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Middle East Social Commerce Market Intelligence and Future Growth Dynamics Databook

Middle East Social Commerce Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360, social commerce market in Middle East is expected to grow by 16.1% on annual basis to reach US$11,699.5 million in 2025. The social commerce market in the region experienced r...

Middle East Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
Summary
According to PayNXT360, social commerce market in Middle East is expected to grow by 16.1% on annual basis to reach US$11,699.5 million in 2025.

The social commerce market in the region experienced robust growth during 2021-2024, achieving a CAGR of 27.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.4% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 10,079.3 million to approximately USD 18,319.6 million.

This report provides a detailed data-centric analysis of the social commerce sector in Middle East, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the regional and country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

The Middle East's social commerce sector is witnessing significant growth, driven by high social media engagement, mobile-first consumer behavior, and digital transformation initiatives. The region's young, tech-savvy population is adopting Instagram Shopping, TikTok Shop, and WhatsApp Business for direct purchases, while businesses are leveraging interactive content, influencer partnerships, and digital payment solutions to enhance online sales.

Government initiatives such as Saudi Arabia's Vision 2030 and the UAE's Digital Economy Strategy push for a cashless economy, further fueling e-commerce and social commerce adoption. With increasing reliance on mobile transactions, businesses in the Middle East are integrating seamless in-app shopping experiences, reducing the need for traditional retail channels.

Surge in Social Commerce Adoption Across the Region

• Social Shopping Gaining Traction: Middle Eastern consumers are turning to social platforms for discovery and purchases, especially in segments such as fashion, beauty, and electronics. Businesses across the UAE, Saudi Arabia, and Egypt have seen increased direct-to-consumer (D2C) sales through WhatsApp, Instagram, and TikTok, leveraging interactive content to drive conversions.
• Luxury Retail Embracing Social Commerce: High-end brands in the Middle East are incorporating Instagram Live Shopping and Snapchat AR filters to engage customers. Companies in Dubai and Riyadh are integrating AI-driven virtual try-ons, allowing consumers to interact with products before making purchasing decisions.

Integration of Fintech Solutions Enhancing Social Commerce

• Mobile Wallet Adoption on the Rise: The transition to cashless transactions has enabled a surge in social commerce adoption. Platforms such as Apple Pay, STC Pay (Saudi Arabia), and e& Money (UAE) are increasingly integrated into social media checkout processes, reducing dependency on cash-on-delivery models.
• Buy Now, Pay Later (BNPL) Expanding in Social Commerce: BNPL providers such as Tabby and Tamara have partnered with brands on Instagram and TikTok to enable installment-based purchases directly through social media platforms. This drives higher conversion rates, especially among younger consumers seeking flexible payment options.

Expansion of E-commerce Platforms into Social Commerce

• Noon and Amazon Strengthening Social Commerce Presence: Regional e-commerce leaders Noon (UAE & Saudi Arabia) and Amazon UAE are expanding their social selling strategies by integrating influencer-led marketing, personalized recommendations, and in-app social engagement tools. This allows consumers to interact with products more engagingly before making purchases.
• WhatsApp Commerce Growth Among SMEs: Small and medium-sized businesses (SMEs) across the GCC and Egypt are shifting to WhatsApp Business for direct sales, offering real-time customer engagement. This shift is particularly notable in sectors like home decor, artisanal goods, and specialty food brands, where personalized interactions enhance buyer confidence.

Growth of Influencer Marketing Driving Social Commerce

• Influencer-Led Shopping Becoming Mainstream: Beauty, apparel, and electronics brands leverage micro and macro influencers to drive social commerce. Platforms like TikTok Shop in Saudi Arabia and Instagram Shopping in the UAE have seen increased sales through live product showcases and influencer-hosted shopping events.
• Interactive Shopping Features Gaining Traction: Live shopping, AR-based virtual try-ons, and AI-powered product recommendations enhance social commerce conversions. Companies in the UAE and Saudi Arabia are integrating AI-driven chatbots for personalized shopping experiences through WhatsApp and Messenger.

Competitive Landscape of Social Commerce in the Middle East

The Middle East's social commerce market is evolving rapidly, with local and global players expanding their offerings:
• Shein Expands Middle East Operations: In 2024, Shein expanded localized operations across the UAE and Saudi Arabia, offering exclusive product launches through social commerce platforms and localized influencer campaigns.
• Regional Retailers Enhancing Social Commerce: Major brick-and-mortar retailers, including Al Tayer Group and Chalhoub Group, integrate social commerce features into their digital storefronts, leveraging Instagram Shopping and WhatsApp for Business to enhance direct-to-consumer engagement.
• New Entrants Driving Competition: TikTok Shop has been expanding in the region, partnering with brands to enable in-app product discovery and purchases, challenging traditional e-commerce models.

Assess the Current State of Social Commerce

Social commerce in the Middle East is becoming dominant in online retail, particularly in fashion, electronics, beauty, and luxury. The shift toward mobile-first commerce, live shopping, and direct-to-consumer engagement is changing how consumers shop, pushing businesses to integrate seamless social shopping experiences.
• Greater reliance on influencer marketing and live commerce
• Increasing adoption of mobile payments and BNPL for social transactions
• Stronger integration of AI-driven personalization in social shopping experiences

Key Players in the Middle East's Social Commerce Ecosystem

• Noon – Integrating social selling, AI-driven recommendations, and influencer-led campaigns to drive engagement.
• Amazon UAE & KSA – Enhancing social commerce offerings through influencer partnerships and localized social selling strategies.
• Shein Middle East – Increasing its market share through social commerce-exclusive product launches and influencer collaborations.
• TikTok Shop – Expanding its footprint by enabling in-app product discovery and real-time engagement.

Recent Partnerships, Mergers, and Acquisitions

• TikTok Shop's Expansion in Saudi Arabia and UAE: Strengthening in-app shopping experiences by onboarding local merchants and major retailers.
• Noon's Integration of Live Shopping Events: Expanding influencer-hosted product showcases to boost engagement and sales.
• Shein's Regional Supply Chain Expansion: Enhancing local fulfillment centers in the Middle East to support social commerce growth.

Anticipate the Evolution of the Competitive Landscape (Next 2-4 Years)

• Over the next 2-4 years, AI-driven personalization, live shopping, and digital payments will be crucial in shaping the Middle East's social commerce landscape. Brands are expected to increase investments in AI-powered recommendations and real-time engagement features, particularly on platforms like Instagram and TikTok. Live commerce will gain further traction as businesses host more influencer-led shopping events, making product discovery more interactive.
• Regulatory developments will likely impact the sector, with governments in Saudi Arabia and the UAE exploring more robust policies around data privacy, digital taxation, and consumer rights in social commerce transactions. These changes may introduce compliance challenges but will ultimately strengthen the ecosystem by increasing transparency and consumer confidence.
• Additionally, cross-border social commerce is expected to expand, with Middle Eastern consumers purchasing directly from international brands through localized social platforms. The region's high spending power, particularly in the luxury segment, will attract more global brands to invest in exclusive social commerce campaigns and influencer collaborations. Businesses that successfully integrate AI-driven shopping experiences, flexible payment options, and interactive content will solidify their position in the evolving social commerce landscape.
Scope
This title from PayNXT360 is a bundled offering, combining 5 reports (220 tables and 285 charts). 

Country reports in this bundled offering provide in-depth analysis of Social Commerce industry. Below is a summary of key market segments offered at country level:

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

• Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030
­--Clothing & Footwear
­--Beauty and Personal Care
­--Food & Grocery
­--Appliances and Electronics
­--Home Improvement
­--Travel
--Hospitality

• Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030
­--B2B
­--B2C
­--C2C

• Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030
­--Mobile 
­--Desktop

• Social Commerce Industry Market Size and Forecast by Location, 2021-2030
­--Domestic
­--Cross Border

• Social Commerce Industry Market Size and Forecast by Location, 2021-2030
­--Tier-1 Cities
­--Tier-2 Cities
­--Tier-3 Cities

• Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030
­--Credit Card
­--Debit Card
­--Bank Transfer
­--Prepaid Card
­--Digital & Mobile Wallet
­--Other Digital Payment
­--Cash

• Social Commerce Industry Market Size and Forecast by Platforms
--Video Commerce
--Social Network-Led Commerce
--Social Reselling
--Group Buying
--Product Review Platforms  

• Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2024
­--By Age
­--By Income Level
­--By Gender
Reason to buy
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. 

• In-depth Understanding of Social Commerce Market Dynamics in the Middle East: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.

• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. 

• Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in the Middle East. Formulate your strategy by gaining insights into the current structure of the market.

• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.

• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector. 
Table of Contents
 This tittle is a bundled offering provides detailed 5 reports, covering regional insights along with data centric analysis at regional and country level:

1. Middle East Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Israel Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Saudi Arabia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Turkey Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. United Arab Emirates Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Ecommerce – Transaction Volume Trend Analysis, 2021-2030

3. Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Social Commerce – Transaction Volume Trend Analysis, 2021-2030
3.4. Social Commerce Market Share Analysis by Key Players, 2024

4. Social Commerce Industry Market Size and Forecast by Location
4.1. Social Commerce Market Share by Location (%), 2024
4.2. Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030

5. Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Social Commerce Market Share by Product Categories (%), 2024
5.2. Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030

6. Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Social Commerce Market Share by End Use Segment (%), 2024
6.2. Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030

7. Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Social Commerce Market Share by End Use Device (%), 2024
7.2. Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030

8. Social Commerce Industry Market Size and Forecast by Cities
8.1. Social Commerce Market Share by Cities (%), 2024
8.2. Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030

9. Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Social Commerce Market Share by Payment Method (%), 2024
9.2. Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030

10. Social Commerce Industry Market Size and Forecast by Platforms
10.1. Social Commerce Market Share by Platforms Method (%), 2024
10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030

11. Social Commerce Industry Market Size and Forecast by Contents
11.1. Social Commerce Market Share by Contents (%), 2024
11.2. Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030

12. Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Social Commerce Spend Share by Age Group, 2024
12.2. Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Social Commerce Share by Income Level, 2024
12.7. Social Commerce Share by Gender, 2024

13. Further Reading
13.1. About PayNXT360
13.2. Related Research
List Of Table
This bundled offering has 44 tables across 5 regional and country reports. All regional and country reports will have the following tables:

Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Ecommerce – Transaction Volume (Million), 2021-2030
Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Social Commerce – Transaction Volume (Million), 2021-2030
Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
List of figures
This bundled offering has 57 figures across 5 regional and country reports. All regional and country reports will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Ecommerce – Transaction Volume (Million), 2021-2030
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Social Commerce – Transaction Volume (Million), 2021-2030
Figure 8: Social Commerce – Market Share Analysis by Key Players (%), 2024
Figure 9: Social Commerce Market Share by Location (%), 2024
Figure 10: Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Social Commerce Market Share by Cities (%), 2024
Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Social Commerce Market Share by Contents (%), 2024
Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Social Commerce Share by Age Group (%), 2024
Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Social Commerce Share by Income Level (%), 2024
Figure 57: Social Commerce Share by Gender (%), 2024
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