According to PayNXT360, social commerce market in Singapore is expected to grow by 27.6% on annual basis to reach US$1,960.4 million in 2025. The social commerce market in the country experienced rob...
According to PayNXT360, social commerce market in Singapore is expected to grow by 27.6% on annual basis to reach US$1,960.4 million in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 42.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.5% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,536.3 million to approximately USD 4,208.5 million. This report provides a detailed data-centric analysis of the social commerce sector in Singapore, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights Singapore’s social commerce sector is expanding rapidly, driven by high social media penetration and the integration of seamless shopping features on platforms such as Facebook and Instagram. The rise of live shopping events further enhances consumer engagement, allowing businesses to showcase products in real time and interact directly with potential buyers. As these trends continue, businesses are expected to invest more in social commerce strategies, leading to an increase in online transactions and overall market growth. However, regulatory considerations may impact the sector, particularly if age restrictions on social media access are implemented. Businesses and platforms must adapt by introducing compliance measures such as stricter age verification and content moderation to align with evolving regulations. While these changes could create challenges for social commerce targeting younger demographics, companies that proactively adjust their strategies will be well-positioned to navigate Singapore’s evolving digital landscape. Rapid Adoption of Social Commerce Platforms • Social commerce adoption in Singapore is growing rapidly, with platforms such as Facebook and Instagram leading the market. In 2023, more than half of consumers reported purchasing through Facebook, highlighting the platform's role in driving digital retail engagement. The widespread presence of social media in daily life has made it a natural extension for businesses to reach and convert potential customers directly within these platforms. • The high social media penetration rate, which stands at 95% in Singapore, provides businesses with a vast audience for digital marketing and sales. Consumers are increasingly drawn to the convenience of in-app shopping, where they can browse, interact with sellers, and complete purchases without leaving the platform. This seamless integration of shopping features, influencer marketing, and algorithm-driven product recommendations has fueled social commerce growth. • This trend is expected to accelerate over the next two to four years as businesses continue to invest in optimizing their social commerce strategies. More retailers will adopt live shopping, AI-driven personalization, and integrated payment solutions to enhance the consumer experience. Integration of Live Shopping Features • Live shopping has become an increasingly popular trend in Singapore, with retailers leveraging platforms such as Instagram and Facebook to engage consumers in real time. These live shopping events allow businesses to showcase products through interactive demonstrations while answering consumer queries instantly. The ability to combine entertainment with commerce has made live shopping an effective tool for boosting consumer confidence and driving sales. • The key driver behind this trend is the enhanced shopping experience that live shopping provides. Consumers appreciate the immediacy of live interactions, where they can see products in use, ask questions, and receive instant feedback from sellers. For retailers, live shopping creates a sense of urgency through limited-time offers, exclusive deals, and influencer collaborations, ultimately leading to higher conversion rates. • Over the next two to four years, the adoption of live shopping is expected to increase as more businesses recognize its potential to drive engagement and revenue. Companies will likely invest in advanced live-streaming technologies, better production quality, and staff training to optimize their live sessions. As competition in social commerce intensifies, businesses that effectively integrate live shopping into their marketing strategies will gain a competitive advantage in Singapore’s evolving digital retail landscape. Regulatory Considerations Impacting Social Media Usage • Singapore is evaluating potential regulatory changes that could introduce age restrictions for social media access, following similar policies implemented in Australia. This move is part of a broader effort to enhance online safety, particularly for young users increasingly exposed to digital content. If enacted, these regulations could reshape how businesses and social media platforms operate in the country. • The primary driver behind these considerations is the government’s focus on protecting minors from potential online harms, such as inappropriate content, cyberbullying, and excessive screen time. By regulating access to social media, authorities aim to create a safer digital environment while balancing the interests of businesses that rely on social platforms for consumer engagement. Companies operating in the social commerce space must closely monitor these regulatory developments to ensure compliance. • Potential age restrictions could lead to operational shifts for social media platforms and businesses engaged in digital marketing over the next two to four years. Platforms may be required to introduce stricter age verification processes, modify advertising strategies, and adjust content policies to align with new legal requirements. While this may pose challenges for brands targeting younger demographics, businesses that proactively adapt to regulatory changes will be better positioned to navigate Singapore’s evolving digital landscape. Competitive Landscape and Regulatory Developments in Singapore's Social Commerce Market Singapore’s social commerce landscape is becoming increasingly competitive, with established platforms such as Facebook, Instagram, Shopee, and Lazada expanding their presence through live shopping and influencer-driven promotions. The emergence of niche players catering to specific consumer demands, such as sustainable and locally produced goods, adds further diversity to the market. As more businesses integrate social commerce into their digital strategies, consumer engagement and transaction volumes are expected to rise, solidifying the role of social platforms in Singapore’s retail ecosystem. At the same time, regulatory developments, particularly around online safety and age restrictions, may introduce new compliance challenges for businesses operating in the space. Companies will need to adjust their social commerce strategies to align with evolving policies while continuing to leverage the opportunities presented by Singapore’s highly digitalized consumer base. Businesses prioritizing consumer trust, innovative engagement strategies, and regulatory adaptability will be best positioned to succeed in Singapore’s dynamic social commerce market. Current State of the Social Commerce Market • Singapore's social commerce sector is experiencing significant growth, driven by high social media penetration and consumer preference for online shopping. Platforms such as Facebook, Instagram, and TikTok have become integral to the shopping journey, with businesses leveraging these channels to reach a broader audience. Integrating shopping features within these platforms has facilitated seamless transactions, enhancing the overall consumer experience. • In 2023, approximately 27% of Singaporean consumers regularly shopped via social media, indicating a strong social commerce adoption. This trend is expected to continue as more businesses recognize the potential of social media platforms as effective sales channels. Key Players and New Entrants • Established e-commerce platforms such as Shopee and Lazada have expanded their presence in the social commerce space by incorporating live streaming and interactive features to engage consumers. These platforms have leveraged their extensive user bases to promote products through influencers and live events, creating a more engaging shopping experience. • New entrants, including niche platforms focusing on specific product categories or consumer segments, are also emerging. For instance, platforms dedicated to sustainable and locally produced goods are gaining traction among environmentally conscious consumers. These new players differentiate themselves by catering to specific consumer preferences and offering unique value propositions. Recent Launches, Mergers, and Acquisitions • The social commerce landscape in Singapore has seen strategic partnerships to enhance service offerings and expand market reach. • Additionally, international companies have established regional headquarters in Singapore to tap into the Southeast Asian market. This trend, sometimes called "Singapore-washing," involves companies setting up operations in Singapore to mitigate geopolitical risks and access broader markets. While not directly related to social commerce, this strategy highlights Singapore's attractiveness as a business hub. Outlook • Over the next two to four years, Singapore’s social commerce sector is expected to continue its upward trajectory, driven by increasing digital adoption and evolving consumer behavior. Established platforms such as Shopee, Lazada, and Facebook will likely enhance their live shopping and AI-driven personalization features to improve customer engagement. Meanwhile, niche players catering to specific consumer segments, such as sustainable and locally sourced products, may gain further traction as consumers seek more personalized and ethical shopping experiences. • However, regulatory changes, particularly concerning online safety and age restrictions on social media access, may shape the competitive landscape. Platforms and businesses operating in social commerce must ensure compliance with emerging policies while maintaining user engagement. Companies that prioritize trust, consumer-centric strategies, and technological innovation—such as seamless payment integration and immersive digital shopping experiences—will be best positioned to succeed in Singapore’s evolving social commerce market. Regulatory Changes • Singapore has been considering regulatory measures to enhance online safety in the past year, particularly for younger users. Discussions have been underway regarding implementing age restrictions for social media access, similar to policies adopted in other countries. These potential regulations aim to protect minors from online harm and could impact how social commerce platforms operate, especially concerning advertising and content targeting younger demographics.
This report provides in-depth, data-centric analysis of social commerce in Singapore. Below is a summary of key market segments: Singapore Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Singapore Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Singapore Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Singapore Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Singapore Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Singapore Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Singapore Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Singapore Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Singapore Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Singapore Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Singapore: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Singapore. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Singapore Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Singapore Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Singapore Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Singapore Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Singapore Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Singapore Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Singapore Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Singapore Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Singapore Social Commerce Market Share Analysis by Key Players, 2024 4. Singapore Social Commerce Industry Market Size and Forecast by Location 4.1. Singapore Social Commerce Market Share by Location (%), 2024 4.2. Singapore Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Singapore Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Singapore Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Singapore Social Commerce Market Share by Product Categories (%), 2024 5.2. Singapore Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Singapore Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Singapore Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Singapore Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Singapore Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Singapore Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Singapore Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Singapore Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Singapore Social Commerce Market Share by End Use Segment (%), 2024 6.2. Singapore Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Singapore Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Singapore Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Singapore Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Singapore Social Commerce Market Share by End Use Device (%), 2024 7.2. Singapore Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Singapore Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Singapore Social Commerce Industry Market Size and Forecast by Cities 8.1. Singapore Social Commerce Market Share by Cities (%), 2024 8.2. Singapore Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Singapore Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Singapore Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Singapore Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Singapore Social Commerce Market Share by Payment Method (%), 2024 9.2. Singapore Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Singapore Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Singapore Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Singapore Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Singapore Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Singapore Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Singapore Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Singapore Social Commerce Industry Market Size and Forecast by Platforms 10.1. Singapore Social Commerce Market Share by Platforms Method (%), 2024 10.2. Singapore Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Singapore Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Singapore Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Singapore Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Singapore Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Singapore Social Commerce Industry Market Size and Forecast by Contents 11.1. Singapore Social Commerce Market Share by Contents (%), 2024 11.2. Singapore Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Singapore Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Singapore Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Singapore Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Singapore Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Singapore Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Singapore Social Commerce Spend Share by Age Group, 2024 12.2. Singapore Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Singapore Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Singapore Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Singapore Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Singapore Social Commerce Share by Income Level, 2024 12.7. Singapore Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Singapore Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Singapore Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Singapore Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Singapore Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Singapore Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Singapore Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Singapore Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Singapore Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Singapore Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Singapore Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Singapore Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Singapore Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Singapore Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Singapore Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Singapore Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Singapore Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Singapore Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Singapore Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Singapore Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Singapore Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Singapore Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Singapore Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Singapore Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Singapore Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Singapore Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Singapore Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Singapore Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Singapore Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Singapore Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Singapore Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Singapore Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Singapore Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Singapore Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Singapore Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Singapore Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Singapore Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Singapore Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Singapore Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Singapore Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Singapore Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Singapore Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Singapore Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Singapore Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Singapore Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Singapore Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Singapore Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Singapore Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Singapore Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Singapore Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Singapore Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Singapore Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Singapore Social Commerce Market Share by Location (%), 2024 Figure 10: Singapore Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Singapore Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Singapore Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Singapore Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Singapore Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Singapore Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Singapore Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Singapore Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Singapore Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Singapore Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Singapore Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Singapore Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Singapore Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Singapore Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Singapore Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Singapore Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Singapore Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Singapore Social Commerce Market Share by Cities (%), 2024 Figure 28: Singapore Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Singapore Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Singapore Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Singapore Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Singapore Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Singapore Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Singapore Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Singapore Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Singapore Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Singapore Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Singapore Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Singapore Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Singapore Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Singapore Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Singapore Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Singapore Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Singapore Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Singapore Social Commerce Market Share by Contents (%), 2024 Figure 46: Singapore Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Singapore Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Singapore Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Singapore Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Singapore Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Singapore Social Commerce Share by Age Group (%), 2024 Figure 52: Singapore Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Singapore Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Singapore Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Singapore Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Singapore Social Commerce Share by Income Level (%), 2024 Figure 57: Singapore Social Commerce Share by Gender (%), 2024
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