend by Mission-driven Loyalty Program, 2020-2029
5.5 United States Spend by Spend-based Loyalty Program, 2020-2029
5.6 United States Spend by Gaming Loyalty Program, 2020-2029
5.7 United States Spend by Free Perks Loyalty Program, 2020-2029
5.8 United States Spend by Subscription Loyalty Program, 2020-2029
5.9 United States Spend by Community Loyalty Program, 2020-2029
5.10 United States Spend by Refer a Friend Loyalty Program, 2020-2029
5.11 United States Spend by Paid Loyalty Program, 2020-2029
5.12 United States Spend by Cashback Loyalty Program, 2020-2029

6 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
6.1 United States Loyalty Schemes Spend Share by Channel, 2020-2029
6.2 United States Loyalty Spend by In-Store, 2020-2029
6.3 United States Loyalty Spend by Online, 2020-2029
6.4 United States Loyalty Spend by Mobile, 2020-2029

7 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
7.1 United States Loyalty Schemes Spend Share by Business Model, 2020-2029
7.2 United States Loyalty Spend by Seller Driven, 2020-2029
7.3 United States Payment Instrument Driven Loyalty Program Spend, 2020-2029
7.4 United States Loyalty Spend by Other Segment, 2020-2029

8 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
8.1 United States Loyalty Schemes Spend Share by Key Sectors, 2024 & 2029
8.2 United States Loyalty Schemes Spend in Retail, 2020-2029
8.3 United States Loyalty Schemes Spend in Financial Services, 2020-2029
8.4 United States Loyalty Schemes Spend in Healthcare & Wellness, 2020-2029
8.5 United States Loyalty Schemes Spend in Restaurants & Food Delivery, 2020-2029
8.6 United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
8.7 United States Loyalty Schemes Spend in Telecoms, 2020-2029
8.8 United States Loyalty Schemes Spend in Media & Entertainment, 2020-2029
8.9 United States Loyalty Schemes Spend in Other, 2020-2029

9 United States Loyalty Schemes Spend in Key Sectors by Online Channel, 2024 & 2029
9.1 United States Online Loyalty Spend in Retail Segment, 2020-2029
9.2 United States Online Loyalty Spend in Financial Services, 2020-2029
9.3 United States Online Loyalty Spend in Healthcare & Wellness, 2020-2029
9.4 United States Online Loyalty Spend in Restaurants & Food Delivery, 2020-2029
9.5 United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
9.6 United States Online Loyalty Spend in Telecoms, 2020-2029
9.7 United States Online Loyalty Spend in Media & Entertainment, 2020-2029
9.8 United States Online Loyalty Spend in Other Segment, 2020-2029

10 United States In-store Loyalty Spend in Key Sectors, 2024 & 2029
10.1 United States In-store Loyalty Spend in Retail Segment, 2020-2029
10.2 United States In-store Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
10.3 United States In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
10.4 United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
10.5 United States In-store Loyalty Spend in Media & Entertainment Segment, 2020-2029
10.6 United States In-store Loyalty Spend in Other Sector, 2020-2029

11 United States Mobile App Loyalty Schemes Spend in Key Sectors, 2024 Vs 2029
11.1 United States Mobile App Loyalty Spend in Retail Segment, 2020-2029
11.2 United States Mobile App Loyalty Spend in Financial Services Segment, 2020-2029
11.3 United States Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
11.4 United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
11.5 United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
11.6 United States Mobile App Loyalty Spend in Telecoms Segment, 2020-2029
11.7 United States Mobile App Loyalty Spend in Media & Entertainment Segment, 2020-2029
11.8 United States Mobile App Loyalty Spend in Other Segment, 2020-2029

12 United States Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
12.1 United States Loyalty Schemes Spend Share by Retail Segments, 2020-2029
12.2 United States Loyalty Retail Schemes Spend by Diversified Retailers, 2020-2029
12.3 United States Loyalty Retail Schemes Spend by Department Stores, 2020-2029
12.4 United States Loyalty Retail Schemes Spend by Specialty Stores, 2020-2029
12.5 United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2020-2029
12.6 United States Loyalty Retail Schemes Spend by Other, 2020-2029

13 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Digital vs. Card-based
13.1 United States Loyalty Schemes Spend Share by Digital vs. Card-based, 2024 Vs 2029
13.2 United States Loyalty Spend by Card Based Access, 2020-2029
13.3 United States Loyalty Spend by Digital Access, 2020-2029

14 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
14.1 United States Loyalty Schemes Spend Share by Consumer Type, 2024 Vs 2029
14.2 United States Loyalty Schemes Spend by B2B Consumers, 2020-2029
14.3 United States Loyalty Spend by B2C Consumers, 2020-2029

15 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
15.1 United States Loyalty Schemes Spend Share by Membership Type, 2020-2029
15.2 United States Loyalty Membership Type Schemes Spend by Free, 2020-2029
15.3 United States Loyalty Membership Type Schemes Spend by Free + Premium, 2020-2029
15.4 United States Loyalty Membership Type Schemes Spend by Premium, 2020-2029

16 United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs, 2020-2029
16.1 United States Loyalty Spend by Embedded Loyalty Programs, 2020-2029
16.2 United States Loyalty Spend by Non-Embedded Loyalty Programs, 2020-2029

17 United States Loyalty Spend Share by use of AI, 2020-2029
17.1 United States Loyalty Spend by AI Driven Loyalty Program, 2020-2029
17.2 United States Loyalty Spend by Blockchain Driven Loyalty Program, 2020-2029

18 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
18.1 United States Loyalty Platform Spend Share by Software Use Case, 2024 Vs 2029
18.2 United States Loyalty Software Platform Spend by Analytics and AI Driven, 2020-2029
18.3 United States Loyalty Software Platform Spend by Management Platform, 2020-2029

19 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
19.1 United States Loyalty Platform Spend Share by Vendor/ Solution Partner, 2024 Vs 2029
19.2 United States Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2020-2029
19.3 United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2020-2029

20 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
20.1 United States Loyalty Platform Spend Share by Deployment, 2024 Vs 2029
20.2 United States Loyalty Deployment Platform Spend by Cloud, 2020-2029
20.3 United States Loyalty Deployment Platform Spend by On-Premise, 2020-2029

21 United States Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
21.1 United States Loyalty Spend Share by Software vs. Services, 2024 Vs 2029
21.2 United States Loyalty Spend by Software, 2020-2029
21.3 United States Loyalty Spend by Services, 2020-2029

22 United States Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
22.1 United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2024 Vs 2029
22.2 United States Loyalty Software Platforms Spend by Custom Built Platform, 2020-2029
22.3 United States Loyalty Software Platforms Spend by Off the Shelf Platform, 2020-2029

23 United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
23.1 United States Loyalty Spend Share by Age Group, 2024
23.2 United States Loyalty Spend Share by Income Level, 2024
23.3 United States Loyalty Spend Share by Gender, 2024

24 Further Reading
24.1 About PayNXT360
24.2 Related Research
List Of Table
Table 1: United States Retail Industry Market Size (US$ Million), 2020-2029
Table 2: United States Ecommerce Market Size (US$ Million), 2020-2029
Table 3: United States POS Market Size (US$ Million), 2020-2029
Table 4: United States Total Loyalty Spend (US$ Million), 2020-2029
Table 5: United States Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Table 6: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Table 7: United States Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Table 8: United States Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Table 9: United States Spend by Mission-driven Loyalty Program (US$ Million), 2020-2029
Table 10: United States Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Table 11: United States Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Table 12: United States Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Table 13: United States Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Table 14: United States Spend by Community Loyalty Program (US$ Million), 2020-2029
Table 15: United States Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Table 16: United States Spend by Paid Loyalty Program (US$ Million), 2020-2029
Table 17: United States Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Table 18: United States In-Store Loyalty Spend Value (US$ Million), 2020-2029
Table 19: United States Online Loyalty Spend Value (US$ Million), 2020-2029
Table 20: United States Mobile Loyalty Spend Value (US$ Million), 2020-2029
Table 21: United States Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 22: United States Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Table 23: United States Loyalty Spend by Other Segment (US$ Million), 2020-2029
Table 24: United States Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Table 25: United States Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Table 26: United States Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 27: United States Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 28: United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 29: United States Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Table 30: United States Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Table 31: United States Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Table 32: United States Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 33: United States Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Table 34: United States Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Table 35: United States Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Table 36: United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Table 37: United States Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Table 38: United States Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Table 39: United States Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 40: United States In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 41: United States In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 42: United States In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 43: United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 44: United States In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 45: United States In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Table 46: United States Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Table 47: United States Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Table 48: United States Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Table 49: United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Table 50: United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Table 51: United States Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Table 52: United States Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Table 53: United States Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Table 54: United States Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Table 55: United States Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Table 56: United States Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Table 57: United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Table 58: United States Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Table 59: United States Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Table 60: United States Loyalty Spend by Digital Access (US$ Million), 2020-2029
Table 61: United States Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Table 62: United States Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Table 63: United States Free Membership Category Spend (US$ Million), 2020-2029
Table 64: United States Free + Premium Membership Category Spend (US$ Million), 2020-2029
Table 65: United States Premium Membership Category Spend (US$ Million), 2020-2029
Table 66: United States Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 67: United States Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Table 68: United States Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Table 69: United States Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2020-2029
Table 70: United States Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Table 71: United States Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Table 72: United States Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Table 73: United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Table 74: United States Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Table 75: United States Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Table 76: United States Loyalty Spend by Software (US$ Million), 2020-2029
Table 77: United States Loyalty Spend by Services (US$ Million), 2020-2029
Table 78: United States Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Table 79: United States Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: United States Retail Industry Market Size (US$ Million), 2020-2029
Figure 3: United States Ecommerce Market Size (US$ Million), 2020-2029
Figure 4: United States POS Market Size (US$ Million), 2020-2029
Figure 5: United States Total Loyalty Spend (US$ Million), 2020-2029
Figure 6: United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2024
Figure 7: United States Loyalty Spend Share by Functional Domains (%), 2020-2029
Figure 8: United States Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
Figure 9: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
Figure 10: United States Loyalty Schemes Spend Share by Loyalty Program Type (%), 2024
Figure 11: United States Spend by Point-based Loyalty Program (US$ Million), 2020-2029
Figure 12: United States Spend by Tiered Loyalty Program (US$ Million), 2020-2029
Figure 13: United States Spend by Mission-driven Loyalty Program, 2020-2029
Figure 14: United States Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
Figure 15: United States Spend by Gaming Loyalty Program (US$ Million), 2020-2029
Figure 16: United States Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
Figure 17: United States Spend by Subscription Loyalty Program (US$ Million), 2020-2029
Figure 18: United States Spend by Community Loyalty Program (US$ Million), 2020-2029
Figure 19: United States Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
Figure 20: United States Spend by Paid Loyalty Program (US$ Million), 2020-2029
Figure 21: United States Spend by Cashback Loyalty Program (US$ Million), 2020-2029
Figure 22: United States Loyalty Schemes Spend Share by Channel (%), 2020-2029
Figure 23: United States In-Store Loyalty Spend Value (US$ Million), 2020-2029
Figure 24: United States Online Loyalty Spend Value (US$ Million), 2020-2029
Figure 25: United States Mobile Loyalty Spend Value (US$ Million), 2020-2029
Figure 26: United States Loyalty Schemes Spend Share by Business Model (%), 2020-2029
Figure 27: United States Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 28: United States Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
Figure 29: United States Loyalty Spend by Other Segment (US$ Million), 2020-2029
Figure 30: United States Loyalty Schemes Spend Share by Key Sectors (%), 2024 & 2029
Figure 31: United States Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
Figure 32: United States Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
Figure 33: United States Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 34: United States Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 35: United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 36: United States Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
Figure 37: United States Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 38: United States Loyalty Schemes Spend in Other (US$ Million), 2020-2029
Figure 39: United States Online Cashback Spend by Financial Services (US$ Million), 2024 & 2029
Figure 40: United States Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 41: United States Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
Figure 42: United States Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
Figure 43: United States Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
Figure 44: United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
Figure 45: United States Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
Figure 46: United States Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
Figure 47: United States Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 48: United States In-store Loyalty Spend in Key Sectors (%), 2024 & 2029
Figure 49: United States In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 50: United States In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 51: United States In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 52: United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 53: United States In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 54: United States In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
Figure 55: United States Mobile App Loyalty Schemes Spend in Key Sectors (%), 2024 & 2029
Figure 56: United States Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
Figure 57: United States Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
Figure 58: United States Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
Figure 59: United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
Figure 60: United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
Figure 61: United States Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
Figure 62: United States Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
Figure 63: United States Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
Figure 64: United States Loyalty Schemes Spend Share by Retail Segments (%), 2020-2029
Figure 65: United States Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
Figure 66: United States Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
Figure 67: United States Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
Figure 68: United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
Figure 69: United States Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
Figure 70: United States Loyalty Schemes Spend Share by Accessibility (%), 2024 Vs 2029
Figure 71: United States Loyalty Spend by Card Based Access (US$ Million), 2020-2029
Figure 72: United States Loyalty Spend by Digital Access (US$ Million), 2020-2029
Figure 73: United States Loyalty Schemes Spend Share by Consumer Type (%), 2024 Vs 2029
Figure 74: United States Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
Figure 75: United States Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
Figure 76: United States Loyalty Schemes Spend Share by Membership Type (%), 2020-2029
Figure 77: United States Free Membership Category Spend (US$ Million), 2020-2029
Figure 78: United States Free + Premium Membership Category Spend (US$ Million), 2020-2029
Figure 79: United States Premium Membership Category Spend (US$ Million), 2020-2029
Figure 80: United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs (%), 2020-2029
Figure 81: United States Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 82: United States Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
Figure 83: United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2020-2029
Figure 84: United States Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
Figure 85: United States Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2020-2029
Figure 86: United States Loyalty Platform Spend Share by Software Use Case (%), 2024 Vs 2029
Figure 87: United States Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
Figure 88: United States Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
Figure 89: United States Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2024 Vs 2029
Figure 90: United States Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
Figure 91: United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
Figure 92: United States Loyalty Platform Spend Share by Deployment (%), 2024 Vs 2029
Figure 93: United States Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
Figure 94: United States Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
Figure 95: United States Loyalty Spend Share by Software vs. Services (%), 2024 Vs 2029
Figure 96: United States Loyalty Spend by Software (US$ Million), 2020-2029
Figure 97: United States Loyalty Spend by Services (US$ Million), 2020-2029
Figure 98: United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2024 Vs 2029
Figure 99: United States Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
Figure 100: United States Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 101: United States Loyalty Spend Share by Age Group (%), 2024
Figure 102: United States Loyalty Spend Share by Income Level (%), 2024
Figure 103: United States Loyalty Spend Share by Gender (%), 2024
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