According to PayNXT360’s, loyalty market in the country is expected to grow by 10.7% on annual basis to reach US$628.5 million in 2024. In value terms, the loyalty market in the country has recorded...
According to PayNXT360’s, loyalty market in the country is expected to grow by 10.7% on annual basis to reach US$628.5 million in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 12.4% during 2019–2023.The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.2% during 2024-2028. Loyalty market in the country will increase from US$567.8 million in 2023 to reach US$893.2 million by 2028. The loyalty program landscape in Nigeria is characterized by rapid evolution, driven by technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers. As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs in Nigeria appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success. Overview of Loyalty Program Trends The loyalty program landscape in Nigeria is rapidly evolving, influenced by changing consumer behaviours and market dynamics. Key trends shaping this market include: • Increasing Popularity: Loyalty programs are becoming more prevalent across various sectors, including retail, hospitality, and financial services. This growth is driven by the desire for value and rewards, particularly as consumers seek to maximize their spending. • Diverse Program Structures: Nigerian loyalty programs adopt various structures, including points-based systems, tiered rewards, and cashback options. This diversity allows businesses to cater to consumer preferences and spending behaviours, enhancing engagement. • Technological Integration: The rise of mobile technology and digital platforms is transforming loyalty programs. Consumers can easily track their rewards, receive personalized offers, and redeem benefits through mobile apps, improving convenience and engagement. • Focus on Personalization: Brands increasingly leverage data analytics to create personalized loyalty experiences. Tailored rewards and targeted communications enhance customer satisfaction and foster deeper connections between brands and consumers. These trends indicate a robust and evolving loyalty program landscape that resonates with the diverse preferences of Nigerian consumers. New Loyalty Programs Launched in the Country Recent months have seen the introduction of several innovative loyalty programs in Nigeria, reflecting strategic responses to consumer demands: • NaijaCashToken: This points-based loyalty program allows customers to earn tokens with every transaction, encouraging repeat business. It provides valuable insights into consumer preferences, enabling businesses to tailor their offerings effectively. • CashToken: CashToken has gained traction as a cashback loyalty program that provides immediate value to customers by offering a percentage of their purchases back as cash or store credit. This program fosters repeat purchases and solidifies brand loyalty. • Jumia's JumiaPay Loyalty Program: Jumia has launched a loyalty initiative that rewards customers for using its payment platform. Users earn points for transactions, which can be redeemed for discounts and promotions, enhancing customer engagement. • First Bank’s Loyalty Program: First Bank of Nigeria has introduced a loyalty program that rewards customers for using their banking services. This initiative encourages customer retention and promotes the use of digital banking solutions. These initiatives reflect a competitive landscape where businesses are continuously adapting their loyalty strategies to meet the diverse needs of Nigerian consumers. Overview of Cashback Loyalty Program Trend Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems in Nigeria. Key aspects of this trend include: • Immediate Financial Benefits: Cashback programs provide instant rewards, appealing to consumers who prefer immediate gratification over delayed rewards associated with points. This immediacy enhances the attractiveness of these programs. • Enhanced Value Perception: As consumers become more price-sensitive, cashback offers are viewed as a way to enhance perceived value, particularly in competitive sectors like retail and e-commerce. Cashback programs can effectively drive customer loyalty by providing tangible savings. • Integration with Digital Payment Solutions: The rise of digital wallets and payment platforms has facilitated the implementation of cashback programs, allowing seamless transactions and easy reward redemption. This integration aligns with consumers' increasing reliance on digital payment methods. • Market Differentiation: Companies utilize cashback programs to differentiate themselves in a crowded market, driving customer acquisition and retention through attractive offers. This strategy is particularly effective in sectors where competition is intense. This trend underscores a shift towards more flexible and consumer-friendly loyalty solutions that cater to the evolving preferences of shoppers across Nigeria. Recent Regulatory Changes Impacting Loyalty Programs The regulatory environment surrounding loyalty programs in Nigeria is evolving, with significant implications for businesses: • Data Protection Regulations: Stricter regulations regarding consumer data collection and usage require loyalty programs to adopt transparent, permission-based models. Compliance with these regulations is essential for maintaining consumer trust and safeguarding personal information. • Consumer Protection Laws: New laws safeguarding consumer rights may necessitate clearer communication regarding loyalty program terms and conditions, enhancing transparency and fairness. This regulatory focus ensures that consumers are fully informed about their rights and the benefits of participating in loyalty programs. • Competition Authority Scrutiny: Regulatory bodies are increasingly scrutinizing loyalty programs to ensure they do not create unfair market advantages or limit competition. This scrutiny prompts businesses to reassess their loyalty strategies to ensure compliance and promote fair competition. These regulatory changes compel businesses to adapt their loyalty programs, ensuring compliance while maintaining customer engagement and satisfaction. Companies must align their loyalty strategies with legal requirements while delivering value to consumers. This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of loyalty programs in Nigeria. Below is a summary of key market segments: • Nigeria Retail Sector Spend Value Trend Analysis --Ecommerce Spend --POS Spend Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators Value Accumulated and Value Redemption Rate of Loyalty programs in Nigeria • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains --Loyalty Schemes --Loyalty Platforms • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type --Points programs --Tier-based programs --Mission-driven programs --Spend-based programs --Gaming programs --Free perks programs --Subscription programs --Community programs --Refer a friend program --Paid programs --Cashback programs • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Channel --In-Store --Online --Mobile Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model --Seller Driven --Payment Instrument Driven --Others • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others •Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Retail --Diversified Retailers --Department Stores --Specialty Stores --Clothing, Footwear & Accessories --Toy & Hobby Shops --Supermarket and Convenience Store --Home Merchandise --Other • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Accessibility --Card Based Access --Digital Access • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type --B2C Consumers --B2B Consumers • Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type --Free --Free + Premium --Premium • Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case --Analytics and AI Driven --Management Platform • Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner --In House --Third Party Vendor • Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment --Cloud --On-Premise • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms --Software --Services • Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms --Custom Built Platform --Off the Shelf Platform • Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour --By Age Group --By Income Level --By Gender
• Gain insights into the Nigeria loyalty spend market: The report provides a comprehensive overview of the Nigeria loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies. • Benchmark your business against competitors: The report provides a competitive analysis of the Nigeria loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage. • Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies. • Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Loyalty Programs Definitions 1.4 Disclaimer 2 Nigeria Retail Sector Market Size Analysis 2.1 Nigeria Retail Industry Market Size, 2019-2028 2.2 Nigeria Ecommerce Market Size, 2019-2028 2.3 Nigeria POS Spend Trend Analysis, 2019-2028 3 Nigeria Loyalty Spend Market Size and Future Growth Dynamics 3.1 Nigeria Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028 3.2 Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023 3.3 Nigeria Loyalty Spend Share by Functional Domains, 2019-2028 3.4 Nigeria Loyalty Spend by Loyalty Schemes, 2019-2028 3.5 Nigeria Loyalty Spend by Loyalty Platforms, 2019-2028 4 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 Nigeria Loyalty Schemes Spend Share by Loyalty Program Type, 2023 4.2 Nigeria Spend by Point-based Loyalty Program, 2019-2028 4.3 Nigeria Spend by Tiered Loyalty Program, 2019-2028 4.4 Nigeria Spend by Mission-driven Loyalty Program, 2019-2028 4.5 Nigeria Spend by Spend-based Loyalty Program, 2019-2028 4.6 Nigeria Spend by Gaming Loyalty Program, 2019-2028 4.7 Nigeria Spend by Free Perks Loyalty Program, 2019-2028 4.8 Nigeria Spend by Subscription Loyalty Program, 2019-2028 4.9 Nigeria Spend by Community Loyalty Program, 2019-2028 4.1 Nigeria Spend by Refer a Friend Loyalty Program, 2019-2028 4.11 Nigeria Spend by Paid Loyalty Program, 2019-2028 4.12 Nigeria Spend by Cashback Loyalty Program, 2019-2028 5 Nigeria Loyalty Schemes Market Size and Future Growth Dynamics by Channel 5.1 Nigeria Loyalty Schemes Spend Share by Channel, 2019-2028 5.2 Nigeria Loyalty Spend by In-Store, 2019-2028 5.3 Nigeria Loyalty Spend by Online, 2019-2028 5.4 Nigeria Loyalty Spend by Mobile, 2019-2028 6 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 Nigeria Loyalty Schemes Spend Share by Business Model, 2019-2028 6.2 Nigeria Loyalty Spend by Seller Driven, 2019-2028 6.3 Nigeria Loyalty Spend by Payment Instrument Driven, 2019-2028 6.4 Nigeria Loyalty Spend by Other Segment, 2019-2028 7 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 Nigeria Loyalty Schemes Spend Share by Key Sectors, 2019-2028 7.2 Nigeria Loyalty Schemes Spend in Retail, 2019-2028 7.3 Nigeria Loyalty Schemes Spend in Financial Services, 2019-2028 7.4 Nigeria Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028 7.5 Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028 7.6 Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028 7.7 Nigeria Loyalty Schemes Spend in Telecoms, 2019-2028 7.8 Nigeria Loyalty Schemes Spend in Media & Entertainment, 2019-2028 7.9 Nigeria Loyalty Schemes Spend in Other, 2019-2028 8 Nigeria Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028 8.1 Nigeria Online Loyalty Spend in Retail Segment, 2019-2028 8.2 Nigeria Online Loyalty Spend in Financial Services, 2019-2028 8.3 Nigeria Online Loyalty Spend in Healthcare & Wellness, 2019-2028 8.4 Nigeria Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028 8.5 Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028 8.6 Nigeria Online Loyalty Spend in Telecoms, 2019-2028 8.7 Nigeria Online Loyalty Spend in Media & Entertainment, 2019-2028 8.8 Nigeria Online Loyalty Spend in Other Segment, 2019-2028 9 Nigeria In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028 9.1 Nigeria In-Store Loyalty Spend in Retail Segment, 2019-2028 9.2 Nigeria In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028 9.3 Nigeria In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028 9.4 Nigeria In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028 9.5 Nigeria In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028 9.6 Nigeria In-Store Loyalty Spend in Other Sector, 2019-2028 10 Nigeria Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028 10.1 Nigeria Mobile App Loyalty Spend in Retail Segment, 2019-2028 10.2 Nigeria Mobile App Loyalty Spend in Financial Services Segment, 2019-2028 10.3 Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028 10.4 Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028 10.5 Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028 10.6 Nigeria Mobile App Loyalty Spend in Telecoms Segment, 2019-2028 10.7 Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028 10.8 Nigeria Mobile App Loyalty Spend in Other Segment, 2019-2028 11 Nigeria Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 Nigeria Loyalty Schemes Spend Share by Retail Segments, 2019-2028 11.2 Nigeria Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028 11.3 Nigeria Loyalty Retail Schemes Spend by Department Stores, 2019-2028 11.4 Nigeria Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028 11.5 Nigeria Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028 11.6 Nigeria Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028 11.7 Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028 11.8 Nigeria Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028 11.9 Nigeria Loyalty Retail Schemes Spend by Other, 2019-2028 12 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 Nigeria Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028 12.2 Nigeria Loyalty Spend by Card Based Access, 2019-2028 12.3 Nigeria Loyalty Spend by Digital Access, 2019-2028 13 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 Nigeria Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028 13.2 Nigeria Loyalty Schemes Spend by B2B Consumers, 2019-2028 13.3 Nigeria Loyalty Spend by B2C Consumers, 2019-2028 14 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 Nigeria Loyalty Schemes Spend Share by Membership Type, 2019-2028 14.2 Nigeria Loyalty Membership Type Schemes Spend by Free, 2019-2028 14.3 Nigeria Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028 14.4 Nigeria Loyalty Membership Type Schemes Spend by Premium, 2019-2028 15 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 15.1 Nigeria Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028 15.2 Nigeria Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028 15.3 Nigeria Loyalty Software Platform Spend by Management Platform, 2019-2028 16 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner 16.1 Nigeria Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028 16.2 Nigeria Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028 16.3 Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028 17 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 17.1 Nigeria Loyalty Platform Spend Share by Deployment, 2023 Vs 2028 17.2 Nigeria Loyalty Deployment Platform Spend by Cloud, 2019-2028 17.3 Nigeria Loyalty Deployment Platform Spend by On-Premise, 2019-2028 18 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 18.1 Nigeria Loyalty Spend Share by Software vs. Services, 2023 Vs 2028 18.2 Nigeria Loyalty Spend by Software, 2019-2028 18.3 Nigeria Loyalty Spend by Services, 2019-2028 19 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 19.1 Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028 19.2 Nigeria Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028 19.3 Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028 20 Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 20.1 Nigeria Loyalty Spend Share by Age Group, 2023 20.2 Nigeria Loyalty Spend Share by Income Level, 2023 20.3 Nigeria Loyalty Spend Share by Gender, 2023 21 Further Reading 21.1 About PayNXT360 21.2 Related Research
Table 1: Nigeria Retail Industry Market Size (US$ Million), 2019-2028 Table 2: Nigeria Ecommerce Market Size (US$ Million), 2019-2028 Table 3: Nigeria POS Spend Market Size (US$ Million), 2019-2028 Table 4: Nigeria Total Loyalty Spend (US$ Million), 2019-2028 Table 5: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028 Table 6: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028 Table 7: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2019-2028 Table 8: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2019-2028 Table 9: Nigeria Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028 Table 10: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2019-2028 Table 11: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2019-2028 Table 12: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2019-2028 Table 13: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2019-2028 Table 14: Nigeria Spend by Community Loyalty Program (US$ Million), 2019-2028 Table 15: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028 Table 16: Nigeria Spend by Paid Loyalty Program (US$ Million), 2019-2028 Table 17: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2019-2028 Table 18: Nigeria Loyalty Spend by In-Store (US$ Million), 2019-2028 Table 19: Nigeria Loyalty Spend by Online (US$ Million), 2019-2028 Table 20: Nigeria Loyalty Spend by Mobile (US$ Million), 2019-2028 Table 21: Nigeria Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028 Table 22: Nigeria Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028 Table 23: Nigeria Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028 Table 24: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2019-2028 Table 25: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028 Table 26: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028 Table 27: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Table 28: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Table 29: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028 Table 30: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028 Table 31: Nigeria Loyalty Schemes Spend in Others (US$ Million), 2019-2028 Table 32: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Table 33: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2019-2028 Table 34: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028 Table 35: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Table 36: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Table 37: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2019-2028 Table 38: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028 Table 39: Nigeria Online Loyalty Spend in Other Segments (US$ Million), 2019-2028 Table 40: Nigeria In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Table 41: Nigeria In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Table 42: Nigeria In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Table 43: Nigeria In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Table 44: Nigeria In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Table 45: Nigeria In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028 Table 46: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Table 47: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028 Table 48: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Table 49: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Table 50: Nigeria Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Table 51: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028 Table 52: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Table 53: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028 Table 54: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028 Table 55: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028 Table 56: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028 Table 57: Nigeria Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028 Table 58: Nigeria Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028 Table 59: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028 Table 60: Nigeria Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028 Table 61: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028 Table 62: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2019-2028 Table 63: Nigeria Loyalty Spend by Digital Access (US$ Million), 2019-2028 Table 64: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028 Table 65: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028 Table 66: Nigeria Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028 Table 67: Nigeria Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028 Table 68: Nigeria Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028 Table 69: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028 Table 70: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028 Table 71: Nigeria Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028 Table 72: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028 Table 73: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028 Table 74: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028 Table 75: Nigeria Loyalty Spend by Software (US$ Million), 2019-2028 Table 76: Nigeria Loyalty Spend by Services (US$ Million), 2019-2028 Table 77: Nigeria Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028 Table 78: Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Nigeria Retail Industry Market Size (US$ Million), 2019-2028 Figure 3: Nigeria Ecommerce Market Size (US$ Million), 2019-2028 Figure 4: Nigeria POS Spend Market Size (US$ Million), 2019-2028 Figure 5: Nigeria Total Loyalty Spend (US$ Million), 2019-2028 Figure 6: Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2023 Figure 7: Nigeria Loyalty Spend Share by Functional Domains (%), 2019-2028 Figure 8: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028 Figure 9: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028 Figure 10: Nigeria Loyalty Schemes Spend Share by Loyalty Program Type (%), 2023 Figure 11: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2019-2028 Figure 12: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2019-2028 Figure 13: Nigeria Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028 Figure 14: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2019-2028 Figure 15: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2019-2028 Figure 16: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2019-2028 Figure 17: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2019-2028 Figure 18: Nigeria Spend by Community Loyalty Program (US$ Million), 2019-2028 Figure 19: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028 Figure 20: Nigeria Spend by Paid Loyalty Program (US$ Million), 2019-2028 Figure 21: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2019-2028 Figure 22: Nigeria Loyalty Schemes Spend Share by Channel (%), 2019-2028 Figure 23: Nigeria Loyalty Spend by In-Store (US$ Million), 2019-2028 Figure 24: Nigeria Loyalty Spend by Online (US$ Million), 2019-2028 Figure 25: Nigeria Loyalty Spend by Mobile (US$ Million), 2019-2028 Figure 26: Nigeria Loyalty Schemes Spend Share by Business Model (%), 2019-2028 Figure 27: Nigeria Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028 Figure 28: Nigeria Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028 Figure 29: Nigeria Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028 Figure 30: Nigeria Loyalty Schemes Spend Share by Key Sectors (%), 2019-2028 Figure 31: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2019-2028 Figure 32: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028 Figure 33: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028 Figure 34: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Figure 35: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Figure 36: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028 Figure 37: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028 Figure 38: Nigeria Loyalty Schemes Spend in Other (US$ Million), 2019-2028 Figure 39: Nigeria Loyalty Online Schemes Spend Share by Key Sectors (%), 2019-2028 Figure 40: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Figure 41: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2019-2028 Figure 42: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028 Figure 43: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028 Figure 44: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028 Figure 45: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2019-2028 Figure 46: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028 Figure 47: Nigeria Online Loyalty Spend in Other Segment (US$ Million), 2019-2028 Figure 48: Nigeria In-Store Loyalty Spend in Key Sectors (%), 2019-2028 Figure 49: Nigeria In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Figure 50: Nigeria In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Figure 51: Nigeria In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Figure 52: Nigeria In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Figure 53: Nigeria In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Figure 54: Nigeria In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028 Figure 55: Nigeria Mobile App Loyalty Spend in Key Sectors (%), 2019-2028 Figure 56: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028 Figure 57: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028 Figure 58: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028 Figure 59: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028 Figure 60: Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028 Figure 61: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028 Figure 62: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028 Figure 63: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028 Figure 64: Nigeria Loyalty Schemes Spend Share by Retail Segments (%), 2019-2028 Figure 65: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028 Figure 66: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028 Figure 67: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028 Figure 68: Nigeria Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028 Figure 69: Nigeria Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028 Figure 70: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028 Figure 71: Nigeria Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028 Figure 72: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028 Figure 73: Nigeria Loyalty Schemes Spend Share by Accessibility (%), 2023 Vs 2028 Figure 74: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2019-2028 Figure 75: Nigeria Loyalty Spend by Digital Access (US$ Million), 2019-2028 Figure 76: Nigeria Loyalty Schemes Spend Share by Consumer Type (%), 2023 Vs 2028 Figure 77: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028 Figure 78: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028 Figure 79: Nigeria Loyalty Schemes Spend Share by Membership Type (%), 2019-2028 Figure 80: Nigeria Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028 Figure 81: Nigeria Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028 Figure 82: Nigeria Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028 Figure 83: Nigeria Loyalty Platform Spend Share by Software Use Case (%), 2023 Vs 2028 Figure 84: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028 Figure 85: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028 Figure 86: Nigeria Loyalty Platform Spend Share by Vendor/Solution Partner (%), 2023 Vs 2028 Figure 87: Nigeria Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028 Figure 88: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028 Figure 89: Nigeria Loyalty Platform Spend Share by Deployment (%), 2023 Vs 2028 Figure 90: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028 Figure 91: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028 Figure 92: Nigeria Loyalty Spend Share by Software vs. Services (%), 2023 Vs 2028 Figure 93: Nigeria Loyalty Spend by Software (US$ Million), 2019-2028 Figure 94: Nigeria Loyalty Spend by Services (US$ Million), 2019-2028 Figure 95: Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2023 Vs 2028 Figure 96: Nigeria Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028 Figure 97: Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028 Figure 98: Nigeria Loyalty Spend Share by Age Group (%), 2023 Figure 99: Nigeria Loyalty Spend Share by Income Level (%), 2023 Figure 100: Nigeria Loyalty Spend Share by Gender (%), 2023
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