According to PayNXT360’s, E-commerce market in Nigeria is expected to grow by 11.24% on annual basis to reach US$14.6 billion in 2024. Medium to long term growth story of E-commerce industry in Niger...
According to PayNXT360’s, E-commerce market in Nigeria is expected to grow by 11.24% on annual basis to reach US$14.6 billion in 2024. Medium to long term growth story of E-commerce industry in Nigeria promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 8.05% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$13.1 billion in 2023 to reach US$19.9 billion by 2028. The Nigerian e-commerce market is full of potential due to technological advancements, changing consumer behaviours, and supportive regulations. Businesses must adjust their strategies to meet evolving consumer expectations as digital payments and internet usage grow. Recent initiatives like Jumia's BNPL partnerships and MyShopLauncher's support for SMEs demonstrate the sector's innovative approaches. Overcoming regulatory challenges will be essential for sustained growth in this dynamic environment. Established companies and new startups must work together to ensure sustainable growth and invest in infrastructure. The future of online shopping in Nigeria is looking bright as it keeps up with worldwide trends and meets the needs of local shoppers. The Nigerian online shopping market is changing quickly because of new technology, how people shop, and the increasing desire to buy things online. Recognizing Key Trends in E-Commerce • Embracing Digital Payment Solutions - The increased use of digital ways to pay for things has made online shopping in Nigeria more popular. Using phone apps and online wallets to pay for things has made buying and selling stuff online much easier. Consumers now have more convenient and secure options for online transactions. This shift is evident as platforms like Jumia have partnered with fintech companies to offer Buy Now, Pay Later (BNPL) services, enhancing purchasing power and encouraging cashless transactions. • Increasing Internet Penetration - Expanding internet access across Nigeria is crucial to e-commerce growth. As more Nigerians access smartphones and the internet, online shopping becomes increasingly accessible. This trend has led to a surge in local and international e-commerce platforms catering to diverse consumer needs. • Social-Media as a Sales Channel - Social media platforms are becoming vital for e-commerce transactions. A significant percentage of micro, small, and medium enterprises (MSMEs) in Nigeria utilize social media for sales, reflecting a broader trend where businesses leverage social networks to reach potential customers directly. This integration allows for real-time engagement and effectively taps into current trends. •Demand for Sustainable Practices - Nigerian consumers increasingly prioritize sustainability in purchasing decisions. E-commerce platforms are responding by incorporating eco-friendly products and practices into their offerings. This trend aligns with global movements toward sustainability, pushing businesses to adapt their operations accordingly. Highlighting Recent Launches in E-Commerce • Jumia's BNPL Partnerships - In May 2024, Jumia announced partnerships with Easybuy and CredPal to introduce BNPL options for Nigerian consumers. This initiative aims to increase accessibility to Jumia's marketplace by allowing customers to spread payments over time, enhancing financial inclusion within the e-commerce sector. • MyShopLauncher for SMEs - MyShopLauncher launched an innovative platform for Nigeria's small and medium-sized enterprises (SMEs). The platform offers a no-cost, no-code storefront solution that empowers entrepreneurs to establish an online presence without upfront costs. This project is meant to help small businesses by giving them important tools to succeed when selling things online. • GBLagos Art and Lifestyle's EkoArtMarket - In June 2024, GBLagos Art and Lifestyle introduced EkoArtMarket, an e-commerce platform focused on promoting African art globally. This launch aims to democratize access to African art while supporting local artisans by providing them a platform to showcase their work. Implementing Effective Strategies for Success • Personalization Through Data Analytics - Online shopping websites use information about what people like and how they shop to improve the experience. They look at what customers do and what they like to show them things they're interested in. For example, Jumia uses what it knows about customers to suggest things that people are likely to want to buy. • Omnichannel Retailing - By adopting an omnichannel approach, retailers can seamlessly integrate online and offline shopping experiences, enhancing customer satisfaction and fostering repeat purchases. • Investment in Logistics Infrastructure - Efficient logistics is critical to customer satisfaction within the e-commerce sector. Companies like Jumia are investing in advanced logistics networks to ensure timely deliveries across Nigeria. Establishing state-of-the-art warehouses enhances operational efficiency and supports the growing demand for online shopping. Navigating Regulatory Considerations • Consumer Protection Laws - Regulatory frameworks are essential for fostering trust between consumers and e-commerce platforms. Various consumer protection laws in Nigeria ensure transparency regarding product information, pricing, and return policies. Following these rules is important to keep people feeling good about buying things online. • Data Privacy Regulations - As digital transactions increase, so do concerns over data security. Nigerian regulators are implementing data protection laws that require e-commerce businesses to be transparent about their data collection practices. It's important to follow these rules to protect people's information and ensure everyone feels confident about the products and services in the market. • Taxation Policies - E-commerce businesses must navigate complex taxation policies that govern online sales. Understanding local tax regulations is essential for compliance and ensuring businesses operate within legal frameworks while maximizing profitability. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Nigeria. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Nigeria. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities. In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Nigeria.
This report provides a detailed data-driven look at the Nigeria Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Nigeria Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Nigeria User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Other KPI's • Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Nigeria Ecommerce Market Share by Key Players • Nigeria Retail Shopping Ecommerce Market Share by Key Players • Nigeria Travel Ecommerce Market Share by Key Players • Nigeria Food Service Ecommerce Market Share by Key Players Nigeria Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Nigeria Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Nigeria Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Nigeria Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028) • Website Based • Live Streaming Nigeria Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis • Cross Border • Domestic Nigeria Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis • Mobile • Desktop Nigeria Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Nigeria Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Nigeria Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Nigeria Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key Ecommerce verticals. • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Nigeria Ecommerce Market Size and Future Growth Dynamics 2.1 Nigeria Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Nigeria Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Nigeria Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3. Nigeria Social Commerce Market Size and Forecast 3.1 Nigeria Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Nigeria Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Nigeria Social Commerce – Transaction Trend Analysis, 2019-2028 4. Nigeria User Statistics and Ratios of Key Performance Indicators 4.1 Nigeria User Statistics, 2023 4.2 Nigeria User Statistics of Card Abandonment Rate and Other KPI's, 2023 4.3 Nigeria Ecommerce Per Capita and GDP Per Capita, 2023 4.4 Nigeria GDP Per Capita Trend Analysis, 2019-2028 5. Nigeria Ecommerce Market Share by Key Players, 2023 5.1 Nigeria Retail Shopping Ecommerce Market Share by Key Players, 2023 5.2 Nigeria Travel Ecommerce Market Share by Key Players, 2023 5.3 Nigeria Food Service Ecommerce Market Share by Key Players, 2023 6. Nigeria Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Nigeria Ecommerce Market Share by Ecommerce Segments, 2023 6.2 Nigeria Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Nigeria Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 Nigeria Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 6.5 Nigeria Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 6.6 Nigeria Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 6.7 Nigeria Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 6.8 Nigeria Other segment Gross Merchandise Value Trend Analysis, 2019-2028 7. Nigeria Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Nigeria Ecommerce Market Share by Retail Shopping Categories, 2023 7.2 Nigeria Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Nigeria Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 7.4 Nigeria Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 7.5 Nigeria Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 7.6 Nigeria Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 7.7 Nigeria Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 7.8 Nigeria Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 7.9 Nigeria Auto – Gross Merchandise Value Trend Analysis, 2019-2028 7.10 Nigeria Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 8. Nigeria Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Nigeria Ecommerce Market Share by Retail Shopping Sales Channel, 2023 8.2 Nigeria Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Nigeria Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 9. Nigeria Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Nigeria Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 9.2 Nigeria Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Nigeria Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Nigeria Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Nigeria Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Nigeria Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 10. Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 10.1.2 Nigeria Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.1.3 Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.2 Nigeria Air Travel Market Share by Sales Channel 10.2.1 Nigeria Air Travel Market Share by Sales Channel, 2023 10.2.2 Nigeria Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.2.3 Nigeria Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 Nigeria Hotels & Resorts Market Share by Sales Channel 10.3.1 Nigeria Hotels & Resorts Market Share by Sales Channel, 2023 10.3.2 Nigeria Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.3.3 Nigeria Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 Nigeria Taxi Service Market Share by Sales Channel 10.4.1 Nigeria Taxi Service Market Share by Sales Channel, 2023 10.4.2 Nigeria Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.4.3 Nigeria Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 Nigeria Other Segment Market Share by Sales Channel 10.5.1 Nigeria Other Segment Market Share by Sales Channel, 2023 10.5.2 Nigeria Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.5.3 Nigeria Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 11. Nigeria Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Nigeria Market Share by Online Food Service Sales Channels, 2023 11.2 Nigeria Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 11.3 Nigeria Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 12. Nigeria Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Nigeria Market Share by Media and Entertainment Sales Channel, 2023 12.2 Nigeria Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 12.3 Nigeria Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 12.4 Nigeria Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 12.5 Nigeria Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028 13. Nigeria Ecommerce Market Size and Forecast by Engagement Model 13.1 Nigeria Ecommerce Market Share by Engagement Model, 2023 13.2 Nigeria Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 13.3 Nigeria Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 14. Nigeria Ecommerce Market Size and Forecast by Location 14.1 Nigeria Ecommerce Market Share by Location, 2023 14.2 Nigeria Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 14.3 Nigeria Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 15. Nigeria Ecommerce Market Size and Forecast by Device 15.1 Nigeria Ecommerce Market Share by Device, 2023 15.2 Nigeria Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 15.3 Nigeria Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 16. Nigeria Ecommerce Market Size and Forecast by Operating System 16.1 Nigeria Ecommerce Market Share by Operating System, 2023 16.2 Nigeria Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 16.3 Nigeria Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 16.4 Nigeria Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028 17. Nigeria Ecommerce Market Size and Forecast by City 17.1 Nigeria Ecommerce Market Share by City, 2023 17.2 Nigeria Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Nigeria Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 17.4 Nigeria Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028 18. Nigeria Ecommerce Market Size and Forecast by Payment Instrument 18.1 Nigeria Ecommerce Market Share by Payment Instrument, 2023 18.2 Nigeria Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.3 Nigeria Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.4 Nigeria Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 18.5 Nigeria Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.6 Nigeria Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 18.7 Nigeria Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 18.8 Nigeria Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028 19. Nigeria Ecommerce by Consumer Demographics 19.1 Nigeria Ecommerce Market Share by Age Group, 2023 19.2 Nigeria Ecommerce Market Share by Income Level, 2023 19.3 Nigeria Ecommerce Market Share by Gender, 2023 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Nigeria Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Nigeria Ecommerce – Average Value Per Transaction (US$), 2019-2028 Table 3: Nigeria Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Nigeria Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Nigeria Social Commerce – Average Value Per Transaction (US$), 2019-2028 Table 6: Nigeria Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Nigeria Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Nigeria Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Nigeria Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Nigeria Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Nigeria Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Nigeria Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Nigeria Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Nigeria Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Nigeria Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Nigeria Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 17: Nigeria Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 18: Nigeria Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Nigeria Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Nigeria Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Nigeria Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Nigeria Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Nigeria Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Nigeria Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Nigeria Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Nigeria Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Nigeria Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Nigeria Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 30: Nigeria Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Table 31: Nigeria Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 32: Nigeria Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 33: Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 34: Nigeria Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 35: Nigeria Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 36: Nigeria Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 37: Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 38: Nigeria Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 39: Nigeria Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 40: Nigeria Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 41: Nigeria Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 42: Nigeria Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 43: Nigeria Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Table 44: Nigeria Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 45: Nigeria Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 46: Nigeria Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: Nigeria Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 48: Nigeria Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 49: Nigeria Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: Nigeria Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: Nigeria Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: Nigeria Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 53: Nigeria Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 54: Nigeria Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028 Table 55: Nigeria Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028 Table 56: Nigeria Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028 Table 57: Nigeria Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028 Table 58: Nigeria Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028 Table 59: Nigeria Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 Table 60: Nigeria Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 61: Nigeria Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 62: Nigeria Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 63: Nigeria Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 64: Nigeria Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 65: Nigeria Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 66: Nigeria Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Nigeria Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Nigeria Ecommerce – Average Value Per Transaction (US$), 2019-2028 Figure 4: Nigeria Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Nigeria Retail Shopping Ecommerce Market Share by Key Players (%), 2023 Figure 6: Nigeria Travel Ecommerce Market Share by Key Players (%), 2023 Figure 7: Nigeria Food Service Ecommerce Market Share by Key Players (%), 2023 Figure 8: Nigeria Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 9: Nigeria Social Commerce – Average Value Per Transaction (US$), 2019-2028 Figure 10: Nigeria Social Commerce – Transaction Volume (Million), 2019-2028 Figure 11: Nigeria User Statistics (Million), 2023 Figure 12: Nigeria User Statistics of Card Abandonment Rate and Other KPI's, 2023 Figure 13: Nigeria Ecommerce Per Capita and GDP Per Capita (US$), 2023 Figure 14: Nigeria GDP Per Capita (US$), 2019-2028 Figure 15: Nigeria Ecommerce Market Share by Ecommerce Vertical (%), 2023 Figure 16: Nigeria Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Nigeria Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Nigeria Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Nigeria Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: Nigeria Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Nigeria Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Nigeria Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: Nigeria Ecommerce Market Share by Retail Shopping Categories (%), 2023 Figure 24: Nigeria Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Nigeria Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 26: Nigeria Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 27: Nigeria Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Nigeria Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Nigeria Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: Nigeria Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Nigeria Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Nigeria Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Nigeria Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 Figure 34: Nigeria Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Nigeria Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Nigeria Ecommerce Market Share by Travel and Hospitality Segments (%), 2023 Figure 38: Nigeria Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Figure 39: Nigeria Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Figure 40: Nigeria Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 41: Nigeria Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Figure 42: Nigeria Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 43: Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 Figure 44: Nigeria Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 45: Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 46: Nigeria Ecommerce Air Travel Market Share by Sales Channel (%), 2023 Figure 47: Nigeria Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 48: Nigeria Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 49: Nigeria Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023 Figure 50: Nigeria Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 51: Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 52: Nigeria Ecommerce Taxi Service Market Share by Sales Channel (%), 2023 Figure 53: Nigeria Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 54: Nigeria Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 55: Nigeria Other Ecommerce Segment Market Share by Sales Channel (%), 2023 Figure 56: Nigeria Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 57: Nigeria Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 58: Nigeria Market Share by Online Food Service Sales Channels (%), 2023 Figure 59: Nigeria Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 60: Nigeria Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Figure 61: Nigeria Market Share by Media and Entertainment Sales Channel (%), 2023 Figure 62: Nigeria Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: Nigeria Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: Nigeria Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: Nigeria Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 66: Nigeria Ecommerce Market Share by Engagement Model (%), 2023 Figure 67: Nigeria Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: Nigeria Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: Nigeria Ecommerce Market Share by Location (%), 2023 Figure 70: Nigeria Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 71: Nigeria Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 72: Nigeria Ecommerce Market Share by Device (%), 2023 Figure 73: Nigeria Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 74: Nigeria Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 75: Nigeria Ecommerce Market Share by Operating System (%), 2023 Figure 76: Nigeria Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 77: Nigeria Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 78: Nigeria Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 79: Nigeria Ecommerce Market Share by City (%), 2023 Figure 80: Nigeria Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 81: Nigeria Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 82: Nigeria Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 83: Nigeria Ecommerce Market Share by Payment Instrument (%), 2023 Figure 84: Nigeria Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 85: Nigeria Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 86: Nigeria Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 87: Nigeria Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 88: Nigeria Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 89: Nigeria Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 90: Nigeria Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 91: Nigeria Ecommerce Market Share by Age Group (%), 2023 Figure 92: Nigeria Ecommerce Market Share by Income Level (%), 2023 Figure 93: Nigeria Ecommerce Market Share by Gender (%), 2023
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