According to PayNXT360, social commerce market in Australia is expected to grow by 6.3% on annual basis to reach US$1,837.4 million in 2025. The social commerce market in the country experienced robu...
According to PayNXT360, social commerce market in Australia is expected to grow by 6.3% on annual basis to reach US$1,837.4 million in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 10.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 3.6% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 1,727.8 million to approximately USD 2,193.4 million. This report provides a detailed data-centric analysis of the social commerce sector in Australia, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights The growth of social commerce in Australia is driven by increasing consumer engagement on social media platforms, the influence of digital content on purchasing decisions, and the expansion of interactive shopping formats. With Australian consumers already engaging in social shopping, platforms such as Facebook, Instagram, and TikTok play a key role in reshaping the retail experience. As more businesses integrate shopping features and influencer-driven campaigns into their strategies, consumer confidence in in-app purchases and social commerce transactions is expected to grow, further fueling market expansion. Brands will continue to invest in authentic, community-driven content to build trust and engagement with their audiences. As social commerce becomes more embedded in digital shopping habits, businesses that leverage live shopping, influencer partnerships, and seamless social integrations will be well-positioned to capitalize on this evolving retail landscape. Rising Adoption of Social Commerce Platforms • Social commerce is gaining significant traction in Australia, with approximately 53% of consumers engaging in social shopping activities. Platforms such as Facebook, Instagram, and TikTok lead this trend, enabling users to discover and purchase products directly through social media channels. For instance, Facebook and Instagram have integrated shopping features that allow businesses to showcase products and facilitate in-app purchases. • The widespread use of social media in Australia, where users spend an average of over two and a half hours daily on these platforms, has created a conducive environment for social commerce. The convenience of browsing and purchasing within the same app appeals to consumers, reducing friction in the buying process. Additionally, social media's visual and interactive nature enhances product discovery and engagement, encouraging impulse purchases. • As more businesses integrate shopping features into their social media strategies, consumers are likely to become increasingly comfortable with in-app purchasing, further driving the growth of social commerce. Influence of Social Media on Consumer Purchasing Decisions • Social media platforms have become pivotal in shaping consumer purchasing behavior in Australia. Many consumers use these platforms to discover new products and brands, often influenced by content from peers, influencers, and brands themselves. For instance, the skincare brand Vaseline has leveraged influencer partnerships on social media to connect with younger, skincare-conscious audiences, resulting in sales that vastly exceeded forecasts. • Influencer content's authenticity and relatability resonate with consumers, making them more likely to trust and act on product recommendations. Social media's interactive features, such as likes, comments, and shares, facilitate community building and peer validation, further influencing purchasing decisions. • As the influencer marketing sector in Australia continues to expand, businesses are expected to invest more heavily in influencer partnerships to drive sales through social commerce channels. This strategy will likely become more sophisticated, focusing on micro-influencers and authentic content to maintain consumer trust. Growth of Live Shopping Events • Live shopping, which combines real-time video streaming with instant purchasing, is emerging as a trend in Australia's social commerce landscape. Retailers host live events on platforms such as Facebook and Instagram to showcase products, answer questions, and offer exclusive deals, creating an interactive shopping experience. • The desire for interactive and immersive shopping experiences drives the popularity of live shopping. Consumers appreciate the ability to see products demonstrated live, ask questions, and receive immediate responses, which enhances trust and reduces hesitation in purchasing. • Investment in live-stream shopping activities is expected to boost social commerce expansion in Australia. As consumers become more accustomed to live shopping formats, retailers are likely to adopt this approach more widely, integrating it into their sales and marketing strategies to drive engagement and sales. Competitive Landscape and Regulatory Developments in Australia’s Social Commerce Market The social commerce market in Australia is expanding rapidly, with major global platforms such as Facebook, Instagram, and TikTok driving adoption. Strategic partnerships, such as EssilorLuxottica’s collaboration with Pattern, highlight the increasing focus on strengthening online retail presence through social commerce. As competition intensifies, businesses must enhance their digital strategies to leverage the evolving consumer shopping behavior on social platforms. The competitive and regulatory landscape will evolve over the next 2-4 years, requiring businesses to navigate stricter compliance measures while capitalizing on growth opportunities. New privacy and safety regulations introduced by the Australian government will impact social media platforms, particularly regarding age restrictions and data privacy protections. Companies operating in the social commerce space must adapt to these regulatory changes while continuing to innovate their offerings. As investment in social shopping, live commerce, and influencer marketing grows, businesses that align with emerging trends and compliance requirements will be best positioned for long-term success in Australia’s dynamic social commerce environment. Current State of the Social Commerce Market • The increasing integration of shopping features into social media platforms is a key factor fueling this expansion, making it easier for consumers to browse and purchase products within their preferred digital environments. • Major global platforms, including Facebook, Instagram, and TikTok, are leading the Australian social commerce market. They utilize their extensive user bases to enable seamless in-app purchasing experiences. These platforms have evolved into essential business sales channels, allowing brands to engage directly with consumers and drive sales through interactive content. As consumer adoption of social commerce increases, retailers invest more in digital strategies to leverage social media for product discovery, engagement, and conversions, further strengthening the sector’s growth. Key Players and New Entrants • Established players such as Facebook and Instagram have integrated shopping features, enabling businesses to showcase products and facilitate purchases within the apps. TikTok is also expanding its social commerce capabilities, recognizing the platform's influence on consumer purchasing decisions. • In 2024, EssilorLuxottica partnered with e-commerce brand Pattern to enhance the online presence of its Ray-Ban and Oakley brands in Australia, indicating a strategic move to strengthen its position in the social commerce space. Recent Launches, Mergers, and Acquisitions • The Australian social commerce market is experiencing increased collaboration and strategic partnerships as brands seek to expand their digital presence and improve engagement with online consumers. In 2024, EssilorLuxottica partnered with e-commerce brand Pattern to enhance its online marketplace strategy in Australia, specifically for Ray-Ban and Oakley. This collaboration aims to strengthen the brands' visibility across social commerce platforms, ensuring consumers a more seamless and targeted shopping experience. • As social commerce continues to grow, more businesses are forming partnerships with e-commerce enablers and digital marketing firms to optimize their online sales channels. These strategic alliances enable brands to leverage data-driven insights, influencer marketing, and social media integrations to maximize conversions. Moving forward, additional mergers and acquisitions in the social commerce space are expected as companies focus on expanding their reach and capitalizing on digital shopping trends in Australia. Outlook • The Australian social commerce market is expected to intensify competition as more businesses enter the space and existing players expand their digital offerings. Established platforms such as Facebook, Instagram, and TikTok will likely enhance their e-commerce capabilities, while new entrants will introduce innovative solutions to capture market share. • As investment in social commerce grows, businesses will focus on personalized shopping experiences, influencer-driven marketing, and live commerce events to engage consumers. This shift will likely lead to more seamless integrations between social media and e-commerce platforms, improving the shopping experience. Additionally, regulatory developments and evolving consumer preferences will shape how brands approach social commerce, making agility and innovation critical for long-term success in Australia’s competitive digital marketplace. Regulatory Changes • To enhance online safety, the Australian government has enacted legislation requiring certain social media platforms to take reasonable steps to prevent minors under 16 from creating accounts. Non-compliance can result in fines of up to AUD49.5 million for systemic breaches. This regulation impacts platforms such as Snapchat, TikTok, and Instagram, necessitating stricter age verification processes. • Additionally, the Privacy Amendment Act introduces a new statutory tort for serious invasions of privacy, focusing on intrusion upon seclusion and misuse of information. This amendment grants the Privacy Commissioner enhanced enforcement powers, signaling a more stringent regulatory environment for digital platforms operating in Australia.
This report provides in-depth, data-centric analysis of social commerce in Australia. Below is a summary of key market segments: Australia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Australia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Australia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Australia Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Australia Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Australia Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Australia Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Australia Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Australia Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Australia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Australia: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Australia. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Australia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Australia Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Australia Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Australia Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Australia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Australia Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Australia Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Australia Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Australia Social Commerce Market Share Analysis by Key Players, 2024 4. Australia Social Commerce Industry Market Size and Forecast by Location 4.1. Australia Social Commerce Market Share by Location (%), 2024 4.2. Australia Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Australia Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Australia Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Australia Social Commerce Market Share by Product Categories (%), 2024 5.2. Australia Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Australia Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Australia Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Australia Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Australia Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Australia Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Australia Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Australia Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Australia Social Commerce Market Share by End Use Segment (%), 2024 6.2. Australia Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Australia Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Australia Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Australia Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Australia Social Commerce Market Share by End Use Device (%), 2024 7.2. Australia Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Australia Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Australia Social Commerce Industry Market Size and Forecast by Cities 8.1. Australia Social Commerce Market Share by Cities (%), 2024 8.2. Australia Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Australia Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Australia Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Australia Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Australia Social Commerce Market Share by Payment Method (%), 2024 9.2. Australia Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Australia Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Australia Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Australia Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Australia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Australia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Australia Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Australia Social Commerce Industry Market Size and Forecast by Platforms 10.1. Australia Social Commerce Market Share by Platforms Method (%), 2024 10.2. Australia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Australia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Australia Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Australia Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Australia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Australia Social Commerce Industry Market Size and Forecast by Contents 11.1. Australia Social Commerce Market Share by Contents (%), 2024 11.2. Australia Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Australia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Australia Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Australia Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Australia Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Australia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Australia Social Commerce Spend Share by Age Group, 2024 12.2. Australia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Australia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Australia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Australia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Australia Social Commerce Share by Income Level, 2024 12.7. Australia Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Australia Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Australia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Australia Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Australia Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Australia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Australia Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Australia Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Australia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Australia Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Australia Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Australia Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Australia Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Australia Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Australia Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Australia Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Australia Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Australia Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Australia Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Australia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Australia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Australia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Australia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Australia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Australia Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Australia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Australia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Australia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Australia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Australia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Australia Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Australia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Australia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Australia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Australia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Australia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Australia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Australia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Australia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Australia Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Australia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Australia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Australia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Australia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Australia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: Australia Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Australia Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Australia Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Australia Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Australia Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Australia Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Australia Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Australia Social Commerce Market Share by Location (%), 2024 Figure 10: Australia Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Australia Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Australia Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Australia Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Australia Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Australia Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Australia Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Australia Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Australia Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Australia Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Australia Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Australia Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Australia Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Australia Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Australia Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Australia Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Australia Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Australia Social Commerce Market Share by Cities (%), 2024 Figure 28: Australia Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Australia Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Australia Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Australia Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Australia Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Australia Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Australia Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Australia Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Australia Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Australia Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Australia Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Australia Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Australia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Australia Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Australia Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Australia Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Australia Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Australia Social Commerce Market Share by Contents (%), 2024 Figure 46: Australia Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Australia Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Australia Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Australia Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Australia Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Australia Social Commerce Share by Age Group (%), 2024 Figure 52: Australia Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Australia Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Australia Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Australia Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Australia Social Commerce Share by Income Level (%), 2024 Figure 57: Australia Social Commerce Share by Gender (%), 2024
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