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Africa and Middle East Ecommerce Market Opportunities Databook

Africa and Middle East Ecommerce Market Opportunities Databook

According to PayNXT360’s, E-commerce market in Africa and Middle East is expected to grow by 10.96% on annual basis to reach US$136.1 billion in 2024. Medium to long term growth story of E-commerce i...

Africa and Middle East Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q3 2024 Update
Summary
According to PayNXT360’s, E-commerce market in Africa and Middle East is expected to grow by 10.96% on annual basis to reach US$136.1 billion in 2024.

Medium to long term growth story of E-commerce industry in Africa and Middle East promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 8.34% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$122.7 billion in 2023 to reach US$187.5 billion by 2028.

The e-commerce market in the Africa and Middle East region is characterized by rapid growth driven by technological advancements, changing consumer behaviours, and a supportive regulatory framework. As businesses adapt to these trends through innovative strategies—such as personalization, omnichannel retailing, and sustainability initiatives—they can leverage the opportunities presented by this dynamic landscape. By navigating regulatory challenges effectively, companies can position themselves favourably within the rapidly evolving AME e-commerce ecosystem. The future holds promising potential for continued expansion as more consumers embrace online shopping across diverse demographics and regions.
The e-commerce market in the Africa and Middle East (AME) region is witnessing rapid transformation, driven by technological advancements, evolving consumer behaviours, and supportive regulatory environments.

Identify Key Trends in the E-Commerce Market

• Rapid Growth in Online Shopping: The COVID-19 pandemic has significantly accelerated the shift toward online shopping in Africa and the Middle East. Consumers have increasingly turned to e-commerce for convenience and safety, leading to a surge in spending across various categories, including electronics, fashion, and groceries. This trend indicates a fundamental change in shopping habits, with many consumers considering online shopping as a primary retail channel.

• Mobile Commerce Surge: Mobile commerce is becoming dominant in the AME region. High smartphone penetration and improved internet connectivity have made mobile devices the preferred platform for online shopping. Companies prioritize mobile optimization to enhance user experience and capture this growing segment of mobile shoppers. For instance, mobile transactions have become particularly significant in markets like Kenya and the UAE.

• Rise of Social Commerce: Social media platforms are increasingly integrated into the shopping experience. In Saudi Arabia and Egypt, platforms like Instagram and TikTok are used for product discovery and direct purchases. Brands leverage these platforms to engage consumers through influencer marketing and interactive content, highlighting the importance of social commerce as a vital component of e-commerce strategies.

• Focus on Payment Innovations: The evolution of payment methods is reshaping the e-commerce landscape in AME. The emergence of digital wallets and instant payment options has increased the accessibility of online transactions. For example, services like M-Pesa in Kenya have facilitated financial inclusion by enabling consumers to make cashless payments easily. This shift is expanding online shopping accessibility for previously underserved populations.

Highlight Recent Launches in the E-Commerce Space

• Noon's Expansion of Services: Noon.com has expanded its offerings to include grocery delivery services and its existing product categories. This strategy is intended to capitalize on the increasing interest in purchasing groceries online, especially as customers look for convenience amidst their hectic schedules.

• Amazon's Localized Operations: Amazon has continued to enhance its presence in the Middle East by localizing its services for regional consumers. Recent initiatives include partnerships with local sellers to provide unique products that resonate with local preferences while improving delivery times.

• Jumia's New Logistics Solutions: Jumia has launched new logistics solutions to improve delivery efficiency across Africa. Jumia aims to enhance customer satisfaction and streamline operations across various markets by investing in its supply chain capabilities.

Analyse Strategies for Success in E-Commerce

• Personalization Through Data Analytics: Leading e-commerce platforms leverage data analytics to create personalized shopping experiences. By studying how consumers behave and what they like, businesses can effectively customize their marketing messages and product recommendations. For instance, platforms like Konga utilize sophisticated algorithms to suggest products based on previous purchases.

• Adoption of Omnichannel Strategies: Many retailers are adopting omnichannel approaches that integrate online and offline shopping experiences. This strategy allows customers to research products online while providing in-store pickup or returns options. Brands that offer flexibility in shopping methods are likely to enhance customer satisfaction.

• Investment in Logistics Infrastructure: Efficient logistics are critical for maintaining customer satisfaction in e-commerce. Companies are investing significantly in their supply chain infrastructure to guarantee on-time deliveries. Collaborations with local courier services improve last-mile delivery capabilities, essential for meeting consumer expectations.

• Focus on Customer Experience: Providing an exceptional user experience is vital for retaining customers in a competitive market. E-commerce platforms implement easy navigation, streamlined checkout processes, and responsive customer service to enhance overall satisfaction.

Navigate Regulations Affecting E-Commerce

• Consumer Protection Laws: Various countries within the AME region have established regulations to protect consumers engaged in online transactions. For instance, South Africa's Consumer Protection Act ensures transparency regarding product information, pricing, and return policies, fostering trust between consumers and e-commerce platforms.

• Data Privacy Regulations: With increasing concerns over data security, many countries are implementing strict data protection regulations. The GDPR is relevant to companies operating in Europe or serving European customers and impacts business practices in the AME region due to global connections.

• Taxation Policies: The changing tax laws greatly affect how e-commerce businesses operate in the area. Companies must navigate complex tax regulations related to online sales, including compliance with Value Added Tax (VAT) requirements that vary by country within AME.

This report provides a detailed data-centric analysis of Ecommerce market dynamics, covering over 50+ KPIs in Africa and the Middle East. It details market opportunities across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer).

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Africa and the Middle East region.

This title from PayNXT360 is a bundled offering, combining 9 reports, covering regional insights along with data-centric analysis at regional and country levels:

1. Africa and Middle East Ecommerce Market Opportunities Databook (2019-2028)
2. Egypt Ecommerce Market Opportunities Databook (2019-2028)
3. Israel Ecommerce Market Opportunities Databook (2019-2028)
4. Kenya Ecommerce Market Opportunities Databook (2019-2028)
5. Nigeria Ecommerce Market Opportunities Databook (2019-2028)
6. Saudi Arabia Ecommerce Market Opportunities Databook (2019-2028)
7. UAE Ecommerce Market Opportunities Databook (2019-2028)
8. South Africa Ecommerce Market Opportunities Databook (2019-2028)
9. Turkey Ecommerce Market Opportunities Databook (2019-2028)
Scope
This report provides a detailed data-driven look at the Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

 Ecommerce Market Size and Future Growth Dynamics 
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Gross Merchandise Volume Trend Analysis

Ecommerce Market Share by Key Players
• Retail Shopping Ecommerce Market Share by Key Players (20+ Players)
• Travel Ecommerce Market Share by Key Players (20+ Players)
• Food Service Ecommerce Market Share by Key Players (20+ Players)

 Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2019-2028)
• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer) 
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness 
• Technology Products and Services 
• Other segments

 Ecommerce Market Size and Forecast by Retail Shopping Sales Channel 
• Platform to Consumer 
• Direct to Consumer 
• Consumer to Consumer 

 Ecommerce Market Share by Travel and Hospitality Sales Channel 
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App – Gross Merchandise Value Trend Analysis 
• Direct to Consumer – Gross Merchandise Value Trend Analysis

 Ecommerce Market Size and Forecast by Online Food Service Sales Channel 
• Aggregator App 
• Direct to Consumer 

 Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)
• Website Based 
• Live Streaming 

 Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2019-2028)
• Cross Border 
• Domestic 

 Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2019-2028)
• Mobile 
• Desktop 

 Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android 
• Other Operating Systems 

 Ecommerce Market Size and Forecast by City 
• Tier 1 
• Tier 2 
• Tier 3 

 Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)
• Credit Card 
• Debit Card 
• Bank Transfer 
• Prepaid Card 
• Digital & Mobile Wallet 
• Cash
• Other Digital Payment
Reason to buy
• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
Table of Contents
 This title from PayNXT360 is a bundled offering, combining 9 reports, covering regional insights along with data centric analysis at regional and country level:

1.Africa and Middle East Ecommerce Market Opportunities Databook (2019-2028)
2.Egypt Ecommerce Market Opportunities Databook (2019-2028)
3.Israel Ecommerce Market Opportunities Databook (2019-2028)
4.Kenya Ecommerce Market Opportunities Databook (2019-2028)
5.Nigeria Ecommerce Market Opportunities Databook (2019-2028)
6.Saudi Arabia Ecommerce Market Opportunities Databook (2019-2028)
7.UAE Ecommerce Market Opportunities Databook (2019-2028)
8.South Africa Ecommerce Market Opportunities Databook (2019-2028)
9.Turkey Ecommerce Market Opportunities Databook (2019-2028)

All the regional and country sections above follow the following table of contents covering 90 charts and 66 tables for each country / region:

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer

2. Ecommerce Market Size and Future Growth Dynamics
2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Ecommerce – Gross Merchandise Volume Trend Analysis, 2019-2028

3. Social Commerce Market Size and Forecast
3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Social Commerce – Gross Merchandise Volume Trend Analysis, 2019-2028

4. Ecommerce Market Size and Forecast by Ecommerce Segments
4.1 Ecommerce Market Share by Ecommerce Segments, 2023
4.2 Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
4.3 Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028
4.4 Online Food Service – Gross Merchandise Value Trend Analysis, 2019-2028
4.5 Media and Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
4.6 Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
4.7 Technology Products and Services – Gross Merchandise Value Trend Analysis, 2019-2028
4.8 Other segment Gross Merchandise Value Trend Analysis, 2019-2028

5. Ecommerce Market Size and Forecast by Retail Shopping Categories
5.1 Ecommerce Market Share by Retail Shopping Categories, 2023
5.2 Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Food & Beverage – Gross Merchandise Value Trend Analysis, 2019-2028
5.5 Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028
5.6 Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
5.7 Books, Music & Video – Gross Merchandise Value Trend Analysis, 2019-2028
5.8 Toys & Hobby – Gross Merchandise Value Trend Analysis, 2019-2028
5.9 Auto – Gross Merchandise Value Trend Analysis, 2019-2028
5.10 Ecommerce Other – Gross Merchandise Value Trend Analysis, 2019-2028

6. Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
6.1 Ecommerce Market Share by Retail Shopping Sales Channel, 2023 vs. 2028
6.2 Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
6.4 Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028

7. Ecommerce Market Size and Forecast by Travel and Hospitality Categories
7.1 Ecommerce Market Share by Travel and Hospitality Categories (%), 2023
7.2 Air Travel – Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Train & Bus – Gross Merchandise Value Trend Analysis, 2019-2028
7.4 Taxi Service – Gross Merchandise Value Trend Analysis, 2019-2028
7.5 Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2019-2028
7.6 Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2019-2028

8. Ecommerce Market Share by Travel and Hospitality Sales Channel
8.1 Ecommerce Market Share by Travel and Hospitality Sales Channel
8.1.1 Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023 vs. 2028
8.1.2 Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028
8.1.3 Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Air Travel Market Share by Sales Channel
8.2.1 Air Travel Market Share by Sales Channel, 2023 vs. 2028
8.2.2 Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028
8.2.3 Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Hotels & Resorts Market Share by Sales Channel
8.3.1 Hotels & Resorts Market Share by Sales Channel, 2023 vs. 2028
8.3.2 Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028
8.3.3 Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
8.4 Taxi Service Market Share by Sales Channel
8.4.1 Taxi Service Market Share by Sales Channel, 2023 vs. 2028
8.4.2 Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028
8.4.3 Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028
8.5 Other Segment Market Share by Sales Channel
8.5.1 Other Segment Market Share by Sales Channel, 2023 vs. 2028
8.5.2 Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028
8.5.3 Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2019-2028

9. Ecommerce Market Size and Forecast by Online Food Service Sales Channel
9.1 Market Share by Online Food Service Sales Channels, 2023 vs. 2028
9.2 Aggregator App – Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2019-2028

10. Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
10.1 Market Share by Media and Entertainment Sales Channel, 2023
10.2 Streaming Services – Gross Merchandise Value Trend Analysis, 2019-2028
10.3 Movies & Events – Gross Merchandise Value Trend Analysis, 2019-2028
10.4 Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2019-2028
10.5 Ecommerce Other – Gross Merchandise Value Trend Analyses, 2019-2028

11. Ecommerce Market Size and Forecast by Engagement Model
11.1 Ecommerce Market Share by Engagement Model, 2023 vs. 2028
11.2 Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2019-2028
11.3 Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2019-2028

12. Ecommerce Market Size and Forecast by Location
12.1 Ecommerce Market Share by Location, 2023 vs. 2028
12.2 Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028
12.3 Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2019-2028

13. Ecommerce Market Size and Forecast by Device
13.1 Ecommerce Market Share by Device, 2023 vs. 2028
13.2 Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2019-2028
13.3 Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2019-2028

14. Ecommerce Market Size and Forecast by Operating System
14.1 Ecommerce Market Share by Operating System, 2023 vs. 2028
14.2 Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2019-2028
14.3 Ecommerce Android – Gross Merchandise Value Trend Analysis, 2019-2028
14.4 Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2019-2028

15. Ecommerce Market Size and Forecast by City
15.1 Ecommerce Market Share by City, 2023 vs. 2028
15.2 Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2019-2028
15.3 Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2019-2028
15.4 Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2019-2028

16. Ecommerce Market Size and Forecast by Payment Instrument
16.1 Ecommerce Market Share by Payment Instrument, 2023
16.2 Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028
16.3 Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028
16.4 Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028
16.5 Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028
16.6 Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028
16.7 Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028
16.8 Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2019-2028

17. Further Reading
17.1 About PayNXT360
17.2 Related Research
List Of Table
All country reports mentioned above will have the following tables:

Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 
Table 2: Ecommerce – Average Value Per Transaction (US$), 2019-2028
Table 3: Ecommerce – Gross Merchandise Volume (Million), 2019-2028
Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Social Commerce – Average Value Per Transaction (US$), 2019-2028
Table 6: Social Commerce – Gross Merchandise Volume (Million), 2019-2028
Table 7: GDP Per Capita (US$), 2019-2028 
Table 8: Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 
Table 13: Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Other segment Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 
Table 16: Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 17: Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 18: Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Auto – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Ecommerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Air Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 
Table 29: Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Table 35: Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Table 37: Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Taxi Service- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Table 40: Other- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Table 41: Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Table 42: Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028
Table 43: Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 
Table 44: Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 45: Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 46: Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Table 47: Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 48: Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 49: Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 50: Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 51: Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 52: Ecommerce Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 53: Ecommerce Desktop – Gross Merchandise Value (US$ Million), 2019-2028 
Table 54: Ecommerce by iOS/macOS – Gross Merchandise Value (US$ Million), 2019-2028
Table 55: Ecommerce Android – Gross Merchandise Value (US$ Million), 2019-2028
Table 56: Ecommerce by Other Operating Systems – Gross Merchandise Value (US$ Million), 2019-2028
Table 57: Ecommerce Tier 1 – Gross Merchandise Value (US$ Million), 2019-2028
Table 58: Ecommerce Tier 2 – Gross Merchandise Value (US$ Million), 2019-2028
Table 59: Ecommerce Tier 3 – Gross Merchandise Value (US$ Million), 2019-2028 
Table 60: Ecommerce Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 61: Ecommerce Debit Card – Gross Merchandise Value (US$ Million), 2019-2028 97
Table 62: Ecommerce Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 63: Ecommerce Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 64: Ecommerce Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028 
Table 65: Ecommerce Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028 
Table 66: Ecommerce Cash – Gross Merchandise Value (US$ Million), 2019-2028
List of figures
All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework 
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 3: Ecommerce – Average Value Per Transaction (US$), 2019-2028 
Figure 4: Ecommerce – Gross Merchandise Volume (Million), 2019-2028 
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 6: Social Commerce – Average Value Per Transaction (US$), 2019-2028 
Figure 7: Social Commerce – Gross Merchandise Volume (Million), 2019-2028 
Figure 8: User Statistics (Million), 2023 
Figure 9: User Statistics of Card Abandonment Rate and Other KPI's, 2023
Figure 10: Ecommerce Per Capita and GDP Per Capita (US$), 2023 
Figure 11: GDP Per Capita (US$), 2019-2028 
Figure 12: Ecommerce Market Share by Ecommerce Segments (%), 2023 
Figure 13: Ecommerce Retail Shopping – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 14: Travel and Hospitality – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 15: Online Food Service – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 16: Media and Entertainment – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 17: Healthcare and Wellness – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 18: Technology Products and Services – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 19: Other segment Gross Merchandise Value (US$ Million), 2019-2028 
Figure 20: Ecommerce Market Share by Retail Shopping Categories (%), 2023 
Figure 21: Clothing, Footwear & Accessories – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 22: Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 23: Food & Beverage – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 24: Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 25: Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 26: Books, Music & Video – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 27: Toys & Hobby – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 28: Auto – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 29: Ecommerce Other – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 30: Ecommerce Market Share by Retail Shopping Sales Channel (%), 2023 vs. 2028 
Figure 31: Ecommerce Platform to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 32: Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 33: Ecommerce Consumer to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 34: Ecommerce Market Share by Travel and Hospitality Categories (%), 2023 
Figure 35: Air Travel – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 36: Train & Bus – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 37: Taxi Service – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 38: Hotels & Resorts – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 39: Travel and Hospitality Other – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 40: Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2023 vs. 2028 
Figure 41: Ecommerce Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 42: Ecommerce Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 43: Air Travel Market Share by Sales Channel (%), 2023 vs. 2028 
Figure 44: Air Travel- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 45: Air Travel- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 46: Hotels & Resorts Market Share by Sales Channel (%), 2023 vs. 2028 
Figure 47: Hotels & Resorts - Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 48: Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 49: Taxi Service Market Share by Sales Channel (%), 2023 vs. 2028 
Figure 50: Taxi Service- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 51: Taxi Service - Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 52: Other Segment Market Share by Sales Channel (%), 2023 vs. 2028 
Figure 53: Other- Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 54: Other- Direct to Consumer – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 55: Market Share by Online Food Service Sales Channels (%), 2023 vs. 2028 
Figure 56: Aggregator App – Gross Merchandise Value (US$ Million), 2019-2028 
Figure 57: Direct to Consumer– Gross Merchandise Value (US$ Million), 2019-2028 
Figure 58: Market Share by Media and Entertainment Sales Channel (%), 2023 
Figure 59: Streaming Services – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 60: Movies & Events – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 61: Theme Parks & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 62: Ecommerce Other – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 63: Ecommerce Market Share by Engagement Model (%), 2023 vs. 2028 
Figure 64: Ecommerce Website Based – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 65: Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 66: Ecommerce Market Share by Location (%), 2023 vs. 2028
Figure 67: Ecommerce Cross Border – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 68: Ecommerce Domestic – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 69: Ecommerce Market Share by Device (%), 2023 vs. 2028
Figure 70: Ecommerce Mobile – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 71: Ecommerce Desktop – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 72: Ecommerce Market Share by Operating System (%), 2023 vs. 2028
Figure 73: Ecommerce by iOS/macOS – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 74: Ecommerce Android – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 75: Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 76: Ecommerce Market Share by City (%), 2023 vs. 2028
Figure 77: Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 78: Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 79: Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 80: Ecommerce Market Share by Payment Instrument (%), 2023
Figure 81: Ecommerce Credit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 82: Ecommerce Debit Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 83: Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028 
Figure 84: Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 85: Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 86: Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 87: Ecommerce Cash – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 88: Ecommerce Market Share by Age Group (%), 2023 
Figure 89: Ecommerce Market Share by Income Level (%), 2023
Figure 90: Ecommerce Market Share by Gender (%), 2023
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