According to PayNXT360, social commerce industry in Turkey is expected to grow by 35.4% on annual basis to reach US$3,820.41 million in 2024. The social commerce industry is expected to grow steadily...
According to PayNXT360, social commerce industry in Turkey is expected to grow by 35.4% on annual basis to reach US$3,820.41 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 29.0% during 2024-2029. The social commerce GMV in the country will increase from US$2,821.86 million in 2023 to reach US$13,629.76 million by 2029. This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Turkey. Below is a summary of key market segments: Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 • Turkey Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Turkey Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029 --B2B --B2C --C2C • Turkey Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029 --Mobile --Desktop • Turkey Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Domestic --Cross Border • Turkey Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Turkey Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Turkey Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023 --By Age --By Income Level --By Gender
• In-Depth Insight into Social Commerce Market Dynamics: Gain a comprehensive understanding of social commerce market opportunities and significant trends, alongside projections for the 2020 to 2029 period. This insight is crucial for businesses looking to thrive in the expanding social commerce landscape. • Detailed Analysis of Opportunities by End-Use Sectors: Investigate the market dynamics within various end-use sectors to identify and evaluate emerging opportunities. This analysis enables businesses to tailor their strategies effectively and capitalize on growth potential in the social commerce market. • Formulate Targeted Social Commerce Strategies: Identify key growth segments and target specific opportunities to develop an effective social commerce strategy. Evaluate market-specific trends, drivers, and risks to ensure your approach aligns with consumer behaviors and preferences, ultimately enhancing engagement and conversions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Turkey Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Turkey Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2. Turkey Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3. Turkey Ecommerce – Transaction Volume Trend Analysis, 2020-2029 3. Turkey Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Turkey Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 3.2. Turkey Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 3.3. Turkey Social Commerce – Transaction Volume Trend Analysis, 2020-2029 3.4. Turkey Social Commerce Market Share Analysis by Key Players, 2023 4. Turkey Social Commerce Industry Market Size and Forecast by Location 4.1. Turkey Social Commerce Market Share by Location (%), 2023 4.2. Turkey Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029 4.3. Turkey Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029 5. Turkey Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Turkey Social Commerce Market Share by Product Categories (%), 2023 5.2. Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029 5.3. Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029 5.4. Turkey Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029 5.5. Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 5.6. Turkey Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 5.7. Turkey Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029 5.8. Turkey Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029 6. Turkey Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Turkey Social Commerce Market Share by End Use Segment (%), 2023 6.2. Turkey Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.3. Turkey Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.4. Turkey Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 7. Turkey Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Turkey Social Commerce Market Share by End Use Device (%), 2023 7.2. Turkey Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 7.3. Turkey Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 8. Turkey Social Commerce Industry Market Size and Forecast by Cities 8.1. Turkey Social Commerce Market Share by Cities (%), 2023 8.2. Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.3. Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.4. Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 9. Turkey Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Turkey Social Commerce Market Share by Payment Method (%), 2023 9.2. Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.3. Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.4. Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 9.5. Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.6. Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 9.7. Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029 9.8. Turkey Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029 10. Turkey Social Commerce Industry Market Size and Forecast by Platforms 10.1. Turkey Social Commerce Market Share by Platforms Method (%), 2023 10.2. Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029 10.3. Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 10.4. Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029 10.5. Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029 10.6. Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029 11. Turkey Social Commerce Industry Market Size and Forecast by Contents 11.1. Turkey Social Commerce Market Share by Contents (%), 2023 11.2. Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.3. Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.4. Turkey Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029 11.5. Turkey Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029 11.6. Turkey Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029 12. Turkey Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Turkey Social Commerce Spend Share by Age Group, 2023 12.2. Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029 12.3. Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029 12.4. Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029 12.5. Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029 12.6. Turkey Social Commerce Share by Income Level, 2023 12.7. Turkey Social Commerce Share by Gender, 2023 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: Turkey Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 3: Turkey Ecommerce – Transaction Volume (Million), 2020-2029 Table 4: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 5: Turkey Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 6: Turkey Social Commerce – Transaction Volume (Million), 2020-2029 Table 7: Turkey Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029 Table 8: Turkey Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Table 9: Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Table 10: Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Table 11: Turkey Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: Turkey Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: Turkey Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: Turkey Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: Turkey Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: Turkey Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 18: Turkey Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: Turkey Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 20: Turkey Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 21: Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: Turkey Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: Turkey Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: Turkey Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: Turkey Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 42: Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 43: Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 44: Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: Turkey Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 4: Turkey Ecommerce – Transaction Volume (Million), 2020-2029 Figure 5: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 6: Turkey Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 7: Turkey Social Commerce – Transaction Volume (Million), 2020-2029 Figure 8: Turkey Social Commerce – Market Share Analysis by Key Players (%), 2023 Figure 9: Turkey Social Commerce Market Share by Location (%), 2023 Figure 10: Turkey Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029 Figure 11: Turkey Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Figure 12: Turkey Social Commerce Market Share by Product Categories (%), 2023 Figure 13: Turkey Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Figure 14: Turkey Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Figure 15: Turkey Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Figure 16: Turkey Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 17: Turkey Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 18: Turkey Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 19: Turkey Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: Turkey Social Commerce Market Share by End Use Segment (%), 2023 Figure 21: Turkey Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: Turkey Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: Turkey Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: Turkey Social Commerce Market Share by End Use Device (%), 2023 Figure 25: Turkey Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: Turkey Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Figure 27: Turkey Social Commerce Market Share by Cities (%), 2023 Figure 28: Turkey Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 29: Turkey Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 30: Turkey Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: Turkey Social Commerce Market Share by Payment Method (%), 2023 Figure 32: Turkey Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: Turkey Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: Turkey Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: Turkey Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: Turkey Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Figure 37: Turkey Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: Turkey Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: Turkey Social Commerce Market Share by Platforms Method (%), 2023 Figure 40: Turkey Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Figure 41: Turkey Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: Turkey Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: Turkey Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: Turkey Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: Turkey Social Commerce Market Share by Contents (%), 2023 Figure 46: Turkey Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 47: Turkey Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: Turkey Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: Turkey Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 50: Turkey Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: Turkey Social Commerce Share by Age Group (%), 2023 Figure 52: Turkey Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 53: Turkey Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 54: Turkey Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 55: Turkey Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 56: Turkey Social Commerce Share by Income Level (%), 2023 Figure 57: Turkey Social Commerce Share by Gender (%), 2023
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