According to PayNXT360, social commerce industry in South Africa is expected to grow by 55.2% on annual basis to reach US$2,051.81 million in 2024. The social commerce industry is expected to grow st...
According to PayNXT360, social commerce industry in South Africa is expected to grow by 55.2% on annual basis to reach US$2,051.81 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 44.4% during 2024-2029. The social commerce GMV in the country will increase from US$1,322.31 million in 2023 to reach US$12,892.06 million by 2029. Social commerce in South Africa is rapidly evolving, driven by changing consumer behaviours and technological advancements. Brands increasingly leverage social media platforms to engage with consumers, create immersive shopping experiences, and drive sales. The rise of live shopping, enhanced personalization through data analytics, and the importance of user-generated content are shaping the future of social commerce in the country. As the market grows, retailers must remain agile and innovative to capitalize on emerging opportunities and navigate the competitive landscape effectively. Identify Key Trends and Developments in Social Commerce • Integrating Social- Media and E-commerce - Social-media and e-commerce convergence is becoming increasingly evident in South Africa. Platforms such as Instagram, Facebook, and TikTok are enhancing their shopping features, allowing users to discover and purchase products without leaving the app. This seamless integration fosters a more engaging shopping experience, encouraging consumer participation in social commerce. • Growth of Live Shopping Events - Live shopping is gaining traction in South Africa, with brands hosting interactive events on platforms like Instagram and TikTok. These live streams allow brands to showcase products in real time, engage with viewers, and drive immediate sales. The interactive nature of live shopping reflects the growing consumer demand for engaging and immersive shopping experiences. • Focus on Younger Audiences - Millennials and Gen Z are driving social commerce growth in South Africa. These demographics are more likely to engage with brands on social media and make purchases directly through these platforms. Brands adapt their strategies to resonate with younger consumers, emphasizing authenticity, community engagement, and visually appealing content. • Personalization Through Data Analytics - Data-driven personalization is becoming essential in social commerce. Brands leverage analytics to understand consumer behaviour and preferences, enabling tailored recommendations and targeted marketing strategies. This approach enhances customer engagement and improves conversion rates, making the shopping experience more relevant to individual users. • Increasing Importance of User-Generated Content - User-generated content (UGC) is critical to successful social commerce strategies. Brands encourage customers to share their experiences and product reviews on social media, providing authentic content that serves as social proof. Featuring UGC in marketing campaigns builds trust and credibility, driving consumer interest and sales. Explore New Platforms and Partnerships • TikTok's Expansion into Social Commerce - TikTok is rapidly becoming a significant player in the South African social commerce. The platform has introduced features that enable users to shop directly from videos, enhancing the shopping experience. TikTok's partnership with Shopify allows merchants to create shoppable posts, streamlining the purchasing process for users and expanding their reach. • WhatsApp Business Integration - WhatsApp is gaining popularity as a social commerce platform in South Africa, integrating payment functions and product discovery features. This development allows businesses to facilitate purchases directly within the app, creating a seamless user shopping experience. The growing use of WhatsApp for business communications underscores the potential for further alliances in the social commerce space. • Instagram's Evolving Shopping Features - Instagram continues to enhance its shopping capabilities with features like Instagram Checkout and shoppable posts. These tools enable brands to sell products directly through their profiles, reducing the need for users to navigate away from the app. The platform's emphasis on visual content aligns perfectly with consumer preferences, making it a powerful channel for social commerce. • Shopify's Partnership with TikTok - In 2023, Shopify partnered with TikTok to enhance social commerce capabilities. This collaboration allows Shopify merchants to create shoppable posts directly on the TikTok platform, enabling users to purchase products without leaving the app. This partnership exemplifies the growing integration of e-commerce and social media. Identify Key Sectors Adopting Social Commerce • Fashion and Beauty - The fashion and beauty sectors are at the forefront of social commerce adoption in South Africa. Brands leverage platforms like Instagram and TikTok to showcase products through influencer partnerships and visually appealing content. The emphasis on aesthetics and personal expression resonates strongly with consumers in these categories, driving engagement and sales. • Home Goods and Décor - The home goods sector increasingly utilizes social commerce to reach consumers interested in home improvement and decor. Brands are showcasing products through engaging content on social media, tapping into the growing interest in home aesthetics, especially in the wake of the pandemic. This sector's focus on lifestyle resonates well with social commerce principles. • Food and Beverage - The food and beverage industry embrace social commerce by promoting products and engaging with consumers through social media. Brands share recipes, cooking tips, and user-generated content to foster a community around their products, driving engagement and sales. This approach enhances brand loyalty and encourages repeat purchases. • Health and Wellness - The health and wellness sector is leveraging social commerce to connect with consumers seeking fitness and wellness solutions. Brands use social media to share informative content, promote products, and engage with health-conscious audiences. This alignment with consumer interests positions health and wellness brands favourably in social commerce. Highlight Key Major Acquisitions • Naspers' Investment in Meesho - In 2021, Naspers, a South African multinational internet and media group, invested $300 million in Meesho, India's leading social commerce platform. This investment highlights Naspers' confidence in the growth potential of social commerce in emerging markets and its commitment to expanding its presence in the sector. This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in South Africa. Below is a summary of key market segments: South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 South Africa Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 • South Africa Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • South Africa Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029 --B2B --B2C --C2C • South Africa Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029 --Mobile --Desktop • South Africa Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Domestic --Cross Border • South Africa Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • South Africa Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • South Africa Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • South Africa Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023 --By Age --By Income Level --By Gender
• In-Depth Insight into Social Commerce Market Dynamics: Gain a comprehensive understanding of social commerce market opportunities and significant trends, alongside projections for the 2020 to 2029 period. This insight is crucial for businesses looking to thrive in the expanding social commerce landscape. • Detailed Analysis of Opportunities by End-Use Sectors: Investigate the market dynamics within various end-use sectors to identify and evaluate emerging opportunities. This analysis enables businesses to tailor their strategies effectively and capitalize on growth potential in the social commerce market. • Formulate Targeted Social Commerce Strategies: Identify key growth segments and target specific opportunities to develop an effective social commerce strategy. Evaluate market-specific trends, drivers, and risks to ensure your approach aligns with consumer behaviors and preferences, ultimately enhancing engagement and conversions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. South Africa Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2. South Africa Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3. South Africa Ecommerce – Transaction Volume Trend Analysis, 2020-2029 3. South Africa Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. South Africa Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 3.2. South Africa Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 3.3. South Africa Social Commerce – Transaction Volume Trend Analysis, 2020-2029 3.4. South Africa Social Commerce Market Share Analysis by Key Players, 2023 4. South Africa Social Commerce Industry Market Size and Forecast by Location 4.1. South Africa Social Commerce Market Share by Location (%), 2023 4.2. South Africa Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029 4.3. South Africa Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029 5. South Africa Social Commerce Industry Market Size and Forecast by Product Categories 5.1. South Africa Social Commerce Market Share by Product Categories (%), 2023 5.2. South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029 5.3. South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029 5.4. South Africa Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029 5.5. South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 5.6. South Africa Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 5.7. South Africa Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029 5.8. South Africa Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029 6. South Africa Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. South Africa Social Commerce Market Share by End Use Segment (%), 2023 6.2. South Africa Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.3. South Africa Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.4. South Africa Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 7. South Africa Social Commerce Industry Market Size and Forecast by End Use Device 7.1. South Africa Social Commerce Market Share by End Use Device (%), 2023 7.2. South Africa Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 7.3. South Africa Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 8. South Africa Social Commerce Industry Market Size and Forecast by Cities 8.1. South Africa Social Commerce Market Share by Cities (%), 2023 8.2. South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.3. South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.4. South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 9. South Africa Social Commerce Industry Market Size and Forecast by Payment Method 9.1. South Africa Social Commerce Market Share by Payment Method (%), 2023 9.2. South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.3. South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.4. South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 9.5. South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.6. South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 9.7. South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029 9.8. South Africa Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029 10. South Africa Social Commerce Industry Market Size and Forecast by Platforms 10.1. South Africa Social Commerce Market Share by Platforms Method (%), 2023 10.2. South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029 10.3. South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 10.4. South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029 10.5. South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029 10.6. South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029 11. South Africa Social Commerce Industry Market Size and Forecast by Contents 11.1. South Africa Social Commerce Market Share by Contents (%), 2023 11.2. South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.3. South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.4. South Africa Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029 11.5. South Africa Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029 11.6. South Africa Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029 12. South Africa Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. South Africa Social Commerce Spend Share by Age Group, 2023 12.2. South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029 12.3. South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029 12.4. South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029 12.5. South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029 12.6. South Africa Social Commerce Share by Income Level, 2023 12.7. South Africa Social Commerce Share by Gender, 2023 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 3: South Africa Ecommerce – Transaction Volume (Million), 2020-2029 Table 4: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 5: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 6: South Africa Social Commerce – Transaction Volume (Million), 2020-2029 Table 7: South Africa Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029 Table 8: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Table 9: South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Table 10: South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Table 11: South Africa Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: South Africa Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: South Africa Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: South Africa Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: South Africa Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: South Africa Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 18: South Africa Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 20: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 21: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: South Africa Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 42: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 43: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 44: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 4: South Africa Ecommerce – Transaction Volume (Million), 2020-2029 Figure 5: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 6: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 7: South Africa Social Commerce – Transaction Volume (Million), 2020-2029 Figure 8: South Africa Social Commerce – Market Share Analysis by Key Players (%), 2023 Figure 9: South Africa Social Commerce Market Share by Location (%), 2023 Figure 10: South Africa Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029 Figure 11: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Figure 12: South Africa Social Commerce Market Share by Product Categories (%), 2023 Figure 13: South Africa Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Figure 14: South Africa Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Figure 15: South Africa Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Figure 16: South Africa Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 17: South Africa Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 18: South Africa Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 19: South Africa Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: South Africa Social Commerce Market Share by End Use Segment (%), 2023 Figure 21: South Africa Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: South Africa Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: South Africa Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: South Africa Social Commerce Market Share by End Use Device (%), 2023 Figure 25: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Figure 27: South Africa Social Commerce Market Share by Cities (%), 2023 Figure 28: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 29: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 30: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: South Africa Social Commerce Market Share by Payment Method (%), 2023 Figure 32: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Figure 37: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: South Africa Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: South Africa Social Commerce Market Share by Platforms Method (%), 2023 Figure 40: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Figure 41: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: South Africa Social Commerce Market Share by Contents (%), 2023 Figure 46: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 47: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 50: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: South Africa Social Commerce Share by Age Group (%), 2023 Figure 52: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 53: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 54: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 55: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 56: South Africa Social Commerce Share by Income Level (%), 2023 Figure 57: South Africa Social Commerce Share by Gender (%), 2023
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