According to PayNXT360, loyalty market in Thailand is expected to grow by 16.3% on annual basis to reach US$672.8 million in 2025. In value terms, the loyalty market in the country has recorded a CAG...
According to PayNXT360, loyalty market in Thailand is expected to grow by 16.3% on annual basis to reach US$672.8 million in 2025. In value terms, the loyalty market in the country has recorded a CAGR of 18.3% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 13.7% during 2025-2029. Loyalty market in the country is expected to increase from US$578.6 million in 2024 to reach US$1,124.1 million by 2029. This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Thailand. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities. Key Insights Thailand's loyalty landscape is rapidly evolving, driven by digital integration, coalition partnerships, and gamification strategies to enhance customer engagement. The growing adoption of digital wallets, as seen in The Coffee Club Thailand's loyalty app, reflects consumer preferences for seamless, cashless transactions with integrated rewards. Similarly, coalition loyalty programs such as The1 Card by Central Group offer extensive redemption networks, strengthening customer retention through versatile benefits. These trends indicate a shift toward convenience-driven and collaborative loyalty initiatives that cater to tech-savvy, value-conscious consumers. Additionally, the increasing use of data analytics and gamification transforms how Thai businesses interact with customers. Companies like Central Group leverage personalized insights to offer tailored rewards, enhancing engagement and satisfaction. Meanwhile, gamification elements within loyalty programs, such as interactive challenges in The1 app, foster deeper brand connections through engaging user experiences. The expansion of ride-hailing loyalty programs, led by GrabRewards, further highlights the importance of rewarding frequent usage in competitive sectors. As businesses continue investing in innovative, data-driven, and interactive loyalty solutions, Thailand’s loyalty ecosystem is poised for sustained growth, offering consumers more rewarding and engaging experiences. Integration of Digital Wallets in Loyalty Programs • Thai businesses increasingly incorporate digital wallets into their loyalty programs to enhance customer convenience and engagement. For instance, The Coffee Club Thailand offers a digital wallet and loyalty app that allows users to pay instantly at outlets using digital cash or earned loyalty points. Members also receive exclusive offers, birthday privileges, and premium gifts, personalizing the user experience. • The widespread adoption of smartphones and the growing preference for cashless transactions in Thailand drive this trend. Consumers seek seamless and efficient payment methods that also reward their loyalty. • The integration of digital wallets in loyalty programs is expected to become more prevalent. Businesses will leverage technology to offer personalized and convenient experiences, thereby increasing customer retention. Expansion of Coalition Loyalty Programs • Coalition loyalty programs, where multiple businesses collaborate to offer shared rewards, are gaining traction in Thailand. The1 Card by Central Group is a prominent example, partnering with over 1,000 brands and allowing members to earn and redeem points across a wide network of partners. • Such collaborations enhance the value proposition for customers by providing a broader range of redemption options, thereby increasing the appeal of the loyalty program. • As businesses recognize the mutual benefits, more coalition programs will likely emerge, offering customers versatile and attractive loyalty options. Adoption of Gamification Strategies • Thai loyalty programs are increasingly incorporating gamification elements to boost customer engagement. For example, The1 app includes gamification features, such as interactive challenges that reward users with digital badges and points upon completion. • The desire to make loyalty programs more engaging and fun drives the adoption of gamification. Interactive elements encourage regular participation and foster a deeper connection between the brand and the customer. • The use of gamification in loyalty programs is expected to grow, with businesses developing more innovative and interactive ways to engage customers and encourage loyalty. Personalization Through Data Analytics • Thai companies are leveraging data analytics to personalize their loyalty programs. Central Group, for instance, uses customer data to deliver personalized shopping experiences through its loyalty program, The1. By analyzing consumer behavior, they provide tailored offers and recommendations to customers. • Advancements in data analytics and a better understanding of consumer preferences enable businesses to offer personalized experiences, enhancing customer satisfaction and loyalty. • The emphasis on personalization will likely intensify, with companies investing in sophisticated analytics to deliver customized experiences that foster deeper customer loyalty. Growth of Ride-Hailing Loyalty Programs • Ride-hailing services in Thailand are implementing loyalty programs to encourage repeat usage. Grab's GrabRewards program allows users to earn points across various services, including transport and delivery, which can be redeemed for discounts and other benefits. • The competitive ride-hailing market and the need to retain customers drive the development of loyalty programs that reward frequent users. • As the ride-hailing sector grows, loyalty programs are expected to evolve, offering more comprehensive benefits to enhance user satisfaction and loyalty. Competitive Landscape in Thailand's Loyalty Market and Regulatory Changes Thailand’s loyalty program market is evolving rapidly, driven by increasing digital adoption, rising consumer expectations, and competition among retailers, banks, and fintech firms. Major players such as The 1 (Central Group), TrueYou (True Corporation), and PTT Blue Card dominate the space, leveraging their vast networks to offer personalized, multi-brand rewards. As digital wallets and e-commerce platforms gain traction, loyalty programs incorporate AI-driven recommendations, blockchain-based security, and omnichannel experiences to enhance engagement. The future of Thailand’s loyalty market will be shaped by regulatory shifts, digital transformation, and changing consumer preferences. Programs that offer hyper-personalized rewards, integrated mobile experiences, and sustainability incentives will gain a competitive edge. While major retailers and telecom firms leverage their extensive customer bases, new entrants must differentiate through niche offerings, innovative reward structures, and regulatory compliance to compete in this dynamic market. Current State of Thailand’s Loyalty Program Market • Thailand's loyalty market is dominated by major retailers and telecom giants. The 1 (by Central Group) leads in retail, offering members rewards for shopping, dining, travel, and entertainment. • Telecom companies are leveraging loyalty programs to drive customer retention. TrueYou (True Corporation) provides exclusive benefits such as discounts on shopping, dining, and travel, directly tied to telecom usage. • PTT Blue Card, a leading fuel-based loyalty program, offers points redeemable for fuel discounts, dining, and travel perks, strengthening its ecosystem beyond fuel stations. • E-commerce platforms and digital wallets are integrating loyalty offerings with Shopee Coins and Lazada Rewards, allowing users to earn and redeem points across online shopping and partner merchants. • Banks such as Kasikornbank, SCB, and Bangkok Bank integrate loyalty into their credit card programs, rewarding spending with cashback, travel perks, and retail discounts. Competition Intensity in Thailand’s Loyalty Market • Retail, telecom, and banking sectors compete aggressively to enhance customer engagement. The 1 and TrueYou dominate their respective sectors, while e-commerce players and fintech disrupt traditional loyalty models. • AI-driven personalization is a key differentiator, with programs like The 1 using customer data to offer targeted promotions and exclusive deals based on purchase behavior. • Price-conscious Thai consumers push brands to offer instant rewards and flexible redemption options, leading to multi-brand partnerships and real-time rewards. Shopee Coins, for instance, allow users to apply earned coins directly to future purchases, increasing usage and engagement. • Gamification is increasingly used to drive participation, with programs such as Lazada Rewards incorporating daily check-ins, spin-the-wheel bonuses, and referral incentives to keep users engaged. Types of Players • The 1 (Central Group) leads the retail space, with extensive partnerships spanning malls, supermarkets, and lifestyle brands. • TrueYou and AIS Serenade offer exclusive discounts, VIP experiences, and lifestyle perks to retain telecom customers. • Kasikornbank, SCB, and Bangkok Bank provide point-based rewards and travel incentives, particularly for high-spending customers. • Shopee Coins and Lazada Rewards have disrupted traditional loyalty programs by integrating spending-based rewards across shopping, travel, and digital services. • PTT Blue Card is among the most recognized, offering extensive partner benefits beyond fuel discounts. Market Structure • Retail and telecom giants dominate, benefiting from vast customer networks. Their ability to bundle rewards across multiple categories makes them difficult to challenge. • New entrants must offer unique value propositions, as existing programs provide comprehensive rewards and seamless user experiences. • The rise of super apps and fintech disruptors is reshaping the loyalty landscape, as digital wallets such as TrueMoney and Rabbit LINE Pay integrate rewards directly into mobile payments. • Building a competitive loyalty ecosystem requires significant investment in technology, data security, and partner networks. • Evolving data privacy regulations require companies to adopt transparent and secure practices, increasing business compliance costs. Future Competitive Landscape • AI and machine learning will drive deeper personalization, with predictive analytics programs offering real-time, behavior-based rewards. The 1 is expected to expand its AI-driven shopping recommendations. • With cross-industry collaborations creating multi-brand ecosystems for seamless point accumulation and redemption, coalition loyalty models will grow. For instance, Shopee and AirAsia's partnership enhances travel rewards through e-commerce spending. • Sustainability-focused rewards will gain traction as Thai consumers prioritize ethical consumption. Programs rewarding eco-friendly purchases and carbon offset contributions will attract engagement. • Regulatory oversight will increase, particularly in data privacy, digital payments, and fair consumer practices, forcing programs to enhance transparency and security.
This report provides in-depth, data-centric analysis of loyalty programs in Thailand. Below is a summary of key market segments: • Thailand Retail Sector Spend Value Trend Analysis --Ecommerce Spend --POS Spend Thailand Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators Value Accumulated and Value Redemption Rate of Loyalty programs in Thailand • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains --Loyalty Schemes --Loyalty Platforms • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type --Points programs --Tier-based programs --Mission-driven programs --Spend-based programs --Gaming programs --Free perks programs --Subscription programs --Community programs --Refer a friend program --Paid programs --Cashback programs • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Channel --In-Store --Online --Mobile Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model --Seller Driven --Payment Instrument Driven --Others • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others •Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Retail --Diversified Retailers --Department Stores --Specialty Stores --Clothing, Footwear & Accessories --Toy & Hobby Shops --Supermarket and Convenience Store --Home Merchandise --Other • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Accessibility --Card Based Access --Digital Access • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type --B2C Consumers --B2B Consumers • Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type --Free --Free + Premium --Premium • Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case --Analytics and AI Driven --Management Platform • Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner --In House --Third Party Vendor • Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment --Cloud --On-Premise • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms --Software --Services • Thailand Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms --Custom Built Platform --Off the Shelf Platform • Thailand Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour --By Age Group --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the loyalty programs and platforms market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Loyalty Market Dynamics in Thailand: Understand emerging opportunities and future direction of the loyalty programs and platforms market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape with key players and market share in Thailand. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the loyalty sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2 Thailand Retail Sector Market Size Trend Analysis 2.1 Thailand Retail Industry Market Size, 2020-2029 2.2 Thailand Ecommerce Market Size, 2020-2029 2.3 Thailand POS Market Size Trend Analysis, 2020-2029 3 Thailand Loyalty Spend Market Size and Future Growth Dynamics 3.1 Thailand Loyalty Spend Market Size and Future Growth Dynamics, 2020-2029 3.2 Thailand Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2024 3.3 Thailand Loyalty Spend Share by Functional Domains, 2020-2029 3.4 Thailand Loyalty Spend by Loyalty Schemes, 2020-2029 3.5 Thailand Loyalty Spend by Loyalty Platforms, 2020-2029 4 Thailand Loyalty Programs Sector Insights and Outlook: Trends, Strategy, and Competitive Landscape 4.1 Analysis of Key Trends and Drivers 4.2 Competitive Landscape of Loyalty Programs in Thailand 4.3 Strategy and Innovation in Loyalty Programs Thailand 5 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 5.1 Thailand Loyalty Schemes Spend Share by Loyalty Program Type, 2024 5.2 Thailand Spend by Point-based Loyalty Program, 2020-2029 5.3 Thailand Spend by Tiered Loyalty Program, 2020-2029 5.4 Thailand Spend by Mission-driven Loyalty Program, 2020-2029 5.5 Thailand Spend by Spend-based Loyalty Program, 2020-2029 5.6 Thailand Spend by Gaming Loyalty Program, 2020-2029 5.7 Thailand Spend by Free Perks Loyalty Program, 2020-2029 5.8 Thailand Spend by Subscription Loyalty Program, 2020-2029 5.9 Thailand Spend by Community Loyalty Program, 2020-2029 5.10 Thailand Spend by Refer a Friend Loyalty Program, 2020-2029 5.11 Thailand Spend by Paid Loyalty Program, 2020-2029 5.12 Thailand Spend by Cashback Loyalty Program, 2020-2029 6 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 6.1 Thailand Loyalty Schemes Spend Share by Channel, 2020-2029 6.2 Thailand Loyalty Spend by In-Store, 2020-2029 6.3 Thailand Loyalty Spend by Online, 2020-2029 6.4 Thailand Loyalty Spend by Mobile, 2020-2029 7 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 7.1 Thailand Loyalty Schemes Spend Share by Business Model, 2020-2029 7.2 Thailand Loyalty Spend by Seller Driven, 2020-2029 7.3 Thailand Payment Instrument Driven Loyalty Program Spend, 2020-2029 7.4 Thailand Loyalty Spend by Other Segment, 2020-2029 8 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 8.1 Thailand Loyalty Schemes Spend Share by Key Sectors, 2024 & 2029 8.2 Thailand Loyalty Schemes Spend in Retail, 2020-2029 8.3 Thailand Loyalty Schemes Spend in Financial Services, 2020-2029 8.4 Thailand Loyalty Schemes Spend in Healthcare & Wellness, 2020-2029 8.5 Thailand Loyalty Schemes Spend in Restaurants & Food Delivery, 2020-2029 8.6 Thailand Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029 8.7 Thailand Loyalty Schemes Spend in Telecoms, 2020-2029 8.8 Thailand Loyalty Schemes Spend in Media & Entertainment, 2020-2029 8.9 Thailand Loyalty Schemes Spend in Other, 2020-2029 9 Thailand Loyalty Schemes Spend in Key Sectors by Online Channel, 2024 & 2029 9.1 Thailand Online Loyalty Spend in Retail Segment, 2020-2029 9.2 Thailand Online Loyalty Spend in Financial Services, 2020-2029 9.3 Thailand Online Loyalty Spend in Healthcare & Wellness, 2020-2029 9.4 Thailand Online Loyalty Spend in Restaurants & Food Delivery, 2020-2029 9.5 Thailand Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029 9.6 Thailand Online Loyalty Spend in Telecoms, 2020-2029 9.7 Thailand Online Loyalty Spend in Media & Entertainment, 2020-2029 9.8 Thailand Online Loyalty Spend in Other Segment, 2020-2029 10 Thailand In-store Loyalty Spend in Key Sectors, 2024 & 2029 10.1 Thailand In-store Loyalty Spend in Retail Segment, 2020-2029 10.2 Thailand In-store Loyalty Spend in Healthcare & Wellness Segment, 2020-2029 10.3 Thailand In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029 10.4 Thailand In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029 10.5 Thailand In-store Loyalty Spend in Media & Entertainment Segment, 2020-2029 10.6 Thailand In-store Loyalty Spend in Other Sector, 2020-2029 11 Thailand Mobile App Loyalty Schemes Spend in Key Sectors, 2024 Vs 2029 11.1 Thailand Mobile App Loyalty Spend in Retail Segment, 2020-2029 11.2 Thailand Mobile App Loyalty Spend in Financial Services Segment, 2020-2029 11.3 Thailand Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2020-2029 11.4 Thailand Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029 11.5 Thailand Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029 11.6 Thailand Mobile App Loyalty Spend in Telecoms Segment, 2020-2029 11.7 Thailand Mobile App Loyalty Spend in Media & Entertainment Segment, 2020-2029 11.8 Thailand Mobile App Loyalty Spend in Other Segment, 2020-2029 12 Thailand Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 12.1 Thailand Loyalty Schemes Spend Share by Retail Segments, 2020-2029 12.2 Thailand Loyalty Retail Schemes Spend by Diversified Retailers, 2020-2029 12.3 Thailand Loyalty Retail Schemes Spend by Department Stores, 2020-2029 12.4 Thailand Loyalty Retail Schemes Spend by Specialty Stores, 2020-2029 12.5 Thailand Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2020-2029 12.6 Thailand Loyalty Retail Schemes Spend by Other, 2020-2029 13 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Digital vs. Card-based 13.1 Thailand Loyalty Schemes Spend Share by Digital vs. Card-based, 2024 Vs 2029 13.2 Thailand Loyalty Spend by Card Based Access, 2020-2029 13.3 Thailand Loyalty Spend by Digital Access, 2020-2029 14 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 14.1 Thailand Loyalty Schemes Spend Share by Consumer Type, 2024 Vs 2029 14.2 Thailand Loyalty Schemes Spend by B2B Consumers, 2020-2029 14.3 Thailand Loyalty Spend by B2C Consumers, 2020-2029 15 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 15.1 Thailand Loyalty Schemes Spend Share by Membership Type, 2020-2029 15.2 Thailand Loyalty Membership Type Schemes Spend by Free, 2020-2029 15.3 Thailand Loyalty Membership Type Schemes Spend by Free + Premium, 2020-2029 15.4 Thailand Loyalty Membership Type Schemes Spend by Premium, 2020-2029 16 Thailand Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs, 2020-2029 16.1 Thailand Loyalty Spend by Embedded Loyalty Programs, 2020-2029 16.2 Thailand Loyalty Spend by Non-Embedded Loyalty Programs, 2020-2029 17 Thailand Loyalty Spend Share by use of AI, 2020-2029 17.1 Thailand Loyalty Spend by AI Driven Loyalty Program, 2020-2029 17.2 Thailand Loyalty Spend by Blockchain Driven Loyalty Program, 2020-2029 18 Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 18.1 Thailand Loyalty Platform Spend Share by Software Use Case, 2024 Vs 2029 18.2 Thailand Loyalty Software Platform Spend by Analytics and AI Driven, 2020-2029 18.3 Thailand Loyalty Software Platform Spend by Management Platform, 2020-2029 19 Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 19.1 Thailand Loyalty Platform Spend Share by Vendor/ Solution Partner, 2024 Vs 2029 19.2 Thailand Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2020-2029 19.3 Thailand Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2020-2029 20 Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 20.1 Thailand Loyalty Platform Spend Share by Deployment, 2024 Vs 2029 20.2 Thailand Loyalty Deployment Platform Spend by Cloud, 2020-2029 20.3 Thailand Loyalty Deployment Platform Spend by On-Premise, 2020-2029 21 Thailand Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 21.1 Thailand Loyalty Spend Share by Software vs. Services, 2024 Vs 2029 21.2 Thailand Loyalty Spend by Software, 2020-2029 21.3 Thailand Loyalty Spend by Services, 2020-2029 22 Thailand Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 22.1 Thailand Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2024 Vs 2029 22.2 Thailand Loyalty Software Platforms Spend by Custom Built Platform, 2020-2029 22.3 Thailand Loyalty Software Platforms Spend by Off the Shelf Platform, 2020-2029 23 Thailand Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 23.1 Thailand Loyalty Spend Share by Age Group, 2024 23.2 Thailand Loyalty Spend Share by Income Level, 2024 23.3 Thailand Loyalty Spend Share by Gender, 2024 24 Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: Thailand Retail Industry Market Size (US$ Million), 2020-2029 Table 2: Thailand Ecommerce Market Size (US$ Million), 2020-2029 Table 3: Thailand POS Market Size (US$ Million), 2020-2029 Table 4: Thailand Total Loyalty Spend (US$ Million), 2020-2029 Table 5: Thailand Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029 Table 6: Thailand Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029 Table 7: Thailand Spend by Point-based Loyalty Program (US$ Million), 2020-2029 Table 8: Thailand Spend by Tiered Loyalty Program (US$ Million), 2020-2029 Table 9: Thailand Spend by Mission-driven Loyalty Program (US$ Million), 2020-2029 Table 10: Thailand Spend by Spend-based Loyalty Program (US$ Million), 2020-2029 Table 11: Thailand Spend by Gaming Loyalty Program (US$ Million), 2020-2029 Table 12: Thailand Spend by Free Perks Loyalty Program (US$ Million), 2020-2029 Table 13: Thailand Spend by Subscription Loyalty Program (US$ Million), 2020-2029 Table 14: Thailand Spend by Community Loyalty Program (US$ Million), 2020-2029 Table 15: Thailand Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029 Table 16: Thailand Spend by Paid Loyalty Program (US$ Million), 2020-2029 Table 17: Thailand Spend by Cashback Loyalty Program (US$ Million), 2020-2029 Table 18: Thailand In-Store Loyalty Spend Value (US$ Million), 2020-2029 Table 19: Thailand Online Loyalty Spend Value (US$ Million), 2020-2029 Table 20: Thailand Mobile Loyalty Spend Value (US$ Million), 2020-2029 Table 21: Thailand Seller Driven Loyalty Program Spend (US$ Million), 2020-2029 Table 22: Thailand Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029 Table 23: Thailand Loyalty Spend by Other Segment (US$ Million), 2020-2029 Table 24: Thailand Loyalty Schemes Spend in Retail (US$ Million), 2020-2029 Table 25: Thailand Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029 Table 26: Thailand Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029 Table 27: Thailand Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Table 28: Thailand Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Table 29: Thailand Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029 Table 30: Thailand Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029 Table 31: Thailand Loyalty Schemes Spend in Other (US$ Million), 2020-2029 Table 32: Thailand Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Table 33: Thailand Online Loyalty Spend in Financial Services (US$ Million), 2020-2029 Table 34: Thailand Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029 Table 35: Thailand Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Table 36: Thailand Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Table 37: Thailand Online Loyalty Spend in Telecoms (US$ Million), 2020-2029 Table 38: Thailand Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029 Table 39: Thailand Online Loyalty Spend in Other Segment (US$ Million), 2020-2029 Table 40: Thailand In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Table 41: Thailand In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Table 42: Thailand In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Table 43: Thailand In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Table 44: Thailand In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Table 45: Thailand In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029 Table 46: Thailand Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Table 47: Thailand Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029 Table 48: Thailand Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Table 49: Thailand Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Table 50: Thailand Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Table 51: Thailand Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029 Table 52: Thailand Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Table 53: Thailand Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029 Table 54: Thailand Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029 Table 55: Thailand Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029 Table 56: Thailand Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029 Table 57: Thailand Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029 Table 58: Thailand Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029 Table 59: Thailand Loyalty Spend by Card Based Access (US$ Million), 2020-2029 Table 60: Thailand Loyalty Spend by Digital Access (US$ Million), 2020-2029 Table 61: Thailand Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029 Table 62: Thailand Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029 Table 63: Thailand Free Membership Category Spend (US$ Million), 2020-2029 Table 64: Thailand Free + Premium Membership Category Spend (US$ Million), 2020-2029 Table 65: Thailand Premium Membership Category Spend (US$ Million), 2020-2029 Table 66: Thailand Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Table 67: Thailand Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Table 68: Thailand Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029 Table 69: Thailand Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2020-2029 Table 70: Thailand Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029 Table 71: Thailand Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029 Table 72: Thailand Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2020-2029 Table 73: Thailand Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029 Table 74: Thailand Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029 Table 75: Thailand Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029 Table 76: Thailand Loyalty Spend by Software (US$ Million), 2020-2029 Table 77: Thailand Loyalty Spend by Services (US$ Million), 2020-2029 Table 78: Thailand Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029 Table 79: Thailand Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Thailand Retail Industry Market Size (US$ Million), 2020-2029 Figure 3: Thailand Ecommerce Market Size (US$ Million), 2020-2029 Figure 4: Thailand POS Market Size (US$ Million), 2020-2029 Figure 5: Thailand Total Loyalty Spend (US$ Million), 2020-2029 Figure 6: Thailand Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2024 Figure 7: Thailand Loyalty Spend Share by Functional Domains (%), 2020-2029 Figure 8: Thailand Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029 Figure 9: Thailand Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029 Figure 10: Thailand Loyalty Schemes Spend Share by Loyalty Program Type (%), 2024 Figure 11: Thailand Spend by Point-based Loyalty Program (US$ Million), 2020-2029 Figure 12: Thailand Spend by Tiered Loyalty Program (US$ Million), 2020-2029 Figure 13: Thailand Spend by Mission-driven Loyalty Program, 2020-2029 Figure 14: Thailand Spend by Spend-based Loyalty Program (US$ Million), 2020-2029 Figure 15: Thailand Spend by Gaming Loyalty Program (US$ Million), 2020-2029 Figure 16: Thailand Spend by Free Perks Loyalty Program (US$ Million), 2020-2029 Figure 17: Thailand Spend by Subscription Loyalty Program (US$ Million), 2020-2029 Figure 18: Thailand Spend by Community Loyalty Program (US$ Million), 2020-2029 Figure 19: Thailand Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029 Figure 20: Thailand Spend by Paid Loyalty Program (US$ Million), 2020-2029 Figure 21: Thailand Spend by Cashback Loyalty Program (US$ Million), 2020-2029 Figure 22: Thailand Loyalty Schemes Spend Share by Channel (%), 2020-2029 Figure 23: Thailand In-Store Loyalty Spend Value (US$ Million), 2020-2029 Figure 24: Thailand Online Loyalty Spend Value (US$ Million), 2020-2029 Figure 25: Thailand Mobile Loyalty Spend Value (US$ Million), 2020-2029 Figure 26: Thailand Loyalty Schemes Spend Share by Business Model (%), 2020-2029 Figure 27: Thailand Seller Driven Loyalty Program Spend (US$ Million), 2020-2029 Figure 28: Thailand Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029 Figure 29: Thailand Loyalty Spend by Other Segment (US$ Million), 2020-2029 Figure 30: Thailand Loyalty Schemes Spend Share by Key Sectors (%), 2024 & 2029 Figure 31: Thailand Loyalty Schemes Spend in Retail (US$ Million), 2020-2029 Figure 32: Thailand Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029 Figure 33: Thailand Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029 Figure 34: Thailand Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Figure 35: Thailand Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Figure 36: Thailand Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029 Figure 37: Thailand Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029 Figure 38: Thailand Loyalty Schemes Spend in Other (US$ Million), 2020-2029 Figure 39: Thailand Online Cashback Spend by Financial Services (US$ Million), 2024 & 2029 Figure 40: Thailand Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Figure 41: Thailand Online Loyalty Spend in Financial Services (US$ Million), 2020-2029 Figure 42: Thailand Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029 Figure 43: Thailand Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029 Figure 44: Thailand Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029 Figure 45: Thailand Online Loyalty Spend in Telecoms (US$ Million), 2020-2029 Figure 46: Thailand Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029 Figure 47: Thailand Online Loyalty Spend in Other Segment (US$ Million), 2020-2029 Figure 48: Thailand In-store Loyalty Spend in Key Sectors (%), 2024 & 2029 Figure 49: Thailand In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Figure 50: Thailand In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Figure 51: Thailand In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Figure 52: Thailand In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Figure 53: Thailand In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Figure 54: Thailand In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029 Figure 55: Thailand Mobile App Loyalty Schemes Spend in Key Sectors (%), 2024 & 2029 Figure 56: Thailand Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029 Figure 57: Thailand Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029 Figure 58: Thailand Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029 Figure 59: Thailand Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029 Figure 60: Thailand Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029 Figure 61: Thailand Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029 Figure 62: Thailand Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029 Figure 63: Thailand Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029 Figure 64: Thailand Loyalty Schemes Spend Share by Retail Segments (%), 2020-2029 Figure 65: Thailand Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029 Figure 66: Thailand Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029 Figure 67: Thailand Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029 Figure 68: Thailand Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029 Figure 69: Thailand Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029 Figure 70: Thailand Loyalty Schemes Spend Share by Accessibility (%), 2024 Vs 2029 Figure 71: Thailand Loyalty Spend by Card Based Access (US$ Million), 2020-2029 Figure 72: Thailand Loyalty Spend by Digital Access (US$ Million), 2020-2029 Figure 73: Thailand Loyalty Schemes Spend Share by Consumer Type (%), 2024 Vs 2029 Figure 74: Thailand Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029 Figure 75: Thailand Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029 Figure 76: Thailand Loyalty Schemes Spend Share by Membership Type (%), 2020-2029 Figure 77: Thailand Free Membership Category Spend (US$ Million), 2020-2029 Figure 78: Thailand Free + Premium Membership Category Spend (US$ Million), 2020-2029 Figure 79: Thailand Premium Membership Category Spend (US$ Million), 2020-2029 Figure 80: Thailand Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs (%), 2020-2029 Figure 81: Thailand Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Figure 82: Thailand Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029 Figure 83: Thailand Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2020-2029 Figure 84: Thailand Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029 Figure 85: Thailand Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2020-2029 Figure 86: Thailand Loyalty Platform Spend Share by Software Use Case (%), 2024 Vs 2029 Figure 87: Thailand Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029 Figure 88: Thailand Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029 Figure 89: Thailand Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2024 Vs 2029 Figure 90: Thailand Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2020-2029 Figure 91: Thailand Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029 Figure 92: Thailand Loyalty Platform Spend Share by Deployment (%), 2024 Vs 2029 Figure 93: Thailand Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029 Figure 94: Thailand Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029 Figure 95: Thailand Loyalty Spend Share by Software vs. Services (%), 2024 Vs 2029 Figure 96: Thailand Loyalty Spend by Software (US$ Million), 2020-2029 Figure 97: Thailand Loyalty Spend by Services (US$ Million), 2020-2029 Figure 98: Thailand Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2024 Vs 2029 Figure 99: Thailand Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029 Figure 100: Thailand Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029 Figure 101: Thailand Loyalty Spend Share by Age Group (%), 2024 Figure 102: Thailand Loyalty Spend Share by Income Level (%), 2024 Figure 103: Thailand Loyalty Spend Share by Gender (%), 2024
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