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Italy Mobile Wallet and Payment Market Opportunities (Databook Series)

Italy Mobile Wallet and Payment Market Opportunities (Databook Series)

Cash is still dominant in Italy accounting for majority of the transactions. However, digital payments have grown with the use of government incentives. In Italy, cash transactions between individuals...

Italy Mobile Wallet and Payment Market Opportunities (Databook Series) – Market Size and Forecast across 45+ Market Segments in Mobile Commerce, International Remittance, P2P transfer, Bill Payment, Retail Spend, Consumer Attitude & Behaviour, and Market Risk
Summary
Cash is still dominant in Italy accounting for majority of the transactions. However, digital payments have grown with the use of government incentives. In Italy, cash transactions between individuals cannot exceed 3,000 euros and salaries must be paid with electronic payments. There are also tax incentives for certain industries for electronic payments. In December 2019, the government announced it had set aside US$ 3 billion to finance bonuses to those who used electronic payments over cash with a more detailed plan to be announced in 2020. 

Apple Pay and Google Pay are present in Italy, and Samsung Pay launched its operations in 2018. The other major NFC payment apps are by PosteMobile, PayGO by Intesa Sanpaolo, Nexi Pay, BNL Pay and Hello! Pay by Hello! Bank. 
PosteMobile, a mobile virtual network operator under Poste Italiane, offers NFC-enabled SIM cards to allow for contactless payments with merchants via Postepay and Postamat cards.  Postepay and Postamat are run by the post office Poste Italiane. Postepay cards are Visa or Mastercard prepaid cards, while Postamat cards are debit cards. In September 2019, Atacis, the public transport operator, announced that passengers in Rome could pay for subway and railway journeys with contactless cards and NFC-enabled mobile phones. This has increased the adoption and usage of mobile payments.

As an example of mobile banking capabilities, BNL Pay, by Banca Nazionale del Lavoro, offers NFC payments via Masterpass. Users can scan QR codes on e-commerce websites to make payment. BNL Pay also allows P2P mobile transfers using the beneficiary’s mobile number. Bancomat, the interbank network, also has Bancomat Pay that allows merchant payments via QR code scanning or typing in mobile phone numbers for e-commerce purchases. 

Bancomat Pay has its own app but can also be accessed via the mobile banking app of some Italian banks. Bancomat Pay is integrated with Jiffy, the instant mobile payment service, and is available to both Jiffy and Bancomat users. 
Some Italian banks also have their own digital wallet apps. HYPE and Tinaba, backed by Banca Sella and Banca Profilo respectively, are digital wallets that issue cards that can be connected to Apple Pay or Google Pay for contactless payments. Both apps offer cashback and other reward incentives for shopping with the mobile wallets.

In October 2019, Intesa Sanpaolo invested in MatiPay, a provider of vending machine mobile payments. The MatiPay mobile wallet can be topped up via credit card or cash using bank note readers and coin boxes in vending machines. The mobile wallet can then be used to buy food and drink from vending machines and purchase online shop coupons, mobile phone top-ups and transportation tickets. 

The top non-bank providers of mobile payment apps are Nexi Pay, Satispay and Jiffy. Nexi Pay, by Nexi the payments firm, allows users to store their Nexi cards in their digital wallet and make contactless payments with NFC technology. Satispay and Jiffy allow users to initiate P2P transfers via mobile numbers and make mobile payments to merchant, with Jiffy doing so via NFC technology. Another non-bank provider, Mobysign, is a multi-bank solution that allows a user to register any bank card and loyalty card and make payments from the app.

Tink, an European open banking platform, entered Italy in 2019. It provides open banking technology to banks and financial institutions such as account aggregation, payment enrichment, data enrichment and personal finance management through APIs, showing the potential for further growth in open banking in Italy. 

The banks offer mobile card reader solutions to merchants, with the most popular providers being Intesa Sanpaolo and Unicredit. In March 2019, AXEPTA which is part of BNL Group, which owns Banca Nazionale del Lavoro, made the announcement that its merchants could accept WeChat Pay payments. Non-bank providers include iZettle from Sweden, and SumUp from London. 

N26, a digital bank, has a CASH26 product to allow users to generate a barcode on their mobile app to deposit cash into their N26 bank account, to encourage users to deposit their cash. The other digital banks are Revolut and Monese from the UK, and Bunq from Netherlands.

According to PayNXT360, the mobile payment industry in Italy is expected to record a CAGR of 19.1% to reach US$ 137.7 billion by 2025. The mobile wallet payment segment in value terms increased at a CAGR of 25.4% during 2019-2025.

This report from PayNXT360 provides a comprehensive view on mobile payment / mobile wallet market size and growth dynamics, industry dynamics, retail spending, consumer attitude and behaviour, and competitive landscape in Italy. The report focuses on data-centric analysis of mobile payment market dynamics to help companies understand business and investment opportunities along with risks.

It details growth dynamics in 45+ market segments (600+ KPIs) across mobile commerce, mobile P2P transfer (domestic and international remittance), mobile lending, and a range of other payment avenues in Italy.
Scope
This report provides in-depth market opportunity analysis and growth dynamics of mobile payment industry in Italy. Below is a summary of key market segments:

Market Size and Forecast
Mobile payment and mobile wallet market size and forecast across 45+ markets segments on three essential KPIs – mobile payment transaction value, volume and average transaction value. 

Italy Market Share of Key Mobile Wallet Companies
Provides market share by key players in value terms.

Italy Market Share by Mobile Payment Technology: Provides market share by key mobile payment technologies – 
•	SMS / USSD,
•	NFC,
•	Code Based, and
•	Web Based.

Italy Mobile Proximity Payment Market Size and Forecast
Mobile payment and mobile wallet market size and forecast by mobile proximity payment. 


Mobile Wallet Usage Analysis by Consumer Profile: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms. 

Retail Spend Analysis through Mobile Wallet: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet. Retail spend categories tracked include food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, restaurants & bars, toys, kids & babies, media and entertainment, services

Italy Mobile Retail Shopping Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics in retail shopping by mobile payment transaction value, volume and average transaction value across following segments in Italy
•	In-Store Retail
•	Online Retail 
	Domestic Online Retail
	International Online Retail 

Italy Mobile Travel Booking Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across following mobile travel booking segments in Italy
•	Offline Travel Booking
•	Online Travel Bookings
	Online Flight Bookings
	Online Bus & Train Bookings
	Online Hotel Bookings
•	Online Domestic Travel Bookings
	Online Domestic Flight Bookings
	Online Domestic Bus & Train Bookings
	Online Domestic Hotel Bookings
•	Online International Travel Bookings
	Online International Flight Bookings
	Online International Bus & Train Bookings
	Online International Hotel Bookings
•	Spend During Travel
•	Transit & Toll – Metro & Cabs Bookings 

Italy Mobile Domestic and International Remittance Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following domestic and international remittance segments in Italy
•	Domestic Remittance (P2P)
	Intra City P2P
	Inter State P2P
•	International Remittance
	Outbound Remittance
	Inbound Remittance

Italy Mobile Recharge, Bill Payment, and Other Payment Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following mobile recharge and bill payment segments in Italy
•	Insurance Payments
•	Fuel Bills
•	Healthcare and Wellness Bills
•	Rental Payment
•	Mobile Recharge/Payment
•	DTH Recharge/Payment
•	Broadband/Data Cards Recharge/Payment
•	Landline Recharge/Payment
•	Credit Cards Payment

Italy Mobile Financial Services Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics by mobile payment transaction value, volume and average transaction value across the following financial services segments in Italy
•	Investment Payment
•	P2P Lending
•	Charity and Crowd Funding
•	Social Gifting
•	Fee
•	Person to Government (P2G) Payment
Reason to buy
• In-depth Understanding of Mobile Payment Market Dynamics: Understand market opportunities and key trends along with forecast (2016-2025) in Italy.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile payment / mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry.

• Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour. Get detailed insights into retail spend through mobile wallet in Italy.
Table of Contents
 1	About this Report
1.1	Summary
1.2	Scope
1.3	Methodology
1.4	Disclaimer

2	Italy Mobile Payment Industry Attractiveness
2.1	Italy Mobile Payment - Transaction Value Trend Analysis, 2016-2025
2.2	Italy Mobile Payment - Average Transaction Value Trend Analysis, 2016-2025
2.3	Italy Mobile Payment - Transaction Volume Trend Analysis, 2016-2025
2.4	Mobile Payment Market Share by Application - Emerging Avenues and Future Growth Prospects
2.5	Italy Mobile Wallet - Transaction Value Trend Analysis, 2016-2025
2.6	Italy Mobile Wallet - Average Transaction Value Trend Analysis, 2016-2025
2.7	Italy Mobile Wallet - Transaction Volume Trend Analysis, 2016-2025
2.8	Italy Mobile Wallet - Load Value Analysis by Payment Instrument, 2019
2.9	Analysis of Mobile Payment User Base
2.9.1	Italy Number of Mobile Phone Users, 2016 - 2025
2.9.2	Italy Number of Smartphone Users, 2016 - 2025
2.9.3	Italy Number of Mobile Payment Users, 2016 - 2025

3	Italy Mobile Wallet Competitive Landscape and Market Share Analysis
3.1	Mobile Wallet Market Share Analysis by Key Players
3.2	Mobile Wallet Market Share Analysis by Business Model

4	Italy Analysis of Mobile Wallet Market Share by Technology Channel

5	Italy Mobile Payment in Retail Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
5.1	Market Share Analysis in Retail Shopping Segment by Payment Instrument
5.2	Mobile Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
5.3	Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
5.4	Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025
5.5	Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025

6	Italy Mobile Payment in Retail In-Store Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
6.1	Market Share Analysis in Retail In-Store Shopping Segment by Payment Instrument
6.2	Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
6.3	Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025
6.4	Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025

7	Italy Mobile Payment in Retail Online Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
7.1	Market Share Analysis in Retail Online Shopping Segment by Payment Instrument
7.2	Mobile Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
7.3	Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
7.4	Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025
7.5	Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025

8	Italy Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
8.1	Market Share Analysis in Retail Online Domestic Shopping Segment by Payment Instrument
8.2	Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
8.3	Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
8.4	Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025
8.5	Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025

9	Italy Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Key Segments, 2016 - 2025
9.1	Market Share Analysis in Retail Online International Shopping Segment by Payment Instrument
9.2	Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
9.3	Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 - 2025
9.4	Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Average Transaction Value, 2016 - 2025
9.5	Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Volume, 2016 - 2025

10	Italy Mobile Payment in Travel: Market Size and Forecast by Key Segments, 2016 - 2025
10.1	Market Share Analysis in Travel Segment by Payment Instrument
10.2	Mobile Payment in Travel: Market Size and Forecast by Transaction Value, 2016 - 2025
10.3	Mobile Wallet Payment in Travel: Market Size and Forecast by Transaction Value, 2016 - 2025
10.4	Mobile Wallet Payment in Travel: Market Size and Forecast by Average Transaction Value, 2016 - 2025
10.5	Mobile Wallet Payment in Travel: Market Size and Forecast by Transaction Volume, 2016 - 2025

11	Italy Online Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
11.1	Market Share Analysis in Online Travel Booking Segment by Payment Instrument
11.2	Market Share Analysis in Online Travel Booking by Domestic and International Segments
11.3	Market Share Analysis in Online Travel Booking by End Market Segments
11.4	Online Travel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
11.5	Online Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
11.6	Online Travel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
11.7	Online Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

12	Italy Online Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
12.1	Market Share Analysis in Online Flight Booking Segment by Payment Instrument
12.2	Market Share Analysis in Online Flight Booking by Domestic and International Segments
12.3	Online Flight Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
12.4	Online Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
12.5	Online Flight Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
12.6	Online Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

13	Italy Online Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
13.1	Market Share Analysis in Online Bus and Train Booking Segment by Payment Instrument
13.2	Market Share Analysis in Online Bus and Train Booking by Domestic and International Segments
13.3	Online Bus and Train Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
13.4	Online Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
13.5	Online Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
13.6	Online Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

14	Italy Online Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
14.1	Market Share Analysis in Online Hotel Booking Segment by Payment Instrument
14.2	Market Share Analysis in Online Hotel Booking by Domestic and International Segments
14.3	Online Hotel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
14.4	Online Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
14.5	Online Hotel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
14.6	Online Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

15	Italy Online Domestic Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
15.1	Market Share Analysis in Online Domestic Travel Booking Segment by Payment Instrument
15.2	Market Share Analysis in Online Domestic Travel Booking by End Market Segments
15.3	Online Domestic Travel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
15.4	Online Domestic Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
15.5	Online Domestic Travel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
15.6	Online Domestic Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

16	Italy Online Domestic Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
16.1	Market Share Analysis in Online Domestic Flight Booking Segment by Payment Instrument
16.2	Online Domestic Flight Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
16.3	Online Domestic Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
16.4	Online Domestic Flight Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
16.5	Online Domestic Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

17	Italy Online Domestic Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
17.1	Market Share Analysis in Online Domestic Bus and Train Booking Segment by Payment Instrument
17.2	Online Domestic Bus and Train Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
17.3	Online Domestic Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
17.4	Online Domestic Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
17.5	Online Domestic Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

18	Italy Online Domestic Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
18.1	Market Share Analysis in Online Domestic Hotel Booking Segment by Payment Instrument
18.2	Online Domestic Hotel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
18.3	Online Domestic Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
18.4	Online Domestic Hotel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
18.5	Online Domestic Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

19	Italy Online International Travel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
19.1	Market Share Analysis in Online International Travel Booking Segment by Payment Instrument
19.2	Market Share Analysis in Online International Travel Booking by End Market Segments
19.3	Online International Travel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
19.4	Online International Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
19.5	Online International Travel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
19.6	Online International Travel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

20	Italy Online International Flight Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
20.1	Market Share Analysis in Online International Flight Booking Segment by Payment Instrument
20.2	Online International Flight Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
20.3	Online International Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
20.4	Online International Flight Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
20.5	Online International Flight Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

21	Italy Online International Bus and Train Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
21.1	Market Share Analysis in Online International Bus and Train Booking Segment by Payment Instrument
21.2	Online International Bus and Train Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
21.3	Online International Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
21.4	Online International Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
21.5	Online International Bus and Train Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

22	Italy Online International Hotel Booking through Mobile: Market Size and Forecast by Key Segments, 2016 - 2025
22.1	Market Share Analysis in Online International Hotel Booking Segment by Payment Instrument
22.2	Online International Hotel Booking through Mobile: Market Size and Forecast by Transaction Value, 2016 - 2025
22.3	Online International Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Value, 2016 - 2025
22.4	Online International Hotel Booking through Mobile Wallet: Market Size and Forecast by Average Transaction Value, 2016 - 2025
22.5	Online International Hotel Booking through Mobile Wallet: Market Size and Forecast by Transaction Volume, 2016 - 2025

23	Italy Mobile Payment in Transit and Toll: Market Size and Forecast by Key Segments, 2016 - 2025
23.1	Market Share Analysis in Transit and Toll Segment by Payment Instrument
23.2	Mobile Payment in Transit and Toll: Market Size and Forecast by Transaction Value, 2016 - 2025
23.3	Mobile Wallet Payment in Transit and Toll: Market Size and Forecast by Transaction Value, 2016 - 2025
23.4	Mobile Wallet Payment in Transit and Toll: Market Size and Forecast by Average Transaction Value, 2016 - 2025
23.5	Mobile Wallet Payment in Transit and Toll: Market Size and Forecast by Transaction Volume, 2016 - 2025

24	Italy Mobile Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Key Segments, 2016 - 2025
24.1	Mobile Payment Market Share Analysis in Entertainment, Gaming, and Event Pay Segment by Payment Instrument
24.2	Mobile Payment Market Share Analysis in Entertainment, Gaming, and Event Pay Segment
24.3	Mobile Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Transaction Value, 2016 - 2025
24.4	Mobile Wallet Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Transaction Value, 2016 - 2025
24.5	Mobile Wallet Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Average Transaction Value, 2016 - 2025
24.6	Mobile Wallet Payment in Entertainment, Gaming and Event Pay: Market Size and Forecast by Transaction Volume, 2016 - 2025
24.7	Mobile Wallet Payment in Events: Market Size and Forecast by Transaction Value, 2016 - 2025
24.8	Mobile Wallet Payment in Events: Market Size and Forecast of Online Purchases by Value, 2016 - 2025
24.9	Mobile Wallet Payment in Events Market Size and Forecast of At Location Purchases by Value, 2016 - 2025
24.1	Mobile Wallet Payment in Movie: Market Size and Forecast by Transaction Value, 2016 - 2025
24.11	Mobile Wallet Payment in Movie: Market Size and Forecast of Online Purchases by Value, 2016 - 2025
24.12	Mobile Wallet Payment in Movie Market Size and Forecast of At Location Purchases by Value, 2016 - 2025
24.13	Mobile Wallet Payment in Amusement Parks: Market Size and Forecast by Transaction Value, 2016 - 2025
24.14	Mobile Wallet Payment in Amusement Parks: Market Size and Forecast of Online Purchases by Value, 2016 - 2025
24.15	Mobile Wallet Payment in Amusement Parks Market Size and Forecast of At Location Purchases by Value, 2016 - 2025

25	Italy Digital Products Market Size and Forecast by Key Segments, 2016 - 2025
25.1	Digital Products Market Size and Forecast by Transaction Value, 2016 - 2025
25.2	Digital Products Market Size and Forecast by Average Transaction Value, 2016 - 2025
25.3	Digital Products Market Size and Forecast by Transaction Volume, 2016 - 2025

26	Italy Services, Restaurants & Bars, and Others Market Size and Forecast by Key Segments, 2016 - 2025
26.1	Mobile Payment Market Share Analysis in Services, Restaurants & Bars, and Others Segment by Payment Instrument
26.2	Mobile Payment Market Share Analysis in Services, Restaurants & Bars, and Others Segment
26.3	Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Value, 2016 - 2025
26.4	Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Value, 2016 - 2025
26.5	Services, Restaurants & Bars, and Others Market Size and Forecast by Average Transaction Value, 2016 - 2025
26.6	Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Volume, 2016 - 2025

27	Italy Domestic Mobile P2P Transfer Market Size and Forecast by Key Segments, 2016 - 2025
27.1	Total Domestic Mobile P2P Transfer Market Size and Forecast by Transaction Value, 2016 - 2025
27.2	Total Domestic Mobile P2P Transfer Market Size and Forecast by Average Transaction Value, 2016 - 2025
27.3	Total Domestic Mobile P2P Transfer Market Size and Forecast by Transaction Volume, 2016 - 2025
27.4	Intra City P2P Transfer Market Size and Forecast by Transaction Value, 2016 - 2025
27.5	Intra City P2P Transfer Market Size and Forecast by Average Transaction Value, 2016 - 2025
27.6	Intra City P2P Transfer Market Size and Forecast by Transaction Volume, 2016 - 2025
27.7	Inter State P2P Transfer Market Size and Forecast by Transaction Value, 2016 - 2025
27.8	Inter State P2P Transfer Market Size and Forecast by Average Transaction Value, 2016 - 2025
27.9	Inter State P2P Transfer Market Size and Forecast by Transaction Volume, 2016 - 2025

28	Italy International Remittance through Mobile Payment Market Size and Forecast by Key Segments, 2016 - 2025
28.1	International Remittance Market Size and Forecast by Transaction Value, 2016 - 2025
28.2	International Remittance Market Size and Forecast by Average Transaction Value, 2016 - 2025
28.3	International Remittance Market Size and Forecast by Transaction Volume, 2016 - 2025
28.4	International Outbound Remittance Market Size and Forecast by Transaction Value, 2016 - 2025
28.5	International Outbound Remittance Market Size and Forecast by Average Transaction Value, 2016 - 2025
28.6	International Outbound Remittance Market Size and Forecast by Transaction Volume, 2016 - 2025
28.7	International Inbound Remittance Market Size and Forecast by Transaction Value, 2016 - 2025
28.8	International Inbound Remittance Market Size and Forecast by Average Transaction Value, 2016 - 2025
28.9	International Inbound Remittance Market Size and Forecast by Transaction Volume, 2016 - 2025

29	Italy Mobile Recharge and Bill Payment Market Size and Future Growth Dynamics, 2016 - 2025
29.1	Mobile Payment Market Share Analysis by Recharge and Bill Payment Categories
29.2	Mobile Payment in Recharge and Bill Payment Market Size and Forecast by Transaction Value, 2016 - 2025
29.3	Mobile Payment in Recharge and Bill Payment Market Size and Forecast by Average Transaction Value, 2016 - 2025
29.4	Mobile Payment in Recharge and Bill Payment Market Size and Forecast by Transaction Volume, 2016 - 2025

30	Italy Mobile Payment Analysis by Investment Products and Services Categories
30.1	Mobile Payment Market Share Analysis by Investment Products and Services
30.2	Mobile Payment Market Size and Forecast in Investment Segment

31	Italy Mobile P2P Lending Market Size and Forecast, 2016 - 2025

32	Italy Charity and Crowd Funding Mobile Payment Market Size and Forecast, 2016 - 2025

33	Italy Social Gifting Mobile Payment Market Size and Forecast, 2016 - 2025

34	Italy Fee Mobile Payment Market Size and Forecast, 2016 - 2025

35	Italy P2G Mobile Payment Market Size by Key Categories

36	Italy Mobile Payment Analysis by Consumer Attitude and Behaviour
36.1	Mobile Payment Spend Analysis by Age Group in Value and Volume Terms
36.1.1	Trend Analysis by Age Group in Value Terms
36.1.2	Trend Analysis by Age Group in Volume Terms
36.2	Mobile Payment Transaction Value and Volume Analysis by Income Group in Value and Volume Terms
36.2.1	Trend Analysis by Income Group in Value Terms
36.2.2	Trend Analysis by Income Group in Volume Terms
36.3	Mobile Payment Transaction Value Analysis by Gender
36.4	Spend Analysis by Retail Categories, Value

37	Further Reading
37.1	About PayNXT360
37.2	Related Research
37.3	PayNXT360 Knowledge Center
List Of Table
Table 1: Italy Mobile Payment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 2: Italy Mobile Payment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 3: Italy Mobile Payment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 4: Italy Mobile Wallet - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 5: Italy Mobile Wallet - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 6: Italy Mobile Wallet - Transaction Volume Trend Analysis (000'), 2016-2025
Table 7: Italy Mobile Payment - Mobile Phone Users Trend Analysis (Million), 2016-2025
Table 8: Italy Mobile Payment - Smartphone Users Trend Analysis (Million), 2016-2025
Table 9: Italy Mobile Payment - Mobile Payment Users Trend Analysis (Million), 2016-2025
Table 10: Italy Mobile Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 11: Italy Mobile Wallet Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 12: Italy Mobile Wallet Payment - Retail Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 13: Italy Mobile Wallet Payment - Retail Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 14: Italy Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 15: Italy Mobile Wallet Payment - Retail In-Store Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 16: Italy Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 17: Italy Mobile Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 18: Italy Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 19: Italy Mobile Wallet Payment - Retail Online Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 20: Italy Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 21: Italy Mobile Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 22: Italy Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 23: Italy Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 24: Italy Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 25: Italy Mobile Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 26: Italy Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 27: Italy Mobile Wallet Payment - Retail Online International Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 28: Italy Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 29: Italy Mobile Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 30: Italy Mobile Wallet Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 31: Italy Mobile Wallet Payment - Travel Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 32: Italy Mobile Wallet Payment - Travel Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 33: Italy Mobile Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 34: Italy Mobile Wallet Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 35: Italy Mobile Wallet Payment - Online Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 36: Italy Mobile Wallet Payment - Online Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 37: Italy Mobile Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 38: Italy Mobile Wallet Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 39: Italy Mobile Wallet Payment - Online Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 40: Italy Mobile Wallet Payment - Online Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 41: Italy Mobile Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 42: Italy Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 43: Italy Mobile Wallet Payment - Online Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 44: Italy Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 45: Italy Mobile Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 46: Italy Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 47: Italy Mobile Wallet Payment - Online Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 48: Italy Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 49: Italy Mobile Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 50: Italy Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 51: Italy Mobile Wallet Payment - Online Domestic Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 52: Italy Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 53: Italy Mobile Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 54: Italy Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 55: Italy Mobile Wallet Payment - Online Domestic Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 56: Italy Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 57: Italy Mobile Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 58: Italy Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 59: Italy Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 60: Italy Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 61: Italy Mobile Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 62: Italy Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 63: Italy Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 64: Italy Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 65: Italy Mobile Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 66: Italy Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 67: Italy Mobile Wallet Payment - Online International Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 68: Italy Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 69: Italy Mobile Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 70: Italy Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 71: Italy Mobile Wallet Payment - Online International Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 72: Italy Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 73: Italy Mobile Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 74: Italy Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 75: Italy Mobile Wallet Payment - Online International Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 76: Italy Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 77: Italy Mobile Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 78: Italy Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 79: Italy Mobile Wallet Payment - Online International Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 80: Italy Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 81: Italy Mobile Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 82: Italy Mobile Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 83: Italy Mobile Wallet Payment - Transit and Toll Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 84: Italy Mobile Wallet Payment - Transit and Toll Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 85: Italy Mobile Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 86: Italy Mobile Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 87: Italy Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 88: Italy Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 89: Italy Mobile Wallet Payment - Events Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 90: Italy Mobile Wallet Payment - Events Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025
Table 91: Italy Mobile Wallet Payment - Events Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025
Table 92: Italy Mobile Wallet Payment - Movie Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 93: Italy Mobile Wallet Payment - Movie Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025
Table 94: Italy Mobile Wallet Payment - Movie Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025
Table 95: Italy Mobile Wallet Payment - Amusement Parks Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 96: Italy Mobile Wallet Payment - Amusement Parks Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025
Table 97: Italy Mobile Wallet Payment - Amusement Parks Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025
Table 98: Italy Mobile Wallet Payment - Digital Products Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 99: Italy Mobile Wallet Payment - Digital Products Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 100: Italy Mobile Wallet Payment - Digital Products Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 101: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 102: Italy Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 103: Italy Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Average Transaction Value Trend Analysis (US$), 2016-2025
Table 104: Italy Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Volume Trend Analysis (000'), 2016-2025
Table 105: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 106: Italy Mobile Payment - P2P Domestic Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 107: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 108: Italy Mobile Payment - Intra City P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 109: Italy Mobile Payment - Intra City P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 110: Italy Mobile Payment - Intra City P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 111: Italy Mobile Payment - Inter State P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 112: Italy Mobile Payment - Inter State P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 113: Italy Mobile Payment - Inter State P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 114: Italy Mobile Payment - International Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 115: Italy Mobile Payment - International Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 116: Italy Mobile Payment - International Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 117: Italy Mobile Payment - International Outbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 118: Italy Mobile Payment - International Outbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 119: Italy Mobile Payment - International Outbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 120: Italy Mobile Payment - International Inbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 121: Italy Mobile Payment - International Inbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 122: Italy Mobile Payment - International Inbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 123: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 124: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Table 125: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Table 126: Italy Mobile Payment - Investment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 127: Italy Mobile Payment - P2P Lending Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 128: Italy Mobile Payment - Charity and Crowd Funding Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 129: Italy Mobile Payment - Social Gifting Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 130: Italy Mobile Payment - Fee Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 131: Italy Mobile Payment - P2G Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
List of figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: Italy Mobile Payment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 3: Italy Mobile Payment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 4: Italy Mobile Payment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 5: Italy Mobile Payment - Market Share by Application, 2018 Vs. 2025
Figure 6: Italy Mobile Wallet - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 7: Italy Mobile Wallet - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 8: Italy Mobile Wallet - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 9: Italy Mobile Wallet - Load Value Analysis by Payment Instrument (Value), 2019
Figure 10: Italy Mobile Payment - Mobile Phone Users Trend Analysis (Million), 2016-2025
Figure 11: Italy Mobile Payment - Smartphone Users Trend Analysis (Million), 2016-2025
Figure 12: Italy Mobile Payment - Mobile Payment Users Trend Analysis (Million), 2016-2025
Figure 13: Italy Mobile Wallet - Market Share Analysis by Key Players (by Value), 2019
Figure 14: Italy Mobile Wallet - Market Share Analysis by Business Model (US$ Million), 2019
Figure 15: Italy Mobile Wallet - Market Share by Technology Channel (by Value), 2019
Figure 16: Italy Payment Statistics - Retail Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 17: Italy Mobile Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 18: Italy Mobile Wallet Payment - Retail Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 19: Italy Mobile Wallet Payment - Retail Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 20: Italy Mobile Wallet Payment - Retail Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 21: Italy Payment Statistics - Retail In-Store Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 22: Italy Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 23: Italy Mobile Wallet Payment - Retail In-Store Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 24: Italy Mobile Wallet Payment - Retail In-Store Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 25: Italy Mobile Payment - Retail Online Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 26: Italy Mobile Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 27: Italy Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 28: Italy Mobile Wallet Payment - Retail Online Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 29: Italy Mobile Wallet Payment - Retail Online Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 30: Italy Payment Statistics - Retail Online Domestic Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 31: Italy Mobile Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 32: Italy Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 33: Italy Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 34: Italy Mobile Wallet Payment - Retail Online Domestic Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 35: Italy Payment Statistics - Retail Online International Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 36: Italy Mobile Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 37: Italy Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 38: Italy Mobile Wallet Payment - Retail Online International Shopping Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 39: Italy Mobile Wallet Payment - Retail Online International Shopping Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 40: Italy Payment Statistics - Travel Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 41: Italy Mobile Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 42: Italy Mobile Wallet Payment - Travel Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 43: Italy Mobile Wallet Payment - Travel Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 44: Italy Mobile Wallet Payment - Travel Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 45: Italy Payment Statistics - Online Travel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 46: Italy Online Travel Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025
Figure 47: Italy Online Travel Booking Segment by End Markets (US$ Million), 2018 Vs. 2025
Figure 48: Italy Mobile Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 49: Italy Mobile Wallet Payment - Online Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 50: Italy Mobile Wallet Payment - Online Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 51: Italy Mobile Wallet Payment - Online Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 52: Italy Payment Statistics - Online Flight Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 53: Italy Online Flight Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025
Figure 54: Italy Mobile Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 55: Italy Mobile Wallet Payment - Online Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 56: Italy Mobile Wallet Payment - Online Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 57: Italy Mobile Wallet Payment - Online Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 58: Italy Payment Statistics - Online Bus and Train Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 59: Italy Online Bus and Train Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025
Figure 60: Italy Mobile Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 61: Italy Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 62: Italy Mobile Wallet Payment - Online Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 63: Italy Mobile Wallet Payment - Online Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 64: Italy Payment Statistics - Online Hotel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 65: Italy Online Hotel Booking Segment by Domestic and International (US$ Million), 2018 Vs. 2025
Figure 66: Italy Mobile Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 67: Italy Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 68: Italy Mobile Wallet Payment - Online Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 69: Italy Mobile Wallet Payment - Online Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 70: Italy Payment Statistics - Online Domestic Travel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 71: Italy Online Domestic Travel Booking Segment by End Markets (US$ Million), 2018 Vs. 2025
Figure 72: Italy Mobile Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 73: Italy Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 74: Italy Mobile Wallet Payment - Online Domestic Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 75: Italy Mobile Wallet Payment - Online Domestic Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 76: Italy Payment Statistics - Online Domestic Flight Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 77: Italy Mobile Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2018 Vs. 2025
Figure 78: Italy Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 79: Italy Mobile Wallet Payment - Online Domestic Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 80: Italy Mobile Wallet Payment - Online Domestic Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 81: Italy Payment Statistics - Online Domestic Bus and Train Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 82: Italy Mobile Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2018 Vs. 2025
Figure 83: Italy Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 84: Italy Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 85: Italy Mobile Wallet Payment - Online Domestic Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 86: Italy Payment Statistics - Online Domestic Hotel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 87: Italy Mobile Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 88: Italy Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 89: Italy Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 90: Italy Mobile Wallet Payment - Online Domestic Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 91: Italy Payment Statistics - Online International Travel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 92: Italy Online International Travel Booking Segment by End Markets (US$ Million), 2018 Vs. 2025
Figure 93: Italy Mobile Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 94: Italy Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 95: Italy Mobile Wallet Payment - Online International Travel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 96: Italy Mobile Wallet Payment - Online International Travel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 97: Italy Payment Statistics - Online International Flight Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 98: Italy Mobile Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 99: Italy Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 100: Italy Mobile Wallet Payment - Online International Flight Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 101: Italy Mobile Wallet Payment - Online International Flight Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 102: Italy Payment Statistics - Online International Bus and Train Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 103: Italy Mobile Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 104: Italy Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 105: Italy Mobile Wallet Payment - Online International Bus and Train Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 106: Italy Mobile Wallet Payment - Online International Bus and Train Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 107: Italy Payment Statistics - Online International Hotel Booking Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 108: Italy Mobile Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 109: Italy Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 110: Italy Mobile Wallet Payment - Online International Hotel Booking Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 111: Italy Mobile Wallet Payment - Online International Hotel Booking Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 112: Italy Payment Statistics - Transit and Toll Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 113: Italy Mobile Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 114: Italy Mobile Wallet Payment - Transit and Toll Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 115: Italy Mobile Wallet Payment - Transit and Toll Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 116: Italy Mobile Wallet Payment - Transit and Toll Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 117: Italy Payment Statistics - Market Share Analysis in Entertainment, Gaming, and Event Pay Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 118: Italy Mobile Payment - Market Share Analysis in Entertainment, Gaming, and Event Pay Segment (US$ Million), 2018 Vs. 2025
Figure 119: Italy Mobile Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 120: Italy Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 121: Italy Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 122: Italy Mobile Wallet Payment - Entertainment, Gaming and Event Pay Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 123: Italy Mobile Wallet Payment - Events Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 124: Italy Mobile Wallet Payment - Events Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025
Figure 125: Italy Mobile Wallet Payment - Events Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025
Figure 126: Italy Mobile Wallet Payment - Movie Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 127: Italy Mobile Wallet Payment - Movie Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025
Figure 128: Italy Mobile Wallet Payment - Movie Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025
Figure 129: Italy Mobile Wallet Payment - Amusement Parks Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 130: Italy Mobile Wallet Payment - Amusement Parks Segment - Online Purchases by Value Trend Analysis (US$ Million), 2016-2025
Figure 131: Italy Mobile Wallet Payment - Amusement Parks Segment - At Location Purchases Trend Analysis (US$ Million), 2016-2025
Figure 132: Italy Mobile Wallet Payment - Digital Products Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 133: Italy Mobile Wallet Payment - Digital Products Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 134: Italy Mobile Wallet Payment - Digital Products Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 135: Italy Mobile Payment - Market Share Analysis in Services, Restaurants & Bars, and Others Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 136: Italy Mobile Payment - Market Share Analysis in Services, Restaurants & Bars, and Others by Segments (US$ Million), 2018 Vs. 2025
Figure 137: Italy Mobile Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 138: Italy Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 139: Italy Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 140: Italy Mobile Wallet Payment - Services, Restaurants & Bars, and Others Segment -Transaction Volume Trend Analysis (000'), 2016-2025
Figure 141: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 142: Italy Mobile Payment - P2P Domestic Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 143: Italy Mobile Payment - P2P Domestic Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 144: Italy Mobile Payment - Intra City P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 145: Italy Mobile Payment - Intra City P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 146: Italy Mobile Payment - Intra City P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 147: Italy Mobile Payment - Inter State P2P Transfer Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 148: Italy Mobile Payment - Inter State P2P Transfer Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 149: Italy Mobile Payment - Inter State P2P Transfer Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 150: Italy Mobile Payment - International Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 151: Italy Mobile Payment - International Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 152: Italy Mobile Payment - International Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 153: Italy Mobile Payment - International Outbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 154: Italy Mobile Payment - International Outbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 155: Italy Mobile Payment - International Outbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 156: Italy Mobile Payment - International Inbound Remittance Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 157: Italy Mobile Payment - International Inbound Remittance Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 158: Italy Mobile Payment - International Inbound Remittance Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 159: Italy Mobile Payment - Market Share Analysis by Recharge and Bill Payment Categories (US$ Million), 2019
Figure 160: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 161: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 162: Italy Mobile Payment - Mobile Recharge and Bill Payment Segment - Transaction Volume Trend Analysis (000'), 2016-2025
Figure 163: Italy Mobile Payment Market Share Analysis by Investment Products and Services (US$ Million), 2019
Figure 164: Italy Mobile Payment - Investment Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 165: Italy Mobile Payment - P2P Lending Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 166: Italy Mobile Payment - Charity and Crowd Funding Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 167: Italy Mobile Payment - Social Gifting Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 168: Italy Mobile Payment - Fee Segment - Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 169: Italy Mobile Payment - P2G Payment Segment - Transaction Value Trend Analysis by Key Segments (US$ Million), 2019
Figure 170: Italy Mobile Payment - Trend Analysis by Age Group in Transaction Value Terms
Figure 171: Italy Mobile Payment - Trend Analysis by Age Group in Volume Terms
Figure 172: Italy Mobile Payment - Trend Analysis by Income Group in Value Terms
Figure 173: Italy Mobile Payment - Trend Analysis by Income Group in Volume Terms
Figure 174: Italy Mobile Payment - Trend Analysis by Gender in Value Terms
Figure 175: Italy Mobile Payment - Spend Analysis by Retail Categories in Value Terms
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