Europe Embedded Payment Business and Investment Opportunities

Summary

According to PayNXT360’s Q4 2021 Embedded Finance Survey, Embedded Payment industry in the region is expected to grow by 35.3% on annual basis to reach US$22,169.2 million in 2022.

The embedded payment industry is expected to grow steadily over the forecast period, recording a CAGR of 19.9% during 2022-2029. The embedded payment revenues in the region will increase from US$22,169.2 million in 2022 to reach US$58,464.5 million by 2029.

The unanticipated market scenario that caused a shift in the payments sector in early 2021 persisted throughout the year. These changes accelerated the development of three broad themes that continue to influence the competitive dynamics within the payment ecosystem across European countries: the rapid rise of e-commerce activities, the proliferation of innovative payment methods, and the development of next-generation payment infrastructure.

The payment industry in Europe is going through a trial phase, and incumbents in the payments market ecosystem must evolve to stay relevant in the industry, as the everchanging demand from clients is making the current system outdated. 

European companies have invested heavily in embedded payment solutions in the past few quarters, resulting in market growth. 

Customers are increasingly expecting e-commerce platforms to provide a smooth buying experience. Embedded payment is the solution to this ever-growing client requirements. This also allows the companies to provide value-added benefits to clients and increase loyalty. 

Embedded payment platform providers are focusing on the growth prospects of the hospitality industry

With the growing prospects for embedded payments across various sectors, the hospitality sector is no exception. Most European countries have been on the list of top tourist destinations and have a massive hospitality industry. 

With the lifting of lockdown restrictions across European countries, the hospitality industry is ready to thrive again. Market players are planning to regain their positions in the market by providing add-on services to the clients.

Additionally, Embedded payment platforms providers are making strategies to tap the prospects in the hospitality industry through partnerships. For instance, 
 
• In December 2021, Netherlands-based payment platform provider Adyen partnered with Portugal-based hospitality information technology & services provider Nonius. Under this partnership, both companies are planning to assist businesses in the hospitality industry in integrating guest technology with payment technologies. Under this partnership, Adyen plans to utilize Nonius’s client base in the hospitality industry and expand its market share. 
• In September 2021, Adyen partnered with the United States-based hospitality software and solutions provider Agilysys Inc. Under this partnership will extend Agilysys customers’ access to global payments. 

The growing number of partnerships is expected to attract the attention of other embedded payment providers in the hospitality industry, resulting in increased competition.

Embedded payment providers are capturing niche market segments through partnerships

With the growing competition in the embedded payment market across various sectors, embedded payment platform providers are untapped segments. Embedded payment providers are collaborating with players from niche industries to expand their client base. For instance, 

• In December 2021, Netherlands-based payment platform provider Adyen partnered with Canada-based specialty digital imaging retailer Henry's Enterprises Inc. Under this partnership, Adyen will provide payment processing capabilities to Henry's in-store and online commerce channels.

This report provides regional insights into key trends and drivers along with a detailed data centric analysis of market opportunities in embedded payment industry at regional and country level. Region and countries included in this report are:

1. Europe 
2. Austria 
3. Belgium 
4. Denmark 
5. Finland 
6. France 
7. Germany 
8. Greece 
9. Ireland 
10. Israel 
11. Italy 
12. Netherlands 
13. Poland 
14. Russia 
15. Spain 
16. Switzerland 
17. United Kingdom

Scope

This report provides regional insights, along with an in-depth data centric analysis of the Embedded Payment industry in Europe, covering 50+ KPIs for each region and country (230+ charts and 180+ tables in all). Below is a summary of key market segments:

Embedded Payment Market Size and Forecast

• Embedded Payment by Consumer Segments, 2020 – 2029 
-- B2B
-- B2C

• Embedded Payment by End-Use Sector, 2020 – 2029
-- Embedded Payment in Retail & Consumer Goods
-- Embedded Payment in Digital Products & Services
-- Embedded Payment in Utility Bill Payment
-- Embedded Payment in Travel & Hospitality 
-- Embedded Payment in Leisure & Entertainment 
-- Embedded Payment in Health & Wellness
-- Embedded Payment in Office Supplies & Equipment
-- Embedded Payment in Other

All the regional and country reports cover the following charts and tables:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Embedded Payment – Revenue (US$ Million), 2020-2029
Figure 3: Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 4: B2B Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 5: B2C Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 6: Market Share Analysis by End Use Segment (%), 2021
Figure 7: Retail & Consumer Goods Lending – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 8: Digital Products & Services – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 9: Utility Bill Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 10: Travel & Hospitality – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 11: Leisure & Entertainment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 12: Health & Wellness – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 13: Office Supplies & Equipment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Figure 14: Other – Embedded Payment Industry Revenue (US$ Million), 2020-2029

Table 1: Embedded Payment – Revenue (US$ Million), 2020-2029
Table 2: B2B Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 3: B2C Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 4: Retail & Consumer Goods Lending – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 5: Digital Products & Services – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 6: Utility Bill Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 7: Travel & Hospitality – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 8: Leisure & Entertainment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 9: Health & Wellness – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 10: Office Supplies & Equipment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 11: Other – Embedded Payment Industry Revenue (US$ Million), 2020-2029

Reason to buy

• In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.

• Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.