According to PayNXT360, social commerce industry in Canada is expected to grow by 13.5% on annual basis to reach US$6,479.43 million in 2024. The social commerce industry is expected to grow steadily...
According to PayNXT360, social commerce industry in Canada is expected to grow by 13.5% on annual basis to reach US$6,479.43 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 10.9% during 2024-2029. The social commerce GMV in the country will increase from US$5,707.86 million in 2023 to reach US$10,884.15 million by 2029. Social commerce in Canada is rapidly evolving, driven by changing consumer behaviours and technological advancements. Brands increasingly leverage social media platforms to engage with consumers, create immersive shopping experiences, and drive sales. The rise of live shopping, enhanced personalization through data analytics, and the importance of user-generated content are shaping the future of social commerce in Canada. As the market grows, retailers must remain agile and innovative to capitalize on emerging opportunities and navigate the competitive landscape effectively. Social commerce is rapidly evolving in Canada, combining the power of social media with e-commerce to create new shopping experiences. Identify Key Trends and Developments in Social Commerce • Shift Towards Social Media as a Shopping Channel - In Canada, social media is increasingly recognized as a vital shopping channel. Platforms like Instagram, Facebook, and TikTok are enhancing their e-commerce capabilities, allowing users to discover and purchase products directly within the app. This shift is driven by the growing number of social media users and their increasing comfort with online shopping. • Rise of Live Shopping Events - Live shopping is gaining popularity in Canada, mirroring trends seen in other regions. Brands host live events on platforms like Instagram and TikTok, showcasing products and interacting with viewers in real time. This format boosts engagement and creates a sense of urgency, encouraging immediate purchases during the event. • Focus on Younger Demographics - Millennials and Gen Z are leading the charge in social commerce adoption in Canada. These demographics are more likely to engage with brands on social media and make purchases directly through these platforms. Brands adapt their marketing strategies to resonate with younger consumers, emphasizing authenticity and community engagement. • Personalization Through Data Analytics - Data-driven personalization is becoming essential in social commerce. Brands leverage analytics to understand consumer behaviour and preferences, enabling tailored recommendations and targeted marketing strategies. This approach enhances customer engagement and improves conversion rates, making the shopping experience more relevant to individual users. • Increasing Importance of User-Generated Content - User-generated content (UGC) is critical to successful social commerce strategies. Brands encourage customers to share their experiences and product reviews on social media, providing authentic content that serves as social proof. Featuring UGC in marketing campaigns builds trust and credibility, driving consumer interest and sales. • Amazon's Investment in Social Commerce Features - Amazon has been actively investing in enhancing its social commerce features across its platforms. By improving shopping functionalities on social media, Amazon aims to solidify its position as a leader in social commerce and provide brands with the tools needed to engage consumers effectively. Explore New Platforms and Partnerships • TikTok's Expansion into Social Commerce - TikTok is rapidly becoming a significant player in the Canadian social commerce landscape. The platform has introduced features that allow users to shop directly from videos, enhancing the shopping experience. TikTok's partnership with Shopify enables merchants to create shoppable posts, streamlining the purchasing process for users and expanding their reach. • Instagram's Enhanced Shopping Features - Instagram continues to enhance its shopping capabilities with features like Instagram Checkout and shoppable posts. These tools enable brands to sell products directly through their profiles, reducing the need for users to navigate away from the app. The platform's focus on visual content aligns well with consumer preferences, making it a powerful channel for social commerce. • Facebook's Marketplace Integration - Facebook's Marketplace is evolving to support social commerce initiatives in Canada. The platform integrates shopping features that allow users to discover and purchase products from local businesses and brands. This integration enhances user experience and fosters community engagement, enabling small businesses to reach a broader audience. • WhatsApp Business Integration - WhatsApp is gaining traction as a social commerce platform in Canada. Integrating payment functions and product discovery features allows businesses to facilitate purchases directly within the app. This development creates a seamless shopping experience for users and highlights the potential for further alliances in the social commerce space. Identify Key Sectors Adopting Social Commerce • Fashion and Beauty - The fashion and beauty sectors are at Canada's forefront of social commerce adoption. Brands leverage platforms like Instagram and TikTok to showcase products through influencer partnerships and visually appealing content. The emphasis on aesthetics and personal expression resonates strongly with consumers in these categories, driving engagement and sales. • Food and Beverage - The food and beverage industry embrace social commerce by promoting products and engaging with consumers through social media. Brands share recipes, cooking tips, and user-generated content to foster a community around their products, driving engagement and sales. This approach enhances brand loyalty and encourages repeat purchases. • Home Goods and Décor - The home goods sector increasingly utilizes social commerce to reach consumers interested in home improvement and decor. Brands are showcasing products through engaging content on social media, tapping into the growing interest in home aesthetics, especially in the wake of the pandemic. This sector's focus on lifestyle resonates well with social commerce principles. • Health and Wellness - The health and wellness sector is leveraging social commerce to connect with consumers seeking fitness and wellness solutions. Brands use social media to share informative content, promote products, and engage with health-conscious audiences. This alignment with consumer interests positions health and wellness brands favourably in social commerce. This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Canada. Below is a summary of key market segments: Canada Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 Canada Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 • Canada Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Canada Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029 --B2B --B2C --C2C • Canada Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029 --Mobile --Desktop • Canada Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Domestic --Cross Border • Canada Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Canada Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Canada Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Canada Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023 --By Age --By Income Level --By Gender
• In-Depth Insight into Social Commerce Market Dynamics: Gain a comprehensive understanding of social commerce market opportunities and significant trends, alongside projections for the 2020 to 2029 period. This insight is crucial for businesses looking to thrive in the expanding social commerce landscape. • Detailed Analysis of Opportunities by End-Use Sectors: Investigate the market dynamics within various end-use sectors to identify and evaluate emerging opportunities. This analysis enables businesses to tailor their strategies effectively and capitalize on growth potential in the social commerce market. • Formulate Targeted Social Commerce Strategies: Identify key growth segments and target specific opportunities to develop an effective social commerce strategy. Evaluate market-specific trends, drivers, and risks to ensure your approach aligns with consumer behaviors and preferences, ultimately enhancing engagement and conversions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Canada Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Canada Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2. Canada Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3. Canada Ecommerce – Transaction Volume Trend Analysis, 2020-2029 3. Canada Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Canada Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 3.2. Canada Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 3.3. Canada Social Commerce – Transaction Volume Trend Analysis, 2020-2029 3.4. Canada Social Commerce Market Share Analysis by Key Players, 2023 4. Canada Social Commerce Industry Market Size and Forecast by Location 4.1. Canada Social Commerce Market Share by Location (%), 2023 4.2. Canada Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029 4.3. Canada Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029 5. Canada Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Canada Social Commerce Market Share by Product Categories (%), 2023 5.2. Canada Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029 5.3. Canada Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029 5.4. Canada Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029 5.5. Canada Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 5.6. Canada Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 5.7. Canada Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029 5.8. Canada Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029 6. Canada Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Canada Social Commerce Market Share by End Use Segment (%), 2023 6.2. Canada Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.3. Canada Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.4. Canada Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 7. Canada Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Canada Social Commerce Market Share by End Use Device (%), 2023 7.2. Canada Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 7.3. Canada Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 8. Canada Social Commerce Industry Market Size and Forecast by Cities 8.1. Canada Social Commerce Market Share by Cities (%), 2023 8.2. Canada Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.3. Canada Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.4. Canada Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 9. Canada Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Canada Social Commerce Market Share by Payment Method (%), 2023 9.2. Canada Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.3. Canada Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.4. Canada Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 9.5. Canada Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.6. Canada Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 9.7. Canada Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029 9.8. Canada Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029 10. Canada Social Commerce Industry Market Size and Forecast by Platforms 10.1. Canada Social Commerce Market Share by Platforms Method (%), 2023 10.2. Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029 10.3. Canada Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 10.4. Canada Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029 10.5. Canada Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029 10.6. Canada Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029 11. Canada Social Commerce Industry Market Size and Forecast by Contents 11.1. Canada Social Commerce Market Share by Contents (%), 2023 11.2. Canada Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.3. Canada Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.4. Canada Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029 11.5. Canada Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029 11.6. Canada Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029 12. Canada Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Canada Social Commerce Spend Share by Age Group, 2023 12.2. Canada Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029 12.3. Canada Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029 12.4. Canada Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029 12.5. Canada Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029 12.6. Canada Social Commerce Share by Income Level, 2023 12.7. Canada Social Commerce Share by Gender, 2023 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Canada Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: Canada Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 3: Canada Ecommerce – Transaction Volume (Million), 2020-2029 Table 4: Canada Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 5: Canada Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 6: Canada Social Commerce – Transaction Volume (Million), 2020-2029 Table 7: Canada Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029 Table 8: Canada Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Table 9: Canada Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Table 10: Canada Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Table 11: Canada Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: Canada Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: Canada Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: Canada Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: Canada Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: Canada Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: Canada Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 18: Canada Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: Canada Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 20: Canada Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 21: Canada Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: Canada Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: Canada Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: Canada Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: Canada Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: Canada Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: Canada Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: Canada Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: Canada Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: Canada Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: Canada Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: Canada Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: Canada Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: Canada Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: Canada Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: Canada Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: Canada Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: Canada Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: Canada Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: Canada Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 42: Canada Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 43: Canada Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 44: Canada Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Canada Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: Canada Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 4: Canada Ecommerce – Transaction Volume (Million), 2020-2029 Figure 5: Canada Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 6: Canada Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 7: Canada Social Commerce – Transaction Volume (Million), 2020-2029 Figure 8: Canada Social Commerce – Market Share Analysis by Key Players (%), 2023 Figure 9: Canada Social Commerce Market Share by Location (%), 2023 Figure 10: Canada Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029 Figure 11: Canada Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Figure 12: Canada Social Commerce Market Share by Product Categories (%), 2023 Figure 13: Canada Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Figure 14: Canada Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Figure 15: Canada Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Figure 16: Canada Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 17: Canada Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 18: Canada Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 19: Canada Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: Canada Social Commerce Market Share by End Use Segment (%), 2023 Figure 21: Canada Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: Canada Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: Canada Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: Canada Social Commerce Market Share by End Use Device (%), 2023 Figure 25: Canada Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: Canada Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Figure 27: Canada Social Commerce Market Share by Cities (%), 2023 Figure 28: Canada Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 29: Canada Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 30: Canada Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: Canada Social Commerce Market Share by Payment Method (%), 2023 Figure 32: Canada Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: Canada Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: Canada Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: Canada Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: Canada Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Figure 37: Canada Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: Canada Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: Canada Social Commerce Market Share by Platforms Method (%), 2023 Figure 40: Canada Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Figure 41: Canada Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: Canada Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: Canada Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: Canada Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: Canada Social Commerce Market Share by Contents (%), 2023 Figure 46: Canada Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 47: Canada Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: Canada Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: Canada Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 50: Canada Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: Canada Social Commerce Share by Age Group (%), 2023 Figure 52: Canada Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 53: Canada Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 54: Canada Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 55: Canada Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 56: Canada Social Commerce Share by Income Level (%), 2023 Figure 57: Canada Social Commerce Share by Gender (%), 2023
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