According to PayNXT360, social commerce market in China is expected to grow by 6.6% on annual basis to reach US$481.7 million in 2025. The social commerce market in the country experienced robust gro...
According to PayNXT360, social commerce market in China is expected to grow by 6.6% on annual basis to reach US$481.7 million in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 10.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 3.9% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 451.8 million to approximately USD 582.8 million. This report provides a detailed data-centric analysis of the social commerce sector in China, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights China's social commerce landscape has evolved with platforms like Douyin and Xiaohongshu leading the integration of social interaction and online shopping. The emergence of live commerce and the rise of platforms such as Temu and Shein reflect the dynamic nature of this market. As these trends evolve, businesses must stay aware of consumer preferences and technological advancements to maintain competitiveness. Douyin's Dominance in Social Commerce • Douyin, China's version of TikTok, has solidified its position as a leader in social commerce. The platform's integration of short videos with e-commerce features has created a seamless shopping experience, allowing users to discover and purchase products within the app. Brands increasingly leverage Douyin's vast user base to drive sales through engaging content and influencer partnerships. • The platform's sophisticated algorithms provide personalized content, enhancing user engagement and increasing the likelihood of purchases. The rise of influencer marketing on Douyin has also contributed to its e-commerce success, as consumers trust recommendations from popular content creators. • Douyin's influence in social commerce is expected to grow, with more brands investing in platform-specific strategies. The continuous development of in-app shopping features and the platform's ability to adapt to consumer preferences will likely drive further growth. Xiaohongshu's Expansion into E-commerce • Xiaohongshu, also known as Little Red Book, has transitioned from a lifestyle content platform to a significant player in e-commerce. The platform focuses on user-generated content, particularly product reviews and recommendations, which has built a community of trust among users. Brands such as L'Oreal and Coach have established a presence on Xiaohongshu, collaborating with influencers to reach consumers seeking authentic product insights. • The platform's emphasis on authentic, user-generated content appeals to consumers looking for genuine product information. Its user base consists of financially independent individuals who value quality and authenticity over discounts, making it attractive for premium brands. • Xiaohongshu's role in social commerce is anticipated to strengthen, with more brands recognizing the value of authentic engagement. The platform's focus on community and trust is expected to drive higher conversion rates and customer loyalty. Live Commerce as a Mainstream Shopping Channel • Live commerce, which combines live streaming with online shopping, has become a mainstream channel in China's e-commerce landscape. Platforms like Taobao Live and Douyin have popularized this format, allowing real-time interaction between sellers and consumers. This approach has proven effective in showcasing products, answering consumer queries instantly, and driving immediate purchases. • The interactive nature of live commerce enhances consumer trust and engagement. The live demonstration of products and real-time Q&A address common online shopping concerns, such as product authenticity and quality. • Live commerce is expected to grow rapidly, with more brands and platforms adopting this model. Innovations in live-streaming technology and increased consumer comfort with this shopping format will likely contribute to its sustained expansion. The rise of Platforms like Temu and Shein • Platforms like Temu and Shein have gained popularity by offering a broad selection of affordable products through user-friendly applications. These platforms have mastered the art of impulse buying with attractive offers and a vast array of products, appealing to a broad demographic. • Aggressive marketing strategies, extensive product selections, and competitive pricing have contributed to these platforms' rapid growth. Their focus on mobile-first shopping experiences aligns with the preferences of modern consumers. • The popularity of platforms like Temu and Shein is expected to rise, potentially influencing other e-commerce players to adopt similar strategies. However, they may face challenges related to regulatory scrutiny and the need to maintain product quality. Competitive Landscape of Social Commerce in China China's social commerce landscape has become increasingly competitive, driven by platform innovations, strategic partnerships, and significant investments. Companies must navigate regulatory changes as the market evolves and leverage technological advancements to maintain and enhance their market positions. Assess the Current Competitive Intensity • China's social commerce sector has experienced significant growth, with platforms like Douyin and Xiaohongshu leading social media integration and e-commerce. This convergence has created a dynamic competitive environment, attracting established players and new entrants. Key Players: • Douyin (ByteDance): Originally a short video platform, Douyin has evolved into a major social commerce entity, integrating interactive videos with seamless shopping features. • Xiaohongshu (Little Red Book): Combining social media with e-commerce, Xiaohongshu focuses on user-generated content and has become a preferred platform for lifestyle and fashion brands. • Pinduoduo: Known for its group-buying model, Pinduoduo leverages social networks to offer products at competitive prices, appealing to price-sensitive consumers. • Temu: Launched by PDD Holdings, Temu has rapidly gained traction by offering a wide array of affordable products, mastering the art of impulse buying with attractive offers. • Shein: Initially focusing on fast fashion, Shein has expanded its product range and global presence, appealing to young consumers through social media influencer partnerships. Analyze Recent Partnerships, Mergers, and Acquisitions • In late 2024, Procter & Gamble intensified its marketing efforts on Douyin, focusing on influencer partnerships to promote products like Pantene shampoo. This strategy led to increased online market share and growth in the hair care category on the platform. • Xiaohongshu's Funding Round: In July 2024, Xiaohongshu completed a stake sale to new and existing investors, including DST Global, HongShan (formerly Sequoia China), Hillhouse Investment, Boyu Capital, and CITIC Capital. Project the Competitive Landscape Over the Next 2-4 Years • The social commerce market is expected to become more competitive, with established players enhancing their platforms and new entrants introducing innovative models. • Advancements in artificial intelligence and data analytics will enable platforms to offer more personalized shopping experiences, further blurring the lines between social media and e-commerce. • Chinese social commerce platforms will likely expand internationally, adapting their models to suit diverse consumer preferences and regulatory environments. Examine Regulatory Changes Impacting Social Commerce • In February 2024, China enforced the "Regulations on the Implementation of the Consumer Rights Protection Law," imposing strict penalties for false marketing and price discrimination. • In mid-2024, China's Cyberspace Administration and the Ministry of Public Security proposed implementing digital IDs for internet users to replace the use of real names and phone numbers for online registration. This proposal aims to enhance data privacy but has raised concerns about increased government surveillance.
This report provides in-depth, data-centric analysis of social commerce in China. Below is a summary of key market segments: China Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 China Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • China Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • China Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • China Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • China Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • China Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • China Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • China Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • China Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in China: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in China. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. China Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. China Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. China Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. China Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. China Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. China Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. China Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. China Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. China Social Commerce Market Share Analysis by Key Players, 2024 4. China Social Commerce Industry Market Size and Forecast by Location 4.1. China Social Commerce Market Share by Location (%), 2024 4.2. China Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. China Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. China Social Commerce Industry Market Size and Forecast by Product Categories 5.1. China Social Commerce Market Share by Product Categories (%), 2024 5.2. China Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. China Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. China Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. China Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. China Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. China Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. China Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. China Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. China Social Commerce Market Share by End Use Segment (%), 2024 6.2. China Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. China Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. China Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. China Social Commerce Industry Market Size and Forecast by End Use Device 7.1. China Social Commerce Market Share by End Use Device (%), 2024 7.2. China Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. China Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. China Social Commerce Industry Market Size and Forecast by Cities 8.1. China Social Commerce Market Share by Cities (%), 2024 8.2. China Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. China Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. China Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. China Social Commerce Industry Market Size and Forecast by Payment Method 9.1. China Social Commerce Market Share by Payment Method (%), 2024 9.2. China Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. China Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. China Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. China Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. China Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. China Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. China Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. China Social Commerce Industry Market Size and Forecast by Platforms 10.1. China Social Commerce Market Share by Platforms Method (%), 2024 10.2. China Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. China Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. China Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. China Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. China Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. China Social Commerce Industry Market Size and Forecast by Contents 11.1. China Social Commerce Market Share by Contents (%), 2024 11.2. China Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. China Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. China Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. China Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. China Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. China Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. China Social Commerce Spend Share by Age Group, 2024 12.2. China Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. China Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. China Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. China Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. China Social Commerce Share by Income Level, 2024 12.7. China Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: China Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: China Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: China Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: China Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: China Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: China Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: China Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: China Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: China Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: China Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: China Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: China Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: China Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: China Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: China Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: China Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: China Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: China Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: China Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: China Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: China Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: China Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: China Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: China Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: China Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: China Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: China Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: China Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: China Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: China Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: China Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: China Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: China Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: China Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: China Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: China Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: China Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: China Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: China Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: China Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: China Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: China Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: China Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: China Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: China Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: China Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: China Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: China Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: China Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: China Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: China Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: China Social Commerce Market Share by Location (%), 2024 Figure 10: China Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: China Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: China Social Commerce Market Share by Product Categories (%), 2024 Figure 13: China Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: China Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: China Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: China Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: China Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: China Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: China Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: China Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: China Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: China Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: China Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: China Social Commerce Market Share by End Use Device (%), 2024 Figure 25: China Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: China Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: China Social Commerce Market Share by Cities (%), 2024 Figure 28: China Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: China Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: China Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: China Social Commerce Market Share by Payment Method (%), 2024 Figure 32: China Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: China Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: China Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: China Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: China Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: China Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: China Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: China Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: China Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: China Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: China Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: China Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: China Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: China Social Commerce Market Share by Contents (%), 2024 Figure 46: China Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: China Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: China Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: China Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: China Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: China Social Commerce Share by Age Group (%), 2024 Figure 52: China Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: China Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: China Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: China Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: China Social Commerce Share by Income Level (%), 2024 Figure 57: China Social Commerce Share by Gender (%), 2024
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