According to PayNXT360, social commerce market in Turkey is expected to grow by 17.3% on annual basis to reach US$3,788.2 million in 2025. The social commerce market in the country experienced robust...
According to PayNXT360, social commerce market in Turkey is expected to grow by 17.3% on annual basis to reach US$3,788.2 million in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 30.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.1% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 3,229.9 million to approximately USD 6,142.6 million. This report provides a detailed data-centric analysis of the social commerce sector in Turkey, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Turkey. Below is a summary of key market segments: Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Turkey Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Turkey Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Turkey Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Turkey Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Turkey Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Turkey Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Turkey Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Turkey: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Turkey. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Turkey Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Turkey Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Turkey Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Turkey Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Turkey Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Turkey Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Turkey Social Commerce Market Share Analysis by Key Players, 2024 4. Turkey Social Commerce Industry Market Size and Forecast by Location 4.1. Turkey Social Commerce Market Share by Location (%), 2024 4.2. Turkey Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Turkey Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Turkey Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Turkey Social Commerce Market Share by Product Categories (%), 2024 5.2. Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Turkey Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Turkey Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Turkey Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Turkey Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Turkey Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Turkey Social Commerce Market Share by End Use Segment (%), 2024 6.2. Turkey Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Turkey Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Turkey Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Turkey Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Turkey Social Commerce Market Share by End Use Device (%), 2024 7.2. Turkey Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Turkey Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Turkey Social Commerce Industry Market Size and Forecast by Cities 8.1. Turkey Social Commerce Market Share by Cities (%), 2024 8.2. Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Turkey Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Turkey Social Commerce Market Share by Payment Method (%), 2024 9.2. Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Turkey Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Turkey Social Commerce Industry Market Size and Forecast by Platforms 10.1. Turkey Social Commerce Market Share by Platforms Method (%), 2024 10.2. Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Turkey Social Commerce Industry Market Size and Forecast by Contents 11.1. Turkey Social Commerce Market Share by Contents (%), 2024 11.2. Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Turkey Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Turkey Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Turkey Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Turkey Social Commerce Spend Share by Age Group, 2024 12.2. Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Turkey Social Commerce Share by Income Level, 2024 12.7. Turkey Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Turkey Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Turkey Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Turkey Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Turkey Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Turkey Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Turkey Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Turkey Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Turkey Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Turkey Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Turkey Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Turkey Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Turkey Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Turkey Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Turkey Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Turkey Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Turkey Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Turkey Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Turkey Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Turkey Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Turkey Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Turkey Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Turkey Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Turkey Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Turkey Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Turkey Social Commerce Market Share by Location (%), 2024 Figure 10: Turkey Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Turkey Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Turkey Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Turkey Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Turkey Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Turkey Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Turkey Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Turkey Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Turkey Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Turkey Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Turkey Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Turkey Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Turkey Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Turkey Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Turkey Social Commerce Market Share by Cities (%), 2024 Figure 28: Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Turkey Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Turkey Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Turkey Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Turkey Social Commerce Market Share by Contents (%), 2024 Figure 46: Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Turkey Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Turkey Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Turkey Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Turkey Social Commerce Share by Age Group (%), 2024 Figure 52: Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Turkey Social Commerce Share by Income Level (%), 2024 Figure 57: Turkey Social Commerce Share by Gender (%), 2024
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