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Europe Social Commerce Market Intelligence and Future Growth Dynamics Databook

Europe Social Commerce Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360, social commerce industry in Europe is expected to grow by 24.4% on annual basis to reach US$92.11 billion in 2024. The social commerce industry is expected to grow steadily ov...

Europe Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
Summary
According to PayNXT360, social commerce industry in Europe is expected to grow by 24.4% on annual basis to reach US$92.11 billion in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 19.9% during 2024-2029. The social commerce GMV in the region will increase from US$74.06 billion in 2023 to reach US$228.19 billion by 2029.

Social commerce in Europe is rapidly evolving, driven by changing consumer behaviours and technological advancements. Brands increasingly leverage social media platforms to engage with consumers, create immersive shopping experiences, and drive sales. The rise of live shopping, enhanced personalization through data analytics, and the importance of user-generated content are shaping the future of social commerce in Europe. As the market grows, retailers must remain agile and innovative to capitalize on emerging opportunities and navigate the competitive landscape effectively.

The convergence of social media and e-commerce is becoming increasingly evident across Europe. Platforms such as Instagram, Facebook, and TikTok are enhancing their shopping features, allowing users to discover and purchase products without leaving the app. This seamless integration fosters a more engaging shopping experience, encouraging consumer participation in social commerce.

Identify Key Trends and Developments in Social Commerce

• Growth of Live Shopping Events - Live shopping is gaining traction in Europe, with brands hosting interactive events on platforms like Instagram and TikTok. These live streams allow brands to showcase products in real time, engage with viewers, and drive immediate sales. The interactive nature of live shopping reflects the growing consumer demand for engaging and immersive shopping experiences.

• Focus on Younger Audiences - Millennials and Gen Z are driving social commerce growth in Europe. These demographics are more likely to engage with brands on social media and make purchases directly through these platforms. Brands adapt their strategies to resonate with younger consumers, emphasizing authenticity, community engagement, and visually appealing content.

• Personalization Through Data Analytics - Data-driven personalization is becoming essential in social commerce. Brands leverage analytics to understand consumer behaviour and preferences, enabling tailored recommendations and targeted marketing strategies. This approach enhances customer engagement and improves conversion rates, making the shopping experience more relevant to individual users.

• Increasing Importance of User-Generated Content - User-generated content (UGC) is critical to successful social commerce strategies. Brands encourage customers to share their experiences and product reviews on social media, providing authentic content that serves as social proof. Featuring UGC in marketing campaigns builds trust and credibility, driving consumer interest and sales.

Explore New Platforms and Partnerships

• TikTok's Expansion into Social Commerce - TikTok is rapidly becoming a significant player in the European social commerce landscape. The platform has introduced features that enable users to shop directly from videos, enhancing the shopping experience. TikTok's partnership with Shopify allows merchants to create shoppable posts, streamlining the purchasing process for users and expanding their reach.

• Instagram's Evolving Shopping Features - Instagram continues to enhance its shopping capabilities with features like Instagram Checkout and shoppable posts. These tools enable brands to sell products directly through their profiles, reducing the need for users to navigate away from the app. The platform's emphasis on visual content aligns perfectly with consumer preferences, making it a powerful channel for social commerce.

• Facebook's Marketplace Integration - Facebook's Marketplace is evolving to support social commerce initiatives across Europe. The platform integrates shopping features that allow users to discover and purchase products from local businesses and brands. This integration enhances the user experience and fosters community engagement, enabling small businesses to reach a broader audience.

• Pinterest's Shoppable Pins - Pinterest is capitalizing on its visual discovery platform by introducing shoppable pins. These pins allow users to purchase products directly from their feeds, making it easier for brands to connect with consumers. Pinterest's focus on lifestyle content aligns well with the growing trend of social commerce, providing brands with opportunities to showcase their products in a compelling context.

• Shopify's Partnership with Pinterest - In 2023, Shopify partnered with Pinterest to enhance social commerce capabilities. This collaboration allows Shopify merchants to create shoppable pins, enabling users to purchase products directly from their Pinterest feeds. This partnership exemplifies the growing integration of e-commerce and social media.

Identify Key Sectors Adopting Social Commerce

• Fashion and Beauty - The fashion and beauty sectors are at the forefront of social commerce adoption in Europe. Brands leverage platforms like Instagram and TikTok to showcase products through influencer partnerships and visually appealing content. The emphasis on aesthetics and personal expression resonates strongly with consumers in these categories, driving engagement and sales.

• Home Goods and Décor - The home goods sector increasingly utilizes social commerce to reach consumers interested in home improvement and decor. Brands are showcasing products through engaging content on social media, tapping into the growing interest in home aesthetics, especially in the wake of the pandemic. This sector's focus on lifestyle resonates well with social commerce principles.

• Food and Beverage - The food and beverage industry embrace social commerce by promoting products and engaging with consumers through social media. Brands share recipes, cooking tips, and user-generated content to foster a community around their products, driving engagement and sales. This approach enhances brand loyalty and encourages repeat purchases.

• Health and Wellness - The health and wellness sector is leveraging social commerce to connect with consumers seeking fitness and wellness solutions. Brands use social media to share informative content, promote products, and engage with health-conscious audiences. This alignment with consumer interests positions health and wellness brands favourably in social commerce.

Highlight Key Major Acquisitions

• Naver's Acquisition of Poshmark - In 2022, Naver, the South Korean internet conglomerate, acquired Poshmark, a leading social commerce platform, for $1.2 billion. This acquisition highlights global players' growing interest in social commerce and the potential for cross-border partnerships and expansion.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
This title from PayNXT360 is a bundled offering, combining 16 reports (704 tables and 912 charts). 

Country reports in this bundled offering provide in-depth analysis of Social Commerce industry. Below is a summary of key market segments offered at country level:

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

• Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029
­--Clothing & Footwear
­--Beauty and Personal Care
­--Food & Grocery
­--Appliances and Electronics
­--Home Improvement
­--Travel
--Hospitality

• Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029
­--B2B
­--B2C
­--C2C

• Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029
­--Mobile 
­--Desktop

• Social Commerce Industry Market Size and Forecast by Location, 2020-2029
­--Domestic
­--Cross Border

• Social Commerce Industry Market Size and Forecast by Location, 2020-2029
­--Tier-1 Cities
­--Tier-2 Cities
­--Tier-3 Cities

• Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029
­--Credit Card
­--Debit Card
­--Bank Transfer
­--Prepaid Card
­--Digital & Mobile Wallet
­--Other Digital Payment
­--Cash

• Social Commerce Industry Market Size and Forecast by Platforms
--Video Commerce
--Social Network-Led Commerce
--Social Reselling
--Group Buying
--Product Review Platforms  

• Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023
­--By Age
­--By Income Level
­--By Gender
Reason to buy
• In-Depth Insight into Social Commerce Market Dynamics: Gain a comprehensive understanding of social commerce market opportunities and significant trends, alongside projections for the 2020 to 2029 period. This insight is crucial for businesses looking to thrive in the expanding social commerce landscape.

• Detailed Analysis of Opportunities by End-Use Sectors: Investigate the market dynamics within various end-use sectors to identify and evaluate emerging opportunities. This analysis enables businesses to tailor their strategies effectively and capitalize on growth potential in the social commerce market.

• Formulate Targeted Social Commerce Strategies: Identify key growth segments and target specific opportunities to develop an effective social commerce strategy. Evaluate market-specific trends, drivers, and risks to ensure your approach aligns with consumer behaviors and preferences, ultimately enhancing engagement and conversions.
Table of Contents
 This tittle is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level:

1. Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Ecommerce – Transaction Volume Trend Analysis, 2020-2029

3. Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. Social Commerce Market Share Analysis by Key Players, 2023

4. Social Commerce Industry Market Size and Forecast by Location
4.1. Social Commerce Market Share by Location (%), 2023
4.2. Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029

5. Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Social Commerce Market Share by Product Categories (%), 2023
5.2. Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029

6. Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Social Commerce Market Share by End Use Segment (%), 2023
6.2. Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

7. Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Social Commerce Market Share by End Use Device (%), 2023
7.2. Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029

8. Social Commerce Industry Market Size and Forecast by Cities
8.1. Social Commerce Market Share by Cities (%), 2023
8.2. Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

9. Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Social Commerce Market Share by Payment Method (%), 2023
9.2. Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029

10. Social Commerce Industry Market Size and Forecast by Platforms
10.1. Social Commerce Market Share by Platforms Method (%), 2023
10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029

11. Social Commerce Industry Market Size and Forecast by Contents
11.1. Social Commerce Market Share by Contents (%), 2023
11.2. Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029

12. Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Social Commerce Spend Share by Age Group, 2023
12.2. Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. Social Commerce Share by Income Level, 2023
12.7. Social Commerce Share by Gender, 2023

13. Further Reading
13.1. About PayNXT360
13.2. Related Research
List Of Table
This bundled offering has 44 tables across 16 regional and country reports. All regional and country reports will have the following tables:

Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
List of figures
This bundled offering has 57 figures across 16 regional and country reports. All regional and country reports will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 4: Ecommerce – Transaction Volume (Million), 2020-2029
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 7: Social Commerce – Transaction Volume (Million), 2020-2029
Figure 8: Social Commerce – Market Share Analysis by Key Players (%), 2023
Figure 9: Social Commerce Market Share by Location (%), 2023
Figure 10: Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029
Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: Social Commerce Market Share by Product Categories (%), 2023
Figure 13: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Social Commerce Market Share by End Use Segment (%), 2023
Figure 21: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Social Commerce Market Share by End Use Device (%), 2023
Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Social Commerce Market Share by Cities (%), 2023
Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Social Commerce Market Share by Payment Method (%), 2023
Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Social Commerce Market Share by Platforms Method (%), 2023
Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Social Commerce Market Share by Contents (%), 2023
Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Social Commerce Share by Age Group (%), 2023
Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 56: Social Commerce Share by Income Level (%), 2023
Figure 57: Social Commerce Share by Gender (%), 2023
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