According to PayNXT360, social commerce market in Brazil is expected to grow by 15.5% on annual basis to reach US$3,429.8 million in 2025. The social commerce market in the country experienced robust...
According to PayNXT360, social commerce market in Brazil is expected to grow by 15.5% on annual basis to reach US$3,429.8 million in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 27.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.8% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 2,970.2 million to approximately USD 5,229.7 million. This report provides a detailed data-centric analysis of the social commerce sector in Brazil, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights Brazil's social commerce landscape has evolved with increased consumer adoption, integration of financial services into e-commerce platforms, expansion of real-time payment systems, growth in live shopping experiences, and the significant influence of online reviews. These trends are driven by technological advancements, changing consumer behaviors, and the pursuit of seamless and engaging shopping experiences. In the coming years, these developments are expected to intensify, further shaping the future of commerce in Brazil. Surge in Social Commerce Adoption • Brazil has witnessed a significant increase in consumers purchasing products directly through social media platforms. A February 2023 survey indicated that approximately 65% of respondents familiar with social commerce reported usually shopping through these channels. • The widespread use of smartphones and the deep integration of social media into daily life have made these platforms convenient avenues for shopping. Features such as in-app purchasing and personalized advertisements enhance the shopping experience, encouraging more users to make purchases without leaving the app. • This trend is expected to continue growing, with social media platforms likely introducing more advanced shopping features and personalized experiences to capture consumer interest. Integration of E-commerce and Financial Services • Companies are increasingly blending e-commerce platforms with financial services to enhance user experience. MercadoLibre, for instance, offers both online shopping and financial solutions, including credit options for sellers. • The need for seamless transactions and financial inclusivity propels this integration. By providing financial services, e-commerce platforms can attract a broader customer base and foster loyalty. • This trend is expected to intensify, with more platforms adopting integrated models to stay competitive. The convergence of e-commerce and fintech is likely to become a standard industry practice. Expansion of Real-Time Payment Systems • The adoption of real-time payment systems, such as Brazil's PIX, has transformed transaction processes, enabling instant payments and enhancing the efficiency of online purchases. • The demand for faster transaction times and the need to reduce reliance on cash have driven the adoption of real-time payment systems. These systems offer convenience and security, appealing to both consumers and merchants. • The use of real-time payments is expected to become more widespread, with continuous improvements in technology and increased user trust leading to broader adoption across various sectors. Growth of Live Shopping Experiences • Live shopping, where products are showcased and sold in real-time through live streams, is gaining traction. Platforms like Kwai have partnered with local retailers to offer live shopping events in Brazil. • The interactive nature of live shopping and the influence of online personalities encourage consumer engagement and impulse purchases. The format combines entertainment with commerce, appealing to a broad audience. • Live shopping is expected to become a significant component of the retail strategy, with more brands and platforms adopting this approach to enhance customer engagement and drive sales. Influence of Online Reviews and Peer Recommendations • Access to customer reviews and peer recommendations significantly impacts purchasing decisions. The desire for authentic feedback and the trust placed in peer opinions drive consumers to seek out reviews before making purchases. Social media platforms facilitate the sharing of experiences, making reviews readily accessible. • The importance of reviews is likely to grow, prompting businesses to focus on building positive customer experiences and encouraging satisfied customers to share their feedback online. Analyzing Brazil's Social Commerce Competitive Landscape Brazil's social commerce sector has seen significant developments, with key players like MercadoLibre and Shopee expanding their services and infrastructure. The competitive landscape is expected to become more dynamic, driven by market expansion, technological advancements, and evolving regulatory frameworks. Companies that can effectively navigate these changes and leverage emerging opportunities will be well-positioned to succeed in this burgeoning market. Assessing Competitive Intensity in Brazil's Social Commerce • Brazil's social commerce sector has experienced significant growth, driven by increased internet and smartphone penetration, as well as a rising middle-class population. The market is characterized by heightened competition among established players and new entrants aiming to capture a share of this expanding industry. Identifying Key Players and New Entrants • MercadoLibre: As Latin America's leading e-commerce platform, MercadoLibre has continued to strengthen its position in Brazil. The company has expanded its services to include financial solutions, such as offering swift credit to sellers, leveraging data-driven insights from its platform. • Shopee: Originating from Singapore, Shopee has made significant inroads into the Brazilian market. In November 2023, Shopee opened a new distribution center in Brazil, enhancing its logistics capabilities to better serve the local market. Highlighting Recent Partnerships, Mergers, and Acquisitions • In August 2024, MercadoLibre's fintech arm, Mercado Pago, launched its own dollar-backed stablecoin, Meli Dolar, in Brazil. This move aims to enhance the firm's financial services portfolio and provide users with a stable cryptocurrency option. Anticipating the Competitive Landscape in the Next 2-4 Years • The competitive landscape in Brazil's social commerce sector is expected to intensify, driven by: • The projected growth of the social commerce market in Brazil indicates significant opportunities for both existing players and new entrants. • Companies are likely to invest in advanced technologies, such as artificial intelligence and machine learning, to enhance user experience and streamline operations. Considering Regulatory Changes • In August 2024, Meta Platforms faced a fine in Brazil for accepting misleading advertisements that falsely used the name of the department store chain Havan. This incident underscores the increasing regulatory scrutiny in Brazil's digital advertising space, highlighting the need for companies to ensure compliance with advertising standards to maintain consumer trust.
This report provides in-depth, data-centric analysis of social commerce in Brazil. Below is a summary of key market segments: Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Brazil Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Brazil Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Brazil Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Brazil Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Brazil Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Brazil Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Brazil Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Brazil: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Brazil. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Brazil Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Brazil Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Brazil Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Brazil Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Brazil Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Brazil Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Brazil Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Brazil Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Brazil Social Commerce Market Share Analysis by Key Players, 2024 4. Brazil Social Commerce Industry Market Size and Forecast by Location 4.1. Brazil Social Commerce Market Share by Location (%), 2024 4.2. Brazil Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Brazil Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Brazil Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Brazil Social Commerce Market Share by Product Categories (%), 2024 5.2. Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Brazil Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Brazil Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Brazil Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Brazil Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Brazil Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Brazil Social Commerce Market Share by End Use Segment (%), 2024 6.2. Brazil Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Brazil Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Brazil Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Brazil Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Brazil Social Commerce Market Share by End Use Device (%), 2024 7.2. Brazil Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Brazil Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Brazil Social Commerce Industry Market Size and Forecast by Cities 8.1. Brazil Social Commerce Market Share by Cities (%), 2024 8.2. Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Brazil Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Brazil Social Commerce Market Share by Payment Method (%), 2024 9.2. Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Brazil Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Brazil Social Commerce Industry Market Size and Forecast by Platforms 10.1. Brazil Social Commerce Market Share by Platforms Method (%), 2024 10.2. Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Brazil Social Commerce Industry Market Size and Forecast by Contents 11.1. Brazil Social Commerce Market Share by Contents (%), 2024 11.2. Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Brazil Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Brazil Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Brazil Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Brazil Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Brazil Social Commerce Spend Share by Age Group, 2024 12.2. Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Brazil Social Commerce Share by Income Level, 2024 12.7. Brazil Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Brazil Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Brazil Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Brazil Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Brazil Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Brazil Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Brazil Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Brazil Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Brazil Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Brazil Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Brazil Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Brazil Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Brazil Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Brazil Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Brazil Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Brazil Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Brazil Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Brazil Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Brazil Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Brazil Social Commerce Market Share by Location (%), 2024 Figure 10: Brazil Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Brazil Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Brazil Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Brazil Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Brazil Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Brazil Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Brazil Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Brazil Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Brazil Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Brazil Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Brazil Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Brazil Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Brazil Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Brazil Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Brazil Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Brazil Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Brazil Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Brazil Social Commerce Market Share by Cities (%), 2024 Figure 28: Brazil Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Brazil Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Brazil Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Brazil Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Brazil Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Brazil Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Brazil Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Brazil Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Brazil Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Brazil Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Brazil Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Brazil Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Brazil Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Brazil Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Brazil Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Brazil Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Brazil Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Brazil Social Commerce Market Share by Contents (%), 2024 Figure 46: Brazil Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Brazil Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Brazil Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Brazil Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Brazil Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Brazil Social Commerce Share by Age Group (%), 2024 Figure 52: Brazil Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Brazil Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Brazil Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Brazil Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Brazil Social Commerce Share by Income Level (%), 2024 Figure 57: Brazil Social Commerce Share by Gender (%), 2024
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