According to PayNXT360’s, E-commerce market in Turkey is expected to grow by 8.27% on annual basis to reach US$12.7 billion in 2024. Medium to long term growth story of E-commerce industry in Turkey...
According to PayNXT360’s, E-commerce market in Turkey is expected to grow by 8.27% on annual basis to reach US$12.7 billion in 2024. Medium to long term growth story of E-commerce industry in Turkey promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 6.83% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$11.7 billion in 2023 to reach US$16.5 billion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Turkey. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Turkey. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities. In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Turkey.
This report provides a detailed data-driven look at the Turkey Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Turkey Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Turkey User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Other KPI's • Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Turkey Ecommerce Market Share by Key Players • Turkey Retail Shopping Ecommerce Market Share by Key Players • Turkey Travel Ecommerce Market Share by Key Players • Turkey Food Service Ecommerce Market Share by Key Players Turkey Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Turkey Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Turkey Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Turkey Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028) • Website Based • Live Streaming Turkey Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis • Cross Border • Domestic Turkey Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis • Mobile • Desktop Turkey Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Turkey Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Turkey Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Turkey Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key Ecommerce verticals. • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Turkey Ecommerce Market Size and Future Growth Dynamics 2.1 Turkey Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Turkey Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Turkey Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3. Turkey Social Commerce Market Size and Forecast 3.1 Turkey Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Turkey Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Turkey Social Commerce – Transaction Trend Analysis, 2019-2028 4. Turkey User Statistics and Ratios of Key Performance Indicators 4.1 Turkey User Statistics, 2023 4.2 Turkey User Statistics of Card Abandonment Rate and Other KPI's, 2023 4.3 Turkey Ecommerce Per Capita and GDP Per Capita, 2023 4.4 Turkey GDP Per Capita Trend Analysis, 2019-2028 5. Turkey Ecommerce Market Share by Key Players, 2023 5.1 Turkey Retail Shopping Ecommerce Market Share by Key Players, 2023 5.2 Turkey Travel Ecommerce Market Share by Key Players, 2023 5.3 Turkey Food Service Ecommerce Market Share by Key Players, 2023 6. Turkey Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Turkey Ecommerce Market Share by Ecommerce Segments, 2023 6.2 Turkey Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Turkey Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 Turkey Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 6.5 Turkey Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 6.6 Turkey Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 6.7 Turkey Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 6.8 Turkey Other segment Gross Merchandise Value Trend Analysis, 2019-2028 7. Turkey Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Turkey Ecommerce Market Share by Retail Shopping Categories, 2023 7.2 Turkey Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Turkey Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 7.4 Turkey Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 7.5 Turkey Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 7.6 Turkey Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 7.7 Turkey Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 7.8 Turkey Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 7.9 Turkey Auto – Gross Merchandise Value Trend Analysis, 2019-2028 7.10 Turkey Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 8. Turkey Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Turkey Ecommerce Market Share by Retail Shopping Sales Channel, 2023 8.2 Turkey Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Turkey Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Turkey Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 9. Turkey Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Turkey Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 9.2 Turkey Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Turkey Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Turkey Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Turkey Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Turkey Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 10. Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 10.1.2 Turkey Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.1.3 Turkey Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.2 Turkey Air Travel Market Share by Sales Channel 10.2.1 Turkey Air Travel Market Share by Sales Channel, 2023 10.2.2 Turkey Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.2.3 Turkey Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 Turkey Hotels & Resorts Market Share by Sales Channel 10.3.1 Turkey Hotels & Resorts Market Share by Sales Channel, 2023 10.3.2 Turkey Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.3.3 Turkey Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 Turkey Taxi Service Market Share by Sales Channel 10.4.1 Turkey Taxi Service Market Share by Sales Channel, 2023 10.4.2 Turkey Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.4.3 Turkey Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 Turkey Other Segment Market Share by Sales Channel 10.5.1 Turkey Other Segment Market Share by Sales Channel, 2023 10.5.2 Turkey Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.5.3 Turkey Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 11. Turkey Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Turkey Market Share by Online Food Service Sales Channels, 2023 11.2 Turkey Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 11.3 Turkey Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 12. Turkey Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Turkey Market Share by Media and Entertainment Sales Channel, 2023 12.2 Turkey Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 12.3 Turkey Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 12.4 Turkey Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 12.5 Turkey Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028 13. Turkey Ecommerce Market Size and Forecast by Engagement Model 13.1 Turkey Ecommerce Market Share by Engagement Model, 2023 13.2 Turkey Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 13.3 Turkey Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 14. Turkey Ecommerce Market Size and Forecast by Location 14.1 Turkey Ecommerce Market Share by Location, 2023 14.2 Turkey Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 14.3 Turkey Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 15. Turkey Ecommerce Market Size and Forecast by Device 15.1 Turkey Ecommerce Market Share by Device, 2023 15.2 Turkey Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 15.3 Turkey Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 16. Turkey Ecommerce Market Size and Forecast by Operating System 16.1 Turkey Ecommerce Market Share by Operating System, 2023 16.2 Turkey Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 16.3 Turkey Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 16.4 Turkey Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028 17. Turkey Ecommerce Market Size and Forecast by City 17.1 Turkey Ecommerce Market Share by City, 2023 17.2 Turkey Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Turkey Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 17.4 Turkey Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028 18. Turkey Ecommerce Market Size and Forecast by Payment Instrument 18.1 Turkey Ecommerce Market Share by Payment Instrument, 2023 18.2 Turkey Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.3 Turkey Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.4 Turkey Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 18.5 Turkey Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.6 Turkey Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 18.7 Turkey Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 18.8 Turkey Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028 19. Turkey Ecommerce by Consumer Demographics 19.1 Turkey Ecommerce Market Share by Age Group, 2023 19.2 Turkey Ecommerce Market Share by Income Level, 2023 19.3 Turkey Ecommerce Market Share by Gender, 2023 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Turkey Ecommerce – Average Value Per Transaction (US$), 2019-2028 Table 3: Turkey Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Turkey Social Commerce – Average Value Per Transaction (US$), 2019-2028 Table 6: Turkey Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Turkey Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Turkey Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Turkey Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Turkey Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Turkey Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Turkey Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Turkey Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Turkey Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Turkey Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Turkey Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 17: Turkey Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 18: Turkey Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Turkey Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Turkey Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Turkey Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Turkey Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Turkey Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Turkey Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Turkey Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Turkey Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Turkey Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Turkey Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Turkey Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 30: Turkey Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Table 31: Turkey Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 32: Turkey Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 33: Turkey Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 34: Turkey Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 35: Turkey Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 36: Turkey Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 37: Turkey Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 38: Turkey Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 39: Turkey Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 40: Turkey Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 41: Turkey Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 42: Turkey Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 43: Turkey Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Table 44: Turkey Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 45: Turkey Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 46: Turkey Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: Turkey Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 48: Turkey Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 49: Turkey Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: Turkey Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: Turkey Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: Turkey Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 53: Turkey Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 54: Turkey Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028 Table 55: Turkey Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028 Table 56: Turkey Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028 Table 57: Turkey Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028 Table 58: Turkey Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028 Table 59: Turkey Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 Table 60: Turkey Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 61: Turkey Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 62: Turkey Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 63: Turkey Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 64: Turkey Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 65: Turkey Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 66: Turkey Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Turkey Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Turkey Ecommerce – Average Value Per Transaction (US$), 2019-2028 Figure 4: Turkey Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Turkey Retail Shopping Ecommerce Market Share by Key Players (%), 2023 Figure 6: Turkey Travel Ecommerce Market Share by Key Players (%), 2023 Figure 7: Turkey Food Service Ecommerce Market Share by Key Players (%), 2023 Figure 8: Turkey Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 9: Turkey Social Commerce – Average Value Per Transaction (US$), 2019-2028 Figure 10: Turkey Social Commerce – Transaction Volume (Million), 2019-2028 Figure 11: Turkey User Statistics (Million), 2023 Figure 12: Turkey User Statistics of Card Abandonment Rate and Other KPI's, 2023 Figure 13: Turkey Ecommerce Per Capita and GDP Per Capita (US$), 2023 Figure 14: Turkey GDP Per Capita (US$), 2019-2028 Figure 15: Turkey Ecommerce Market Share by Ecommerce Vertical (%), 2023 Figure 16: Turkey Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Turkey Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Turkey Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Turkey Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: Turkey Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Turkey Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Turkey Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: Turkey Ecommerce Market Share by Retail Shopping Categories (%), 2023 Figure 24: Turkey Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Turkey Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 26: Turkey Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 27: Turkey Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Turkey Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Turkey Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: Turkey Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Turkey Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Turkey Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Turkey Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 Figure 34: Turkey Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Turkey Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Turkey Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Turkey Ecommerce Market Share by Travel and Hospitality Segments (%), 2023 Figure 38: Turkey Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Figure 39: Turkey Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Figure 40: Turkey Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 41: Turkey Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Figure 42: Turkey Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 43: Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 Figure 44: Turkey Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 45: Turkey Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 46: Turkey Ecommerce Air Travel Market Share by Sales Channel (%), 2023 Figure 47: Turkey Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 48: Turkey Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 49: Turkey Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023 Figure 50: Turkey Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 51: Turkey Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 52: Turkey Ecommerce Taxi Service Market Share by Sales Channel (%), 2023 Figure 53: Turkey Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 54: Turkey Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 55: Turkey Other Ecommerce Segment Market Share by Sales Channel (%), 2023 Figure 56: Turkey Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 57: Turkey Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 58: Turkey Market Share by Online Food Service Sales Channels (%), 2023 Figure 59: Turkey Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 60: Turkey Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Figure 61: Turkey Market Share by Media and Entertainment Sales Channel (%), 2023 Figure 62: Turkey Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: Turkey Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: Turkey Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: Turkey Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 66: Turkey Ecommerce Market Share by Engagement Model (%), 2023 Figure 67: Turkey Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: Turkey Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: Turkey Ecommerce Market Share by Location (%), 2023 Figure 70: Turkey Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 71: Turkey Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 72: Turkey Ecommerce Market Share by Device (%), 2023 Figure 73: Turkey Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 74: Turkey Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 75: Turkey Ecommerce Market Share by Operating System (%), 2023 Figure 76: Turkey Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 77: Turkey Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 78: Turkey Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 79: Turkey Ecommerce Market Share by City (%), 2023 Figure 80: Turkey Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 81: Turkey Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 82: Turkey Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 83: Turkey Ecommerce Market Share by Payment Instrument (%), 2023 Figure 84: Turkey Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 85: Turkey Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 86: Turkey Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 87: Turkey Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 88: Turkey Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 89: Turkey Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 90: Turkey Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 91: Turkey Ecommerce Market Share by Age Group (%), 2023 Figure 92: Turkey Ecommerce Market Share by Income Level (%), 2023 Figure 93: Turkey Ecommerce Market Share by Gender (%), 2023
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