According to PayNXT360, social commerce market in Asia Pacific is expected to grow by 11.6% on annual basis to reach US$73.2 billion in 2025. The social commerce market in the region experienced robu...
According to PayNXT360, social commerce market in Asia Pacific is expected to grow by 11.6% on annual basis to reach US$73.2 billion in 2025. The social commerce market in the region experienced robust growth during 2021-2024, achieving a CAGR of 17.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.0% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 65.6 billion to approximately USD 102.6 billion. This report provides a detailed data-centric analysis of the social commerce sector in Asia Pacific, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights The social commerce landscape within the Asia-Pacific region is marked by swift innovation and various consumer engagement strategies. Trends such as integrating social media and e-commerce platforms, expanding livestream shopping, increasing influencer-driven commerce, adopting AR in shopping, and growing community group buying are reshaping the retail environment. Comprehending these trends and their underlying factors is essential for organizations striving to adeptly navigate and thrive within the dynamic social commerce landscape of the Asia-Pacific region. Integration of Social Media and E-commerce Platforms • In Indonesia, the collaboration between YouTube and Shopee exemplifies the merging of social media and e-commerce. This partnership enables users to purchase products directly through integrated links during video content, enhancing the shopping experience. • The increasing time spent on social media platforms presents an opportunity for seamless shopping experiences. Consumers prefer convenience, and integrating shopping features into social media reduces friction in the purchasing process. • Such integrations are anticipated to become more prevalent across APAC, with more platforms adopting in-app purchasing features. This will likely result in heightened competition among platforms aiming to provide the most seamless and engaging shopping experiences. Expansion of Livestream Shopping • Livestream shopping has gained momentum in China, with platforms like Xiaohongshu enabling influencers to showcase products in real time. Influencers like Tera Feng have successfully sold various products during live sessions, from luxury suits to everyday items. • The convergence of social media and e-commerce platforms facilitates real-time interaction between sellers and consumers. This integration enhances consumer trust and provides an engaging shopping experience. The extensive proliferation of smartphones and the availability of high-speed internet throughout the Asia-Pacific region significantly advance this trend. • Livestream shopping is expected to gain momentum, especially in markets like China and Indonesia. Brands will likely invest more in live commerce strategies, collaborating with influencers to reach wider audiences. This trend may also spread to other APAC countries as platforms and consumers become accustomed to live shopping formats. Rise of Influencer-Driven Commerce • Influencers serve a critical function in enhancing sales through personalized product endorsements. In China, platforms like Xiaohongshu have emerged as effective instruments for word-of-mouth marketing, wherein influencers advocate for products among their followers. • Consumers generally trust recommendations from individuals they respect and admire. Influencers play an essential role in establishing connections between brands and consumers by providing authentic reviews and creating relatable content that resonates deeply with their audience. • Influencer-driven commerce is expected to strengthen, with brands increasingly collaborating with influencers to enhance their reach and credibility. This may also lead to the emergence of micro-influencers catering to niche markets within the APAC region. Adoption of Augmented Reality (AR) in Shopping • AR technology is being utilized to enhance the online shopping experience. For instance, beauty brands offer virtual try-on features, allowing consumers to see how products look before purchasing. • The desire to replicate the in-store experience online drives the adoption of AR. It reduces uncertainty in online purchases by providing a realistic preview of products, thereby increasing consumer confidence. • As AR technology becomes more accessible, its adoption in social commerce will likely increase. Brands that successfully incorporate augmented reality (AR) features will likely experience increased engagement and conversion rates, establishing a new benchmark for online shopping experiences in the Asia-Pacific (APAC) region. Growth of Community Group Buying • Community group buying, where consumers collectively purchase products at discounted rates, is gaining traction in countries like China. Platforms facilitate these group purchases, often through social media channels. • Consumers are attracted to group buying because of its cost savings and social aspect. Additionally, it allows consumers in lower-tier cities to access products that may not be readily available locally. • This model is expected to expand to other APAC markets, especially in regions with strong community networks. It offers brands an alternative distribution channel and can lead to increased penetration in underserved areas. Competitive Landscape of Social Commerce in the Asia-Pacific Region The social commerce sector in the Asia-Pacific (APAC) region has witnessed significant developments marked by intensified competition, strategic partnerships, and evolving regulatory frameworks. The APAC social commerce landscape is marked by rapid growth and significant competitive activity. Key players are actively enhancing their platforms through strategic partnerships and innovative features. However, evolving regulatory frameworks present challenges and opportunities, necessitating agile strategies and compliance efforts from businesses operating in this dynamic market. Current State of Social Commerce • The APAC social commerce market is experiencing rapid growth, driven by increased internet penetration and integrating e-commerce functionalities into social media platforms. This growth is particularly notable in China, Indonesia, and India, where consumers increasingly purchase directly through social media. Key Players and New Entrants • Platforms such as Douyin (TikTok's Chinese counterpart) and Xiaohongshu (Little Red Book) have become prominent in social commerce. Xiaohongshu, for instance, has successfully integrated e-commerce features, allowing influencers to sell products ranging from luxury items to everyday goods. • Shopee, owned by Sea Ltd., has solidified its position as a leading e-commerce platform. In a strategic initiative, Shopee has partnered with YouTube to introduce an online shopping service in Indonesia. The service aims to enhance the shopping experience by integrating video content with direct purchasing options. • Companies such as Flipkart, Myntra, and Meesho are significant players in the social commerce market. Meesho, in particular, has gained attention for its social reselling model, empowering individuals to sell products within their social networks. Recent Partnerships, Mergers, and Acquisitions • In September 2024, YouTube and Shopee launched an online shopping service in Indonesia, with plans to expand to Thailand and Vietnam. This partnership allows users to purchase products directly through integrated links through YouTube videos, enhancing the seamlessness of the shopping experience. Regulatory Changes Impacting the Competitive Landscape • In August 2024, Malaysia proposed a plan requiring social media platforms to obtain a regulatory license. This move is intended to address the rise in cybercrimes and ensure compliance with local laws. Technology companies have been urged to adhere to these regulations to continue their operations within the country. Outlook • The social commerce market is anticipated to continue its rapid growth, driven by increasing internet penetration and smartphone usage across the region. • Established players will likely face heightened competition from new entrants and innovative startups, leading to a more dynamic market environment. • Organizations may pursue strategic alliances and collaborative initiatives to enhance their service offerings and extend their market penetration. • Organizations must continuously monitor regulatory developments and adapt their strategic frameworks to ensure compliance while leveraging these changes to sustain a competitive edge in the marketplace.
This title from PayNXT360 is a bundled offering, combining 12 reports (528 tables and 684 charts). Country reports in this bundled offering provide in-depth analysis of Social Commerce industry. Below is a summary of key market segments offered at country level: Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in the Asia-Pacific: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in the Asia-Pacific. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
This tittle is a bundled offering provides detailed 12 reports, covering regional insights along with data centric analysis at regional and country level: 1. Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 2. Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 3. China Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 4. India Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 5. Japan Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 6. Malaysia Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 7. South Korea Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 8. Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 9. Singapore Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 10. Taiwan Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 11. Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 12. Vietnam Social Commerce Market Intelligence and Future Growth Dynamics (Databook) All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region: 1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Social Commerce Market Share Analysis by Key Players, 2024 4. Social Commerce Industry Market Size and Forecast by Location 4.1. Social Commerce Market Share by Location (%), 2024 4.2. Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Social Commerce Market Share by Product Categories (%), 2024 5.2. Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Social Commerce Market Share by End Use Segment (%), 2024 6.2. Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Social Commerce Market Share by End Use Device (%), 2024 7.2. Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Social Commerce Industry Market Size and Forecast by Cities 8.1. Social Commerce Market Share by Cities (%), 2024 8.2. Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Social Commerce Market Share by Payment Method (%), 2024 9.2. Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Social Commerce Industry Market Size and Forecast by Platforms 10.1. Social Commerce Market Share by Platforms Method (%), 2024 10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Social Commerce Industry Market Size and Forecast by Contents 11.1. Social Commerce Market Share by Contents (%), 2024 11.2. Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Social Commerce Spend Share by Age Group, 2024 12.2. Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Social Commerce Share by Income Level, 2024 12.7. Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
This bundled offering has 44 tables across 12 regional and country reports. All regional and country reports will have the following tables: Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
This bundled offering has 57 figures across 12 regional and country reports. All regional and country reports will have the following figures: Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Social Commerce Market Share by Location (%), 2024 Figure 10: Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Social Commerce Market Share by Cities (%), 2024 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Social Commerce Market Share by Contents (%), 2024 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Social Commerce Share by Age Group (%), 2024 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Social Commerce Share by Income Level (%), 2024 Figure 57: Social Commerce Share by Gender (%), 2024
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