According to PayNXT360’s, E-commerce market in Kenya is expected to grow by 12.86% on annual basis to reach US$2.6 billion in 2024. Medium to long term growth story of E-commerce industry in Kenya pr...
According to PayNXT360’s, E-commerce market in Kenya is expected to grow by 12.86% on annual basis to reach US$2.6 billion in 2024. Medium to long term growth story of E-commerce industry in Kenya promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 9.70% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$2.3 billion in 2023 to reach US$3.8 billion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Kenya. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Kenya. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities. In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Kenya.
This report provides a detailed data-driven look at the Kenya Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Kenya Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Kenya User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Other KPI's • Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Kenya Ecommerce Market Share by Key Players • Kenya Retail Shopping Ecommerce Market Share by Key Players • Kenya Travel Ecommerce Market Share by Key Players • Kenya Food Service Ecommerce Market Share by Key Players Kenya Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Kenya Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Kenya Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Kenya Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Kenya Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028) • Website Based • Live Streaming Kenya Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis • Cross Border • Domestic Kenya Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis • Mobile • Desktop Kenya Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Kenya Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Kenya Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Kenya Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key Ecommerce verticals. • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Kenya Ecommerce Market Size and Future Growth Dynamics 2.1 Kenya Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Kenya Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Kenya Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3. Kenya Social Commerce Market Size and Forecast 3.1 Kenya Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Kenya Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Kenya Social Commerce – Transaction Trend Analysis, 2019-2028 4. Kenya User Statistics and Ratios of Key Performance Indicators 4.1 Kenya User Statistics, 2023 4.2 Kenya User Statistics of Card Abandonment Rate and Other KPI's, 2023 4.3 Kenya Ecommerce Per Capita and GDP Per Capita, 2023 4.4 Kenya GDP Per Capita Trend Analysis, 2019-2028 5. Kenya Ecommerce Market Share by Key Players, 2023 5.1 Kenya Retail Shopping Ecommerce Market Share by Key Players, 2023 5.2 Kenya Travel Ecommerce Market Share by Key Players, 2023 5.3 Kenya Food Service Ecommerce Market Share by Key Players, 2023 6. Kenya Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Kenya Ecommerce Market Share by Ecommerce Segments, 2023 6.2 Kenya Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Kenya Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 Kenya Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 6.5 Kenya Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 6.6 Kenya Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 6.7 Kenya Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 6.8 Kenya Other segment Gross Merchandise Value Trend Analysis, 2019-2028 7. Kenya Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Kenya Ecommerce Market Share by Retail Shopping Categories, 2023 7.2 Kenya Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Kenya Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 7.4 Kenya Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 7.5 Kenya Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 7.6 Kenya Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 7.7 Kenya Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 7.8 Kenya Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 7.9 Kenya Auto – Gross Merchandise Value Trend Analysis, 2019-2028 7.10 Kenya Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 8. Kenya Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Kenya Ecommerce Market Share by Retail Shopping Sales Channel, 2023 8.2 Kenya Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Kenya Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Kenya Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 9. Kenya Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Kenya Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 9.2 Kenya Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Kenya Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Kenya Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Kenya Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Kenya Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 10. Kenya Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Kenya Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Kenya Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 10.1.2 Kenya Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.1.3 Kenya Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.2 Kenya Air Travel Market Share by Sales Channel 10.2.1 Kenya Air Travel Market Share by Sales Channel, 2023 10.2.2 Kenya Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.2.3 Kenya Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 Kenya Hotels & Resorts Market Share by Sales Channel 10.3.1 Kenya Hotels & Resorts Market Share by Sales Channel, 2023 10.3.2 Kenya Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.3.3 Kenya Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 Kenya Taxi Service Market Share by Sales Channel 10.4.1 Kenya Taxi Service Market Share by Sales Channel, 2023 10.4.2 Kenya Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.4.3 Kenya Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 Kenya Other Segment Market Share by Sales Channel 10.5.1 Kenya Other Segment Market Share by Sales Channel, 2023 10.5.2 Kenya Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.5.3 Kenya Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 11. Kenya Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Kenya Market Share by Online Food Service Sales Channels, 2023 11.2 Kenya Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 11.3 Kenya Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 12. Kenya Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Kenya Market Share by Media and Entertainment Sales Channel, 2023 12.2 Kenya Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 12.3 Kenya Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 12.4 Kenya Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 12.5 Kenya Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028 13. Kenya Ecommerce Market Size and Forecast by Engagement Model 13.1 Kenya Ecommerce Market Share by Engagement Model, 2023 13.2 Kenya Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 13.3 Kenya Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 14. Kenya Ecommerce Market Size and Forecast by Location 14.1 Kenya Ecommerce Market Share by Location, 2023 14.2 Kenya Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 14.3 Kenya Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 15. Kenya Ecommerce Market Size and Forecast by Device 15.1 Kenya Ecommerce Market Share by Device, 2023 15.2 Kenya Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 15.3 Kenya Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 16. Kenya Ecommerce Market Size and Forecast by Operating System 16.1 Kenya Ecommerce Market Share by Operating System, 2023 16.2 Kenya Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 16.3 Kenya Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 16.4 Kenya Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028 17. Kenya Ecommerce Market Size and Forecast by City 17.1 Kenya Ecommerce Market Share by City, 2023 17.2 Kenya Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Kenya Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 17.4 Kenya Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028 18. Kenya Ecommerce Market Size and Forecast by Payment Instrument 18.1 Kenya Ecommerce Market Share by Payment Instrument, 2023 18.2 Kenya Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.3 Kenya Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.4 Kenya Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 18.5 Kenya Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.6 Kenya Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 18.7 Kenya Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 18.8 Kenya Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028 19. Kenya Ecommerce by Consumer Demographics 19.1 Kenya Ecommerce Market Share by Age Group, 2023 19.2 Kenya Ecommerce Market Share by Income Level, 2023 19.3 Kenya Ecommerce Market Share by Gender, 2023 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Kenya Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Kenya Ecommerce – Average Value Per Transaction (US$), 2019-2028 Table 3: Kenya Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Kenya Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Kenya Social Commerce – Average Value Per Transaction (US$), 2019-2028 Table 6: Kenya Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Kenya Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Kenya Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Kenya Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Kenya Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Kenya Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Kenya Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Kenya Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Kenya Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Kenya Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Kenya Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 17: Kenya Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 18: Kenya Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Kenya Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Kenya Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Kenya Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Kenya Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Kenya Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Kenya Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Kenya Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Kenya Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Kenya Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Kenya Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Kenya Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 30: Kenya Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Table 31: Kenya Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 32: Kenya Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 33: Kenya Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 34: Kenya Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 35: Kenya Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 36: Kenya Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 37: Kenya Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 38: Kenya Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 39: Kenya Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 40: Kenya Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 41: Kenya Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 42: Kenya Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 43: Kenya Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Table 44: Kenya Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 45: Kenya Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 46: Kenya Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: Kenya Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 48: Kenya Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 49: Kenya Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: Kenya Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: Kenya Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: Kenya Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 53: Kenya Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 54: Kenya Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028 Table 55: Kenya Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028 Table 56: Kenya Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028 Table 57: Kenya Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028 Table 58: Kenya Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028 Table 59: Kenya Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 Table 60: Kenya Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 61: Kenya Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 62: Kenya Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 63: Kenya Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 64: Kenya Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 65: Kenya Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 66: Kenya Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Kenya Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Kenya Ecommerce – Average Value Per Transaction (US$), 2019-2028 Figure 4: Kenya Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Kenya Retail Shopping Ecommerce Market Share by Key Players (%), 2023 Figure 6: Kenya Travel Ecommerce Market Share by Key Players (%), 2023 Figure 7: Kenya Food Service Ecommerce Market Share by Key Players (%), 2023 Figure 8: Kenya Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 9: Kenya Social Commerce – Average Value Per Transaction (US$), 2019-2028 Figure 10: Kenya Social Commerce – Transaction Volume (Million), 2019-2028 Figure 11: Kenya User Statistics (Million), 2023 Figure 12: Kenya User Statistics of Card Abandonment Rate and Other KPI's, 2023 Figure 13: Kenya Ecommerce Per Capita and GDP Per Capita (US$), 2023 Figure 14: Kenya GDP Per Capita (US$), 2019-2028 Figure 15: Kenya Ecommerce Market Share by Ecommerce Vertical (%), 2023 Figure 16: Kenya Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Kenya Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Kenya Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Kenya Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: Kenya Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Kenya Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Kenya Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: Kenya Ecommerce Market Share by Retail Shopping Categories (%), 2023 Figure 24: Kenya Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Kenya Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 26: Kenya Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 27: Kenya Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Kenya Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Kenya Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: Kenya Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Kenya Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Kenya Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Kenya Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 Figure 34: Kenya Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Kenya Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Kenya Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Kenya Ecommerce Market Share by Travel and Hospitality Segments (%), 2023 Figure 38: Kenya Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Figure 39: Kenya Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Figure 40: Kenya Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 41: Kenya Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Figure 42: Kenya Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 43: Kenya Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 Figure 44: Kenya Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 45: Kenya Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 46: Kenya Ecommerce Air Travel Market Share by Sales Channel (%), 2023 Figure 47: Kenya Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 48: Kenya Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 49: Kenya Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023 Figure 50: Kenya Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 51: Kenya Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 52: Kenya Ecommerce Taxi Service Market Share by Sales Channel (%), 2023 Figure 53: Kenya Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 54: Kenya Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 55: Kenya Other Ecommerce Segment Market Share by Sales Channel (%), 2023 Figure 56: Kenya Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 57: Kenya Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 58: Kenya Market Share by Online Food Service Sales Channels (%), 2023 Figure 59: Kenya Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 60: Kenya Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Figure 61: Kenya Market Share by Media and Entertainment Sales Channel (%), 2023 Figure 62: Kenya Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: Kenya Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: Kenya Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: Kenya Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 66: Kenya Ecommerce Market Share by Engagement Model (%), 2023 Figure 67: Kenya Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: Kenya Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: Kenya Ecommerce Market Share by Location (%), 2023 Figure 70: Kenya Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 71: Kenya Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 72: Kenya Ecommerce Market Share by Device (%), 2023 Figure 73: Kenya Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 74: Kenya Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 75: Kenya Ecommerce Market Share by Operating System (%), 2023 Figure 76: Kenya Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 77: Kenya Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 78: Kenya Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 79: Kenya Ecommerce Market Share by City (%), 2023 Figure 80: Kenya Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 81: Kenya Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 82: Kenya Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 83: Kenya Ecommerce Market Share by Payment Instrument (%), 2023 Figure 84: Kenya Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 85: Kenya Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 86: Kenya Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 87: Kenya Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 88: Kenya Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 89: Kenya Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 90: Kenya Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 91: Kenya Ecommerce Market Share by Age Group (%), 2023 Figure 92: Kenya Ecommerce Market Share by Income Level (%), 2023 Figure 93: Kenya Ecommerce Market Share by Gender (%), 2023
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