According to PayNXT360, social commerce market in Africa is expected to grow by 22.9% on annual basis to reach US$5,124.4 million in 2025. The social commerce market in the region experienced robust...
According to PayNXT360, social commerce market in Africa is expected to grow by 22.9% on annual basis to reach US$5,124.4 million in 2025. The social commerce market in the region experienced robust growth during 2021-2024, achieving a CAGR of 37.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.4% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 4,170.6 million to approximately USD 9,615.3 million. This report provides a detailed data-centric analysis of the social commerce sector in Africa, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities. Key Insights Africa's social commerce landscape is evolving rapidly, driven by mobile-first internet adoption, fintech integration, and the growing role of social media platforms in online shopping. The region's young, tech-savvy population and rising smartphone penetration have created an ideal environment for businesses to engage with consumers through social channels. Platforms like Facebook Marketplace, Instagram Shopping, and WhatsApp Business have become essential tools for small and medium-sized enterprises (SMEs) looking to tap into the digital economy. At the same time, mobile money and fintech innovations are breaking down barriers to digital transactions, enabling a broader consumer base to participate in e-commerce. Introducing Buy Now, Pay Later (BNPL) solutions, cross-border payment integrations, and digital wallets makes social commerce more accessible to consumers who lack traditional banking access. Africa's social commerce ecosystem is expected to expand significantly, with businesses leveraging AI-driven personalization, influencer partnerships, and seamless mobile payment experiences to enhance consumer engagement. Surge in Social Commerce Adoption Across the Region • Platform Engagement and Adoption: Social media-driven e-commerce is growing rapidly across Africa, with platforms like Facebook Marketplace and Instagram Shopping providing small businesses with a cost-effective way to reach customers. According to a 2024 report by Sagaci Research, over 40% of internet users in key African markets, including Nigeria, Kenya, and South Africa, have purchased via social commerce platforms. Businesses are leveraging social channels not only for direct sales but also for customer service, product discovery, and community engagement. • Amazon's Market Entry Impact: In May 2024, Amazon formally launched operations in South Africa, marking a major milestone in Sub-Saharan Africa's e-commerce landscape. The company is gradually onboarding more local and independent sellers, which could redefine competitive dynamics in the market. Amazon's presence has prompted local players like Takealot and Jumia to accelerate their social commerce strategies, offering more personalized and interactive shopping experiences through social media engagement. Integration of Fintech Solutions Enhancing Social Commerce • Digital Payment Innovations: Africa's fintech sector is crucial to expanding social commerce. Mobile money services like Kenya's M-Pesa, Nigeria's Opay, and South Africa's MTN MoMo allow consumers to make seamless payments on social platforms. The integration of digital wallets and QR-based payment solutions within social commerce ecosystems has significantly improved transaction security and convenience, particularly in regions where traditional banking access remains low. • The Rise of BNPL and Alternative Payments: In May 2024, Jumia Nigeria partnered with Easybuy and CredPal to launch BNPL options, allowing consumers to split payments for online purchases. This initiative has made social commerce more inclusive, enabling budget-conscious buyers to access products without immediate full payment. In addition, the increasing adoption of cryptocurrency for cross-border transactions in countries like Ghana and Nigeria is opening new possibilities for international social commerce. Expansion of E-commerce Platforms into Social Commerce • Jumia's Market Realignment: In October 2024, Jumia announced its decision to exit South Africa and Tunisia, shifting its focus toward high-growth markets in West and East Africa. This move aligns with Jumia's long-term strategy to concentrate resources on regions where digital commerce adoption is growing at a faster rate. As part of its restructuring, Jumia invests in AI-driven chatbots and WhatsApp-based sales channels to improve customer engagement and streamline order fulfillment. • Takealot's Township Expansion Strategy: South Africa's largest online retailer, Takealot, is aggressively expanding into underserved markets by hiring thousands of personal shoppers. This approach aims to increase e-commerce penetration in rural and township areas, where logistical and digital payment challenges have historically hindered adoption. By leveraging localized delivery networks and integrating mobile payment solutions, Takealot aims to capture a larger share of South Africa's informal retail economy. Growth of Influencer Marketing Driving Social Commerce • The Power of Micro-Influencers: Social commerce in Africa is fueled by influencer marketing, particularly among micro-influencers with hyper-local audiences. Unlike traditional advertising, influencer-driven commerce relies on trust and community engagement, making it highly effective for product discovery and brand promotion. In Nigeria, fashion and beauty brands have increased their spending on influencer partnerships by over 30% in 2024, reflecting the growing reliance on digital word-of-mouth marketing. • Live Shopping and Short-Form Video Boom: The rise of TikTok and Instagram Reels is reshaping how consumers interact with brands. In Kenya, beauty and electronics brands have started leveraging TikTok's live shopping feature, allowing influencers to showcase products and answer real-time customer questions. This trend is expected to accelerate as platforms introduce more integrated shopping tools tailored to African markets. Competitive Landscape of Social Commerce in Africa Africa's social commerce sector is becoming increasingly competitive, with local and international players striving to capture market share. Several key developments are shaping the competitive dynamics: • Shein's Entry into South Africa: In September 2024, Shein opened its first physical pop-up store in Cape Town, leading to renewed debates over digital retail regulations. The rapid rise of Shein has prompted South African regulators to review tax policies on foreign e-commerce companies, aiming to level the playing field for local retailers. • Regulatory Landscape Evolution: South African authorities are exploring regulatory "sandboxes" to allow startups and digital platforms to test new business models in a controlled environment. This regulatory shift could pave the way for more innovation in social commerce, particularly in areas like digital lending and AI-driven customer support. Assess the Current State of Social Commerce Africa's social commerce market is experiencing rapid transformation, driven by increasing mobile penetration, fintech innovation, and evolving consumer preferences. With over 40% of urban internet users in key markets like Nigeria and Kenya engaging in social commerce, the sector is set for sustained growth. Businesses increasingly invest in AI-driven personalization, alternative payment methods, and localized influencer collaborations to drive engagement. While social commerce adoption remains uneven across different African regions, mobile-first strategies and fintech integration are crucial in reducing digital transaction friction. Expanding cross-border social commerce and growing consumer trust in digital payments will fuel further growth in the coming years. Key Players in Africa's Social Commerce Ecosystem • Jumia: Africa's largest e-commerce platform, focusing on social commerce integration and AI-driven customer interactions. • Takealot: South Africa's leading online retailer, expanding into township and rural markets. • M-Pesa: The dominant mobile money provider in East Africa, facilitating social commerce payments. • Amazon South Africa: A new entrant shaping competitive dynamics in the regional e-commerce landscape. Recent Partnerships, Mergers, and Acquisitions • Jumia's Strategic Exit from South Africa and Tunisia: Aimed at reallocating resources to faster-growing markets. • TikTok's Social Commerce Pilot in South Africa: Testing in-app shopping features tailored to local businesses. • Takealot's Expansion into Townships: Hiring thousands of personal shoppers to serve new customer segments. Anticipate the Evolution of the Competitive Landscape (Next 2-4 Years) Looking ahead, Africa's social commerce sector is expected to undergo significant changes driven by three key factors: • Technological Advancements: AI-driven product recommendations, automated chatbots, and live shopping features will become more prominent. • Regulatory Developments: Increased oversight on digital transactions and e-commerce taxation could reshape market competition. • Cross-Border Expansion: More African e-commerce platforms will look to expand regionally, leveraging fintech and logistics innovations.
This title from PayNXT360 is a bundled offering, combining 4 reports (176 tables and 228 charts). Country reports in this bundled offering provide in-depth analysis of Social Commerce industry. Below is a summary of key market segments offered at country level: Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 • Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 --B2B --B2C --C2C • Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 --Mobile --Desktop • Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Domestic --Cross Border • Social Commerce Industry Market Size and Forecast by Location, 2021-2030 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024 --By Age --By Income Level --By Gender
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in Africa: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in Africa. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
This tittle is a bundled offering provides detailed 4 reports, covering regional insights along with data centric analysis at regional and country level: 1. Africa & Middle East Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 2. Egypt Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 3. Nigeria Social Commerce Market Intelligence and Future Growth Dynamics (Databook) 4. South Africa Social Commerce Market Intelligence and Future Growth Dynamics (Databook) All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region: 1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030 2.2. Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030 2.3. Ecommerce – Transaction Volume Trend Analysis, 2021-2030 3. Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 3.2. Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030 3.3. Social Commerce – Transaction Volume Trend Analysis, 2021-2030 3.4. Social Commerce Market Share Analysis by Key Players, 2024 4. Social Commerce Industry Market Size and Forecast by Location 4.1. Social Commerce Market Share by Location (%), 2024 4.2. Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030 4.3. Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030 5. Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Social Commerce Market Share by Product Categories (%), 2024 5.2. Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030 5.3. Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030 5.4. Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030 5.5. Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030 5.6. Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030 5.7. Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030 5.8. Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030 6. Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Social Commerce Market Share by End Use Segment (%), 2024 6.2. Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.3. Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030 6.4. Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030 7. Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Social Commerce Market Share by End Use Device (%), 2024 7.2. Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030 7.3. Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030 8. Social Commerce Industry Market Size and Forecast by Cities 8.1. Social Commerce Market Share by Cities (%), 2024 8.2. Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.3. Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 8.4. Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030 9. Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Social Commerce Market Share by Payment Method (%), 2024 9.2. Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.3. Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.4. Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030 9.5. Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030 9.6. Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030 9.7. Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030 9.8. Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030 10. Social Commerce Industry Market Size and Forecast by Platforms 10.1. Social Commerce Market Share by Platforms Method (%), 2024 10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030 10.3. Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030 10.4. Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030 10.5. Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030 10.6. Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030 11. Social Commerce Industry Market Size and Forecast by Contents 11.1. Social Commerce Market Share by Contents (%), 2024 11.2. Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.3. Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030 11.4. Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030 11.5. Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030 11.6. Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030 12. Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Social Commerce Spend Share by Age Group, 2024 12.2. Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030 12.3. Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030 12.4. Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030 12.5. Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030 12.6. Social Commerce Share by Income Level, 2024 12.7. Social Commerce Share by Gender, 2024 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
This bundled offering has 44 tables across 4 regional and country reports. All regional and country reports will have the following tables: Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 3: Ecommerce – Transaction Volume (Million), 2021-2030 Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Table 6: Social Commerce – Transaction Volume (Million), 2021-2030 Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030 Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Table 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Table 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Table 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Table 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Table 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Table 14: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Table 15: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Table 16: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 17: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Table 30: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
This bundled offering has 57 figures across 4 regional and country reports. All regional and country reports will have the following figures: Figure 1: PayNXT360’s Methodology Framework Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 4: Ecommerce – Transaction Volume (Million), 2021-2030 Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030 Figure 7: Social Commerce – Transaction Volume (Million), 2021-2030 Figure 8: Social Commerce – Market Share Analysis by Key Players (%), 2024 Figure 9: Social Commerce Market Share by Location (%), 2024 Figure 10: Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030 Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030 Figure 12: Social Commerce Market Share by Product Categories (%), 2024 Figure 13: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030 Figure 14: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030 Figure 15: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030 Figure 16: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030 Figure 17: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030 Figure 18: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030 Figure 19: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030 Figure 20: Social Commerce Market Share by End Use Segment (%), 2024 Figure 21: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 22: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 23: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 24: Social Commerce Market Share by End Use Device (%), 2024 Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030 Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030 Figure 27: Social Commerce Market Share by Cities (%), 2024 Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030 Figure 31: Social Commerce Market Share by Payment Method (%), 2024 Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030 Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030 Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030 Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030 Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030 Figure 39: Social Commerce Market Share by Platforms Method (%), 2024 Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030 Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030 Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030 Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030 Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030 Figure 45: Social Commerce Market Share by Contents (%), 2024 Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030 Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030 Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030 Figure 51: Social Commerce Share by Age Group (%), 2024 Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030 Figure 56: Social Commerce Share by Income Level (%), 2024 Figure 57: Social Commerce Share by Gender (%), 2024
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