According to PayNXT360, the retail shopping through mobile in Turkey is expected to record a CAGR of 23.6% to reach US$ 9,512.7 million by 2025. The mobile wallet payment in retail industry increased...
According to PayNXT360, the retail shopping through mobile in Turkey is expected to record a CAGR of 23.6% to reach US$ 9,512.7 million by 2025. The mobile wallet payment in retail industry increased at a CAGR of 22.0% during 2019-2025. This report from PayNXT360 provides a comprehensive view on retail shopping through mobile payment / mobile wallet, covering market size and growth dynamics, retail spending, and consumer attitude and behaviour in Turkey. The report focuses on data-centric analysis to help companies understand business and investment opportunities along with risks.
This report provides in-depth market opportunity analysis and growth dynamics of mobile payment across retail shopping segments in Turkey. Market Size and Forecast Mobile payment and mobile wallet market size and forecast across 15+ markets segments on three essential KPIs – mobile payment transaction value, volume and average transaction value. Turkey Market Share of Key Mobile Wallet Companies Provides market share by key players in value terms. Turkey Market Share by Mobile Payment Technology: Provides market share by key mobile payment technologies – • SMS / USSD, • NFC, • Code Based, and • Web Based. Turkey Mobile Proximity Payment Market Size and Forecast Mobile payment and mobile wallet market size and forecast by mobile proximity payment. Turkey Mobile Retail Shopping Market Size and Forecast (2016 – 2025) Market opportunity and growth dynamics in retail shopping by mobile payment transaction value, volume and average transaction value across following segments in Turkey • In-Store Retail • Online Retail Domestic Online Retail International Online Retail Mobile Wallet Usage Analysis by Consumer Profile: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms. Retail Spend Analysis through Mobile Wallet: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet. Retail spend categories tracked include food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, restaurants & bars, toys, kids & babies, media and entertainment, services.
• In-depth Understanding of Mobile Payment Market Dynamics in Retail Shopping: Understand market opportunities and key trends along with forecast (2016-2025) in Turkey. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile payment / mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry. • Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour. Get detailed insights into retail spend through mobile wallet in Turkey.
1 About this Report 1.1 Summary 1.2 Scope 1.3 Methodology 1.4 Disclaimer 2 Turkey Mobile Payment Industry Attractiveness 2.1 Turkey Mobile Payment – Transaction Value Trend Analysis, 2016-2025 2.2 Turkey Mobile Payment – Average Transaction Value Trend Analysis, 2016-2025 2.3 Turkey Mobile Payment – Transaction Volume Trend Analysis, 2016-2025 2.4 Mobile Payment Market Share by Application – Emerging Avenues and Future Growth Prospects 2.5 Turkey Mobile Wallet – Transaction Value Trend Analysis, 2016-2025 2.6 Turkey Mobile Wallet – Average Transaction Value Trend Analysis, 2016-2025 2.7 Turkey Mobile Wallet – Transaction Volume Trend Analysis, 2016-2025 2.8 Turkey Mobile Wallet – Load Value Analysis by Payment Instrument, 2019 2.9 Analysis of Mobile Payment User Base 2.9.1 Turkey Number of Mobile Phone Users, 2016 – 2025 2.9.2 Turkey Number of Smartphone Users, 2016 – 2025 2.9.3 Turkey Number of Mobile Payment Users, 2016 – 2025 3 Turkey Mobile Wallet Competitive Landscape and Market Share Analysis 3.1 Mobile Wallet Market Share Analysis by Key Players 3.2 Mobile Wallet Market Share Analysis by Business Model 4 Turkey Analysis of Mobile Wallet Market Share by Technology Channel 5 Turkey Mobile Payment in Retail Shopping: Market Size and Forecast by Key Segments, 2016 – 2025 5.1 Market Share Analysis in Retail Shopping Segment by Payment Instrument 5.2 Mobile Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 5.3 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 5.4 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025 5.5 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025 6 Turkey Mobile Payment in Retail In-Store Shopping: Market Size and Forecast by Key Segments, 2016 – 2025 6.1 Market Share Analysis in Retail In-Store Shopping Segment by Payment Instrument 6.2 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 6.3 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025 6.4 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025 7 Turkey Mobile Payment in Retail Online Shopping: Market Size and Forecast by Key Segments, 2016 – 2025 7.1 Market Share Analysis in Retail Online Shopping Segment by Payment Instrument 7.2 Mobile Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 7.3 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 7.4 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025 7.5 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025 8 Turkey Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Key Segments, 2016 – 2025 8.1 Market Share Analysis in Retail Online Domestic Shopping Segment by Payment Instrument 8.2 Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 8.3 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 8.4 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025 8.5 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025 9 Turkey Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Key Segments, 2016 – 2025 9.1 Market Share Analysis in Retail Online International Shopping Segment by Payment Instrument 9.2 Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 9.3 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025 9.4 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025 9.5 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025 10 Turkey Mobile Payment Analysis by Consumer Attitude and Behaviour 10.1 Mobile Payment Spend Analysis by Age Group in Value and Volume Terms 10.1.1 Trend Analysis by Age Group in Value Terms 10.1.2 Trend Analysis by Age Group in Volume Terms 10.2 Mobile Payment Transaction Value and Volume Analysis by Income Group in Value and Volume Terms 10.2.1 Trend Analysis by Income Group in Value Terms 10.2.2 Trend Analysis by Income Group in Volume Terms 10.3 Mobile Payment Transaction Value Analysis by Gender 10.4 Spend Analysis by Retail Categories, Value 11 Further Reading 11.1 About PayNXT360 11.2 Related Research 11.3 PayNXT360 Knowledge Center
Table 1: Turkey Mobile Payment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 2: Turkey Mobile Payment – Average Transaction Value Trend Analysis (US$), 2016-2025 Table 3: Turkey Mobile Payment – Transaction Volume Trend Analysis (000’), 2016-2025 Table 4: Turkey Mobile Wallet – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 5: Turkey Mobile Wallet – Average Transaction Value Trend Analysis (US$), 2016-2025 Table 6: Turkey Mobile Wallet – Transaction Volume Trend Analysis (000’), 2016-2025 Table 7: Turkey Mobile Payment – Mobile Phone Users Trend Analysis (Million), 2016-2025 Table 8: Turkey Mobile Payment – Smartphone Users Trend Analysis (Million), 2016-2025 Table 9: Turkey Mobile Payment – Mobile Payment Users Trend Analysis (Million), 2016-2025 Table 10: Turkey Mobile Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 11: Turkey Mobile Wallet Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 12: Turkey Mobile Wallet Payment – Retail Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Table 13: Turkey Mobile Wallet Payment – Retail Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Table 14: Turkey Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 15: Turkey Mobile Wallet Payment – Retail In-Store Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Table 16: Turkey Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Table 17: Turkey Mobile Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 18: Turkey Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 19: Turkey Mobile Wallet Payment – Retail Online Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Table 20: Turkey Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Table 21: Turkey Mobile Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 22: Turkey Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 23: Turkey Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Table 24: Turkey Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Table 25: Turkey Mobile Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 26: Turkey Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Table 27: Turkey Mobile Wallet Payment – Retail Online International Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Table 28: Turkey Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 1: PayNXT360’s Methodology Framework Figure 2: Turkey Mobile Payment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 3: Turkey Mobile Payment – Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 4: Turkey Mobile Payment – Transaction Volume Trend Analysis (000’), 2016-2025 Figure 5: Turkey Mobile Payment – Market Share by Application, 2018 Vs. 2025 Figure 6: Turkey Mobile Wallet – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 7: Turkey Mobile Wallet – Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 8: Turkey Mobile Wallet – Transaction Volume Trend Analysis (000’), 2016-2025 Figure 9: Turkey Mobile Wallet – Load Value Analysis by Payment Instrument (Value), 2019 Figure 10: Turkey Mobile Payment – Mobile Phone Users Trend Analysis (Million), 2016-2025 Figure 11: Turkey Mobile Payment – Smartphone Users Trend Analysis (Million), 2016-2025 Figure 12: Turkey Mobile Payment – Mobile Payment Users Trend Analysis (Million), 2016-2025 Figure 13: Turkey Mobile Wallet – Market Share Analysis by Key Players (by Value), 2019 Figure 14: Turkey Mobile Wallet – Market Share Analysis by Business Model (US$ Million), 2019 Figure 15: Turkey Mobile Wallet – Market Share by Technology Channel (by Value), 2019 Figure 16: Turkey Payment Statistics – Retail Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 17: Turkey Mobile Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 18: Turkey Mobile Wallet Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 19: Turkey Mobile Wallet Payment – Retail Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 20: Turkey Mobile Wallet Payment – Retail Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Figure 21: Turkey Payment Statistics – Retail In-Store Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 22: Turkey Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 23: Turkey Mobile Wallet Payment – Retail In-Store Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 24: Turkey Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Figure 25: Turkey Mobile Payment – Retail Online Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 26: Turkey Mobile Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 27: Turkey Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 28: Turkey Mobile Wallet Payment – Retail Online Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 29: Turkey Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Figure 30: Turkey Payment Statistics – Retail Online Domestic Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 31: Turkey Mobile Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 32: Turkey Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 33: Turkey Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 34: Turkey Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Figure 35: Turkey Payment Statistics – Retail Online International Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025 Figure 36: Turkey Mobile Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 37: Turkey Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025 Figure 38: Turkey Mobile Wallet Payment – Retail Online International Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025 Figure 39: Turkey Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025 Figure 40: Turkey Mobile Payment – Trend Analysis by Age Group in Transaction Value Terms Figure 41: Turkey Mobile Payment – Trend Analysis by Age Group in Volume Terms Figure 42: Turkey Mobile Payment – Trend Analysis by Income Group in Value Terms Figure 43: Turkey Mobile Payment – Trend Analysis by Income Group in Volume Terms Figure 44: Turkey Mobile Payment – Trend Analysis by Gender in Value Terms Figure 45: Turkey Mobile Payment – Spend Analysis by Retail Categories in Value Terms
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