According to PayNXT360’s, E-commerce market in Thailand is expected to grow by 13.26% on annual basis to reach US$35.7 billion in 2024. Medium to long term growth story of E-commerce industry in Thai...
According to PayNXT360’s, E-commerce market in Thailand is expected to grow by 13.26% on annual basis to reach US$35.7 billion in 2024. Medium to long term growth story of E-commerce industry in Thailand promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 10.51% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$31.5 billion in 2023 to reach US$53.2 billion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Thailand. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Thailand. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities. In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Thailand.
This report provides a detailed data-driven look at the Thailand Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Thailand Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Thailand User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Other KPI's • Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Thailand Ecommerce Market Share by Key Players • Thailand Retail Shopping Ecommerce Market Share by Key Players • Thailand Travel Ecommerce Market Share by Key Players • Thailand Food Service Ecommerce Market Share by Key Players Thailand Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Thailand Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Thailand Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Thailand Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028) • Website Based • Live Streaming Thailand Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis • Cross Border • Domestic Thailand Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis • Mobile • Desktop Thailand Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Thailand Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Thailand Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Thailand Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key Ecommerce verticals. • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Thailand Ecommerce Market Size and Future Growth Dynamics 2.1 Thailand Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Thailand Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Thailand Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3. Thailand Social Commerce Market Size and Forecast 3.1 Thailand Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Thailand Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Thailand Social Commerce – Transaction Trend Analysis, 2019-2028 4. Thailand User Statistics and Ratios of Key Performance Indicators 4.1 Thailand User Statistics, 2023 4.2 Thailand User Statistics of Card Abandonment Rate and Other KPI's, 2023 4.3 Thailand Ecommerce Per Capita and GDP Per Capita, 2023 4.4 Thailand GDP Per Capita Trend Analysis, 2019-2028 5. Thailand Ecommerce Market Share by Key Players, 2023 5.1 Thailand Retail Shopping Ecommerce Market Share by Key Players, 2023 5.2 Thailand Travel Ecommerce Market Share by Key Players, 2023 5.3 Thailand Food Service Ecommerce Market Share by Key Players, 2023 6. Thailand Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Thailand Ecommerce Market Share by Ecommerce Segments, 2023 6.2 Thailand Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Thailand Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 Thailand Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 6.5 Thailand Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 6.6 Thailand Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 6.7 Thailand Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 6.8 Thailand Other segment Gross Merchandise Value Trend Analysis, 2019-2028 7. Thailand Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Thailand Ecommerce Market Share by Retail Shopping Categories, 2023 7.2 Thailand Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Thailand Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 7.4 Thailand Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 7.5 Thailand Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 7.6 Thailand Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 7.7 Thailand Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 7.8 Thailand Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 7.9 Thailand Auto – Gross Merchandise Value Trend Analysis, 2019-2028 7.10 Thailand Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 8. Thailand Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Thailand Ecommerce Market Share by Retail Shopping Sales Channel, 2023 8.2 Thailand Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Thailand Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Thailand Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 9. Thailand Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Thailand Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 9.2 Thailand Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Thailand Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Thailand Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Thailand Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Thailand Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 10. Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 10.1.2 Thailand Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.1.3 Thailand Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.2 Thailand Air Travel Market Share by Sales Channel 10.2.1 Thailand Air Travel Market Share by Sales Channel, 2023 10.2.2 Thailand Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.2.3 Thailand Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 Thailand Hotels & Resorts Market Share by Sales Channel 10.3.1 Thailand Hotels & Resorts Market Share by Sales Channel, 2023 10.3.2 Thailand Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.3.3 Thailand Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 Thailand Taxi Service Market Share by Sales Channel 10.4.1 Thailand Taxi Service Market Share by Sales Channel, 2023 10.4.2 Thailand Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.4.3 Thailand Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 Thailand Other Segment Market Share by Sales Channel 10.5.1 Thailand Other Segment Market Share by Sales Channel, 2023 10.5.2 Thailand Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.5.3 Thailand Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 11. Thailand Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Thailand Market Share by Online Food Service Sales Channels, 2023 11.2 Thailand Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 11.3 Thailand Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 12. Thailand Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Thailand Market Share by Media and Entertainment Sales Channel, 2023 12.2 Thailand Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 12.3 Thailand Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 12.4 Thailand Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 12.5 Thailand Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028 13. Thailand Ecommerce Market Size and Forecast by Engagement Model 13.1 Thailand Ecommerce Market Share by Engagement Model, 2023 13.2 Thailand Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 13.3 Thailand Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 14. Thailand Ecommerce Market Size and Forecast by Location 14.1 Thailand Ecommerce Market Share by Location, 2023 14.2 Thailand Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 14.3 Thailand Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 15. Thailand Ecommerce Market Size and Forecast by Device 15.1 Thailand Ecommerce Market Share by Device, 2023 15.2 Thailand Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 15.3 Thailand Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 16. Thailand Ecommerce Market Size and Forecast by Operating System 16.1 Thailand Ecommerce Market Share by Operating System, 2023 16.2 Thailand Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 16.3 Thailand Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 16.4 Thailand Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028 17. Thailand Ecommerce Market Size and Forecast by City 17.1 Thailand Ecommerce Market Share by City, 2023 17.2 Thailand Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Thailand Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 17.4 Thailand Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028 18. Thailand Ecommerce Market Size and Forecast by Payment Instrument 18.1 Thailand Ecommerce Market Share by Payment Instrument, 2023 18.2 Thailand Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.3 Thailand Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.4 Thailand Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 18.5 Thailand Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.6 Thailand Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 18.7 Thailand Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 18.8 Thailand Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028 19. Thailand Ecommerce by Consumer Demographics 19.1 Thailand Ecommerce Market Share by Age Group, 2023 19.2 Thailand Ecommerce Market Share by Income Level, 2023 19.3 Thailand Ecommerce Market Share by Gender, 2023 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Thailand Ecommerce – Average Value Per Transaction (US$), 2019-2028 Table 3: Thailand Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Thailand Social Commerce – Average Value Per Transaction (US$), 2019-2028 Table 6: Thailand Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Thailand Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Thailand Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Thailand Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Thailand Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Thailand Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Thailand Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Thailand Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Thailand Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Thailand Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Thailand Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 17: Thailand Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 18: Thailand Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Thailand Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Thailand Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Thailand Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Thailand Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Thailand Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Thailand Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Thailand Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Thailand Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Thailand Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Thailand Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Thailand Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 30: Thailand Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Table 31: Thailand Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 32: Thailand Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 33: Thailand Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 34: Thailand Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 35: Thailand Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 36: Thailand Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 37: Thailand Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 38: Thailand Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 39: Thailand Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 40: Thailand Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 41: Thailand Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 42: Thailand Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 43: Thailand Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Table 44: Thailand Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 45: Thailand Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 46: Thailand Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: Thailand Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 48: Thailand Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 49: Thailand Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: Thailand Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: Thailand Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: Thailand Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 53: Thailand Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 54: Thailand Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028 Table 55: Thailand Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028 Table 56: Thailand Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028 Table 57: Thailand Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028 Table 58: Thailand Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028 Table 59: Thailand Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 Table 60: Thailand Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 61: Thailand Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 62: Thailand Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 63: Thailand Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 64: Thailand Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 65: Thailand Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 66: Thailand Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Thailand Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Thailand Ecommerce – Average Value Per Transaction (US$), 2019-2028 Figure 4: Thailand Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Thailand Retail Shopping Ecommerce Market Share by Key Players (%), 2023 Figure 6: Thailand Travel Ecommerce Market Share by Key Players (%), 2023 Figure 7: Thailand Food Service Ecommerce Market Share by Key Players (%), 2023 Figure 8: Thailand Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 9: Thailand Social Commerce – Average Value Per Transaction (US$), 2019-2028 Figure 10: Thailand Social Commerce – Transaction Volume (Million), 2019-2028 Figure 11: Thailand User Statistics (Million), 2023 Figure 12: Thailand User Statistics of Card Abandonment Rate and Other KPI's, 2023 Figure 13: Thailand Ecommerce Per Capita and GDP Per Capita (US$), 2023 Figure 14: Thailand GDP Per Capita (US$), 2019-2028 Figure 15: Thailand Ecommerce Market Share by Ecommerce Vertical (%), 2023 Figure 16: Thailand Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Thailand Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Thailand Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Thailand Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: Thailand Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Thailand Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Thailand Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: Thailand Ecommerce Market Share by Retail Shopping Categories (%), 2023 Figure 24: Thailand Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Thailand Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 26: Thailand Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 27: Thailand Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Thailand Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Thailand Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: Thailand Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Thailand Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Thailand Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Thailand Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 Figure 34: Thailand Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Thailand Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Thailand Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Thailand Ecommerce Market Share by Travel and Hospitality Segments (%), 2023 Figure 38: Thailand Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Figure 39: Thailand Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Figure 40: Thailand Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 41: Thailand Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Figure 42: Thailand Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 43: Thailand Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 Figure 44: Thailand Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 45: Thailand Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 46: Thailand Ecommerce Air Travel Market Share by Sales Channel (%), 2023 Figure 47: Thailand Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 48: Thailand Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 49: Thailand Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023 Figure 50: Thailand Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 51: Thailand Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 52: Thailand Ecommerce Taxi Service Market Share by Sales Channel (%), 2023 Figure 53: Thailand Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 54: Thailand Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 55: Thailand Other Ecommerce Segment Market Share by Sales Channel (%), 2023 Figure 56: Thailand Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 57: Thailand Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 58: Thailand Market Share by Online Food Service Sales Channels (%), 2023 Figure 59: Thailand Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 60: Thailand Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Figure 61: Thailand Market Share by Media and Entertainment Sales Channel (%), 2023 Figure 62: Thailand Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: Thailand Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: Thailand Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: Thailand Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 66: Thailand Ecommerce Market Share by Engagement Model (%), 2023 Figure 67: Thailand Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: Thailand Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: Thailand Ecommerce Market Share by Location (%), 2023 Figure 70: Thailand Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 71: Thailand Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 72: Thailand Ecommerce Market Share by Device (%), 2023 Figure 73: Thailand Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 74: Thailand Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 75: Thailand Ecommerce Market Share by Operating System (%), 2023 Figure 76: Thailand Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 77: Thailand Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 78: Thailand Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 79: Thailand Ecommerce Market Share by City (%), 2023 Figure 80: Thailand Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 81: Thailand Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 82: Thailand Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 83: Thailand Ecommerce Market Share by Payment Instrument (%), 2023 Figure 84: Thailand Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 85: Thailand Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 86: Thailand Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 87: Thailand Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 88: Thailand Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 89: Thailand Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 90: Thailand Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 91: Thailand Ecommerce Market Share by Age Group (%), 2023 Figure 92: Thailand Ecommerce Market Share by Income Level (%), 2023 Figure 93: Thailand Ecommerce Market Share by Gender (%), 2023
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