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South Africa Ecommerce Market Opportunities Databook

South Africa Ecommerce Market Opportunities Databook

According to PayNXT360’s, E-commerce market in South Africa is expected to grow by 9.76% on annual basis to reach US$8.5 billion in 2024. Medium to long term growth story of E-commerce industry in So...

South Africa Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q3 2024 Update
Summary
According to PayNXT360’s, E-commerce market in South Africa is expected to grow by 9.76% on annual basis to reach US$8.5 billion in 2024.

Medium to long term growth story of E-commerce industry in South Africa promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 7.95% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$7.7 billion in 2023 to reach US$11.5 billion by 2028.

The e-commerce market in South Africa is experiencing rapid growth due to technological advancements, shifting consumer behaviours, and supportive regulations. Businesses adapt to these trends through innovative strategies like personalization, omnichannel retailing, and sustainability initiatives to take advantage of the opportunities in this dynamic landscape. By navigating regulatory challenges effectively, companies can position themselves favourably within South Africa's rapidly evolving e-commerce ecosystem. The future holds promising potential for continued expansion as more consumers embrace online shopping across diverse demographics and regions.

The e-commerce market in South Africa has experienced significant growth and transformation over recent years, driven by technological advancements, changing consumer behaviours, and a robust regulatory framework.

Identify Key Trends in the E-Commerce Market

• Surge in Online Shopping: The COVID-19 pandemic has accelerated the shift from traditional retail to online shopping in South Africa. More and more people are shopping online because it's convenient and safe. As a result, there has been a big increase in the amount of money spent on things like electronics, clothes, and groceries on the internet. This shows that more people are comfortable shopping online instead of in traditional stores.

• Mobile Commerce Dominance: Mobile commerce is rapidly gaining traction in South Africa. With high smartphone penetration and affordable data plans, consumers prefer shopping via mobile devices. This trend necessitates that e-commerce platforms prioritize mobile optimization to enhance user experience and capitalize on the growing number of mobile shoppers.

• Emphasis on Customer Experience: Customer-centricity is fundamental to successful e-commerce strategies. Retailers focus on improving user experience through personalized recommendations, streamlined checkout processes, and responsive customer service. Research indicates that customer satisfaction significantly influences repeat purchases and brand loyalty.

• Growth of Social Commerce: Social media platforms are increasingly driving e-commerce sales in South Africa. Businesses leverage social media platforms such as Instagram and Facebook to engage with consumers and streamline purchasing through integrated shopping features. This strategy lets companies tap into consumers' social interactions and boost brand visibility.

Highlight Recent Launches in the E-Commerce Space

• Takealot's New Features: Takealot, a major e-commerce platform in South Africa, has recently upgraded its website with better search capabilities and personalized product suggestions. These enhancements streamline and tailor the shopping experience to each consumer's preferences.

• Shoprite's Online Expansion: Shoprite has expanded its online grocery shopping platform to include more products and delivery options. The introduction of same-day delivery services reflects consumers' growing demand for convenience, particularly in urban areas.

• Zando's Fashion Innovations: Zando has launched new features to improve customer engagement. The platform now offers virtual fitting rooms using augmented reality technology, allowing customers to visualize how clothing items will fit before purchasing. This innovation enhances the online shopping experience for fashion consumers.

Analyse Strategies for Success in E-Commerce

• Leveraging Data Analytics for Personalization: E-commerce platforms increasingly utilize data analytics to create personalized shopping experiences. By analysing consumer behaviour and preferences, businesses can effectively tailor marketing messages and product recommendations. For instance, retailers like Woolworths use data insights to enhance customer engagement through targeted promotions.

• Omnichannel Retailing Approach: Many retailers adopt omnichannel strategies that integrate online and offline shopping experiences. Customers can research products online and choose to pick up or return items in-store. Brands that offer flexible shopping options are likely to make customers happier.

• Investment in Logistics Infrastructure: Efficient logistics are critical for maintaining customer satisfaction in e-commerce. Companies are making significant investments in their supply chains and networks to guarantee on-time deliveries. The company is working on building strong relationships with local courier services to enhance their last-mile delivery capabilities, a crucial factor in meeting customer needs.

• Focus on Security and Payment Options: As more people buy things on the Internet, it's important to ensure that paying for stuff online is safe and protected. E-commerce platforms aggressively adopt advanced payment solutions, prioritizing security while offering the utmost convenience. Implementing 3D Secure technology has helped reduce cart abandonment rates caused by payment gateway failures.

Navigate Regulations Affecting E-Commerce

• Consumer Protection Laws: The South African government has implemented regulations under the Electronic Communications and Transactions Act (ECTA) to safeguard consumers involved in online transactions.

• Data Privacy Regulations: South Africa has strict data protection regulations under the Protection of Personal Information Act (POPIA) due to increasing concerns over data security. E-commerce businesses must implement robust data-handling practices to comply with these regulations while building consumer trust.

• Taxation Policies: The evolving taxation landscape significantly impacts e-commerce operations. Companies must navigate complex tax regulations related to online sales, including compliance with Value Added Tax (VAT) requirements, which can affect pricing strategies and profitability.

This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in South Africa. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in South Africa.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in South Africa.
Scope
This report provides a detailed data-driven look at the South Africa Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

South Africa Ecommerce Market Size and Future Growth Dynamics 
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Gross Merchandise Volume Trend Analysis

South Africa User Statistics and Ratios of Key Performance Indicators 
• User Statistics
• Card Abandonment Rate and Other KPI's 
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

South Africa Ecommerce Market Share by Key Players
• South Africa Retail Shopping Ecommerce Market Share by Key Players 
• South Africa Travel Ecommerce Market Share by Key Players 
• South Africa Food Service Ecommerce Market Share by Key Players

South Africa Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis
• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer) 
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness 
• Technology Products and Services 
• Other segments

South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 
• Platform to Consumer 
• Direct to Consumer 
• Consumer to Consumer 

South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel 
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App – Gross Merchandise Value Trend Analysis 
• Direct to Consumer – Gross Merchandise Value Trend Analysis

South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel 
• Aggregator App 
• Direct to Consumer 

South Africa Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)
• Website Based 
• Live Streaming 

South Africa Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis
• Cross Border 
• Domestic 

South Africa Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis
• Mobile 
• Desktop 

South Africa Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android 
• Other Operating Systems 

South Africa Ecommerce Market Size and Forecast by City 
• Tier 1 
• Tier 2 
• Tier 3 

South Africa Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)
• Credit Card 
• Debit Card 
• Bank Transfer 
• Prepaid Card 
• Digital & Mobile Wallet 
• Cash
• Other Digital Payment

South Africa Ecommerce Consumer Demographics 
• Market Share by Age Group 
• Market Share by Income Level
• Market Share by Gender
Reason to buy
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
Table of Contents
 1. About this Report 
1.1 Summary 
1.2 Methodology 
1.3 Ecommerce Definitions 
1.4 Disclaimer

2. South Africa Ecommerce Market Size and Future Growth Dynamics 
2.1 South Africa Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 
2.2 South Africa Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 
2.3 South Africa Ecommerce – Transaction Volume Trend Analysis, 2019-2028

3. South Africa Social Commerce Market Size and Forecast 
3.1 South Africa Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 
3.2 South Africa Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 
3.3 South Africa Social Commerce – Transaction Trend Analysis, 2019-2028 

4. South Africa User Statistics and Ratios of Key Performance Indicators 
4.1 South Africa User Statistics, 2023 
4.2 South Africa User Statistics of Card Abandonment Rate and Other KPI's, 2023 
4.3 South Africa Ecommerce Per Capita and GDP Per Capita, 2023 
4.4 South Africa GDP Per Capita Trend Analysis, 2019-2028

5. South Africa Ecommerce Market Share by Key Players, 2023 
5.1 South Africa Retail Shopping Ecommerce Market Share by Key Players, 2023 
5.2 South Africa Travel Ecommerce Market Share by Key Players, 2023
5.3 South Africa Food Service Ecommerce Market Share by Key Players, 2023 

6. South Africa Ecommerce Market Size and Forecast by Ecommerce Segments 
6.1 South Africa Ecommerce Market Share by Ecommerce Segments, 2023 
6.2 South Africa Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 
6.3 South Africa Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 
6.4 South Africa Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 
6.5 South Africa Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 
6.6 South Africa Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 
6.7 South Africa Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 
6.8 South Africa Other segment Gross Merchandise Value Trend Analysis, 2019-2028 

7. South Africa Ecommerce Market Size and Forecast by Retail Shopping Categories 
7.1 South Africa Ecommerce Market Share by Retail Shopping Categories, 2023 
7.2 South Africa Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 
7.3 South Africa Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 
7.4 South Africa Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 
7.5 South Africa Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 
7.6 South Africa Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 
7.7 South Africa Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 
7.8 South Africa Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 
7.9 South Africa Auto – Gross Merchandise Value Trend Analysis, 2019-2028 
7.10 South Africa Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028

8. South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 
8.1 South Africa Ecommerce Market Share by Retail Shopping Sales Channel, 2023 
8.2 South Africa Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 
8.3 South Africa Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 
8.4 South Africa Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028

9. South Africa Ecommerce Market Size and Forecast by Travel and Hospitality Categories 
9.1 South Africa Ecommerce Market Share by Travel and Hospitality Categories (%), 2023
9.2 South Africa Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028
9.3 South Africa Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 
9.4 South Africa Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 
9.5 South Africa Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028
9.6 South Africa Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 

10. South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel 
10.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel 
10.1.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 
10.1.2 South Africa Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 
10.1.3 South Africa Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 
10.2 South Africa Air Travel Market Share by Sales Channel 
10.2.1 South Africa Air Travel Market Share by Sales Channel, 2023 
10.2.2 South Africa Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 
10.2.3 South Africa Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 
10.3 South Africa Hotels & Resorts Market Share by Sales Channel 
10.3.1 South Africa Hotels & Resorts Market Share by Sales Channel, 2023 
10.3.2 South Africa Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 
10.3.3 South Africa Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
10.4 South Africa Taxi Service Market Share by Sales Channel
10.4.1 South Africa Taxi Service Market Share by Sales Channel, 2023 
10.4.2 South Africa Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 
10.4.3 South Africa Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
10.5 South Africa Other Segment Market Share by Sales Channel 
10.5.1 South Africa Other Segment Market Share by Sales Channel, 2023 
10.5.2 South Africa Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 
10.5.3 South Africa Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 

11. South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel 
11.1 South Africa Market Share by Online Food Service Sales Channels, 2023 
11.2 South Africa Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 
11.3 South Africa Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 

12. South Africa Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 
12.1 South Africa Market Share by Media and Entertainment Sales Channel, 2023 
12.2 South Africa Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 
12.3 South Africa Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 
12.4 South Africa Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 
12.5 South Africa Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028

13. South Africa Ecommerce Market Size and Forecast by Engagement Model 
13.1 South Africa Ecommerce Market Share by Engagement Model, 2023 
13.2 South Africa Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 
13.3 South Africa Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 

14. South Africa Ecommerce Market Size and Forecast by Location 
14.1 South Africa Ecommerce Market Share by Location, 2023 
14.2 South Africa Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 
14.3 South Africa Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028

15. South Africa Ecommerce Market Size and Forecast by Device 
15.1 South Africa Ecommerce Market Share by Device, 2023 
15.2 South Africa Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 
15.3 South Africa Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028

16. South Africa Ecommerce Market Size and Forecast by Operating System 
16.1 South Africa Ecommerce Market Share by Operating System, 2023 
16.2 South Africa Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 
16.3 South Africa Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 
16.4 South Africa Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028

17. South Africa Ecommerce Market Size and Forecast by City 
17.1 South Africa Ecommerce Market Share by City, 2023 
17.2 South Africa Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 
17.3 South Africa Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 
17.4 South Africa Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028

18. South Africa Ecommerce Market Size and Forecast by Payment Instrument 
18.1 South Africa Ecommerce Market Share by Payment Instrument, 2023 
18.2 South Africa Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 
18.3 South Africa Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 
18.4 South Africa Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 
18.5 South Africa Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 
18.6 South Africa Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 
18.7 South Africa Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 
18.8 South Africa Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028

19. South Africa Ecommerce by Consumer Demographics 
19.1 South Africa Ecommerce Market Share by Age Group, 2023 
19.2 South Africa Ecommerce Market Share by Income Level, 2023 
19.3 South Africa Ecommerce Market Share by Gender, 2023 

20. Further Reading 
2.1 About PayNXT360 
20.2 Related Research
List Of Table
Table 1: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: South Africa Ecommerce – Average Value Per Transaction (US$), 2019-2028
Table 3: South Africa Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: South Africa Social Commerce – Average Value Per Transaction (US$), 2019-2028
Table 6: South Africa Social Commerce – Transaction Volume (Million), 2019-2028
Table 7: South Africa Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: South Africa Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: South Africa Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: South Africa Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: South Africa Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: South Africa Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: South Africa Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: South Africa Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028
Table 15: South Africa Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: South Africa Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 17: South Africa Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 18: South Africa Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: South Africa Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: South Africa Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: South Africa Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: South Africa Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: South Africa Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: South Africa Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: South Africa Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: South Africa Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: South Africa Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: South Africa Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: South Africa Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: South Africa Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: South Africa Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: South Africa Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: South Africa Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: South Africa Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: South Africa Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: South Africa Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: South Africa Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: South Africa Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 42: South Africa Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 43: South Africa Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028
Table 44: South Africa Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 45: South Africa Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 46: South Africa Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 47: South Africa Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 48: South Africa Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 49: South Africa Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 50: South Africa Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 51: South Africa Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 52: South Africa Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 53: South Africa Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 54: South Africa Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028
Table 55: South Africa Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028
Table 56: South Africa Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028
Table 57: South Africa Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028
Table 58: South Africa Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028
Table 59: South Africa Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028
Table 60: South Africa Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 61: South Africa Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 62: South Africa Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 63: South Africa Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 64: South Africa Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 65: South Africa Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 66: South Africa Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: South Africa Ecommerce – Average Value Per Transaction (US$), 2019-2028
Figure 4: South Africa Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: South Africa Retail Shopping Ecommerce Market Share by Key Players (%), 2023
Figure 6: South Africa Travel Ecommerce Market Share by Key Players (%), 2023
Figure 7: South Africa Food Service Ecommerce Market Share by Key Players (%), 2023
Figure 8: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 9: South Africa Social Commerce – Average Value Per Transaction (US$), 2019-2028
Figure 10: South Africa Social Commerce – Transaction Volume (Million), 2019-2028
Figure 11: South Africa User Statistics (Million), 2023
Figure 12: South Africa User Statistics of Card Abandonment Rate and Other KPI's, 2023
Figure 13: South Africa Ecommerce Per Capita and GDP Per Capita (US$), 2023
Figure 14: South Africa GDP Per Capita (US$), 2019-2028
Figure 15: South Africa Ecommerce Market Share by Ecommerce Vertical (%), 2023
Figure 16: South Africa Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: South Africa Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: South Africa Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: South Africa Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: South Africa Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: South Africa Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: South Africa Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: South Africa Ecommerce Market Share by Retail Shopping Categories (%), 2023
Figure 24: South Africa Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: South Africa Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 26: South Africa Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 27: South Africa Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: South Africa Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: South Africa Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: South Africa Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: South Africa Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: South Africa Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: South Africa Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023
Figure 34: South Africa Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: South Africa Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: South Africa Ecommerce Market Share by Travel and Hospitality Segments (%), 2023
Figure 38: South Africa Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028
Figure 39: South Africa Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028
Figure 40: South Africa Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028
Figure 41: South Africa Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028
Figure 42: South Africa Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 43: South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023
Figure 44: South Africa Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Figure 45: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 46: South Africa Ecommerce Air Travel Market Share by Sales Channel (%), 2023
Figure 47: South Africa Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Figure 48: South Africa Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 49: South Africa Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023
Figure 50: South Africa Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Figure 51: South Africa Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 52: South Africa Ecommerce Taxi Service Market Share by Sales Channel (%), 2023
Figure 53: South Africa Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Figure 54: South Africa Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 55: South Africa Other Ecommerce Segment Market Share by Sales Channel (%), 2023
Figure 56: South Africa Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Figure 57: South Africa Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 58: South Africa Market Share by Online Food Service Sales Channels (%), 2023
Figure 59: South Africa Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Figure 60: South Africa Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028
Figure 61: South Africa Market Share by Media and Entertainment Sales Channel (%), 2023
Figure 62: South Africa Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 63: South Africa Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 64: South Africa Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 65: South Africa Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 66: South Africa Ecommerce Market Share by Engagement Model (%), 2023
Figure 67: South Africa Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 68: South Africa Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 69: South Africa Ecommerce Market Share by Location (%), 2023
Figure 70: South Africa Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 71: South Africa Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 72: South Africa Ecommerce Market Share by Device (%), 2023
Figure 73: South Africa Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 74: South Africa Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 75: South Africa Ecommerce Market Share by Operating System (%), 2023
Figure 76: South Africa Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 77: South Africa Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 78: South Africa Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 79: South Africa Ecommerce Market Share by City (%), 2023
Figure 80: South Africa Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 81: South Africa Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 82: South Africa Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 83: South Africa Ecommerce Market Share by Payment Instrument (%), 2023
Figure 84: South Africa Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 85: South Africa Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 86: South Africa Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 87: South Africa Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 88: South Africa Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 89: South Africa Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 90: South Africa Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 91: South Africa Ecommerce Market Share by Age Group (%), 2023
Figure 92: South Africa Ecommerce Market Share by Income Level (%), 2023
Figure 93: South Africa Ecommerce Market Share by Gender (%), 2023
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