According to PayNXT360, social commerce market in Europe is expected to grow by 13.7% on annual basis to reach US$96.8 billion in 2025. The social commerce market in the region experienced robust gro...
According to PayNXT360, social commerce market in Europe is expected to grow by 13.7% on annual basis to reach US$96.8 billion in 2025. The social commerce market in the region experienced robust growth during 2021-2024, achieving a CAGR of 22.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.2% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 85.2 billion to approximately USD 143.7 billion. This report provides a detailed data-centric analysis of the social commerce sector in Europe, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights European social commerce is evolving, with distinct trends emerging in different countries. While the UK leads in live shopping events, Germany shows significant revenue growth, and France leverages influencer partnerships. However, regulatory challenges across the European Union necessitate careful navigation. To effectively capitalize on the growing social commerce landscape, brands must adopt country-specific strategies, considering local consumer behaviors and regulatory environments. Accelerate Live Shopping Events in the United Kingdom • Live shopping events, where brands sell products through real-time video interactions on platforms like TikTok, are gaining traction in the UK. • The integration of entertainment and shopping appeals to UK consumers seeking interactive and engaging purchasing experiences. The extensive utilization of social media platforms, along with the significant impact of content creators, further contributes to the acceleration of this trend. • Live shopping is expected to become a significant sales channel in the UK, with more brands leveraging this format to drive sales and enhance customer engagement. The success of early adopters will likely encourage others to explore live commerce strategies. Expand Social Commerce Revenue in Germany • Germany is experiencing growth in social commerce, with revenues projected to increase significantly. The increasing integration of shopping features within social media platforms and the rising comfort of German consumers with online shopping contributes to this growth. Additionally, the convenience of in-app purchases and personalized advertising play crucial roles. • Social commerce is expected to become a more prominent component of Germany's e-commerce landscape, with businesses investing in social media strategies to capture consumer interest and drive sales. Leverage Influencer Partnerships in France • French consumers are increasingly influenced by social media personalities when making purchasing decisions. Brands collaborate with influencers to promote products directly through social platforms. • The trust and relatability associated with influencers make them effective in reaching target audiences. The visual nature of platforms such as Instagram aligns well with the fashion and beauty sectors, which are prominent in France. • Influencer-driven social commerce is anticipated to grow, with brands increasingly allocating budgets to influencer partnerships to boost sales and brand awareness in the French market. Address Regulatory Challenges in the European Union • Strict data protection laws and cultural factors have slowed the growth of social commerce in Europe. For instance, the European Commission has raised concerns about potential violations of EU antitrust laws by major platforms. • The European Union's emphasis on data privacy and fair competition creates a complex environment for social commerce platforms. Cultural preferences for traditional retail experiences also play a role. • Businesses will need to navigate regulatory frameworks carefully and adapt their strategies to align with local preferences, potentially slowing the rapid adoption of social commerce compared to other regions. Embrace Platform Diversification in Spain • Spanish consumers are engaging with various social media platforms for shopping, with a notable presence on Facebook, Instagram, and YouTube. • The diverse preferences among Spanish consumers for different content formats and community interactions drive engagement across multiple platforms. • Brands targeting the Spanish market will benefit from a multi-platform approach. To maximize reach and sales, content will be tailored to suit each platform's unique features and audiences. Competitive Landscape of Social Commerce in Europe The social commerce landscape in Europe is characterized by significant growth, with major platforms like Meta and TikTok leading the market and new entrants such as Shein and Temu expanding their presence. Recent acquisitions, including Brave Bison's purchase of Social Chain and Charlesbank's acquisition of Front Row, indicate a trend toward consolidation. However, companies must navigate an increasingly complex regulatory environment shaped by the Digital Services Act and Digital Markets Act to remain competitive and compliant in the evolving market. Assess Current Market Dynamics • Although the European social commerce market is experiencing significant growth, Europe's adoption of social commerce lags behind other regions. This is attributed to strong retail traditions and strict data protection laws. Identify Key Players and New Entrants • Meta Platforms (Facebook, Instagram): Dominant in the European market, leveraging extensive user bases to integrate shopping features. • TikTok: Rapidly gaining traction with features like TikTok Shop, influencing purchasing decisions through viral content. • Shein: The Chinese fast-fashion retailer has expanded its presence in Europe, attracting consumers with low-priced products. • Temu is another Chinese platform making inroads into the European market. • Highlight Recent Partnerships, Mergers, and Acquisitions • In 2024, Brave Bison acquired Social Chain, a global social commerce agency. This acquisition aims to enhance Brave Bison's capabilities in the social commerce space. • In August 2024, Charlesbank Capital Partners acquired digital agency Front Row, specializing in beauty, health, and wellness sectors, to enhance online sales strategies through social media influencers. Analyze Regulatory Developments Impacting the Competitive Landscape • The DSA and DMA, enacted by the European Union, impose stricter regulations on online platforms, including content moderation, transparency, and fair competition measures. • In November 2024, the European Commission fined Meta for engaging in abusive practices related to its Marketplace online classified ads business. Market Evolution Over the Next 2-4 Years • The European social commerce market is expected to continue its growth trajectory, with increased participation from established players and new entrants. • Regulatory frameworks are anticipated to become more stringent, emphasizing consumer protection, data privacy, and fair competition • Building consumer trust through ethical practices and robust data protection will be crucial for maintaining competitiveness in the European market.
This title from PayNXT360 is a bundled offering, combining 16 reports (704 tables and 912 charts). Country reports in this bundled offering provide in-depth analysis of Social Commerce industry. Below is a summary of key market segments offered at country level: Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Europe: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Europe. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
This tittle is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level: 1. Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 2. Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 3. Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 4. Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 5. Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 6. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 7. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 8. Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 9. Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 10. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 11. Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 12. Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 13. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 14. Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 15. Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 16. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook) All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region: 1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Social Commerce Market Share Analysis by Key Players, 2024 4. Social Commerce Industry Market Size and Forecast by Location 4.1. Social Commerce Market Share by Location (%), 2024 4.2. Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Social Commerce Market Share by Product Categories (%), 2024 5.2. Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Social Commerce Market Share by End Use Segment (%), 2024 6.2. Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Social Commerce Market Share by End Use Device (%), 2024 7.2. Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Social Commerce Industry Market Size and Forecast by Cities 8.1. Social Commerce Market Share by Cities (%), 2024 8.2. Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Social Commerce Market Share by Payment Method (%), 2024 9.2. Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Social Commerce Industry Market Size and Forecast by Platforms 10.1. Social Commerce Market Share by Platforms Method (%), 2024 10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Social Commerce Industry Market Size and Forecast by Contents 11.1. Social Commerce Market Share by Contents (%), 2024 11.2. Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Social Commerce Spend Share by Age Group, 2024 12.2. Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Social Commerce Share by Income Level, 2024 12.7. Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
This bundled offering has 44 tables across 16 regional and country reports. All regional and country reports will have the following tables: Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
This bundled offering has 57 figures across 16 regional and country reports. All regional and country reports will have the following figures: Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Social Commerce Market Share by Location (%), 2024 Figure 10: Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Social Commerce Market Share by Cities (%), 2024 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Social Commerce Market Share by Contents (%), 2024 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Social Commerce Share by Age Group (%), 2024 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Social Commerce Share by Income Level (%), 2024 Figure 57: Social Commerce Share by Gender (%), 2024
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