According to PayNXT360’s, E-commerce market in Italy is expected to grow by 7.82% on annual basis to reach US$55.1 billion in 2024. Medium to long term growth story of E-commerce industry in Italy pr...
According to PayNXT360’s, E-commerce market in Italy is expected to grow by 7.82% on annual basis to reach US$55.1 billion in 2024. Medium to long term growth story of E-commerce industry in Italy promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 6.45% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$51.1 billion in 2023 to reach US$70.7 billion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Italy. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Italy. The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities. In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Italy.
This report provides a detailed data-driven look at the Italy Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast. Italy Ecommerce Market Size and Future Growth Dynamics • Gross Merchandise Value Trend Analysis • Average Value Per Transaction Trend Analysis • Gross Merchandise Volume Trend Analysis Italy User Statistics and Ratios of Key Performance Indicators • User Statistics • Card Abandonment Rate and Other KPI's • Ecommerce Per Capita and GDP Per Capita • GDP Per Capita Trend Analysis Italy Ecommerce Market Share by Key Players • Italy Retail Shopping Ecommerce Market Share by Key Players • Italy Travel Ecommerce Market Share by Key Players • Italy Food Service Ecommerce Market Share by Key Players Italy Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto) • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts) • Online Food Service (breakdown by aggregators, direct to consumer) • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming) • Healthcare and Wellness • Technology Products and Services • Other segments Italy Ecommerce Market Size and Forecast by Retail Shopping Sales Channel • Platform to Consumer • Direct to Consumer • Consumer to Consumer Italy Ecommerce Market Share by Travel and Hospitality Sales Channel • Market Share by Travel and Hospitality Sales Channel • Aggregator App – Gross Merchandise Value Trend Analysis • Direct to Consumer – Gross Merchandise Value Trend Analysis Italy Ecommerce Market Size and Forecast by Online Food Service Sales Channel • Aggregator App • Direct to Consumer Italy Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028) • Website Based • Live Streaming Italy Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis • Cross Border • Domestic Italy Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis • Mobile • Desktop Italy Ecommerce Market Size and Forecast by Operating System • iOS/macOS • Android • Other Operating Systems Italy Ecommerce Market Size and Forecast by City • Tier 1 • Tier 2 • Tier 3 Italy Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028) • Credit Card • Debit Card • Bank Transfer • Prepaid Card • Digital & Mobile Wallet • Cash • Other Digital Payment Italy Ecommerce Consumer Demographics • Market Share by Age Group • Market Share by Income Level • Market Share by Gender
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction. • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments. • Detailed analysis of market share by key players across key Ecommerce verticals. • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry. • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Ecommerce Definitions 1.4 Disclaimer 2. Italy Ecommerce Market Size and Future Growth Dynamics 2.1 Italy Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028 2.2 Italy Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028 2.3 Italy Ecommerce – Transaction Volume Trend Analysis, 2019-2028 3. Italy Social Commerce Market Size and Forecast 3.1 Italy Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028 3.2 Italy Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028 3.3 Italy Social Commerce – Transaction Trend Analysis, 2019-2028 4. Italy User Statistics and Ratios of Key Performance Indicators 4.1 Italy User Statistics, 2023 4.2 Italy User Statistics of Card Abandonment Rate and Other KPI's, 2023 4.3 Italy Ecommerce Per Capita and GDP Per Capita, 2023 4.4 Italy GDP Per Capita Trend Analysis, 2019-2028 5. Italy Ecommerce Market Share by Key Players, 2023 5.1 Italy Retail Shopping Ecommerce Market Share by Key Players, 2023 5.2 Italy Travel Ecommerce Market Share by Key Players, 2023 5.3 Italy Food Service Ecommerce Market Share by Key Players, 2023 6. Italy Ecommerce Market Size and Forecast by Ecommerce Segments 6.1 Italy Ecommerce Market Share by Ecommerce Segments, 2023 6.2 Italy Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028 6.3 Italy Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028 6.4 Italy Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028 6.5 Italy Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028 6.6 Italy Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028 6.7 Italy Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028 6.8 Italy Other segment Gross Merchandise Value Trend Analysis, 2019-2028 7. Italy Ecommerce Market Size and Forecast by Retail Shopping Categories 7.1 Italy Ecommerce Market Share by Retail Shopping Categories, 2023 7.2 Italy Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028 7.3 Italy Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028 7.4 Italy Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028 7.5 Italy Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028 7.6 Italy Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028 7.7 Italy Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028 7.8 Italy Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028 7.9 Italy Auto – Gross Merchandise Value Trend Analysis, 2019-2028 7.10 Italy Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028 8. Italy Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 8.1 Italy Ecommerce Market Share by Retail Shopping Sales Channel, 2023 8.2 Italy Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.3 Italy Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 8.4 Italy Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 9. Italy Ecommerce Market Size and Forecast by Travel and Hospitality Categories 9.1 Italy Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 9.2 Italy Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028 9.3 Italy Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028 9.4 Italy Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028 9.5 Italy Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028 9.6 Italy Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028 10. Italy Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1 Italy Ecommerce Market Share by Travel and Hospitality Sales Channel 10.1.1 Italy Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 10.1.2 Italy Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.1.3 Italy Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.2 Italy Air Travel Market Share by Sales Channel 10.2.1 Italy Air Travel Market Share by Sales Channel, 2023 10.2.2 Italy Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.2.3 Italy Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.3 Italy Hotels & Resorts Market Share by Sales Channel 10.3.1 Italy Hotels & Resorts Market Share by Sales Channel, 2023 10.3.2 Italy Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.3.3 Italy Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.4 Italy Taxi Service Market Share by Sales Channel 10.4.1 Italy Taxi Service Market Share by Sales Channel, 2023 10.4.2 Italy Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.4.3 Italy Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 10.5 Italy Other Segment Market Share by Sales Channel 10.5.1 Italy Other Segment Market Share by Sales Channel, 2023 10.5.2 Italy Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 10.5.3 Italy Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028 11. Italy Ecommerce Market Size and Forecast by Online Food Service Sales Channel 11.1 Italy Market Share by Online Food Service Sales Channels, 2023 11.2 Italy Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028 11.3 Italy Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028 12. Italy Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel 12.1 Italy Market Share by Media and Entertainment Sales Channel, 2023 12.2 Italy Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028 12.3 Italy Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028 12.4 Italy Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028 12.5 Italy Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028 13. Italy Ecommerce Market Size and Forecast by Engagement Model 13.1 Italy Ecommerce Market Share by Engagement Model, 2023 13.2 Italy Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028 13.3 Italy Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028 14. Italy Ecommerce Market Size and Forecast by Location 14.1 Italy Ecommerce Market Share by Location, 2023 14.2 Italy Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028 14.3 Italy Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028 15. Italy Ecommerce Market Size and Forecast by Device 15.1 Italy Ecommerce Market Share by Device, 2023 15.2 Italy Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028 15.3 Italy Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028 16. Italy Ecommerce Market Size and Forecast by Operating System 16.1 Italy Ecommerce Market Share by Operating System, 2023 16.2 Italy Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028 16.3 Italy Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028 16.4 Italy Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028 17. Italy Ecommerce Market Size and Forecast by City 17.1 Italy Ecommerce Market Share by City, 2023 17.2 Italy Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028 17.3 Italy Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028 17.4 Italy Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028 18. Italy Ecommerce Market Size and Forecast by Payment Instrument 18.1 Italy Ecommerce Market Share by Payment Instrument, 2023 18.2 Italy Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.3 Italy Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.4 Italy Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028 18.5 Italy Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028 18.6 Italy Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028 18.7 Italy Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028 18.8 Italy Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028 19. Italy Ecommerce by Consumer Demographics 19.1 Italy Ecommerce Market Share by Age Group, 2023 19.2 Italy Ecommerce Market Share by Income Level, 2023 19.3 Italy Ecommerce Market Share by Gender, 2023 20. Further Reading 2.1 About PayNXT360 20.2 Related Research
Table 1: Italy Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 2: Italy Ecommerce – Average Value Per Transaction (US$), 2019-2028 Table 3: Italy Ecommerce – Transaction Volume (Million), 2019-2028 Table 4: Italy Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 5: Italy Social Commerce – Average Value Per Transaction (US$), 2019-2028 Table 6: Italy Social Commerce – Transaction Volume (Million), 2019-2028 Table 7: Italy Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 8: Italy Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Table 9: Italy Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Table 10: Italy Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 11: Italy Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Table 12: Italy Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Table 13: Italy Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Table 14: Italy Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Table 15: Italy Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Table 16: Italy Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 17: Italy Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 18: Italy Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Table 19: Italy Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Table 20: Italy Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Table 21: Italy Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Table 22: Italy Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Table 23: Italy Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 24: Italy Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 25: Italy Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 26: Italy Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 27: Italy Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Table 28: Italy Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Table 29: Italy Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Table 30: Italy Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Table 31: Italy Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Table 32: Italy Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 33: Italy Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 34: Italy Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 35: Italy Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 36: Italy Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 37: Italy Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 38: Italy Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 39: Italy Ecommerce Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 40: Italy Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 41: Italy Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Table 42: Italy Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Table 43: Italy Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Table 44: Italy Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 45: Italy Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 46: Italy Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 47: Italy Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 48: Italy Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 49: Italy Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 50: Italy Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 51: Italy Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Table 52: Italy Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028 Table 53: Italy Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 Table 54: Italy Ecommerce by iOS/MacOS – Gross Merchandise Value (US$ Million), 2019-2028 Table 55: Italy Ecommerce by Android – Gross Merchandise Value (US$ Million), 2019-2028 Table 56: Italy Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028 Table 57: Italy Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028 Table 58: Italy Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028 Table 59: Italy Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 Table 60: Italy Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 61: Italy Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 62: Italy Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028 Table 63: Italy Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028 Table 64: Italy Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 Table 65: Italy Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 Table 66: Italy Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Italy Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 3: Italy Ecommerce – Average Value Per Transaction (US$), 2019-2028 Figure 4: Italy Ecommerce – Transaction Volume (Million), 2019-2028 Figure 5: Italy Retail Shopping Ecommerce Market Share by Key Players (%), 2023 Figure 6: Italy Travel Ecommerce Market Share by Key Players (%), 2023 Figure 7: Italy Food Service Ecommerce Market Share by Key Players (%), 2023 Figure 8: Italy Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 9: Italy Social Commerce – Average Value Per Transaction (US$), 2019-2028 Figure 10: Italy Social Commerce – Transaction Volume (Million), 2019-2028 Figure 11: Italy User Statistics (Million), 2023 Figure 12: Italy User Statistics of Card Abandonment Rate and Other KPI's, 2023 Figure 13: Italy Ecommerce Per Capita and GDP Per Capita (US$), 2023 Figure 14: Italy GDP Per Capita (US$), 2019-2028 Figure 15: Italy Ecommerce Market Share by Ecommerce Vertical (%), 2023 Figure 16: Italy Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 Figure 17: Italy Ecommerce Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 Figure 18: Italy Ecommerce Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 19: Italy Ecommerce Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 Figure 20: Italy Ecommerce Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 Figure 21: Italy Ecommerce Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 Figure 22: Italy Other Ecommerce segment Gross Merchandise Value (US$ Million), 2019-2028 Figure 23: Italy Ecommerce Market Share by Retail Shopping Categories (%), 2023 Figure 24: Italy Ecommerce Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 Figure 25: Italy Ecommerce Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 26: Italy Ecommerce Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 27: Italy Ecommerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 Figure 28: Italy Ecommerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 Figure 29: Italy Ecommerce Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 Figure 30: Italy Ecommerce Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 Figure 31: Italy Ecommerce Auto – Gross Merchandise Value (US$ Million), 2019-2028 Figure 32: Italy Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 33: Italy Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 Figure 34: Italy Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 35: Italy Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 36: Italy Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 37: Italy Ecommerce Market Share by Travel and Hospitality Segments (%), 2023 Figure 38: Italy Ecommerce Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 Figure 39: Italy Ecommerce Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 Figure 40: Italy Ecommerce Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 Figure 41: Italy Ecommerce Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 Figure 42: Italy Travel and Hospitality Other Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 Figure 43: Italy Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 Figure 44: Italy Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 45: Italy Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 46: Italy Ecommerce Air Travel Market Share by Sales Channel (%), 2023 Figure 47: Italy Ecommerce Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 48: Italy Ecommerce Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 49: Italy Ecommerce Hotels & Resorts Market Share by Sales Channel (%), 2023 Figure 50: Italy Ecommerce Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 51: Italy Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 52: Italy Ecommerce Taxi Service Market Share by Sales Channel (%), 2023 Figure 53: Italy Ecommerce Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 54: Italy Ecommerce Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 55: Italy Other Ecommerce Segment Market Share by Sales Channel (%), 2023 Figure 56: Italy Other Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 57: Italy Other Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 Figure 58: Italy Market Share by Online Food Service Sales Channels (%), 2023 Figure 59: Italy Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 Figure 60: Italy Ecommerce Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 Figure 61: Italy Market Share by Media and Entertainment Sales Channel (%), 2023 Figure 62: Italy Ecommerce Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 63: Italy Ecommerce Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 64: Italy Ecommerce Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 65: Italy Other Ecommerce – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 66: Italy Ecommerce Market Share by Engagement Model (%), 2023 Figure 67: Italy Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 68: Italy Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 69: Italy Ecommerce Market Share by Location (%), 2023 Figure 70: Italy Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 71: Italy Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 72: Italy Ecommerce Market Share by Device (%), 2023 Figure 73: Italy Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 74: Italy Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 75: Italy Ecommerce Market Share by Operating System (%), 2023 Figure 76: Italy Ecommerce by iOS/MacOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 77: Italy Ecommerce by Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 78: Italy Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 79: Italy Ecommerce Market Share by City (%), 2023 Figure 80: Italy Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 81: Italy Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 82: Italy Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 83: Italy Ecommerce Market Share by Payment Instrument (%), 2023 Figure 84: Italy Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 85: Italy Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 86: Italy Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 87: Italy Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 88: Italy Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 89: Italy Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 90: Italy Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 Figure 91: Italy Ecommerce Market Share by Age Group (%), 2023 Figure 92: Italy Ecommerce Market Share by Income Level (%), 2023 Figure 93: Italy Ecommerce Market Share by Gender (%), 2023
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